50. Creating versus Copying创造与抄袭.doc

50. Creating versus Copying 创造与抄袭1 Words and Phrases单词和词组competitor竞争对手 beat the other guy打击对手modify 修改 play by the rules遵守规则进行espionage间谍 dog eat dog残酷无情的unethical不道德的 give no quarter毫不留情scruple顾虑，顾忌 carve up the opposition瓜分对手integrity诚信 screw the opposition伤害对手compromise妥协 get wind of the idea听到风声patented专利的 a long，drawn out procedure漫长拖沓的过程infringing侵犯 at ones own risk由自己负责recognise承认 get awful messy非常棘手2 Sentences重点句型1. I call it industrial espionage. 我把它叫做工业间谍活动。2. Were not copying their product. 我们不是照搬他们的产品。3. It happens all the time in business. 在业内这样的事已经是司空见惯的了。4. No，thats not what competition is about. 不，这不是竞争的含义。5，Im not really that familiar with the process. 我还真不太了解这个过程。6. Whats integrity or ethics got to do with anything?诚信和道德又有什么用?7. But, that doesnt stop them copying it if they want to?但是如果他们想要抄袭，那也不能阻止他们是吗?8. I have certain standard and Im not prepared to compromise. 我有一定的原则不打算妥协。9. Im not too sure I want to work under those sorts of conditions. 我不太确定愿意在这样的情况下工作。10. And，I suppose，getting something patented isnt a cheap process?还有，我猜，申请专利也不便宜吧?11. Competition is about playing by the rules and not cheating just to win. 竞争是遵守游戏规则的比赛，而不是为了胜利采取欺骗手段。12. Thats what competition is all about，beating the other guy at h s own game. 这就是竞争的含义: 以彼之矛，攻彼之盾。13. If we modify it that will be the same as creating a new product and a better one. 如果我们把他们的产品修改一下，就和创造一个全新的、更好的产品没什么两样。14. Were in business to make a profit and, if that means screwing the opposition then, so be it. 我们经商是为了赚钱，如果这意味着伤害对手，那就伤害呗。15. If youre not prepared to do what we want then，you better start looking for another job. 如果不愿意做要求的工作，那你最好另谋高就。3 Dialogue 1A Research Engineer argues with the General Manager when asked to modify another companys product. A: This isnt right, its like stealing from our competitors if we copy their products. B: Thats rubbish. Were not copying their product. If we modify it that will be the same as creating a new product and a better one. A: I call it industrial espionage. Its unethical as well as being totally unprofessional. B: Look, this is business. Were here to serve the customer and, if we can produce a better and more efficient product, we have an obligation to do so. A: Yes, we have but, by creating something original and not stealing other peoples ideas. B: It happens all the time in business. Thats what competition is all about, beating the other guy at his own game. A: No, thats not what competition is about. Competition is about playing by the rules and not cheating just to win. B: Boy, are you old fashioned. This game is dog eat dog and give no quarter as you carve up the opposition. A: If thats your idea of business ethics then, youve got no scruples or integrity, as far as Im concerned. B: Whats integrity or ethics got to do with anything? Were in business to make a profit and, if that means screwing the opposition then, so be it. A: Im not too sure I want to work under those sorts of conditions. I have certain standards and Im not prepared to compromise. B: If thats a threat or an ultimatum, you can only do it once. If youre not prepared to do what we want then, you better start looking for another job. 对话1 总经理要求一名研发工程师修改其他公司产品，引发争辩。A: 这样做不对。如果我们照搬竞争对手的产品就等于是剽窃。B: 胡说。我们又不是照搬。如果把他们的产品修改一下就和创造一个崭新的、更好的产品没有两样。A: 我把这种行为叫做工业间谍活动。这不道德，也根本不专业。B: 看，这就是经商。我们在这儿是为了服务顾客需要的，所以如果能制造更好更高效的产品，我们就有义务这么做。A: 是啊，我们是有义务。但是方法是创造全新的产品而不是剽窃别人的创意。B: 这样的事情在业内已经是司空见惯了。这就是竞争的含义: 以彼之矛，攻彼之盾。A: 不对，这不是竞争的含义。竞争是遵守游戏规则的比赛，而不是为了胜利采取欺骗手段。B: 天，你实在太老土了。竞争就是残酷无情的游戏，瓜分对手的时候要毫不留情。A: 如果那是你的商业道德观，那在我看来你就没有丝毫顾忌和诚信。B: 诚信和道德又有什么用?我们经商是为了赚钱，如果这意味着伤害对手，那就伤害呗。A: 我不太确定愿意在这样的情况下工作。我有一定的原则不打算妥协。B: 如果这是一个威胁或是最后通牒，那这是最后一次。如果不愿意做要求的工作，那你最好另谋高就吧。4 Dialogue 2A Manager talks to a lawyer about patenting a newly designed product. A: Weve developed this new product and I want to get it patented before the opposition gets wind of the idea. B: You realise the patenting process is a long, drawn out, procedure involving research to ensure youre not infringing on other patented ideas. A: Well, sort of. Im not really that familiar with the process. I thought it was just a matter of registering an application. B: Thats only the start. Most products and processes are covered by International Patent rights and thats what takes time in researching. A: But cant we get some sort of interim protection to cover us when we are ready to market the product?B: There is an intermediate stage where you can label the product as Patent Pending but, that is, more or less, a warning to others that they copy it at their own risk. A: But, it doesnt stop them copying it if they want to?B: Thats right. If and when you get the patent, you are then able to sue them for copyright infringement. A: And whats involved in that? It could get awful messy if the copying is done overseas in a third world country, couldnt it?B: Yes, very messy, especially if it involves a country that doesnt recognise international copyright laws, A: And, I suppose, getting something patented isnt a cheap process?B: Sorry to say, its not only a long, involved process, it is also a very expensive one. 对话2 经理和律师讨论为新设计的产品申请专利事宜A: 我们开发了这个新产品，想在竞争对手听到风声之前先给它申请上专利。B: 你知道吗，申请专利是漫长、拖拉的过程，需要研究确保没有侵犯到其他专利的创意。A: 嗯，知道一点儿吧。对这个过程不是很了解。我原以为就是登记一个申请表呢。B: 那只是个开始。大多数产品和工序都受国际专利权保护，所以需要花时间进行研究。A: 那我们在准备推销这个产品的时候是得不到某种过渡期的专利保护了?B: 倒有个中间阶段，你可以把产品贴上“专利未决”的标签，不过，这差不多只是对其他想抄袭者的一个警告，警告他们可能会付出代价。A: 那如果他们想抄袭的话，这并不能阻止他们?B: 是的。只有当你获得了专利，才能以侵犯专利权起诉他们。A: 那这还会有什么问题呢?如果是第三世界国家境外抄袭，就会变得非常棘手，是吧?B: 是啊，非常棘手，尤其是在这个国家不承认国际专利法的情况下。A: 还有，我猜，申请专利也不便宜吧?B: 很遗憾，申请专利的确不仅漫长、复杂，而且价格不菲。5 Exercises A Vocabulary Drill词汇填空练习1. Sometimes, decisions have to be _ . 2. Copying products without _ can be illegal. 3. Copyright laws are to _ intellectual fights. 4. Patenting products is a _ process. 5. Some people see every issue in black and _ . 6. Many business issues need a flexible _ . 7. Doing the fight thing can, _ , be very difficult. 8. A persons _ is worth protecting. 9. Following orders is not a _ for doing the wrong thing. 10. Ethics is _ the difference between fight and wrong. white justification protect flexible sometimes knowing integrity approach permission complicated B Reading Practice阅读练习Most businesses require a standard of ethics when dealing with customers, suppliers and their competitors. However, in many cases, that standard is not spelt out in detail and it is left to the integrity of the individual to decide what is fight or wrong. Some people have a very strong set of morals and principles which they will not ignore when asked to make compromises. Other people tend to be more pragmatic and see things as grey areas when others see them clearly, as black or white. In business, there are many grey areas which can be exploited to the benefit of one party and the disadvantage of the other party. People rationalize their decisions with excuses when they know their actions are of a questionable nature. Following orders is not an acceptable excuse. Copying products and ideas without the permission of the originator is plagiarism akin to intellectual theft. Knowingly copying something that has copyright protection is illegal as well as immoral. If a person believes the means justify the ends they will often condone dishonest actio