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史上最全PPT图表集合 730页 第四辑 说明 本PPT图表素材收集于网络 是目前为止最为全面的PPT图表 共计730页 全面满足各类PPT图表元素之需 是值得永久保存的精品PPT资源 本模板由17PPT模板网整理发布 更多免费精品PPT模板 敬请访问 17PPT模板网 专注精品PPT模板分享 所有模板免费下载 Clicktoaddtitle Clicktoaddtitle Clicktoaddtitle Clicktoaddtitle 1 2 3 4 Contents Diagram Positioning Products Targeting MarketingPlan ThemeGalleryisaDesignDigitalContent ContentsmalldevelopedbyGuildDesignInc Descriptionofthecontents Descriptionofthecontents Descriptionofthecontents Yourtextinhere Diagram 01 TitleAddyourtextinhereAddyourtextinhereAddyourtextinhere 02 TitleAddyourtextinhereAddyourtextinhereAddyourtextinhere ThemeGalleryisaDesignDigitalContent ContentsmalldevelopedbyGuildDesignInc Diagram Text Text Text DescriptionofthecontentsDescriptionofthecontents DescriptionofthecontentsDescriptionofthecontents ThemeGalleryisaDesignDigitalContent ContentsmalldevelopedbyGuildDesignInc Titleinhere Titleinhere Titleinhere Descriptionofthecompany sproductsDescriptionofthecompany sbusinessDescriptionofthecompany stechnologyDescriptionofthecompany scontents Descriptionofthecompany sproductsDescriptionofthecompany sbusinessDescriptionofthecompany stechnologyDescriptionofthecompany scontents Diagram Descriptionofthecompany sproductsDescriptionofthecompany sbusinessDescriptionofthecompany stechnologyDescriptionofthecompany scontents ThemeGalleryisaDesignDigitalContent ContentsmalldevelopedbyGuildDesignInc Descriptionofthecontents Descriptionofthecontents Descriptionofthecontents Text Text Text Titleinhere Titleinhere Titleinhere Diagram Diagram Textinhere Textinhere contents Descriptionofthecontents Titleinhere ThemeGalleryisaDesignDigitalContent ContentsmalldevelopedbyGuildDesignInc PACS ERP CRM EIP Mailing B2Emall IntegrationDevelopers ChartTitleinhere ChartTitleinhere ChartTitleinhere ChartTitleinhere ProjectSupervisor SourceofProjects Open source I II III IV I 126 46 3 03 257 38 1 170 46 933 41 6 03 04 04 Value chain 00 1 059 1 147 00 70 6 187 9 205 9 80 100 04 82 79 77 R D 90 56 4 20 9 04 1 2 3 2 4 5 CompanyOrganization Company Organization eBizSolution Consulting InternetBiz System SolutionMu R DMU PlanningMU INFRAMU Organization Planning Public SupportingTeam President CEO CSteamBiz1teamBiz2teamBiz3team Sales1teamSales2teamSISystemteamSIDevelopteam Sales1teamSales2teamAutomationteamNetworkteam Consulting1teamConsulting2teamConsulting3team eBizteamSolutionteam SIMU INFRAMU ConsultingMU R DMU BSPMU Organization HowtoreachonlineuserandprovideCustomisedIn depthproductinformation HowtosellproductsandprocessordersOvertheWeb Whatarenewofferings uniquetotheWeb Howtorevolutionisebusinessmodelsandshiftvaluecreation Product ServiceInnovation BusinessModelInnovation MarketingInnovation ChannelInnovation Source ArthurD Little eBusinessPerspective e Business ChannelEnhancement ValueChainIntegration Convergence IndustryTransformation Win Win PwC eBusiness WebSI WebSIConsulting WebApplications WebSolutions e Biz M biz e BizConsulting e BizIntegration e BizSolutions e BizTotal e TotalConsulting e BizTotalIntegration e BizTotalSolution BusinessValue 100 250 300 120 400 700 DegreeofInnovation Webbuild WebPlanning Design Component Webbuild WebPlanning Design Component WebSI WebSIConsulting WebApplications WebSolutions e Biz M biz e BizConsulting e BizIntegration e BizSolutions e BizTotal e TotalConsulting e BizTotalIntegration e BizTotalSolution BusinessValue 100 250 300 120 400 700 DegreeofInnovation KnowledgeManagement e Commerceservices CRM ERP SCM BusinessIntelligence enablementService Web ITIntegration BusinessValue TechnologyValue Suppliers Customers e BusinessPerspective IBM Technology CommunicationsInfrastructure eBizSolutions eBizIntegration eBizStrategy B2E B2B B2C B2M ProductLeadership Relationshipmanagement e BusinessTransformation e Businessplanning Mailing Business SCM e Automation PABX e Market ERP MES IBS EDMS GroupD GW HRM PRM DW IRM KMS EIP WCMS RMS ERM e IPS e Fax e Search e CTI e Community Employee Customer eBizSolutionanalysis CRM CRM CustomerRelationshipManagement e CRM CRM e CRM Customer Customer Customer Customer Customer Customer CRM CRMSystem onetoonemarketing eBizSolutionanalysis CRM CRM CustomerRelationshipManagement Information Portal eGS Transaction Information eGS eGS Transaction Portal e Gov ServiceIntegration e GovernmentServiceNetwork e CompanySystemNetwork SCMSystem EKP EIPSystem CRMSystem SupplychainIntegration EnterpriseKnowledgeInformationPortal CustomerDBIntegration EUROPE ASIA N AMERICA S AMERICA OCEANIA AFRICA SCMERPEKP EIP eBizSolution EUROPE ASIA S AMERICA OCEANIA AFRICA Globalnetwork LosAngelesARTCOMPT AMERICA INC TEL 1 714 999 8990FAX 1 754 999 9901 N AMERICA WebAgencyServiceDomain WebBuilding WebSolution WebConsulting WebCIWebDesignWebapplication e BusinessConsultingMarketAnalysis e Marketing E CRM e Marketplace SCM Supplier Customer Supplier Customer OrderFulfillment e BusinessValueChain Consulting Marketing Contents Flash Design Coding CTI UMS Mailing Server D B Creative Interaction System ebizIntegration Strategy Sopping eCRM IRM VOC RMS e Learning InteractiveFullService ebiz eSolution eBizSector Solution eSolution LIFE System INFORMATION COMMUNICATION TechnoVillage Mail SMS Fax DB eBizTotalService eBizStrategy eBizOperation eBizConsulting Planning Contents Solution Marketing eBusinessIntegrator eBizBuilding eBiztotalservice eBusinessTransformation Supplier Supplier Supplier stockholder Employees On line Off line SCMERPIPS eCompany EIP KMS GW IRM RMS PRM WebSiteCRM CP Partners eCompany SCM IPS DW CRM Customer Stockholder Supplier eCompany IRM RIS GW KMS ERP EIP Data Integration EnterpriseCRM eCRM DataWarehousing Integration WebLogData DataBase TransactionData CustomerProfile SMMU SIMU NIMU R DMU eBizTotalService eBizTotalService E Mail EDMS GW KMS 2 ERP 1 CRM SCM E Planning OfficeManagementSystem CustomerA CustomerB CustomerC SupplierA SupplierB SupplierC eBizConsulting eBizSolutions eBizIntegration eBizSolutions Service InternetAreaBSPAreaSIAreaNIArea eCRM WCMS IRM PRM Mailing MES CTI PABX IBS NetworkIntegrationAutomationSystemEnterpriseNetwork CRM DW EIP EKP ERP SCM GW KMS SIconsultingSIdevelopmentSImanagement WebconsultingWebdevelopmentWebmanagement NIArea SIArea WebSIArea eBizSolutions Service WebSIAreaSIAreaNIAreaSystemArea DW E CRM CRM E Marketplace SCM ElS GW KMS ERP CMS Management Business B2B Marketplace IPS EIP EKP PMS Partner Supplier Customer B2E B2C B2M eBizSector Solutions 2004 Consulting eSolution 2004 WebBuilding WebintegrationPublishingDBgeneration WebDesign Innovation Operation Optimization Business ITStrategy SupplyChainExecution eBizEnterpriseManagement SIAreaNIAreaSolutionAreaSMAreaInternetAreaR DAreaConsultingArea SIBusinessArea SIconsultingSIdevelopmentSImanagementN WmanagementNewtechnology NetworkIntegration NetworkConsulting NetworkIntegration NetworkManagement CRM Forecasting OpportunityManagement Configuration Generation Forecasting CustomerCareSpareManagement ForecastingPersonalizationCampaignManagementMarketingEncyclopedia ERP CMS SCM EIP eStrategy Solution Service SIDevelopment Solutions Marketing Sales Services One StopService 10 10 5 5 BSP ITconsultingITdevelopmentITmanagementN WmanagementNewtechnology WirelessInternet WebContents WebMailing WebSI eBizSolutions Service BSPAreaInternetAreaSIAreaNIAreaConsultingArea BSPMU BusinessServiceProviderManagementUnit InternetAreaBSPAreaSIAreaNIArea 55 15 20 10 eBizSolutions Service ConsultingforeBizeStrategyConsulting eManagementConsultingeBusinessRestructureConsultinge CRM e MarketingConsulting e Solution e Infra e Infra SIconsulting management NetworkIntegration AutomationSystem ITdevelopment management SCM CRM e SupplychainManagement e CustomerRelationshipManagement E biztransformation System SupplyChain ERP EIP e BusinessPerspective eBizConsulting e Marketing Promotion eCreative Contents eBizSI Solutions eBizServiceDomain eBizTotalService e CRMfunction e CustomerRelationshipManagement e CRM e CRM Adaptation Analysis DataGathering eBizSolutionanalysis e CRM 46 22 19 Source ExecutiveIssuesSurveyCEOGlobalBusinessStudy TheAlexanderGroup Incorporated 7 6 Summary CEO 1 2 3 4 5 Restructuring6 7 Globalization 8 9 Geopolitical 1 2 3 4 5 6 7 Restructuring8 Globalization 9 Value AddedSupplierRelationships 1 5 4 3 2 1 Site Site Site eCRM e CRM 2 2 3 2 4 5 6 1 2 100 10 5 Strategy Contents Solution BrandA BrandB Ebiz BrandC Summary IntegrationBranding Identity Off line On lineBusiness WCMS e CRM 1 7 2 WebSolution OfflineBusiness OnlineBusiness Vision Mission Planning 1 Summary Supplier Customer eCompany Partner Stockholder Employee IPSSCM IRMPRM e Marketing GW KMSEDMS BuySide SellSide ERPEIP e BusinessSector Solutions Customer Partner Shareholder Employee e BusinessSolutions SalesTeam SystemTeam ConsultingTeam SIMU NetworkTeam AutomationSystemTeam EnterpriseNetworkTeam NIMU eBiz CRM EIP R D eBizCollaborationNetwork WebsiteStrategy SiteE SiteB SiteH SiteF SiteA SiteG E bizTransformation ASIS TOBE SiteC SiteD StrategyandImplementation e Shopping Information eBusiness BusinessFunction Strategy Himart 2 Publish Interact Transact Integrate CustomerInformationAccessHSECommunication CustomerandTechnicalSupportSupplierRelationshipManagement ElectronicOrdertoCashElectronicProcurementSupplierBidding Selection IntegratedPlanningandForecastingIntegratedPlantManagement e Business FulfillDemand Proposal WebSite System Value 2003 2004 2005 2006 e Branding B2B B2E Web EIP personalization e CRM DM E Biz 1 2 3 Branding Identity WebCI Business SiteConcept System Solutions WebSite 2003 2004 EIP e BizSI WebSI Web 2005 eBizPlanningeBizIntegratione Package Solutione learningSolutione TotalMarketing WebIdentityWebContentsWebPromotionWebApplications WebSIPlanningWebSystemIntegrationSMS eFax MailingeCRM IRM CMSe Marketing PRM WebSI eSolution e bizTotalSolution eBizValue eBizTransformation e Business Convergence IndustryTransformation ValueChainIntegration ChannelEnhancement PwC eBizTransformation SolutionDevelopment 30 60 30 60 Customer Customer Supplier Supplier Loyalty SystemIntegration eCRMIRMPRM SolutionDevelopment eOffice eConsulting eVenture eSolution eCompany BusinessDomain eBizStrategyConsulting eBizManagementConsultingeBizRestructureConsulting eCRM Webcallcenter eCommunityeFAX DialFax eIRMWCMS RealestateportalNetworkswapserviceInternetFaxTourportalInternetbroadcastingCommunityportal EDMSGroupWareEnterpriseKnowledgeInternetPurchasingSystem Application WebDBIntegrationMobileApplicationCustomerIntegrated HomePage System Solution e brandingWebStyleGuideOn lineMarketing DB WebServerMultimediaServerWireless Security e CRMe MarketingWCMS e BusinessTransformation MarketingInnovation ChannelInnovation eOfficeSolutionPlanning 45 15 5 35 KMS EIS EDMS SCM CRM Non formalInformation EnterpriseKnowledge InformationPortal EKP EIP Solution Service SIDevelopment Solutions GW ERP Howconvenientwoulditbe ifwecanviewallthenumerousinformationscatteredontheinternet suchasIntranet GroupWare ERP CRM SCM gatheredinsinglescreen eBizSolution eCRM 2003 2004 2002 SMS CMS PMS EIP ERP SCM ElectronicDecisionMaking E mail E board ScheduleManagement MIS NameCardManagement CareerManagement HumanRelationshipManagement Survey messenger GWeagleOffice Solution Service eagleOffice DefenseDefense theAgencyfornationalsecurityinstitutionetc FinanceBank Insurance Security CreditCard InvestmentTrustetc ChemistryPetrochemical heavychemical explosive energyetc ServiceDistribution service leisure educationalinstitutionetc PublicsectorGovernmentorganization governmentinvestmentinstitutionetc IndustryMachine construction assembling equipmentetc SIMUBusinessFields BusinessFields SIMU 8007006005004003002001000 100 200 300 400 1999 2000 2001 2002 2003 2004 2005 2006 2007 182 475 730 34 192 305 343 385 289 924 742 2001 2002 2003 400 700 1 500 250 ValueProfit 350 500 Solution 2 000 2004 700 CMS GW KMS ERP CRM DW UMS EIP SCM PMS CMS 2003 IT IT 1009080706050403020100 24020016012080400 143 1 2 3 4 5 6 7 8 9 10 11 133 154 157 147 157 154 153 171 190 186 IT 34 7 27 7 20 8 12 9 16 2 10 0 18 2 27 4 26 7 31 3 24 7 2004 2003 2004 2005 1 000 500 1 500 20 12 600 400 300 500 1 000 15 IT 228 24 20 41 59 67 40 52 134 174 73 137 228 310 162 2 6 10 117 166 16 16 6 KISDI 400 1 000 9 IT S W SoC TV Post PC S W 2002 2007 2002 2007 1 3001 2001 1001 000900800700600500400300200100 1999 2000 2001 2002 2003 2004 2005 2006 2007 924 742 61 166 195 238 369 611 924 1337 350 551 538 543 561 645 742 862 1 007 44 9 2 3 9 4 15 9 15 4 12 3 eBizService Solutions 10 15 20 55 2004 WebService Solution eBizConsulting SIService Solution NetworkIntegration 50 15 10 10 15 30 20 30 7 10 5 SCMCMSERMERPKMSHRM SCM SupplyChainManagement 2004 2003 ERM EnterpriseResourceManagement SIDevelopment Solutions IT IT IT 10 20 50 100 100 100 845 10 4 159 5 10 100 200 200 30 30 40 50 100806040200 1 2 3 4 Solution CMS GW KMS PMS SCM 946 973 989 1 078 1 110 1 195 1997 1998 1999 2000 2001 2002 4 0003 0002 0001 000 450400350300250200150100500 2004 1 10 000 20 000 Solution 21 626 18 122 9 807 7 984 7 467 10 266 14 073 7 810 ERPCRM DWKMS GWEDMSWCMSMailingCommunityB2BFAX 50 100 Solution ERPCRM DWKMS GWEDMSWCMSMailingCommunityB2BFAX 97 87 75 52 55 75 65 100 2002 2003 2004 2005 2006 Product 5 000 6 800 5 500 8 000 6 500 5 500 Extension Frontend Backend B2C e Community CyberIRWebBusiness e Marketing System HW Network LAN WAN Solutions Applications 9 000 5 000 4 500 7 500 2004 目录 媒体 报道不断 媒体选择 报刊 短信 电视 广播 户外广告 在船未到达城市前 即展开充分的舆论攻势 形成民众期盼的氛围 首开先河 气势磅礴 政企合作 群众参与 舟山特色等 烘托和渲染氛围 增加参与性和娱乐性 制造诉求 先期宣传 持续报道 宣传策略 Case001 AdvertisingStrategy CorporateimageAD ProductAD Director AE PI Director Animator designer CEO R DTeam DesignTeam ChiefExecutiveOfficer InvestinginresearchDevelopment InvestinginresearchDevelopment HongKong Taiwan Singapore Philippines Seoul store store Pusan Anyang Gwacheon Domestic International Oracle FastForward Oracle FF ProMade ProMade Solidworks SolidMate ERP PDM BusinessSolution ASPBusiness 5 4 36 70 Applications FinancialModule DATABASE Benefit Emotion Insight Targetapproach MEDIATOOL Big3 4 PR publicrelations outsourcing outsourcing Promotion exhibition Promotion event DM directmail BannerAD Advertising Marketing Promotion Product Price Place salespromotionpublicrelationsadvertising Materialityformless Case011 TV CM 30 15 Radio CM Print Banner 4 TV DM product media creative idea plan concept MarketShare 11 A 15 B 30 C 32 CoreValue price 40 A 13 B 26 C 50 CoreValue Benefit 2005 2006 1 2 4 3 33 A 6 B 27 C 25 20 A 15 B 39 C 50 USPDisciplineAdPlatform Compet ition Target BrandEssence Positioning planning concept Objective USPDisciplineAdPlatform USP Case014 Brandstrength functionalpower awarenesspower imagepower Reputationpower Brandstatus A 27 B 43 D 11 C 19 BrandPower BRAND Place Price Product Package Personality Values Benefits Essence NewBrandDirection Case016 difference relation practical specialty convenience suitability Case017 Communcationstrategy Risk neutral Message Media none Integration Innovator Earlyadopter Customer StrategicTriangle DickVaughn FCB TargetCustomer SelfConfident Adventurous Young at Hearts Mindset Characteristics SeekingAdventureYounginMind PursuingExcitementOpentoNewAdventures Cosmetics Electrics Books Case022 Time Occasion MediaPlanning Place Case023 STEP1 STEP2 STEP3 ConsiderOrganizationalObjectives DetermineTypesofWorkActivities Departmentation Case024 DOW30 NASDAQ S P500 1047 38 2031 27 1141 01 1 54 1 79 1 51 U S STOCKMARKETS THURSDAY APRIL22 Case025 Relevance Originality Impact DDB sR O I Case026 DB Website Program 3 2 1 Case027 Cube RankofMind BrandWheel WHO HOW WHY Attributes Benefits Values Personality Essence Case028 Mechanism ConsumerBenefit Consumervalue Valueforobject Justfit In control Self esteem CommunicationConcept CommunicationConcept Different Benefit relation Concept 文化 Name Case030 Brandimage NewBrandDirection BrandNaming Case031 BRANDIMAGE Name Case032 LESS MORE Youngagecustomer Senilechangeofbrand Oldagecustomer Case033 salespromotion advertising Publicrelations Promotion Case034 PurchaseTicket TicketBar code OnsitePurchase Mobile Mobilereservation Regularreservation PrintAtHome ConstantMonitoringofEntranceAndExit Internetreservation Mobile PrintAtHome Gate BarCodereading Abrand 2005 10 20 21 Case036 IDCCenter Mainserver 10Mbps Academy TownB client TownA client 10Mbps 10Mbps StarTopology Case037 CommunicationConcept Different Benefit relation Concept Case038 ERM SRM ServiceCoverage PRM EnterpriseRiskManagement PartnerRelationshipManagement SupplierRelationsManagement SelfAssessment BusinessRiskModel solutions ITapplication PurchaseIntelligence Case039 Benefit Relation Different Concept Case040 36 47 17 27 30 40 Case041 Name BRANDIMAGE BRANDIMAGE Case042 convenience practicality specialty NewBrand Case043 Thinker Learn feel doInformative Feeler Feel learn doAffective Doer Do learn feelHabitformation Reactor do feel learnSelfsatisfaction 40 15 20 25 Case044 Maturitystage PLC Case045 ClientOrientation MediaPromotion Client Agency Agency Client Concept ideation Planning Production Execution Case046 Place Promotion Price Product 4PS Case047 Product Price Promotion Place Theprocessofplanningandexecutingtheconceptionpricing promotionanddistributionofgoods servicesandideastocreateexchangethatsatisfyindividualandorganizationalobjects Marketing DD BB CC AA step3 BOOMUP step1 BOOMUP BrandEssence fantasy Personality older successful attractive Values expressself confident Benefits fashionablelookfitsmood Brandstrategy differentiation Client Agency Agency Client Concept Media Promotion Planning Clientorientation Production execution ideation Strength Weakness Opportunity Threat SWOT 20pttext 20pttext 20pttext 20pttext Weakness Strength Threat O

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