Manman Buluo.doc

Manman BuluoBusiness Development Christine 0915702048 Jessica 0915702051 Bonnie 0915702024 Smile 0915702039List1. Background.22. France23. American.54. Cosider.75. Summary.10Our factory name is Manman BuluoDue to the developing social, the quality of peoples life has gradually improved. More and more people pay attention to fashion and the Brand also arouse peoples concern. However, China market is in saturated state at present and the Brand competition is a sharp increase.In addition, our factory is making ladies dresses and men shirts and we have our own brand-Manman Buluo. Now our factory has grown up steadily in the domestic market and we want make our market bigger, so we are planning to expand our marketing by selling overseas. After the board of directors voting, we finally decided to choose America:There are several reasons that explaining why we choose America. First of all, America is a developed country. Recently, its economy is not increase fast but it is still one of the biggest countries in the world. It is a large market for us. Secondly, most of Americans don not pay much attention to their dressing. They respect for nature, like to be different is the basic feature of American dress. And our factory can provide different styles for them. And our products are differentiated, good quality and fashion. Some dresses and shirts are made of cotton, when they wear them, they will feel comfortable. In addition, American people like wearing a dress or suit to the concert hall, banquet hall or a large company. It is a customs for them. Therefore, we also provide some elegant dresses and suits for them to attend a party.Market Research: Size: the size of market is very large. The population of America is about 300million. Location: We decide to choose our factory in the big city, such as New York. Products: there are many similar products there. The best advantage of our products is Price. It is cheaper than others. There are many different styles to choose. And the quality of our products is very good and reliable. It is differentiated in American market. Consumers: our consumers are 18-35 years old. Restrictions in the market: our brand is not very popular in America, so it is vital for us to advertise as soon as possible and choose a better place in the city of America. Competitors: There are lots of competitors, mainly are Banana Republic and Forever 21. Banana Republic has many popular designs, the price of clothing is not expensive. And it becomes one of the most popular brands now. And Forever 21 is a popular brand name, many young people like it very much. Its style is simple but dynamic. Market analysis: From the consumer spending in 2010 of America, it increased 6.8% on clothing, Men takes up 4.9% and women takes up 7.9%. Even though the economy of America is not very good, consumers still expect the future. In America, consumers not only pay attention to the product itself, but also price. They prefer to buy good quality and cheaper products.The way to sell our products: Advertising mainly on TV and internet, magazine is also important to use.FranceMarket sizeFrance is the fashionable capital. Due to the developing social, the quality of peoples life has gradually improved. More and more people pay attention to fashion and the Brand also arouse peoples concern. So a lot of people go to buy clothes in France. In addition, China is the first big imported clothes supplier for France. Therefore, France has a big market.Market growthExcept nationals will buy the clothes, most foreigners are attracted to France by its reputation as a fashionable capital. And in recent years, the factory type of retail stores become more and more popular in France. So our factory will have high growth in France. Competitors At present, the clothes retailers face the increased competition pressure, the reason from all respects: 1. Foreign competitors enter in the French market constantly, so that the cost of entering the market is rapidly rising.2. The brand of competitors is widely known, while our brand is just beginning, so we must raise our brand awareness.3. They have fixed consumers and diversified channels, while our factory has not time to set up. 4. The style of our clothes is more than our competitors and our clothes are more creative. 5. The clothes price of our competitors is kept going up, but we will keep our price steadily. Although our competitors are not more, it is also not beneficial for us. We must take relevant measures to make our clothes enter their market successfully.Market infrastructureWe accept all kinds of Payment Method, like cash, cards. Moreover, we have good communication and good after-sales service. In transport, we supply air transport and sea transportation, it is convenient and fasterEconomic conditionsFrance is developed country, they have high consumption level and the ratio of clothing consumption share is high.Market acceptanceFrench are generally pay attention to the eye of clothing and also accept cheaper and not very cultured imitation. And our clothes are cheap and fine, they could accept our clothes easily. So there is high rate of acceptance. Risk factorsMarket monopolyCompetitors increasedThe problem we must consider:A. National conditions1. French fashion is famed all over the world. They choose the plentifully excellent material and have wonderful production technology. In addition, the design is creative, so the French fashion is leading the world fashion trend. Their clothes have more style and the style is new.2.With the tight of modern life, the French pay more attention to dress respect gradually. They rather optional, comfortable, simple and practical manner of dress then the traditional over elaborate rules. ThereforeOur clothes should be Well-dressed and show personality.3. Generally speaking, American people do not pay too much attention to their dressing. (They prefer nature and loose clothes and they want their clothes to reflect their own personality)Respect for nature, prefer loose, pay attention to dress reflects the personality, is the basic feature of American dress. American people Like wearing T-shirt, sportswear and other casual styles. However, if you want to see American people wearing a dress or suit, youd better go to the concert hall, banquet hall or a large company. Although the Americans dress casually, it does not mean that they do not pay any attention to dressing. B. weather4. France has vast region, due to different areas have different climate, so we must change our clothes according to the climate characteristic of France. 5. The climate in most parts of the United States is temperate and subtropical climate, with pleasant temperatures, abundant rainfall. Do to the vast range of land and various terrains; change of climate is more complex. So we must change our clothes according to the climate characteristic of America.C. Agency First, whether the manufacturer locked up their products for customers.Second, whether the manufacturer formed a good team, such as: Is there a person develops and designs product, and experts in the overseas market.Third, whether the manufacturer has extensive partner in overseas.Fourth, whether the manufacturer built their company more professional, whether there is an excellent, well-defined English website to get the confidence of overseas buyers.The most important thing is the manufacturer must choose the right partner or intermediary, while how to measure the intermediary, we can accord to the following standards:(1) To understand the needs and standards of target customers completely(2) The person must be specialist in the field of product.(3) The person must help the factory to establish beneficial communication skills between the customer and Foreign Customers. (4)To obtain a clear target market and strict quality control.(5) To build and develop the details of progress reportD. Advertising Must let consumers know that our brand, engage in some promotional activities to attract customers, occupy a certain marketE. PlaceSet up counters in shopping malls and specialty stores salesF. Transport channelsAir transport and sea transportationG. GovernmentGovernment: consider the government if they allow us to sell our products. Legal Issues: our products are clothing, all of them are very safe and not cause harm. Legal Issues: our products are good quality and reliable. It is