Business Plan.docx

1. Purpose of the PlanIn order to simplify the procedure of applying foreign universities, let more students know our agency, safe more money and time for the students during the process of application and improve the successful rate of application, we heartily hope to get support from your company.2. Market Analysis1) Macro EnvironmentOn the one hand, by the rapid development of Chinas, particularly Xu Zhous economy and the accelerated pace of globalization, going abroad in order to get further education is no longer an unrealistic dream for thousands of students in China. On the other hand, the growing pressure and difficulty of the college entrance examination in Jiang Su province also forces a large number of students and parents to look for an easier way to be enrolled by a good college, especially for those who have a found economic base. 2) Micro EnvironmentThe contradiction between the trend of thousands of students pouring abroad and the very few overseas education agencies existing in Xu Zhou let us see a huge market in this field. As a matter of fact, through our thoroughly investigation, there are only two overseas education agencies in Xu Zhou, which is far from enough. 3. Benefit Analysis1) Expert Consultant Our agency in contemplation has invited a strong team of experienced experts who have handled a number of such cases successfully. Whats more, our company has managed to invited several professors and has a constant resource of the elite graduates from School of Foreign Studies in the China University of the Mining and Technology.2) Interpersonal RelationshipThe interpersonal relationship net of our agency has spread into all of the countries which our business range covers. Both native and foreign human resources are included. The most important point is that we have established long-term partner relationship with a number of the famous colleges and universities abroad, which can deliver many precious first-hand information to us. 3) Participants Our agency has one general manager and two deputy managers. The chief executive officer come from a well-known education agency in China and is equipped with ten years of experiences in this field. Expert consultants are also employed in all the countries we cover. Last but not least, a team of high-qualified translators and interpreters are ready to work.4) Relevant ExperiencesBoth the manager and the executive officer came from abroad. They themselves are the successful examples of studying in overseas universities. During the soft open of our agency, we have sent four students( one high school student and three undergraduates) to three countries( America, Canada and Australia) successfully. They have been enrolled by their ideal universities and colleges, which their parents are also satisfied. 5) Risk AnalysisAccording to the analysis above, the investment to our agency has lower risk. First of all, the funds are much less than other big investment projects. Secondly, educational investment is a sort of strategic investment, which has a high return rate both in the period of econ