跨文化商务沟通chapter 6.ppt

Chapter6 InterculturalBusinessEtiquetteandProtocol LearningObjective UnderstandtheimportanceofappropriateetiquetteandprotocolininterculturalbusinesscommunicationIdentifyculturaldifferencesinnamingsystems businesscardexchangeandotherinitiatingbusinesscontactsUnderstandhowculturaldifferencesinsocialentertainmentmayaffectinterculturalbusinesscommunicationUnderstandhowgift givingpracticesvaryfromculturetoculture LearningObjective LearntherolethatclothingplaysininteractingwithpersonsfromothercountriesLearntheimportanceofknowingaboutthevariablerulesofbusinessengagementBecomeawareoftheculturalimpactonthecomprehensionofhumorininternationalbusiness Whatspecialetiquetteandprotocolshouldwepayattentiontoduringawesterndinner ProtocolDefined Thecustomsandregulationsdealingwithdiplomaticformality precedenceandetiquette EtiquetteDefined Conventionalrequirementsastopropersocialbehavior ProtocolDefined Customsandregulationsdealingwithdiplomaticetiquetteandcourtesiesexpectedinofficialdealingswithpersonsinvariouscultures EtiquetteDefined Mannersandbehaviorconsideredacceptableinsocialandbusinesssituations DefinedbyNanLeaptrott Protocoliswhattodoinagivensituation Etiquetteishowtodoitandhowtodoitgracefully Example ProtocolIfyouareatameetinginnorthernEurope givethespeakeryourfullattentionandstrongeyecontact EtiquetteSitupandshowinterestinwhatisbeingsaid Donotinterruptthespeakerwithquestionsunlesshehasaskedtheaudiencetodoso Ifpeoplearetakingturnsinagroup trytotakenotesafterthepersonhasfinishedwithhisremarks InitialBusinessRelationship 1 Initialcontacts2 Namingsystems3 Businesscardetiquette Abriefphonecall Aformalletter A go between InitialContacts NamingSystem Beawarethattherearedifferencesinglobalnamingsystemsandthedifferencescanbesubtle BusinessCardEtiquette InEuropeAnexpectedpartInU S ACasualinformalityInJapanAmeaningfulritual SocialEntertainment DinningPracticesDrinkingProtocolSeatingArrangementCocktailPartyTipping DinningPractices Thepurpose Extendingthebusinessmeetingthroughthemealtimebutnotmerelyeatingordrinking 1 餐巾Napkin 2 魚叉FishFork 3 主菜叉DinnerorMainCourseFork 4 沙拉叉SaladFork 5 汤杯及汤底盘SoupBowl Plate 6 主菜盘DinnerPlate 7 主菜刀DinnerKnife 8 鱼刀FishKnife 9 汤匙SoupSpoon 10 面包及奶油盘Bread ButterPlate 11 奶油刀ButterKnife 12 点心匙及点心叉DessertSpoonandCakeFork 13 水杯SterlingWaterGoblet 14 红酒杯RedWineGoblet 15 白酒杯WhiteWineGoblet 食用面包的方法 错误示范 喝汤的方式 暂停喝汤时 错误示范 每吃完一道菜 用餐完毕 DrinkingProtocol ThePurpose Alcoholremainsagreatfacilitator thelubricantthatloosensuptherelationshipandgreasesthesocialskidsonthewaytosuccessfulbusinessdeal AmericancultureShunningofalcoholinbusinessmealIslamiccultureCompleteshunningofalcoholChinesecultureLiquoristhemaindrinktoshowrespectandexpresshappinessKoreanandJapanesecultureAwaytobreakdownthestrictsocialbarrier Frenchmethod BritishMethod NextmostIMP femaleGuest Host MostIMP femaleGuest NextmostIMP maleGuest Hostess MostIMP MaleGuest InChina CocktailParty TheGoal TomeetasmanypeopleaspossibleNobodyexpectstogetintodeepdiscussion Tipping Gift givingEtiquette Gift givingBlunder Importantornot HighlyimportantJapanImportantbutnotfatalMiddleEast PacificrimcountriesSomewhatimportantLatinAmerica CentralandEasternEuropeNotimportantAustralia Canada UnitedStates UK NorthernEuropeancountries SouthernEurope BusinessDress CasualorNot BusinessScheduling CulturalVariations Culturesvaryin Officehours Lunchperiod Businessdays TheUseofHumor Do sandTaboos AvoidanyandallethnicjokesWatchtoseewhattypesofsubjects situations orincidentsamuseyourhostsLaughoffyourgoo