市场营销学主要专业术语.doc

G:GE strategic business-planning grid 通用电气业务组合方法gender segmentation性别细分geographic organization地理细分geographic segmentation性别细分going-rate pricing随行就市定价government market政府市场green marketing绿色营销growth-share matrix增长份额矩阵（波士顿矩阵）growth stage成长期：habitual buying behavior 习惯性购买行为head-on positioning迎头定位horizontal marketing system水平营销系统horizontal integration水平（横向）一体化human need人类需求hypermarkets特级需求：idea generation 创意想法idea screening创意筛选income segmentation收入细分indirect export直接出口industrial economies发达工业化经济类型industrializaing economies新兴工业化经济类型industrial market产业市场industrial goods工业品inelastic demand需求无弹性initiator初次使用者，发起者institutional approach机构研究法integrated marketingcommunication整合营销传播integrative growth opportunity一体化增长机会intensive distribution密集化（广泛性）分销intensive growth opportunity密集化增长机会internal reports system内部报告系统introduction stage投入期income elasticity of demand需求收入弹性indirect export 间接出口inventory control存货控制intangibility无形性inseparability等一性；不可分割性international market国际市场international marketing国际市场营销：joint ownership合营股权joint venturing合营：learning 学习leasing租赁legal environment法律环境licensing许可lifestyle生活方式limited-service retailers有限服务职能零售商limited-serviece wholesaler有限服务职能批发商line extension产品线扩展：macroenvironment 宏观环境macromarketing宏观市场营销management contracing管理合同management science approach管理科学研究法manufacturers brand (national brand)制造商品牌market市场market development市场开发market growth rate市场增长率market leader市场领导企业market orientation市场导向market penetration市场渗透market penetration pricing市场渗透定价market positioning市场定位market segment市场细分market segmentation市场细分化market share市场份额；市场占有率market-skimming pricing取脂定价market targeting确定目标市场market testing试销market specialization 市场专业化marketing市场营销学；市场营销marketing audit 市场营销审计marketing budget营销预算marketing concept市场营销信息系统marketing database数据库营销；关系营销marketing environment 市场营销环境marketing information system市场营销信息系统marketing intermediaries营销中介marketing management 营销管理marketing mix市场营销组合marketing research营销调研marketing strategy营销战略maslows hierarchy of needs马洛斯需求层次论microenvironment微观环境micromarketing微观市场营销学maturity stage成熟期media媒体merchant wholesaler商人批发商middlemen中间商monopolistic competition垄断竞争motive 动机multibrand strategy多品牌战略multichannel marketing多渠道营销：natural environment 自然环境new product新产品new product development新产品开发new product pricing新产品定价new task新购买（任务）nontariff trade barriers非关税贸易壁垒need,want,dema