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翻译:1、A scientist who wants to predict the way in which consumers(消费者)will spend their money must study consumer behavior。一位科学家想要预测消费者会以怎样的方式花钱就必须研究消费者行为。2、Actually years 1947-1950,the answer was:people with rising incomes。实际上,在1947-1950年间,答案是收入渐增的人们借贷最多。3、But research surveys have shown that this is not always true.但是调查的结果表明这一条并非总是正确。4、If prices have been stable and people consider that they are reasonable,they are likely to buy.如果物价稳定并且人们认为物价水平合理,他们就会愿意消费5、No,the village is not dead.There is more life in it now than there ever was.不,乡村并没有消失。乡村中从来没有像现在这样具有生命力。6、There are still a number of people alive today who can remember whatvillage lifemeant the early years of the present century.现在仍有一些人能够记得本世纪初的“乡村生活”意味着什么。7、After each war,new ideas,new attitudes,new trades and occupations were revealed to villagers.每一次世界大战结束,乡村居民们就会到新观念、新态度、新行业和新职业。8、Now with the highly developed science and technology and high-level social welfare for all,there is no point whatever in talking any longer aboutvillage life.现在,普及的高科技和高水平的福利使得继续谈论“乡村生活”变得毫无意义。9、It would be impossible to succeed in selling a product without first investigating the market.如果首先没有进行市场调研几乎就不可能成功地销售产品。10、Under such circumstances,they will try everything possible to familiarize themselves with the market conditions.在这样的情况下,它们会尽一切可能来熟悉市场状况。11、There anr many channels that we can make use of in doing this sort of work.我们有许多可利用的渠道来完成这类工作。12、The Chinses Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities.中国出口商品博览会和其他一些性质相似的博览会以及外商访问都为我们提供了这样的机会。13、It was then that groups of English workers tried to prevent the industrialization of britain by wrecking(破坏)factories and machinery.那时候,许多英国企业工人都企图通过破坏工厂和机器来阻止工业化的进程。14、It is a fallacy because it assumes that the total amount of work to be done in any economic system is fixed.说其是谬论,那是因为它假定在任何经济体制下需要完成的工作总量是固定的。15、And for many reasons,new consumer demands,population increases.technology,they all work to increase employment.许多因素,如顾客的新需求,人口增长,技术会共同为增加就业发挥作用。16、Companies need to invest aggressively in technological innovation if they are to remain competitive and create new jobs.如果公司想保持竞争力并创造新的工作就需要对技术研发进行有力的投资。17、Advertisement aims to increase peoples awareness and arouse interest.It tries to inform and to persuade.广告旨在提升意识、唤起兴趣,尽力提供信息和劝导消费。18、There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century.毫无疑问,广告的发展是本世纪西方世界最显著的特征之一。19、However,if large scale advertisement leads to increased demand,production costs are reduced,and the customer pays less.如果大规模的广告导致需求增加,生产成本下降,那么顾客支付的还是钱少。20、What is clear is that businesses Would not pay large sums for advertisement if they were not convinced of its value to them.显然,如果企业不相信广告的价值的话,他们就不会花这么多钱去做广告。21、We use both words and gestures to express our feelings,but the problem is that these words and gestures can be interpreted in different ways.我们用言词和手势来表达我们的情感,但问题是这样言词和手势可能被告理解为截然不同的含义。22、a phrase like he went pale and began to tremblesuggests that the man is either very afraid or has just had a very nasty shock.像“他脸色惨白、浑身发抖”这样的短语表明这个人非常恐惧或刚从可怕的休克中苏醒过来。23、Experiments in America have shown that women are usually better than men at recognizing fear,angger,love and happiness on peoples faces.美国的实验已经表明,妇女比男人更善于辨别恐惧、愤怒、爱与幸福等面部表情。24、what we think we are communicating through language,voice,face and body movements may be the exact opposite of what other people understand.我们认为我们在通过语言、声音、脸部和身体动作传达某种感情,但他人对此的理解却可能迥然不同。25、The Europeans,to them,are those rather excitable foreigners from the other side of the English Channel,who have never learnt how to speak English.在他们(英国人)看来,欧洲人就是英吉利海峡那边那些动不动就爱激动而不会讲英语的人。26、They feel different from the rest of Europe and they sometimes annoy continental nations by failing to support them,or even to understand them,in time of need.他们感觉自己与欧洲其他地方的人有所不同,他们往往在需要的时候未能支持和理解欧洲国家,这让后者很恼恨。27、This is an extraordinarily interesting question,since they are a mixture of many different races,and all these races invaded Britain at various times from Europe.这是一个格外有趣的问题,因为英国人是不同种族的混合体,这些种族都曾经在不同的时期、从欧洲不同的地方侵略过英国。28、The Romans gave the Britons a good deal of their civilization,but they never settled in Britain in very large numbers,so the British race survived until the overthrow of the Roman Empire by thebarbarians.尽管没有大规模地在英国定居,罗马人给布立吞人(不列颠人)带去过大量的文明,所以不列颠民族幸存下来了,直到罗马帝国被“野蛮人”推翻。29、Usually when we hear the wordartistwe think of a person who paints pictures,but the word has a much wider meaning than that,for anyone who adds beauty to a thing has shown that he is an artist.通常我们听到“艺术家”这个词的时候,我们都想起绘画人员,但这个词有着比这广阔得多的含义,因为任何一位给事物增添美感的人都可以称之为艺术家。30、The work of editing involves artistic skill too,for the editor may know how to improve the authors work by cutting and revising the manuscript.编辑工作也包含艺术技巧,因为编辑可以通过剪切或修改来提升作品的质量。31、When the illustrations and text are completely prepared they are sent to the printer who carefully,and often artistically,sets the type and prints the book.插图和文字材料都完全准备好了之后就送到印刷工人处,他们小心地进行编排印刷,这种工作常常也是需要艺术技巧的。32、The binder,too,is an artist,for he makes use of special techniques to make the outside of the book attractive,as well as appropriate to the contents.装订工也是艺术家,因为他使用特别的艺术技巧使书籍装帧精美,而且与内容协调一致。33、It happens to every medical student sooner or later.这样的事情对每个医科学生迟早都会发生。34、Ordinarily,you would just ignore it-but now armed with your rapidly growing medical knowledge,you cant help worrying.平常你不会把它当回事。但是现在你掌握的医学知识迅速增加,你不由得担心起来。35、But for the tens of thousands who suffer from true hypochondria they live in constant terror that they are dying of some awful disease,or even several awful diseases at once.但对于上万真正患有疑病症的人来说,他们生活在持续的恐惧中,他们担心自己正因某种可怕的疾病,或甚至好几种可怕的疾病而快要死去。36、And because no physician or test can offer a 100% guarantee that one doesnt have cancer,a hypochondriac always has fuel to feel his or her worst fears.而且因为没有医生和检验能百分之百地担保某人确实没有患癌症,疑病症患者就常常对他或她自己深深的恐惧火上加油。37、Drunken driving,sometimes called Americas socially accepted from of murder,has become a national epidemic.酒后驾驶,有时被称为美国社会公认的凶杀方式,已经在全国流行。38、Heavy drinking used to be an acceptable part of the American alcohol image and judges were lenient in most courts.酗酒以前在美国是一种可以接受的饮酒习惯,而且大多数法院的法官对此也很宽容。39、Twenty states have raised the legal drinking age to 21,reversing a trend in the 1960s to reduce it to 18.有20个州已经把允许喝酒的法定年龄提高到21岁,扭转了20世纪60年代将年龄降至于18岁的倾向。40、Reformers,however,fear raising the drinking age will have little effect unless accompanied by educational programs to help young people to developresponsible attitudesabout drinking and teach them to resist peer pressure to drink.然而,改革者担心提高饮酒法定年龄作用甚微,除非辅以教育课程以帮助年轻人养成对饮酒“负责的态度”并教导他们抵制同龄人喝酒的压力。41、Like a needle climbing up a bathroom scale,the number keeps rising.In 1991,15% of Americans were obese; by 1999.that proportion had grown to 27%.就像浴室磅秤上的指针不断上升一样,肥胖的人数在增加。1991年,美国有15%的人肥胖;到1999年为止该比例已增加到27%。42、By and large,people in the rich world seem to have lost the fight against flab.总的来说,富裕地区的人们看来已经输掉了这声对抗肌肉松弛的战斗。43、Meanwhile,poorer nations have enjoyed some success in their battles against malnutrition and famine.与此同时,贫穷国家在与营养不良和饥饿做斗争中获得了一些成就。44、the most striking example actually in the poor world comes from the Pacific islands,home of the worlds most obese communities.贫穷地区最引人注目的实际例子来自太平洋群岛,那里是世界上最肥胖群体的聚居地。45、The number or speakers of English in Shakespeares time is estimated to have been about five millions.莎士比亚时代估计已大约有500万人讲英语。46、In addition to the standard varieties of English found in these areas,there are a great many regional and social varieties of the language,as well as various levels of usage that are employed both in its spoken and written forms.除了这些地区的英语的标准变体以外,不仅存在大量英语的地区变体和社会变体,而且还有口头英语和书面英语的不同层次的习惯用法。47、It is virtually impossible to estimate the number of people in the world who have acquired an adequate working knowledge of English in addition to their own language.世界上除了通晓本国语言之外能掌握充分的英语应用知识的人实际上不可胜数。48、%he purposes for it are difficult to define and still more difficult to assess what constitutes an adequate working knowledge for each situation.学习英语的目的和环境是如此多样化,以至难以解释、更难以评估针对每种情况的充分的英语应用知识是由什么构成。49、If fun and pleasure are equal to happiness then pain must be equal to unhappiness.假如玩耍和开心等同于幸福,那么疼痛就等同于不幸福。50、They fear the pain inevitably brouhgt by such things as marriage,raising chilren,professional achievement,religious commitment,self-improvement.他们害怕婚姻、养育孩子、事业成功、宗教责任、自我完善等待事情会不可避免地带来的痛苦。51、Couples with infant children are lucky to get a whole nights sleep or a three-day vacation.有婴幼孩子的家长,能够睡上一个囫囵觉,或者一次连着休个三天的假期,就算是好运气了。52、But couples who decide not to have children never know the joys of watching a child grow up.但是那些决定不要孩子的夫妻绝对体会不到关注一个孩子成长的过程,或者和一个孙辈一起游戏的乐趣。53、Turning up his nosehas become a meaningful American idiom.对一个美国人来说,它(扬起下巴)意味着傲慢、摆架子。(因此)“仰起鼻子”就成业个有意义的美国习语。54、Chinese may think that nodding the head up and down for affirming something,and shaking it from side to side for negation,is naturalthing to do.中国人可能认为,上下点头表肯定,左右摇头表否定,那是很自然的事。但是,其他有些文化是采用别的身势语言表示“是”和“否”。55、Some Arabs and Italians indicate the negative by lifting the chin,whereas this meansyesto the Maori in New Zealand.一些阿拉伯人和意大利人表示否定是抬起下马,而对新西兰的毛里人,这意味着“是”。56、The Japanese smile and laugh does not necessarily mean happiness or friendship.日本人微笑或大笑并不一定意味着高兴或者友好。57、Generally speaking,the Accounts Department is responsible for calculations of pay,while the personnel department is interested in discussions with the employees about pay.一般而言,会计科负责计算工资事宜,而人事部门则热中于与雇员商谈确定工资这个话题。58、In job evaluation,all of the requirements of each job are defined in a detailed job description.Each of those requirements is given a value,usually inpoints,which are added together to give a total value for the job.在对工作进行评价时,每件工作的所有要求都具体描述加以明确界定。那些要求的每一项都被评估,通常是“打分”,然后加在一起,以对某工作进行总体评价。59、In attempting to design a pay system,the Personnel Department should compare the value of each job with those in the job market.为了设计一个工资系统,人事部门需要将每件工作的价值同劳动力市场进行类比。60、Where it is simple to measure the work done,as in the work done with the hands,monetary encouragement schemes are often chosen; 在某项工作很容易被评价的时候,如那么手工完成的工作,工作奖励机制经常被采用。61、Talking during a performance irritates pelple.If you are expecting an emergency call,sit near the exit doors and set your phone to vibrate.观看演出时打手机会激怒别的观众,如果您在等待一个重要电话,坐到靠近出口处,并将手机调至震动。62、Think twice before using mobile phones in elevators,museums,churches or other indoor public place-especially enclosed spaces.在下列场合务必谨慎使用手机:电梯,博物馆,教堂或者其他室内公共场所尤其是关闭的空间中。63、If you are calling from a noisy area,use your hand to direct your voice into the microphone.假如您正在一个嘈杂的地方打电话,请用手遮挡声音,使之直接进入麦克风。64、Owning a mobile phone definitely makes life more convenient,but limit your conversations to urgent ones and save the personal calls until you are at home.拥有一个手机肯定让生活变得更加便利,但是,让你的手机应用于那些紧要的电话,而且将个人的电话留到在家时再打。短文写作:1、科技的发展和信息时代的到来正逐步改变着我们的生活方式。2、远程教育有许多优越性。3、但是远程教育并不是适合每个人。On Long-distance Education This is the age of information whith rapid development of science and technology.We should adjust our life style to make use of the new information technology. Nowadays,computers and television have already been used in the field of education.We can go to college whenever we want and learn whatever we like,without leaving our hone even.This way of learning is calledlong-distanceeducation.This new way of learning is probably the most convenient way of learning till now,by which we can save a lot of time and energy. However,we have to admit that there are still many students who prefer to sit in the library or the classroom to study.For them,learning is not concerned with knowledge itself only.As far as those students are concerned,going to school regularly and studying with the help of the teachers and the classmates is far better than sitting alone in front of computers or television at home.一位外国朋友第一次来中国,他想让你介绍两三样极具中国特色的事物(可以是风格文化等),你会向他介绍什么?如何介绍?Fascinating China China,one of the cradles of human civillzation,possesses so many treasures with Chicese characteristics that numerous foreign friends come to visit her. The first place to go to is,the Great Wall,which is the symbol of China and one of the seven wonders in the world.Whatsmore,it is said to be the only construction that can be seen from the outer space.In the imperial periods,it was used in defense of the dynasties.Since liberation,it has become a place of interest,There is a famous saying:He who does not reach the Great Wall isnt a true man. China is home to Panda,an animal with only two colors,white and blach,but very cute.Its our national treasure,ofter functioning as a friendly diplomat.Terrcotta-clay warriors unearthed in Xian,a famous ancient city,were scupltured in Qin Dynasty,the first dynasty of China.When former U.S.President Clinton came to China,he visited terracottas first.The above mentioned are just a wave of the sea.If you want to know more about this ancient nation,come and be our guest.1、Is there anything in the Western culture you admire?2、What is it(are they)and why do you like it(them)?Something I Admire about the Western Culture Despite the cultural conflicts between the Orient and the Occident,there do exist some admirable ingredients in the Western culture. First and foremost,the equality between parents and children.The parents are not always superior to their children,and the children do not always need to obey their parentsorder,that is ,they are more like close friends.Second,the independent personality.Western people have a strong sense of supporting themselves and being independent.They begin earning their pocket money early in their life,even as kids.Last,Western people do not always assess a person according to his background.If only he can achieve success through personal,he can win status,Its a talent-oriented society,not background-oriented.1、Some people are strongly against campus love.2、Some people accept it.3、My view.My Opinion on Campus Love Campus love isnt a newly-born phenomenon.Some people are strongly against it while some others thinks its natural.I dont advocate it.The reasons are as follows.First of all,undergraduates are neither fully psychologically mature nor able to assume the responsibility,especially freshmen and sophomores.Second,they may indulge in it,thus dilapidate their study,which isnt rare.Third,some just take advantage of it to kill time,avoid boredom whth much time at their own disposals,have someone keep company,etc.Whats more,some change datingpanrtnersfrequently,holding a paradox opinion that they could show off their charm or accumulate experience,but more often than not,they would leave a bad impression,shuch as lacking the sense of responsibility,on others,especially their former sweethearts.Lash,the proportion of successful couples is too low.The overwhelming majority reach the same end-parting just before graduation,forced by reality,etc. So,look before you leap,discard campus love and make a decision after graduation.1、越来越多的人意识到保持健康乐观情绪的重要性;2、现代人面临各种压力,容易因为负面情绪而影响健康和人际关系。We should Keep a Good Mood We are facing a lot of pressure in such a quick fixed society,so it is important to keep a good mood to help us deal with all kinds of problems in the contemporary society. There are two reasons to support my point lf view.The first reason is that keeping a good mood can help us stay healthy.For example,if one is easy to get angry,he is likely to have his liver hurt,It one is gloomy for a long time,his kidneys are easily hurt.But if we keep a good mood,we would have less chance to suffer from these problems.Another good mood.If we always keep a positive mood when staying with our friends and relatives,they may hardly take offence on you,nor may they respond us with coldness. In short,keeping a good mood has such magical power under whatever circumstances so it is worth trying.1、现代人保持健康的方式多种多样,有的锻炼,有的保持饮食平衡; 2、我认为保持健康的最佳方式是。The Best Way to Stay Healthy In such a highly competitive society,people have to bear burdens from education,work and family.Therefore it is necessary to attach more importance to our health.As to the best way to keep healthy,some people insist on a balanced diet,some others argue for physical exercises,Iagree with the latter. My suggestions of sports as the best way to stay healthy lie in the following reasons.Firstly,taking sports can keep you fit,for it helps you burn excessive fat,which is much safer than any other wonder drug.Secondly,taking sports can help you get your brain refreshed,which is of vital importance to the people working at offices and students in intensive study. The benefits of sports are more than I have listed.Doing sports is bound to make us fit,strong and energetic.1、表扬对于我们的重要性; 2、举例论证你的观点。The Profits of Praise Encouragement and praise is always more effective than criticism.My personal life experience makes me realize that we can never overstate the function of praise in our life,especially for the young in the process of growing up. It was the end of my exhausting day as waitress in a busy restaurant.The loaded trays I carried felt heavier and heavier.Weary and discouraged,I didnt seem to do anything right.As I made a completed check for a family with several children who had changed their ice-cream order a dozen times,I was ready to quit.Then the father smiled at me and said,Well done!You have looked after us really wellSuddenly my tiredness vanished.Those few words of praise had changed everything. Praise is like sunlight to the human spirit; we cannot flower and grow without it.1、手机成为现代生活中的一项重要
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