苹果公司介绍ppt-英文.ppt

Apple Switch丨environmental丨Innovation COMPANYPROFILE AppleInc isanAmericanmultinationalcorporationthatdesignsandsellsconsumerelectronics computersoftware andpersonalcomputers AsofJuly2015 Applehas364retailstoresinthirteencountries andanonlinestore AsofSeptember24 2015 thecompanyhad60 400permanentfull timeemployeesand2 900temporaryfull timeemployeesworldwide 苹果是美国一家以销售和设计电子产品 电脑软件和个人电脑为主的跨国公司 截止到2015年苹果已经在十三个国家设立了364家零售店和一座网上商店 2015年9月24号 苹果公司在世界各地的全职员工达60400人 临时员工达2900余人 April1 1976 ApplewasestablishedbySteveJobs SteveWozniakandRonaldWayne toselltheAppleIpersonalcomputerkit April16 1977 TheAppleIIwasintroduced May1980 ThecompanyintroducedtheAppleIIIinandattemptedtocompetewithIBMandMicrosoftinthebusinessandcorporatecomputingmarket 1976 1980 Theearlyyears 1978 SteveJobsbeganworkingontheAppleLisa HewaspushedfromtheLisateamduetoinfighting andtookoverlow cost computerproject theMacintosh 1981 1985 LisaandMacintosh 1989 1991 the firstgoldenage oftheMacintosh1991 1993 fallinotherproducts 1986 1997 Attemptsatreinvention 1994 ApplealliedwithIBMandMotorolaintheAIMalliance November10 1997 AppleintroducedtheAppleOnlineStore tiedtoanewbuild to ordermanufacturingstrategy 1986 1997 MacIphoneIpodandIpad 1998 Appleintroducedanewall in onecomputer theiMac 1988 第一台电脑IMAC 2001 ThefirstofficialAppleRetailStoresOpenedinVirginiaandCalifornia 2001 在维吉尼亚和加利福尼亚的第一家零售店 2007 2011 iPhone iPodTouchandiPad2007 2011 手机播放器和平板 2006 ApplebeganproducingIntel basedMaccomputers 2006 生产第一台英特尔MAC SteveJobs1955 2011 ThreeAppleschangedtheworld ThefirstoneseducedEve ThesecondoneawakenedNewton ThethirdonewasinthehandsofSteveJobs 三个苹果改变了世界第一个诱惑了夏娃第二个砸醒了牛顿第三个掌握在乔布斯手中 Name SteveJobsNationality American Born February24 1955 inSanFrancisco California Education AttendedReedCollegein1972 In1976 SteveJobsandWozniakfoundedApple Theycobbledtogethertheircombinationofamicroprocessor avideoscreenandkeyboard TheinventorscalledittheAppleI In1986 JobsleftthecompanyandstartedhisowncompanyNeXT In1996 JobsreturnedtoAppleandservedastheCEO Inrecentyears ApplehasmadeaseriesofsuccessfulproductssuchasiPod iTunes iPadandiPhone 1976年 乔布斯和沃兹尼亚克创立了苹果 他们把处理器 显示器和键盘拼凑结合发明了第一代苹果1986年 乔布斯离开苹果创立了自己的公司NeXT1996年 乔布斯回到苹果并出任CEO 在最近几年 苹果推出了一系列如IPodITunesIPad和IPhone等成功产品 Rangeofproducts 5 IPod Rangeofproducts 5 IPod Rangeofproducts 5 IPod Rangeofproducts 5 IPhone1 IPhone3G IPhone3GS IPhone4 IPhone5 IPhone5c IPhone6 Rangeofproducts IPad1 IPad2 IPadmini IPadair2 IPadair IPadPro Rangeofproducts Classic Nano2 3 Shuffle1 4 touch SalesStrategy Appleneverdiscountsthroughdirectsaleschannels Appledistributorpriceisverystable Apple sretailandonlinestoresareveryunique 1 2 3 Thecompanydoessellsomerefurbishedproductsdiscount thepriceoftheseproductsarerelativelycheap butthisisnota sale prices butcalledholidayspecialslikethenameofthefirst Appleistryingtocontrolretailprices Theymayprofitbythedistributorscontrolmeagerincomparison doesnotoffervolumediscountsandothermethodsfordifferentdistributorsinaccordancewiththesamepriceasthesameproduct Theyplaymoretheroleofeducationandsupportnotsales Theyareverysimple evenalittletoofarsimplertoatleastthemostclearsignofprovidinginformation Theygivepeopletheimpressionthatalotofpeopletheretohelpyou SalesStrategy AppleInc hasbecomewellknownforitsadvertisements whicharedesignedtoreflectaplanofmarketingtheirproductstocreativeindividuals 4 Theirmostsignificantadcampaignsincludethe1984 SuperBowl commerci