商务职场英语短语总结.doc

Unit 3 Lesson 1Element 元素，成分 image影像，图像 warranty担保，保证 durable/durability 耐用的，持久的/耐久性 after-sale service售后服务 mouth-watering 使人流口水的purchase n. 购买；vt. 购买 long-lasting持久的，耐用的 tasty美味 secure安全的 guaranteed 有保证的 unbeatable price最低价Lesson 2 Well-known brand家喻户晓的品牌 logo商标 function功能 signature,签名，署名 ownership,所有权 social status,社会地位 manufacturer制造商 personalized service个性化服务 innovative创新的 reliable可靠的 sophisticated久经世故的，富有经验的 customer-friendly顾客至上的 trouble-free无故障的，可靠的 energy-saving节能的cost-cutting降低成本的 user-friendly便于使用的 multi-purpose多功能的 family-size适合家庭用的，家庭装Lesson 3Marketing strategy销售策略 Electronically compatible电子兼容的 Latest offers 最新报价 Sales sector销售部 Cost of postage 邮费Business sector商业部门 Special offers特价优惠 Customer-friendly environment 顾客至上的环境Lesson 4Facilitate使容易 launch n新产品的发行，投放市场 anticipate预期，期望 plaster完全覆盖 involuntary不情愿的 endorsement认可，支持Lesson 5Proposals,提议，建议 established demand既定需求 initial stage最初阶段 accelerate加速 maturity成熟 level off 稳定 cease停止 go into a downward spiral螺旋式下降Lesson 6Intellectual property rights知识产权 a tip-off 揭发 counterfeit伪造 to clamp down on（对。）进行压制 to crack down镇压，取缔 fake假货/假装的，伪造的 confiscate没收，充公 to sue,控告 to track down追捕 car windshield车的挡风玻璃 pirated goods盗版商品 resemble vt；类似，像 originals正版货，原版 symbols of luxury and status奢华和地位的象征 dump unassembled product components丢弃不类似的产品部件 suspectedadj. Adj;有嫌疑的/v. 怀疑（suspect的过去分词和过去式） inferior下级的，下等的 genuine真实的，真正的Unit 4 Lesson 1Personal expense个人开销 school supplies学校用品 household supplies家庭用品Lesson 2Open a bank account开一个银行账户 selected stores指定商店 mutual benefit 双赢的，互相有利的 a successful entrepreneur一个成功的企业家good reputation好的声望 withdraw money取钱 deposit money存钱 money management财务管理 free bonus credit免费赠送积分 bank charges银行手续费 free monthly statement免费每月报表 discount card打折卡 check your balance查询余额 keep track of记录 a drivers license驾驶证 interest rate利率Lesson 3Debtor借债人 capital资本家，资金 creditor债权人 inflation通货膨胀 bad management decisions糟糕的管理决定fixed assets,固定资产 balance sheet资产负债对照表 current assets流动资产 liabilities债务，负债 bank overdraft 银行透支 net asset净资产 venture vt;敢于，冒险，投资 market analysis市场分析 payroll工资单 collapse暴跌enormous expense庞大的费用 delivery cost运费 Lesson 4 Inflation通货膨胀 Inflation rate通货膨胀率Lesson 5Stock market股市 fraud,欺诈 diversified多样化的，多元化的 stock and shares,股票和股份bonds,债券 fixed-interest investment固定资产投资 property财产 index future期货 futures trading期货交易bank deposit,银行存款 the first quarter第一季度 to be in the red亏空，赤字 acquisition (合并，收购)put (sb) through the wringer(遭受严峻的考验或折磨)， Lesson 6par value(票面价值)Unit 3Lesson 11 .stereo sound (立体声) 2. Appeal to 3 . Durability (耐用)5 . Inexpensive/unbeatable price (便宜并且质量好) 6. after-sales service /protection 售后服务/保护7. Appealing features 吸引人的特征8. Mouth -watering=delicious=tastyLesson 2 1 .brand 2 .trademark (注册商标) 3 . A market fore 4 . Innovative 5 . Sophisticated (老练的) 6 .revolutionary 7.market leader8. personalized service 9 an economy car 经济节约型汽车 10.a sports utility vehicle 运动型多用汽车Lesson 3 1 .layout of a store(商店的布局) 2. Sales sector 销售部3 . Electronically compatible 4 . World-famous 5 . Flock in to do some (大批涌进) 6. Clothing retailer服装零售商 7.marketing strategy 市场策略7. Customer-friendly environment 8. Market research survey 市场研究调查9. Conduct a face-to-face interview 面对面访谈10. Electronically techniques电子技术11. Compatibility(兼容性) of design and performance 12. Electronic equipment 电子产品13. Analysis/preparatiom time分析/准备时间14. Telephone charges 通讯收费15. A market research questionnaire 市场研究问卷16. Conduct customer panels 召开专题小组讨论会17. Industry trade figures贸易量18Cost of postage邮费Lesson 4 1 .ambush marketing 隐形营销 2 . Guerrilla marketing 市场游击战略 Agenda for the meeting 会议日程3 . Viral marketing 4 .blitz marketing市场闪电战略 5 . Entrepreneur (企业家) 6 . Unwitting (无意的) 7 . Hit upon / on=find sth by accident 8.Marketable =easy to sell 9. Endorsement=approval 10 . Celebrities (名人) 11. Postpone 延期 12. presence of the media 媒体的出现13. Graphic software 图形软件Lesson 51. To be briefed 2 . Established demand 成立需求 3 . During this first phase ,the market is generally not fully developed 4. Initial stage (开始阶段) 5 .as a product becomes more established , demand expands and accelerates 6 . Market share broadens 7 . Take-off stage (increase rapidly)(上升阶段) 8 . Level off(remain the same) 9 . Growth ceases 10 . In the final market phases 在最后的市场阶段 11 . The product loses its appeal for customer 12 . Downward spiral(drop quickly) (螺旋式下降) 13 . Be taken off the market (被下架) 14 .talk things over face to face 15 . Meeting for the sales managers . 16. clear up ambiguous(模棱两可的) issues17. Be briefed on new proposals and development18. Include sth in decision-making19. The opportunities to give feedbacks20. Be involved in planing and input our ideas在规划和投入参与我们的想法21. The final marketing phase(时期 阶段)22. Sales forecast and targets销售预测和目标23. Budget arrangement for product预算安排的产品24. Welcome new stuff members 欢迎新员工25. Time frame for research and analysis调查研究的时间安排表 26.Apologies for absenceLesson 61 .pirated imitations/goods 盗版/商品 2 . Violations（=breaking） of intellectual property rights 知识产权的侵犯 3 . A tip -off = warning 4 .clamp down =crack down = control制裁、抵制、控制5 .global merchandise trade 全球商品贸易6 . Electronically tagged 电子标签= label /mark 7 . Confiscate (没收) 8 . rack down = to cache /pursue 9 . Pharmaceuticals (药物) 10 . Accessory (配饰) 11 . Dump unassembled product components 14. 12 . Customs officials(海关人员) 13 . Genuine articles (珍品) Car windshields汽车挡风玻璃15. Famous brand-name goods are symbols of luxury and status名牌商品是奢侈和地位的象征16. Annual loss in trade in dollars年损失额16.Identify the fakes 识别赝品17.Fight the problems of illegal copying/ counterfeiting打击非法/滥造假冒问题1.saved earnings 节省下的钱 2.A bank loan 银行贷款3. total annual/monthly expense 全年/月花费 4. total income for academic year 一学年的总收入5.household supplies 家庭用品11. 6.transportation expenses 交通费=expenditure on transportation a drivers license 驾驶执照 7.Bank account银行账户 8.mutual benefit 互惠互利9. withdraw money 取钱 10.local branch 本地银行collateral in securing loan 安全贷款的保证12. Free bonus credits 14.bank charges银行利息 15. application procedures申请程序16. Interest rate利率 17.overdue payment 过期支付18. minimum amount 最小额 19. check your balance(结余) and keep track of your income and expense 20.Discount card 打折卡 21.capital=asset that a company has and uses over a long period of time 本金 资本 资金、debtor债务者 22.current assets= assets that can change from day to day流动资产26.creditor 债权人 放款人、赊销人 放贷人23.inflation=the rate of increase in the price of goods over a period of time 通货膨胀 24.Fixed assets=accumulated wealth especially money used to produce more wealth 固定资产 25.Balance sheet = a statement showing the financial position of a company27.motor vehicles机动车辆28.current liabilities 流动债务 33.be liquidated被变卖 29.trade debtor 交易欠款 30.bank overdraft 银行透支31.trade creditor 32.fashion clothing 时尚服装 34.overall financial outlay整体财政支出35.lead to a spiral cost 导致成本提高36.complex website technology 37. Huge payroll 巨额工资38.postal costs 邮费额 39.major shareholders lose vast