《营销伦理》译文.doc

Marketing Ethics Management Marketing 081 class 176lang40805020117Founded, Chinas planned economy, which resulted in Chinas market economy, like a backwater, there is no vitality at all. But everything has two sides. While economic development is not up, but then business ethics, marketing ethics has an impact on enterprises and consumers will not be an important factor. At that time, people can rest assured that the food, drink ease, even though living conditions are not good, but it will not be worried about food poisoning at any time. However, the measure of a countrys strength, the economy can not be considered again. Additionally, there is no economy, no national defense; no defense, no country; no country, no people to settle down. So, you want a strong country, we must develop the economy. In recent decades, Chinas economy has shown a momentum for the development of hurricane-style. Particular type of reform and opening up, Chinas economy occurred in the case of the shocking scenes. Many people, today was a pauper, but tomorrow might be a good idea because to become a millionaire. However, the number of their hidden agenda behind the secret, I am afraid that only they know. Gray areas, the edge ball these terms are born. Some entrepreneurs, in the early days, at the use of various means, wantonly grabbing the money. Once the company goes bankrupt, the original investors will lose everything, the last may have to forfeit his life. Therefore, the loss of ethics, sometimes kill people. Today, the status of the Chinese economy, not much better. Remember the toxic milk powder? Sanlu baby milk powder into a Taitouwawa many, many families have fallen into the abyss of suffering. In the community had a significant negative impact, just to talk about the deer at the mere mention of the state. baby milk powder did not dare to eat; eat, to directly buy cows, milk the baby directly. Sanlu incident, is by no means related to the temporary staff negligence. The most direct reason for this is a moral failure entrepreneurs, with no sense of social responsibility. To reduce costs, in order to earn more profits, they will discard the ethical side, the evil hands back into the birth, at the mercy of the children, their heinous acts. Because of their moral corruption, lack of ethics of many parents harm their children have become killers. Is these parents who own hands, poison into the water, and then drop by drop to the childs body. See the news pictures, those young parents, white-haired grandparents who burst into tears, our hearts are in pain. Under strong pressure of public opinion in the countrys political pressure, the Sanlu milk powder off shelves last. But this, things can get turn it? Victimized child can recover it? Not possible. When those mothers who had re-entered the supermarket to buy milk powder, milk powder that had to sell their own sales staff, they will react? A Sanlu fell, hundreds of thousands of deer and stood up. Sanlu has been exposed, through the food safety regulator spot checks, including melamine in Sanlu milk powder is not only one in production, many companies have another problem milk, but contains poison the number of different timetables. For interest, some vendors really anything can be ignored, what can be discarded. Some time ago, there was cooking oil can be carcinogenic. The manufacturers say that their oil is sophistry is the result of quality control, quality is no problem. Indeed, sent the oil quality is no problem, but the oil sold to consumers is another kind of seasoning added to the oil. Sanlu clever than they did. Milk to eat, the childs head to become big, fool can see it is a problem with milk. The edible oil is different, after you eat, there is no obvious change, until the accumulated to a certain amount of time, you may have to eat for another gas. But when your body is not the time to go for a check and found she had cancer. At that time you were scared Mongolia. But despite your very smart, how the cancer will blame their own long ago eaten a cooking oil. Lack of ethics is indeed fatal. Sudan a long time ago, surely we also remember it. Recently, out of a strange thing. It is said that a kind of artificial eggs, it is to do with chemical reagents, and real eggs taste very similar. The price is very reasonable, but just do not know if hazardous to your health. If the human body without harm, then I really work in the chemical field are those who are deeply impressed by the staff. Nobel Prize in Chemistry was awarded to them without pity ah! They use a chemical reagent 0.55 create seven or eight dollars of things to come, a great man. It is said that the cost of manufacture of one kilogram of eggs was 0.55 yuan, while the market price of a kilogram of eggs is seven to nine yuan. Of course, or give them Peace Prize Nobel Prize in Economics is also good. Because they can go to those poor countries with a reagent to solve the problem of hunger in those countries. Contribute to world peace at the same time can make a hard, contribute to the economy. However, all this is impossible. Their agents are lime and other substances, ingested these things, what will the consequences, perhaps only chemical experts and medical professionals know. Have taken survey report shows that China is the worlds imagination of young people one of the best, but unfortunately, the number to be backwards. I was very not. It now appears that the report was untrue, and we manufacture eggs these days is enough to prove. Perhaps during the time of the survey is to ethics and morality into account, so heretical things that simply would be difficult to sexually explicit, so that Chinas young people lack the imagination come to the conclusion. There are many examples such as these immoral. Marketing, not a unilateral matter. He is involved in multiple aspects. The above-mentioned activities of the seller in marketing the example of moral deficiency, and the resulting adverse effects; below, then look at the buyer in the marketing activities of the phenomenon of lack of ethics. Buyer regardless of moral constraints, ignoring the ethics, will lead to economic turmoil in the markets. For example, payment default. Some buyers obviously well-funded, that is, dragging the purchase price, refused to pay. Some buyers are more intelligent, like some big shopping malls, where they pick up directly to businesses, then sell them, since only then the purchase price paid to manufacturers sold. This is a disguised form of payment default. Because of their purchase volume, in a very short time, but also can help companies sell many products, so manufacturers are willing to let them down payment default. However, some companies that went bankrupt because the money could not be recovered, resulting in many staff jobs. Also some of the buyer, to seek psychological balance, the greatest satisfaction, regardless of environmental protection, despite the savings, wantonly wasted. Before the promulgation of ban on plastic bags, many consumers, even if only to buy a tomato, but also beg for a plastic bag. Consumption of the main product, the additional products (such as bags) readily fling. To know that some decomposition of plastic bags are hundreds of years can not afford. Used batteries, discarded electronic products, putting the, with no awareness of environmental protection, with no moral recuperation. A battery can contaminate the water enough for a persons life needs. Thus, the buyers moral decay, lack of ethics, is indeed the continuation of mankind is a no small threat. All in all, Chinas market economy is still a bit confusing, ethical, moral emphasis is still not high enough. In order to create more excellent enterprises, China has a long way to go, of course, must be accompanied with ethics. First, all enterprises must establish their own image, and maintain a constantly upgrade their image. As Chinas Haier. In the quality of its products has always been not deceive consumers; addition, it is the sake of customers, and continuously developed affordable, energy saving, safe and efficient products. Also, Haier to provide consumers with the careful, attentive service. It all makes of Haiers image popular. On the contrary, due to a momentary interest Sanlu will completely ruin his image, so that the entire enterprise to burst. There Foxconn, for various reasons, more than a dozen employees has committed suicide, a suicide that Foxconns cemetery. Its image and performance are more or less affected. Second, companies must be responsible to the consumers, to the socially responsible, hard to do products. Milk consumers are growing, there is no recognition of the child; want good relations, we must rely on internal staff moral constraints. Melamine can add milk, those companies are real enough to can. Not to mention love, even the most rudimentary conscience they are not. Companies do a lot of products in the consumer after use, can all be recycled to use again. But the recovery is far greater than the purchase price the cost of raw materials, many enterprises will no longer intervene on their products, any of its own destruction. This reflects, in order to maximize profits, companies will choose the lowest cost solution, even though those can be reused after recycling, recovery will not pollute the environment. Actually, this is the neglect of environmental protection. You know, we have only one Earth, and many of the earth resources are limited, non-renewable. Again, the State must introduce laws, norms marketing campaign participant behavior. Although the law can not solve all