M4U1+Project+(新版教材+区公开课).ppt

M1Unit1ProjectDevelopinganadcampaign Twomaintypesofadvertisements commercialads PSAs Stepone Leadin educatepeopleabouthealth safety oranyotherproblemthataffectspublicwelfare promoteproductsorservice Anadcampaign Anadcampaign Anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience Howtobuildanadcampaign Howdoyoubuildanadcampaign Steptwo Readforunderstanding Howtostartasuccessfuladcampaign Youmust figureoutexactly and Youmayneedtoemploydifferentkindsofmedia including haveaclearaimandanaudienceinmind whatyouwanttotelltheaudience whatyouaretryingtogetthemtodo posters newspapers magazines radioandtelevision Questions Beforebuildinganadcampaign weneedtoconsiderthreemajorquestionsfirst 1 Whoisyourtargetaudience Howtodetermineyouraudience todoalittleresearchandanalysisinadvancetoexplorewhattheaudiencealreadythinks2 Whatdoyouwantyouradcampaigntosay 3 Howtoreachyouraudience 2 Whatdoyouwantyouradcampaigntosay It stimetodecide Andyoumayconsiderthefollowingquestions Whatdoesmyaudiencealreadyknowaboutthisproblem Whataspectsofthisproblemwouldtheycareaboutorbeconcernedwith Istheresomehistorybehindtheproblemthattheywouldbeinterestedin Howdoestheproblempersonallyaffecttheirlives whatyouwanttheaudiencetoknoworthinkabout fromallsideswell prepared orhowtodecidetowhattosayinyouradcampaign campaign mind target ahead create message information appeal react edia across approach reach II Fillinthemissingwordsinthechart anti smokingadcampaign Asample Readtheanti smokingadcampaignandtrytofocusonthemainideaofeachparagraph Thereasonwhythenarratorchoseanti smokingasthesubjectoftheiradcampaign Thetargetaudienceandtheiraim Andthewaystoconvincetheirtargetaudience Thedifferentapproachesusedtogettheirmessageacross Thesloganandlogo Para1 Para2 Para3 Para4 Howisitformed Itcomesourturn tolaunchanadcampaign PlanningWorkingroupsoffiveorsix 2 TwoTopics Anti drugsFoodsafety Preparing 2 Assignment Producing PresentingTeamwork everyoneshouldcontributetotheprojectlogo slogandesigner madeitattractiveproposalwriter writeabriefoutlinepresenters presentyourworktotheclassMakeyourpresentationclearly includingexplainingwhyyourgroupchosethetopic youraimandtargetaudience approachestogetyourmessageacross yourlogoandslogan Themainspeakerwillbeginlikethis Thetopicofouradcampaignis Ourgroupchoosethistopicbecause Ourtargetaudienceis Ouraimis Theformsofmediaweuseare and Othergroupmemberswillpresenttheads orshowthebillboards or Don tforgettopresentyourlogoandslogan InternationalAnti DrugDay 6 26 isextremelyharmfultosocietyandindividualsseriouslydamagepeople shealthburnlargeamountofmoneydrugaddicts 成瘾者 arealsoathreattothesociety commitcrimesnumerousfamiliesareruined drugsaretheworld scancerbeinnocentofdrugs knowlittleaboutdrugs cannotkeepthemselvesawayfromthelure 诱惑 ofdrugsstricterlawenforcement 强制执行 againstdrugs putintoeffect crackdownon 严厉打击 thedrugtrade 贩毒 educatethewholenationtorealizetheevilsofdrugabuse valueourlives buildadrug freeenvironment foodsafetyscandals 丑闻 Sanlumilkpowderissue illegalcookingoil Sudanincident leanmeatpowder 瘦肉精 Profitsdrivetocommitcrimes aimtogainmoremoneyatthecostofconsumers health abusefoodaddictives 添加剂 causesmanylife longdiseasesarenotalert 警惕的 enough theunsoundandineffectivelawsandregulations punishmentsarefarfromsevere relatedtothenation simage strengthensupervision 监督 thelackofpublicconsciousness 公众意识 andresponsibilityactasamasterbutnotastander by needsthejoint 共同的 effortsofallsides safeguard 保护 publichealthandprotectconsumers interests ourtopconcern InternationalAnti DrugDay 6 26 isextremelyharmfultosocietyandindividualsseriouslydamagepeople shealthburnlargeamountofmoneydrugaddicts 成瘾者 arealsoathreattothesociety commitcrimesnumerousfamiliesareruined drugsaretheworld scancerbeinnocentofdrugs knowlittleaboutdrugs cannotkeepthemselvesawayfromthelure 诱惑 ofdrugsstricterlawenforcement 强制执行 againstdrugs putintoeffect crackdownon 严厉打击 thedrugtradeeducatethewholenationtorealizetheevilsofdrugabuse valueourlives buildadrug freeenvironment foodsafetyscandals 丑闻 Sanlumilkpowderissue illegalcookingoil Sudanincident leanmeatpowder 瘦肉精 Profitsdrivetocommitcrimes aimtogainmoremoneyatthecostofconsumers health abusefoodaddictives 添加剂 causesmanylife longdiseasesarenotalert 警惕的 enough theunsoundandineffectivelawsandregulations punishmentsarefarfromsevere relatedtothenation simage strengthensupervision 监督 thelackofpublicconsciousnessandresponsibilityactas