中央电视台第一套CCTV广告分析.doc

中央电视台第一套CCTV-1 2010年广告报价表2010年CCTV-1时段广告价格表(单位：人民币/元）时段名称播出时间5秒10秒15秒20秒25秒30秒早间精品节目前约6:0012,30018,40023,00031,30036,80041,400朝闻天下前约6:5917,10025,60032,00043,50051,20057,600朝闻天下后约8:3219,20028,80036,00049,00057,60064,800上午精品节目1周一至五约9:00/周六日约9:5219,20028,80036,00049,00057,60064,800上午精品节目2约10:0921,30032,00040,00054,40064,00072,000精选剧场贴片一约10:1022,40033,60042,00057,10067,20075,600精选剧场中插一约10:3031,50047,20059,00080,20094,400106,200精选剧场集间约10：5825,60038,40048,00065,30076,80086,400精选剧场贴片二约11:0326,10039,20049,00066,60078,40088,200精选剧场中插二约11:2231,50047,20059,00080,20094,400106,200上午精品节目3约11:5037,30056,00070,00095,200112,000126,000新闻30分前约11:5742,30063,50079,400108,000127,000142,900今日说法前约12:3336,30054,40068,00092,500108,800122,400今日说法后约12:5932,00048,00060,00081,60096,000108,000下午精品节目1周一至五约13:35/周六日约13:0424,50036,80046,00062,60073,60082,800下午精品节目2周一至五约14:14/周六日约14:4424,50036,80046,00062,60073,60082,800下午精品节目3周一至五约14:43/周六日约14:5124,50036,80046,00062,60073,60082,800新闻20分前约14:5924,50036,80046,00062,60073,60082,800情感剧场贴片一约15:2034,70052,00065,00088,400104,000117,000情感剧场中插一约15:4436,30054,40068,00092,500108,800122,400情感剧场集间约16:1228,80043,20054,00073,40086,40097,200情感剧场贴片二约16:1629,90044,80056,00076,20089,600100,800情感剧场中插二约16:3635,70053,60067,00091,100107,200120,600下午精品节目4约17:2828,30042,40053,00072,10084,80095,400榜上有名约18:1128,80043,20054,00073,40086,40097,200黄金剧场贴片一约19:5585,300128,000160,000217,600256,000288,000黄金剧场下集预告一约20:4175,700113,600142,000193,100227,200255,600名不虚传约20:4372,500108,800136,000185,000217,600244,800黄金剧场贴片二约20:4577,900116,800146,000198,600233,600262,800黄金剧场下集预告二约21:3369,300104,000130,000176,800208,000234,000黄金剧场后约21:3858,70088,000110,000149,600176,000198,000精彩十分前约21:4258,70088,000110,000149,600176,000198,000精彩十分后约21:5157,60086,400108,000146,900172,800194,400名牌时间约21:5757,60086,400108,000146,900172,800194,400晚间新闻后约22:2052,80079,20099,000134,600158,400178,200星夜剧场贴片一约22:2646,90070,40088,000119,700140,800158,400星夜剧场中插一约22:4649,10073,60092,000125,100147,200165,600星夜剧场集间约23:1434,10051,20064,00087,000102,400115,200星夜剧场贴片二约23:1835,70053,60067,00091,100107,200120,600星夜剧场中插二约23:4140,00060,00075,000102,000120,000135,000夜间精品节目1约0:0924,00036,00045,00061,20072,00081,000新闻联播重播前约0:4022,40033,60042,00057,10067,20075,600新闻联播重播后约1:2017,60026,40033,00044,90052,80059,400夜间精品节目2约1:2612,30018,40023,00031,30036,80041,400湖南卫视广告时段播出时间5秒10秒15秒白天7：00之前栏目插播07:00之前5000875012500播报多看点及周末同时段插播07:00-08:0060001050015000偶像独播剧场一插播08:00-09:0564001120016000偶像独播剧场二插播09:05-10:1068001190017000偶像独播剧场三插播10:10-11:2072001260018000偶像独播剧场四插播11:20-12:2580001400020000发现插播12:25-12:5084001470021000周间午间栏目插播12:50-14:5096001680024000开心独播剧场一插播14:50-15:5088001540022000开心独播剧场二插播15:50-16:5088001540022000开心独播剧场三插播16:50-17:5092001610023000晚间娱乐无极限及周末同时段插播17:50-18:2080001400020000天天有礼18:20-18:2580001400020000A段18:25-18:3080001400020000黄金时刻18:57-19:0088001540022000730栏目插播（周一至周四）19:32-20:25208003640052000830栏目插播（周一至周四）20:25-22:00208003640052000金鹰独播剧场一片头后22:00-22:10200003500050000金鹰独播剧场一中插播22:10-22:50272004760068000金鹰独播剧场一片尾前22:50-23:00200003500050000金鹰独播剧场二片头后23:00-23:10192003360048000金鹰独播剧场二中插播23:10-23:50200003500050000金鹰独播剧场二片尾前23:50-24:00128002240032000零点档节目插播00:00-00:30112001960028000自办节目回放插播00:30之后112001960028000周末白天青春独播剧场一插播08:00-09:0568001190017000青春独播剧场二插播09:05-10:1072001260018000青春独播剧场三插播10:10-11:2076001330019000青春独播剧场四插播11:20-12:2584001470021000周末黄金档节目午间回放插播12:25-15:30100001750025000青春独播剧场五插播15:30-16:3092001610023000青春独播剧场六插播16:30-17:3096001680024000周末晚间天天向上插播19:32-22:005000087500125000快乐大本营插播19:32-22:0060000105000150000周日黄金档栏目插播19:32-22:005000087500125000广西卫视2010最新刊例广告价目表段位名称5101530播出时间幸福剧场1特播 60009000120001800018:01幸福剧场1插播1 62009300124001860018:16幸福剧场1插播262009300124001860018:32幸福剧场2特播 65009750130001950018:46幸福剧场2插播1690010350138002070018:56幸福剧场2插播2 690010350138002070019:30午间新闻前710010650142002130019:33丽人剧场1插播1750011250150002250019:55丽人剧场1插播2750011250150002250020:01丽人剧场2插播1740011100148002220020:06丽人剧场2插播2740011100148002220020:32丽人剧场3插播1690010350138002070020:54丽人剧场3插播2690010350138002070021:01温馨剧场1插播1690010350138002070021:06温馨剧场1插播2690010350138002070021:24温馨剧场2插播1700010500140002100021:41温馨剧场2插播2700010500140002100021:56温馨剧场3插播1700010500140002100022:00温馨剧场3插播2700010500140002100022:05周末青春剧场插播11030015450206003090022:23周末青春剧场插播21030015450206003090022:40欢乐剧场周末版特播12200033000440006600022:55欢乐剧场周末版插播2800042000560008400023:20欢乐剧场周末版特播22250033750450006750023:25金色舞台特播12020030300404006060023:42金色舞台插播12430036450486007290023:57金色舞台插播218800282003760056