化妆品的商务策划.ppt

Businessplan madebySophieMakiyoAndrew Pinkgirl Whatarewegoingtodo Manufacturermanufacturer srepresentative salesbranches businessdistributor retailer consumers Weareworkinghere Whywechoosetobeacosmeticsretailer Targetconsumers collegestudents havelimitmoneybutabigdemandforcosmeticslowerpricethaninthestoresForeigncosmeticsexportedtoChinaareimposedhightaxes almost100 Ourchannels JoeisinAustria CiCiisinCanada manyfriendsintheUSA Accordingtooursurvey acollegestudentusuallygetRMB1000fromhisparentspermouth 600arefordailysupplies 400aredisposable Therefore wechoosegoodswithmediumpriceandaveragequality suchasThebodyshop Thefaceshop Benefit andM A Cetc LetuscheckouttheamazingpricedifferencesinotherscountriesandChina Thebodyshop PriceinU S A 20 RMB136 Canada 20 RMB128 UK 5 RMB49 China RMB169 NolegalstoresinChina Mangobodybutter Thefaceshop PriceinSouthKorean 7700 equalstoRMB43 PriceinChina RMB108 Cleanfacemildtoner benefit Checkcolor dandelion PriceintheU S A 28 equalstoRMB191 PriceinChina RMB330 Bigbeautifuleyespalette PriceintheU S A 32 equalstoRMB218 PriceinChina RMB360 M A C Fluidline PriceintheU S A 15 equalstoRMB102 PriceinChina RMB198 Plushlash mascara PriceintheU S A 13 equalstoRMB88 PriceinChina RMB130 Twowaystopromote OnlineShoppingDirectSelling Pinkgirl Onlineshopping WarmandbeautifuldecorationClearphotosanddetailedexplanationsPreferentialactivities PinkGrapefruitShowerGel250MLAsoap freecleansinggelthatlathersupinthebathorshowertoleaveyourskinfeelingclean softandsubtlyscented PinkGrapefruitBodyButterBestifyouwantto Keepyourskinsuper smoothandsoftwitharich intensivecreamthatprovideszesty fruit scentedmoisturization Bestfor normalskinHowitworks Pinkgrapefruitseedoilprovidesessentialfattyacidstorepairskin smoisturebarrier soitfeelssmoothandsupple CommunityTradesheabuttermoisturizesandsoftensskin CommunityTradecocoabutterisanexcellentmoisturizerthatmeltsatbodytemperatureandabsorbsquickly ForExample preferentialactivities VIPCARD RMB200 RMB300 RMB1000 Directmarketing aretailchannelforthedistributionofgoodsandservices Friendsabroad Shanghaiheadquarter customers ByEMS Schoolagents Schoolagents Bytruck Bytruck Dormdelivery customers Dormdelivery Budget pricecostprofitThebodyshop15949110Thefaceshop984355Dandelion320191129Eyepalette350218132Fluidline18810286Freight 1000 month 0 5 0 6 gRent0Initialinput 20000Commission5 sales Break evensales fixedcost contributionmarginratio fixedcost averagecostofperunit averageprice 6718 month cosmeticsretailerfashiondresscompany SWOTanalysis StheChannelcombiningwithcosmeticsWsmallcompanyOpricedifferencetoearnprofit diversityTallclothcompanies Brand co brandingThepracticeofusingtheestablishedbrandnamesofthedifferentcompaniesontheproduct Pinkgirl BrandawarenessPotentialConsumers Leadingtime DesigningProducingLogisticsSelling Promoting Fashionshow BundlingSalefree samplingdesign TelephoneSurveyInternetsurveyquestionnaire Integration cosmeticsretailerfashiondresscompany IntegratingCross culture Cult