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步入商界9-解释工作原理Explaining how sth. works一、Dialogue(一)CLIVE HARRIS: Can I get you a cup of tea or something?克莱夫哈里斯:给你拿杯咖啡或别的?MS WONG: No, thanks, I m fine.黄女士:No, 谢谢, 不用了。CLIVE HARRIS: Please have a seat.克莱夫哈里斯:请坐。Well, Sally, you re seen the company. You re seen our products.萨利,你参观了公司,也见过了我们的产品。What do you think?你认为怎么样?MS WONG: You have a wide product range, but they re all dependent on the same chip technology.黄女士:你们的产品样式很多,但都依赖同样的芯片技术。I think we may be able to supply you with some of the necessary circuitry我认为,我们可以为你提供必要的电路元件.but,of course, we need to speak further about this.当然,我们还要就此再深入交谈。CLIVE HARRIS: Well, thanks for coming in.克莱夫哈里斯:噢,谢谢你的来访。MS WONG: It has been most interesting.黄女士:这次参观很有意思。DEREK JONES: This is the latest prototype.德里克琼斯:这是最新的模型。PHIL WATSON: How does it work?菲尔沃森:怎么用?DEREK JONES: Say something to the boss.德里克琼斯:对“大老板”随便说点什么。PHIL WATSON: Like what?菲尔沃森:比如?DEREK JONES: Anything.德里克琼斯:什么都行。There s a microphone in Boss s ear, and it will recognise certain commands.“大老板”的耳朵里有个麦克风,它可以识别某些指令。It records what you say and stores it.它会录下你讲的内容,并保存起来。When it hears the trigger word, it plays it back.在听到触发字后,就会播放出来。PHIL WATSON: I m sorry, could you repeat that?菲尔沃森:对不起,能再说一遍吗?I don t understand what you mean by trigger word.我不太明白触发字的意思。DEREK JONES: Okay, I ll try to explain it more simply.德里克琼斯:好的,我会尽量简单地解释。We can programme the Boss to say something like I don t want problems, I want solutions.我们可以编程使“大老板”说类似“我不管问题,只要解决方案”的话。And we do that like this: you press his nose and that activates the voice card.我们是这样做的:你按一下它的鼻子,这样就激活了声卡。Then you say the phrase.然后你说个短语。I don t want problems, I want solutions“我不管问题,只要解决方案”Then you press the nose again.然后你再按一下鼻子。PHIL WATSON: Why do you do that?菲尔沃森:为什么要这样做?DEREK JONES: You do that in order to stop the recording.德里克琼斯:这样做是为了停止录音。Then you select your trigger word.然后再选择触发字PHIL WATSON: What is that?菲尔沃森:那是什么呢?DEREK JONES: The trigger word makes the Boss speak.德里克琼斯:触发字可以使“大老板”开口说话。Every time he hears that word,它每次听到这个词,he will say I don t want problems, I want solutions.就会说“我不管问题,只要解决方案”。PHIL WATSON: So, let me clarify this:菲尔沃森:让我来澄清这点:each time the Boss hears the trigger word, he ll repeat the phrase.每次“大老板”听到触发字,就会重复这个短语。DEREK JONES: Exactly.德里克琼斯:正确。So give him the trigger.那就给它个触发字吧。PHIL WATSON: Okay ummm .The trigger can be the word problems.菲尔沃森:好的, 嗯 触发字就用“问题”这个字吧。DEREK JONES: Fine. Say it in his ear, then.德里克琼斯:好。对着它的耳朵说,然后。PHIL WATSON: Problems.菲尔沃森:“问题”。DEREK JONES: Okay, now say a sentence with the word problems in it.德里克琼斯:好的, 现在说个带“问题”这个字的句子。PHIL WATSON: Excuse me, Big Boss, I m having some problems with the project.菲尔沃森:打扰一下,“大老板”,我在这个项目上有些问题。BIG BOSS: Problem! I don t want problems. I want solutions.“大老板”:问题!“我不管问题,只要解决方案”。PHIL WATSON: Brilliant! How is it powered?菲尔沃森:太好了!它的动力是怎样的?DEREK JONES: Aha! You ll enjoy this:德里克琼斯:啊哈! 你会很喜欢的:light energy. It won t need new batteries.光能。不需要新电池。Both the eyes contain photo-sensitive cells which absorb the solar energy.它的双眼都有可以吸收太阳能的感光电池。These cells then power the motors located here under each arm.这些电池给每支手臂下的发动机提供动力。Now, as everybody knows, when you have this kind of configuration there is a.大家都知道,如果你有这种设置,就会EDWARD GREEN: Sorry, Derek would you mind explaining that in another way?爱德华格林:对不起, 德里克。可以用另外的方式解释一下吗?DEREK JONES: Sorry. I ll keep it simple.德里克琼斯:抱歉。我会简单地说。The important thing is that this is a major breakthrough.重要的是这是个重大突破。All the toys will represent the very latest in technology.所有的玩具都代表着科技的最新进展。PHIL WATSON: I can see that. It s very impressive.菲尔沃森:这个我可以看初步来。给人的印象很深刻。EDWARD GREEN: Thanks, Derek.爱德华格林:谢谢, 德里克。PHIL WATSON: Thanks for the demonstration.菲尔沃森:谢谢你们的演示。DEREK JONES: Any time.德里克琼斯:随时效劳。二、New words and expressions生词和短语wide range 大范围/许多不同的东西depend on 依靠/依赖chip technology 电子/芯片技术trigger vt.引起photo-sensitive cell 感光电池/感光元件activ ate 使活动起来breakthrough 突破Im sorry,could you repeat that?.Would you mind explaining that in another way?So,let me clarify this.三、小结Ill keep it simpleThe main point is.Our products are.This model has.It will.It uses.It works like thiswide rangedepend onchip technologyIm sorry could you repeat that?So,let me clarify this.四、Dialogue(二)MS WONG: Tell me, do these toys work?黄女士:告诉我,这些玩具还可以工作吗?CLIVE HARRIS: These? Yes.克莱夫哈里斯:这些?可以。MS WONG: How old are they?CLIVE HARRIS: Some of them areVictorian.克莱夫哈里斯:有些是维多利亚女王时代的。No microchips in these.这些没有微芯片。All clockwork, but some of them are quite ingenious.全部是依靠机械力,但有些是很有创意的。Look at this one for instance.比如这个。A young violin player.一位年轻的小提琴手。MS WONG: It s very beautiful.黄女士:很漂亮。How does it work?它是怎样用的?CLIVE HARRIS:Well, you just wind it up克莱夫哈里斯:只要给它上紧发条,.and of he goes .他就会动了。grandmother played with some of these when she was a girl.我祖母年轻的时候玩过一些。And my father collected clockwork toys.我父亲收集了这些机械玩具。MS WONG: They are very clever.黄女士:都很精巧。CLIVE HARRIS: But not very safe .Look at the sharp edges on this one.克莱夫哈里斯:但却不怎么安全看这个,边上很锋利。Very dangerous and it s covered with lead paint.很危险,并且是用铅喷漆的。MS WONG: Tell me, how does this work?黄女士:告诉我,这个怎么用?GERALDINE: I ve pressed return and nothing happens.杰拉尔丁:我按了返回,但没什么反应。I ve tried that.我这样试过了。How can I get out of the programme?我怎么才能推出这个程序呢?Just a second. Could you speak more slowly, please?请稍等。能说的再慢些吗?Right. Let me try.好了。让我试试。F1 and then return.Yes,先按F1,再按返回键。对了,then press escape.再按“退出”。Oh that s it. Thanks.啊,对了。谢谢。EDWARD GREEN: .Let me show you how products are market researched.爱德华格林:我来给你演示一下,怎样对产品进行市场调查EDWARD GREEN: You see all products go through the same, basic process.爱德华格林:所有的产品都要履行一样的基本程序。They start as an idea.开始时只是个想法。Every month, a management committee looks at all the new ideas and they put development money into some of them.管理层委员会每个月都对所有的新想法进行筛选,对其中的一些想法注入研发资金。Let me show you an example.我给你看个例子。Take this product: Friendly Fish.比如这个产品: “Friendly Fish”。The idea came from a freelance designer.这个想法来自一名自由设计师。A Management Committee looked at the designs and they liked them.管理层委员会看了设计,很喜欢。Follow me.请随我来。They asked the development team how much it would cost to manufacture the product,于是他们询问队伍,制作这种产品要花多少钱。and they asked the Marketing Department two questions:他们对市场营销部提出了两个问题:1. Who is the target market for Friendly Fish?1、Friendly Fish的目标市场是哪人?2. How big is that market?2、市场有多大?We then know if the idea is worth taking on to the next stage which is the feasibility study.这样我们就会知道这个想法是否值得进行到下一步,也就是可行性研究。PHIL WATSON: So what happened with the Friendly Fish?菲尔沃森:那么Friendly Fish最后怎样了呢?EDWARD GREEN: We learned at this stage that it was a low cost high volume mass market product.爱德华格林:我们在这个阶段了解到这是一种量大价廉的大众产品。The feasibility study indicated that Friendly Fish would sell all over Europe.可行性研究显示Friendly Fish将行销整个欧洲。We then invested in more market research.之后,我们投资进行了更多的市场研究。We asked a large group of eight year olds from Different backgrounds about Friendly Fish.我们对来自不同阶层的8岁一大批儿童进行了询问。We asked them questions like:问题有:Which material shall we use?我们应该使用何种材料?Which colours do y

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