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此文档收集于网络,如有侵权,请联系网站删除General Information on the Tool of BLUE OCEAN DASHBOARDHOW MUCH? Free online (open innovation): Otherwise, contact Dr. Rod King: HOW? “Where currently are you (in the industry?)” “Where do you want to go?” “How will you get to the Blue Ocean? What strategy and business model?”WHEN? Starting a business (from idea stage) Generating more revenue Further reducing cost Facing competition in the Red Ocean For uncontested customer experience BLUE OCEAN DASHBOARD: A Simpler and More Profitable Way to Manage Strategies and Business ModelsWHY? One-Page Business Management Simpler; Faster; Free; Holistic Integrated approach to managing value (supply) chain, strategy, performance, and business modelWHERE? Online: Talks; Seminars Workshops; Training ConsultingWHO? Business executives; managers Business planners; strategic planners Small, medium, and large enterprises Practitioners of Blue Ocean Strategy Practitioners of Balanced ScorecardWHAT?The Blue Ocean-Performance Dashboard is a tool that seamlessly integrates the three most powerful tools for business management: Value (Supply) Chain; Blue Ocean Strategy; Balanced ScorecardWHAT NEXT? iPhone application for the Blue Ocean-Performance Dashboard Software/social network for Blue Ocean-Performance Dashboard Partners for Collaborative ProjectsBOBM8B. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. & HOW MUCH?HOW?WHEN?QUESTION-TAGS FOR:WHY?WHERE?WHO?WHAT?WHAT NEXT?BOBM8B. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. & Company Overview of .Date: .Author(s): .Ref.: .VISIONMAIN GOAL/OBJECTIVE/STRATEGYCUSTOMER BENEFITS/EXPERIENCECOMPANY OVERVIEW OF:CUSTOMER VALUE PROPOSITIONPRODUCTS/SERVICESINDUSTRY/BUSINESS Industry: Niche: Model:COMPANY BACKGROUND Location: Founder(s): Revenue: No. of Direct Competitors:MISSIONBOBM8A. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. & Fractal Market Segmentation of .BOBM5.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. & IDEAL BLUE OCEAN (FINAL RESULT)Blue Ocean Map (“One-Page Blue Ocean Strategy” for Simply Mapping, Designing, Executing, and Monitoring a Blue Ocean Strategy)BOBM1.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. & (Uncontested Market Space or New Category)RevenueRed Ocean Strategy Blue Ocean StrategyRED OCEAN (+): DELIGHT(-): PAIN No. of CompetitorsBLUE OCEANHighly differentiated and premium-priced/free business modelLowly differentiated and low-cost business model Blue Ocean Dashboard for .Date: .Name of Product/Service/Facility: . Functionality: .Customer Value Proposition: . Business/Industry: .Goal/Objective: .BUSINESS SYSTEM (“SEMPORCE”) ELEMENTSDescriptionof Best Current/ Future ResourcesPerformance Objectives: 20Blue Ocean Actions (Tactics/Customer Experience Quotient)Initiatives/ProjectsCost: -($)Revenue: +($)Other CriteriaRaise(+)Create(+)Reduce(-)Eliminate(-)OtherS: Suppliers/MaterialsE: Employees/Know-ledge Assets/CultureM: Machinery/Equipment/FacilityP: Processes/ActivitiesO: Outputs- Product- ServiceR: Retailers/Distributors/ChannelsC: Customers/ConsumersE: Environment- Competitors- Non-customers- Partners- Investors- Community/Gov.BUSINESS MODEL:(How does the organization work to deliver its value proposition to customers?)BUSINESS EXPERIENCE QUOTIENTIDEAL BLUE OCEAN STRATEGY (How to create an uncontested customer experience and uncontested business model as well as make the competition irrelevant?)Blue Ocean ProgramROI (%):BOBM5.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. & BOBM5.2. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. & BOBM5.32. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. & BOBM5.3. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. & BOBM5.3. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. & BOBM8.2. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. & BOBM5.3. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. & BOBM6.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. & Template for 4 Perspectives and Questions for Balancing a Blue Ocean DashboardCUSTOMER PERSPECTIVE How will customers experience the greatest delight and least pain? 4 PERSPECTIVES AND QUESTIONS FOR BALANCING A BLUE OCEAN DASHBOARDEMPLOYEE PERSPECTIVE What attributes, skills, resources, and outputs should employees have in order to sustain a workflow and culture that deliver extraordinary value to customers and investors?INVESTOR PERSPECTIVE How will the business make more money (extraordinary profit)?PROCESS PERSPECTIVE What processes and strategies will generate extraordinary profit as well as deliver the organizations value proposition to customers/consumers?TOMCAT (Trade-Off Matrix of Customer Aspirations And Troubles): How to Quickly Organize and Document Blue Ocean-Business Models as well as Determine (Non-)Customer Trade-offs, Value Propositions, Business Opportunities, Strategies, and Design/Brainstorming Objectives Customers Intent/Job: . (Non-)Customers/Industry: .Focus of (Non-)Customer: Product/Service/Facility; Purchase/Delivery/Usage/Supplements/Maintenance/DisposalBreakthrough Question: HOW TO MAKE (THE PRODUCT/ENTERPRISE/INDUSTRY OF) . IRRELEVANT?(Non-)Customer Needs (-)12345678910(+) Reduce/Eliminate(Relative to Industry Standard)Raise/CreateCostMainten-ance/ UpgradeTime (Delivery/ Aging)Defects/ Complaints/ WasteWeight/Size/ToolEffort/ Friction/EnergyStaff Depend-encyComplexity/ Information OverloadRigidity/ Inaccess-ibilityPain/Barriers/ Pollution1Value/Functionality2Quality/Automation3Performance/Productivity4Differentiation/Novelty/Uniqueness/Form/Fractality5Speed/Agility6Aesthetics/Visual Appeal/Color7Ease of Use/Simplicity8Convenience of Use9Customer Service/Support10Fun/Entertainment/Adventure11Star Performers/Celebrities12Prestige/Legacy/Amenities13Wide Choice/Versatility14Hygiene/Cleanliness15Integration/Connectivity16Power/Strength/Wisdom17Accuracy/Reliability18Security/Safety/Health19Collaboration/Communication20Customization/PersonalizationBOBM7. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. & BOBM6.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. & BOBM6.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. & BOBM5.3. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. & BOBM5.3. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. & BOBM8.2. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. & BOBM5.3. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. & BOBM6.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. & Template for
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