高中英语 Unit 5《Inside advertising》Reading课件 新人教版选修9.ppt

howadvertisingworks let senjoytwoadvertisements 1 doyoulikemcdonald sbetterthankfcbecauseoftheadvertisement advertisementswhere onbillboards onbuses ontv ontheradio intrainstations innewspapers inmagazines atthecinema attheairport everywhere compareadvertisements comparethetwoadvertisements whichoneiseasierforyoutoremember why obeyyourthirst thingsgobetterwithcoca cola taketimetoindulge 尽情享受吧 thenewdigitalera数码新时代 understandingtheadvertisementsonpage42 watera whatisthemostcommonnameforh2o whydidtheycallith2o water becauseitrhymeswith slow b whatisthepurposeofthisadvertisement toencouragepeopletousewaterwiselyandtosavewaterwheretheycan a whatgroupofpeopleistheadvertisementmadefor youngpeoplewholikesports thelatestfashionsandliketobepartofagroup 2 supershooze b whatmessagedoestheadvertisementgive ifyouwearourshoesyou llhaveanexcitinglife andbepopularandhavefun c doyouthinkthemessageistrue givereasons no becausejustwearingacertainbrandofshoeswon tmakeyouexciting popularorhavefun ittakesmuchmoreeffortthanthat a whyarethefirsttwolineswrittenbiggerthantherestoftheadvertisement theselinesappearbiggersothattheyarethefirstthingpeoplenoticeaboutthead 3 refreshwater b theadvertisementsaysthatwhenyoubuytwo theywillgiveyoutwomoreatnoextracost doesthismeantheadvertiserwilllosemoneyonthesale no theadvertiserwillhaveworkedoutapricethatwillstillgivehimaprofitevenifheisgivingawaytwobottlesfree theadvertiseralsobenefitsbysellingmorebottlesthanhewouldhaveifhehadn tofferedthefreebottles c whydoadvertisersoftenusethe buyonegetonefree message peopleloveabargain sotheyareattractedtofreeoffersandaremorelikelytobuytheproductiftheythinktheyaregettingsomethingforfree a whatdoesthisadvertisementencourageyoutothink itencouragesustothinkofthesky airandourenvironmentandabouthowtheenvironmentisbeingspoiled 4 environment b whatdoyouthinkcausesairpollution humanbeingscauseairpollutionbyburningfossilfuels suchasgas oil coal etcbyusingsomemodernmachines transportationvehiclesandalsobymanufacturingmodernproducts c howelsecanadvertisersmakepeoplemoreawareofourfragileenvironment tellpeoplemoreandhelpthemtobemoreawareoftheimportanceofprotectingourenvironment 5 speeding and howfastamigoing a bothoftheseadvertisementshavethesamepurpose whatdobothadswantpeopletodo theywantpeopletostopspeeding b bothadstargetacertaingroupofpeople whoarethey drivers c ifyouwereadriver whichadvertisementwouldhavemosteffectonyou why studentsgivetheirownanswers howadvertingworks scantheheadingsofeachsectionandgetageneralunderstandingofthetext scanning introduction whatisanadvertisement howdoadvertisersmakeeffectiveadvertisements howeffectiveareadvertisements sumupthemainideaofeachsection readthetextcarefullyandtrytoanswerthefollowingquestions 1 whoadvertises 2 whydotheyadvertise 3 wheredotheyadvertise 4 howdotheydecidewheretoadvertise 5 doesadvertisingwork detailreading whoadvertises businesses individuals organizationsandassociations 2 whydotheyadvertise theywanttosellsomethingortoinformoreducatethepublic 3 wheredotheyadvertise ontvandradio inmagazinesandnewspapers alsoonclothes billboards atsportsfields onbusesandtrains atbusandtrainstationsandmanyotherplaces 4 howdotheydecidewheretoadvertise theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer doesadvertisingwork yesandno peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor however adsdochangepeople sopinionsovertime readthetextcarefullyandfillintheblankswithproperwords messageorannouncement identifythetargetgroup formsthebasis persuade placetheiradsintherightmedium areunlikelyto beingconstantlyexposed whatisanad 1 definition amessageorannouncementthatintendstoinformorinfluencepeople 2 means words pictures music film 3 advertisers business individuals organizations associations conclusion howdoadvertisersmakeeffectiveads 1 identifythetarget findoutnecessaryinformationaboutthisgroup 2 appealtothetarget hopes dreams emotions de