高中英语 unit1 Project1 language points课件 牛津版必修4.ppt

dvertising a unit1 project1developinganadcampaign advertisementsareanimportantpartinourdailylife lead in fromthetwogroupsofpictures wecanseethatadscanbeseeneverywhereandtheyareplayingaveryimportantpartinourdailylife readingcomprehension expositorywriting 说明文 paragh1 paragh2 paragh3 paragh4 paragh1 paragh2 paragh3 a b taskone discussthestructureofthetext paragh4 tasktwo questions 1 whatisanadcampaign 2 whatmediacanyouuseinanadcampaign 3 whatisimportantwhenyouareplanninganadcampaign anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience wecanusedifferentkindsofmedia includingnewspapers magazines televisions billboards mailing etc itisimportanttotrytoappealtothewaytheaudiencewillreact 1 anadcampaignmaydependon tobesuccessfula manydifferentpeopleandtargetaudienceb theuseofmanydifferentkindsofmediac thefinaldecisionofthetargetaudienceandsuccessfulpeopled theimagesthatcommonpeoplecancreate b taskthree multiplechoice 2 thetargetaudienceofanadcampaignshouldbe a carefullydecidedbythepeoplewhostarttheadcampaignb determinedbythehourstheyactuallywatchtveverydayc peoplewhooftengoingshoppingandthosewhoenjoylookingatadvertisementsd enjoytherightmessagecreatedbytherightpeople b 3 whichofthefollowingadswillbethemostsuccessfulaccordingtothetext a theonesthathavethemostaudiencewhowatchalotoftveveryday b thosethatmakegooduseofallkindsofmedia c theoneswhicharecarefullyplannedandappealingtothetargetaudience d thosethataredealingpublicwelfareissues a 4 whichofthefollowingquestionsisnecessarytoaskwhenyouareplanningapublicadcampaign a whoarethetargetaudienceoftheadcampaign b howmanypeoplewillwatchtvandlistentotheradioandgettoknowtheissue c howmuchdocommonpeopleknowaboutthesocialproblemtobetalkedabout d towhatdegreedoestheissueaffectthelivesofthetargetaudiencedirectly d 5 whichofthefollowingstatementsistrueaccordingtothetext a therearemanydifferentwaystoreachthemessagetothetargetaudience b itisquitenecessarytodeterminewhatmethodshouldbeusedtodeliverthemessage c thetargetaudiencecandecidethewaytochoosetoadvertise d bestapproachescangetthemessageacrosstoallthepeoplewhoseetheadvertisements c ampaign oal arget esearch reate essage nformation ppeal eact edia cross pproach each taskfour fillintheblanks languagepoints usefulwordsandexpressions reachhavesth inmindfigureoutemploydetermineinadvanceputtogether appealtoreactcareaboutbeconcernedwithpersonallyget across unlikeasingleadvertisement anadcampaignisa programmeofadvertisements variouskindsofadstoreachacertainaudience plannedusedb plannedusingc planningusedd planningusing2 重要的是你得弄清楚你想让他们做什么 exactlywhatyouaretryingtogetthemtodo paraone itisimportanttofigureout 3 inanadcampaignyoumay differentkindsofmedia posters newspaper magazines radioandtelevision needemploy includesneedemploy includingneedtoemployincludedneedtoemployincluding 1 unlikeasingleadvertisement anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience ex theaudience be veryexcitedwhentheysawtheirfavoritestar were audience表示 观众 听众 当把它作为整体看待时 谓语动词用单数形式 当把它看作许多人 强调个体时 谓语动词常用复数 类似的名词还有 family class team public等 2 whenyoustartasuccessfuladcampaign youmusthaveaclearaimandanaudienceinmind have inmind考虑 想到 记得 你想让谁来做这项工作 2 在那么短的时间内记住所有的新生词是很困难的 whodoyouhaveinmindforthejob it shardtohaveallthenewwordsinmindinsuchashorttime 3 itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo figure1icouldseeafigureinthefardistance buticouldn tmakeoutwhoitwas 2shehasalovelyfigure 3hewasoneoftheleadingpoliticalfiguresofthiscentury 3 itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo figureout理解 想出1ican tfigurehimout he samystery 2westillhaven tfigureouthowtodoit 3 你计算这次旅行要花费多少钱了吗 haveyoufiguredouthowmuchthetripwillcost 4 inanadcampaignyoumayneedtoemploydifferentkindsofmedia includingposters newspapers magazines radioandtelevision employ1thefirmemploys1000people 2thepolicehadtoemployforcetobreakupthecrowd 3you demployyourfreetimefully 4 inanadcampaignyoumayneedtoemploydifferentkindsofmedia includingposters newspapers magazines radioandtelevision beemployedindoingsomethingallthestudentsareemployedindoingtheirhomeworkintheclassroomnow 拓展 employer employee employment unemployment employed unemployed consider 1 heconsideredstudyingfurtherinbeijinguniversity 2 heisconsideredtobethebestpersonforthejob 3 iamconsideringgoingabroad 我正在考虑出国 4 iconsideritagreathonor 我认为这是极大的荣幸 weconsiderthatthedriverisnottoblame 我们认为这不是司机的过错 weconsiderit tobe true 我们认为这是真实的 haveyouconsideredhowtosolvethisproblem 你考虑过怎样解决这问题吗 charlesbabbageisgenerallyconsidered thefirstcomputer a toinventb inventingc tohaveinventedd havinginvented thesedays jack arecentgraduatefromnanjinguniversity isalwaysconsideringbeinginterviewedbythatcompanyand ajobthere a getsb beinggotc gettingd get thestudents mr yang thebestoneinteaching a consider asb consider beingc considers d considering tobe a itisgenerallyconsideredunwisetogiveachild heorshewants a howeverb whateverc whicheverd whenever b inordertodetermineyouraudience youwillneedtodoalittleresearchandanalysisinadvance inordertodetermineyouraudience youwillneedtodoalittleresearchandanalysis paratwo ahead of time 1 inordertodetermineyouraudience youwillneedtodoalittleresearchandanalysisinadvance determine1wedeterminedtogoatonce 2herencouragementdeterminedmetocarryonwiththework 3weshouldfirsttrytodeterminehowmuchitisgoingtocost 4thesizeofthecropisdeterminedbytheamountoftherainfall determinev 决定 确定 测定 使下定决心定日期 determinebedeterminedtodosththesizeofyourfeetdeterminesthesizeofyourshoes 你两足的大小决定了你鞋的大小 sth todosth that wh 1 inordertodetermineyouraudience youwillneedtodoalittleresearchandanalysisinadvance determined adj1sheisadeterminedwoman 2i mdeterminedtogoandnothingwillstopme determination n 1 inordertodetermineyouraudience youwillneedtodoalittleresearchandanalysisinadvance inadvance1 itisacommonpracticethatyoushouldpaytherentforatleasthalfyearinadvanceinmanybigcities 2 americaisanadvancedcountry whilechinaisadevelopingone afteryou whoyouraudienceis itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout decideb decidedc willdecided havedecided2 whenplanningapublicwelfarecampaign youmaywanttoaskyourselfsth when apublicwelfarecampaign youmaywanttoaskyourselfsth parathree you plan 1 ifit tomorrow he llcometoschoolwithanumbrella rainb rainsc willraind hasrained2 howdoyouusuallygotowork ifitisfine i onfoot willgob goc havegoned won tgo3 shewon tleaveuntilshe abetterjob a findb findsc willfindd hasfound afteryouhavedecidedwhoyouraudienceis itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout 2 itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway appeal n1hisappealforforgivenesswentunanswered 2filmsofthatsorthavelosttheirappealforme 3thecourt 法院 rejectedhisappeal 2 itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway appeal vthegovernmentisappealingtoeveryonetosavewater 2 doestheideaofworkingabroadappealtoyou 3iintendtoappealagainstthisverdict 2 itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway appealing adj打动人心的 有吸引力的 有趣的1whatanappealinglittleboy 2theideaofafreeholidayisratherappealing 3hewasattractedbythedog sappealingeyes appealto movethefeeling attract1 有感染力 有吸引力doesthesepaintingsappealtoyou 你对这些画感兴趣吗 brightcolorsappealtosmallchildren 鲜艳的颜色能够吸引小孩 thismusicistooold fashionedtoappealtopeopleanylonger 这首乐曲太过时 不再吸引人了 2 向某人恳求帮助appealtosb forhelp为某事向某人发出呼吁makeanappealtosb forsth 3 reactinacertainwayawaytodosthawayofdoingaway 定语从句 that inwhich 省略 raftingisagoodwaytoexperiencenature raftingisagoodway peoplecanexperiencenature in which 4 whataspectsofthisproblemwouldtheycareaboutorbeconcerned