第九章商务活动与人际沟通.doc

试卷（九）上海东海职业技术学院标准试卷2009 2010 学年 第 二 学期 考试日期：2010 年 6 月 科目 商务英语 （考试课A卷）（使用班级： 商务英语081）人文科学 系 商务英语 专业 08 年级 1 班 姓名 学号 题号一二三四五六总分评卷人题分3010302010100得分I. Vocabulary（每小题_1_分，共_30_分）1) Please translate the followings into Chinese.bipolar thinkingbrand markbusiness communicationChryslerclarificationcommunication barrierprocess improvementpromotionpsychological safetypublicity literatureself-directedself-managedtask forceunderperformanceunion negotiation2) Please translate the following into English.航空公司手册备忘最低限度监督误读语言线索知觉幻灯片集中的框架基本规则贡献者核心跨部门的交割式的II. Single-choice questions（每小题_2_分，共_10_分）1. Which title is not included in Middle-level managers?A.General Manager, ,B. Plant ManagerC. Regional ManagerD. Office Manager2. In management skills, which skill refer to the ability of the manager to use the tools, procedures, and techniques of a specialized field.A. Technical skillsB. Human SkillC. Conceptual skillD. Communication skill3. Which element is not included in a service encounter？A. the customerB. the service providerC. the location selectionD. the delivery system4. When the convenience of location determines where a customer shops, banks, or dines, what is the service called?A. Customer basedB. Cost basedC. Competitor basedD. Transportation based5. What are self-catering accommodations?A.They are rented by the week and include everything that is necessary with the exception of food.B.They all-suite hotels to offer a variety of guest services and activities and in some cases, a full breakfast is included in the room rate.C.They are located near convention or exposition sites or they have these facilities within the property.D.They are designed to be destinations unto themselves and can be found in cities, near beaches, in the mountains, near golf centers, and in almost all popular tourist destinations.III. Answer Questions（每小题_10_分，共_30_分）1. In the E-marketing Planning Process, there is a seven-step e-marketing plan. What are these seven steps?2. What is the marketing mix for services?3. What is the definition of tourism? List the three major reasons for people traveling.IV. Translation每小题_4分，共_20_分）1The more important include language, culture, perception, and nonverbal communication. 2Ones mastery of language is often an index of their education, culture, and general intelligence. 3No matter how perfect an individuals vocabulary might be, some meaning may be lost in the processes of encoding and decoding. 8We need to realize that a speakers individual mannerisms, no matter how obtrusive, are not worthy of distracting our attention from the message. 4Persuasion is a form of influence. It is a process of guiding people toward the adoption of some behavior, belief, or attitude preferred by the persuader. 5Cross-functional teams derive their strength from diversity. V. Intensive Reading（每小题_2.5_分，共_10_分） Importer of Fine Wines 18 Park Avunue Los Angeles, CA 90008 Tel: 2342134Ms. Denis MorganDocumentary CreditsNational Bank of Commerce35 Main StreetLos Angeles, CA 90005Dear Ms. Denis Morgan:Application for letter of credit in favour Julian Montero srlWe have contacted Julian Montero, the Argentine supplier of the wine we are importing. We will be importing 500 cases of white and red wine and the total value of the contract is US$50,000.Please open a letter of credit to cover the shipment. Details are as follows:1. Beneficiary: Julian Montero srl, San Nicolas 1746, Buenos Aires, Argentina.2. Sr. Monteros bank: Bank of Buenos Aires, Argentina.3. Irrevocable Letter of Credit 30 days. To be confirmed by your correspondent bank in Buenos Aires, Argentina.4. The letter of credit must cover the enlosed list of wines which specifies the brands and quantities we have ordered.5. Four clean copies of the Bills of Lading.6. No part shipment permitted.7. Shipping terms:CIFWe look forward to receiving a copy of your letter of credit to our correspondent bank in Buenos Aires, Argentina as soon as possible. Please let me know if there is any further information you require.Yours sincerely,Vivian EastwoodManager 1. When will the seller receive the payment for the goods?2. Whay information must be included in the letter of credit?3. Who will pay for the cost of the transporting the cases of wines?4. What does Vivian Eastwood want Denis Morgan to send her? 试卷（九）答案I. Vocabulary（每小题_1_分，共_30_分）1) Please translate the followings into Chinese.bipolar thinking两极思维brand mark品牌标志business communication商务沟通Chrysler克莱斯勒clarification澄清communication barrier沟通障碍process improvement流程再造promotion促销psychological safety心理安全publicity literature宣传文件self-directed自我导向self-managed自我管理task force问题解决型underperformance表现不佳union negotiation联盟谈判3) Please translate the following into English.航空公司LH lines手册manual备忘Memo最低限度监督minimal supervision误读misinterpretation语言线索nonverbal cue知觉perception幻灯片filmstrip集中的focused框架framework基本规则ground rules贡献者contributor核心core跨部门的cross-functional交割式的deliverableII. Single-choice questions（每小题_2_分，共_10_分）1. D 2. A 3. C 4. A 5.AIII. Answer Questions（每小题_10_分，共_30_分）1. In the E-marketing Planning Process, there is a seven-step e-marketing plan. What are these seven steps?Step 1 Situation analysis Step 2 E-marketing strategic planning Step 3 Objectives Step 4E-marketing strategy Step 5 Implementation planStep 6Budget Step 7 Evaluation plan 2. What is the marketing mix for services?Product, Price, Place, Promotion, Physical Evidence, Participants, Process3. What is the definition of tourism? List the three major reasons for people traveling.Tourism is, essentially, a social activity; it is about people travelling, for whatever reason, to destinations away from the place where they normally live and work, and their activities during their stay in those destinations.for business, leisure time or pleasure, or to visit friends or relativesIV. Translation每小题_4分，共_20_分）1The more important include language, culture, perception, and nonverbal communication.更重要的因素包括语言、文化、观点、和非语言交流。2Ones mastery of language is often an index of their education, culture, and general i