M4U1Advertising.doc

Module 4 Unit 1 Advertising Designed by Jia Baojuan, Sun Hong & Yao MingModule 4 Unit 1 Advertising一 单词默写1. 宣传；晋升 2. 无辜的，天真的 3. 有说服力的 4. 呼吸(vt.)5. 评论 (n.&vi.) 6. 推荐，建议(vt.)7. 有毒的 8. 高级的，年长的 9. 分析(n.) 10. 欺骗(n.&v.)11. 服务(n.) 12. 智力(n.)13. 活动(n.) 14. 全国范围的15. 便宜货(n.) 16. 敦促(vt.)17. 广告(n.) 18. 购买(vt.& n.)19. 咨询(vt.&vi.) 20. 吸引人的21. 利益，好处(n.&v.) 22. 目标，靶子(n.&vt. vi.)23. 可利用的，可得到的 24. 满意(v.)25. 决心(n.) 26. 担心；关爱(n.)27. 有目的的，有意图的 28. 呼吁；迎合(v.)29. 方式，途径(n.) 30. 方便的，便利的【词汇使用】选用上述词的适当形式完成句子。1. We aim to offer good value and to all our consumers.2. Barack Obama will visit China next weak, which will the understanding and cooperation between the two countries.3. These small businesses have greatly from the fall in interest rates.4. The race was so close that everyone was holding his at the finish.5. The United Nations America to give up solving the problems between the countries by force.6. Many politicians are with the good of the people living in the rural areas.7. Teachers should develop new to teaching, or they might fall behind.8. Ill go to China for my holiday. Would you please me a good novel to kill time?9. Heavily in debt, the young couple began to regret the of such a big house. 10. Your outlook what you are going to be. 二词汇与短语1. persuade sb. to do sth. _ sb. to do sth ; _ sb. to do sth; _ sb. to do sth; _ sb. to do sth; (1)The doctor tried to him to give up smoking, but he wouldnt listen.(2) My mother always me to do my homework as quick as possible.(3) His father his son take over his company after retirement.(4) Students are _nottotouchanythinginthelab. (5) I love traveling. I hope to go with you this time. But does your mother _ you to go.2. deal with _ with; _ with; _ with; _with; _ with(1) You should not lose heart when you with difficulty in learning a foreign language.(2) Her actions do not with her words./ Mary and Tom had with each other before they met.(3) It was very sad when husbands and wives with each other.(4) How do we with all of these issues food security, clean water which are critically important to people?3. protect sb./sth. from _. from; _. from; _. from; _. from; _. from; (1) Something must be done to our environment from further pollution.(2) The little girl got from her friends in the dark.(3) To our muscle from getting hurt, we need to do some warm-up before exercise.(4) He made up his mind to devote his life pollution (live) happily. 4. be aware of be _ of, be _ of, be _ of, be _ of, be _ of, be_ of, be found of(1) He who is of asking is ashamed of learning.(2) He told me that if there is any person of doing business, it should be you.(3) The team, due to report back by the end of November, is expected to be of several independent experts.5. appeal to _ to, _ to, _ to, _ to, _ to, _ to(1) I hope youll to the point in the debate.(2) If you want to know his telephone number, you may to the telephone directory.(3) It never to me that Tom would be elected chairman of the Students Union.(4) He discontinued his to the magazine last month.(5) Though the necklace is not made of real crystal, it still to young people.6. be smart about be _ about, be _ about, be _ about, be _ about (1) If you are about Australian cities, just read the book written by Dr. Johnson.(2) She has already tried her best. Please dont be too about her job.(3) I cant help but feel very about the matter. Linda, my dear, tell me the truth. Oh，mum, there is nothing between Tom and me.(4) Im about what I say because careless remarks are likely to hurt others feelings.7. get sth. acrossget_, get _, get _, get _ from, get _ for, get _ to doing(1) It was not a serious illness, and she soon it.(2) Were going to with some friends for a picnic. Would you like to join us?(3) His mother had thought it would be good for his character to from home and earn some money on his own.三、重点句型（句型仿写）1. Nowadays we can find advertisements almost wherever we go. 他似乎不管走到哪儿都能交到朋友。 _.同样在和平时期，哪里有人在受苦，红十字会就被寄以希望送去援助。_.2. We are so used to them that we often don not even realize how many we see and hear in a day. 当听说朋友背板了他的时候，汤姆如此的生气以至于把那封信撕成了两半。 _.3. Even if an ad does not lie, it doesnt mean it is altogether innocent. 尽管他们已经学了很多语法并知道很多的词汇，有一些中国学生依然觉得在伦敦的时候很难理解当地人的英语.。 _.4. Not all ads play tricks on us, though. 不是所有的笑容都表达了喜悦，就像不是所有的眼泪都表达悲痛。 _.5. When it comes to advertisements, we must all use our own intelligence and not be a slave to them. 当说到研究心脏病及对身体的影响的方面，我们没有足够的代替品来代替动物。 _.6. When planning a public welfare campaign, you may want to ask yourself the following questions. 当你比较这对双胞胎的时候，你会发现他们的性格完全不同。 _. 对这件事该负责的人是老板而不是员工们，因为他们只是按照吩咐去做的。 _.7. Many people think that smoking is cool or enjoyable, but they are not fully aware of the damage that it does to their health. 音乐应该成为学校的常规教学，因为它对小孩的大脑发展所产生的好处。 _.8. Commercial advertisement is one which someone has paid for to advertise a product or service. 在中国高房价已经成为青年人中一个严重的问题，一个政府还没找到更好的解决办法的问题。 _.四、语法巩固(change the direct speech into reported speech. )1. My father told me, “The earth moves around the sun.” My father said the earth _ around the sun.2. Shesaid:“Illcomethismorning.”Shesaid_.3. “Willyoutakecareofme?”, Wilson asked.Wilsonasked _.4. “Wheredidyouspendyourholiday?”Iaskedher.Iaskedher_.5. “Wherehaveyoubeenalltheseyears?”heaskedme.He asked _.6. He said to me，“You will pas the exam tomorrow” He _.7. The young man said, “How lucky I am!” The young man said _.8. The doctor said to me, “Never smoke”. The doctor _.9. The teacher said, “Please hand in your papers in time” The teacher _.五书面表达：反吸毒广告宣传活动1.目前现状：目前，日趋严重的毒品问题已成为全球性的灾难。毒品的泛滥直接危害人民的身心健康，并给经济发展和社会进步带来巨大的威胁。我国吸毒人数有100多万，而且呈上升趋势，而青少年占大多数。2.目标人群：高中生，通过宣传毒品的危害性人一旦染上毒瘾，就很难戒掉。为此，有人倾家荡产，有人违法犯罪，达到宣传“珍爱生命，远离毒品”的目的。3. 活动时间：6月28日，国际戒毒日(the International Day against Drug Abuse and Illicit Trafficking)。通过张贴海报、网站宣传、校刊文章、知识竞赛等多种活动方式普及相关知识，使学生充分认识毒品危害性。4. 提出倡议：为了自己、家人和社会，珍爱生命，拒绝毒品，共创美好生活。要求：语言流畅，结构清晰，不要逐句翻译。词数150词，开头和结尾已给出，不列入词数。Keys: 三 句型仿写 1. He seems to have an ability to make friends wherever he goes.In peace, too, the Red Cross is expected to send help wherever there is human suffering. 2. Tom was so angry when he heard his friend had betrayed him that he tore the letter in two. 3. Even if they have learnt a lot about grammar and known many words, some Chinese students find it difficult to understand native speakers when in London. 4. Not all smiles express joy, just as not all tears express sadness. 5. When it comes to research into heart disease and the side effects on the body, we dont have adequate substitutes for the use of animals. 6. When comparing the twins with each other, you will find theyare quite different in character. The boss rather than the workers was blame to the accident, because they just carried the order as told. 7. Music should be taught routinely in schools because of the benefits it can have on the development of the brains of young children. 8. The high housing price has been a serious problem among young people in China, one the government hasnt yet found a better solution to.四重点语法 1. moves 2. thatshewouldcomethatmorning 3. ifyouwouldtakecareofhim. 4. whereshehadspentherholidays 5.where I had been all those years 6. He told me that I would pass the exam the next day. 7. how lucky he was 8. advised me not to smoke 9. ordered them to hand in their papers in time.五、Anti-drugs ad campaignCurrently, the increasingly serious problem of narcotics has become a global catastrophe. The spread of drugs directly endangers peoples physical and mental health, causing great loss to economic development and social progress. It is reported that over one million people in China take illegal drugs and the number is still increasing, of which the majority are teenagers. This is why our anti-drugs ad campaign