高中英语：unit1 reading课件牛津版必修4公开课.ppt

advertisements a 警惕高空坠物b 小心地雷c 高处危险d 战争空投 反战宣传a prenatalandpostnatalcare优生优育b thegreatpowerofunion团结力量大c laid off下岗再就业d universalizationofcompulsoryeducation普及义务教育 practice a 拒绝迷信活动b 禁止拍照c 保护水资源d 关爱动物a 茶叶故乡 茶文化b 保护水资源c 绿化中国 防沙种树d 一个中国 祖国统一 protectwater protectourselves canyouthinkaboutagoodsloganforthead firstreading afterlistening pleaseanswerthethreequestionsinparta 1 whatdoadvertisementsencouragepeopletodo 2 whatdoespsasstandfor 3 whatarepsasmeanttodo tobuyaproductorserviceorbelieveinanidea publicserviceadvertisements toeducatepeopleabouthealth safetyoranyotherissuewhichaffectspublicwelfare carefulreading pleasereadthearticlecarefullyandtrytocompletetheexercisesinpartc1andc2 1wherearetheadvertisementsmostcommonlyfound 2whatisthedifferencebetweencasandpsas theyaremostcommonlyfoundinnewspapersandmagazines onbillboards theinternet radioandtv acommercialadvertisementisonewhichsomeonehadpaidfortopromoteaproductorservice whileapsaisoftenplacedforfree andisintendedtoeducatepeopleaboutissueswhichaffectpublicwelfare billboardsnewspapersmagazines theinternet radioandtelevision persuasivelanguage exitingimages topromoteaproductorservice toeducatepeopleabouthealth safetyorotherissues needtobepaidfor areoftenplacedforfree bright teethfightsbadhealth yestolife notodrugs 3whyaresomeoftheadscleveraccordingtothearticle 4whendidchinabeginanationwidepublicserviceadvertisingcampaign 5whyshouldwefollowtheadviceinpsas becausealthoughtheadsdonotlie theydonottellyouthecompletetruth in1996 becausetheyaremeanttobehelpful andbyfollowingtheadviceinpsas wecanoftenlearnalot 1advertisementsarefoundinmanyplaces 2psasareonlyfoundinnewspapers 3alladvertisementstellthecompletetruth 4psasandcommercialadsusesomeofthesamemethods 5commercialadscangiveusvaluableinformationabouthowtoliveourlives 6anadwarningpeopleagainstsmokingisanexampleofapsa decidewhethertheyaretrueorfalse notonly notall psas t f f t f t carefulreading title1 adsarean2 partofourlives information persuasive commercial fallfor lead important besmartabout advertisements service doesanadtellthecompletetruth introductionofsubject para1 supportingdetails para2 4 conclusion para5 readingstrategy readingexpositorywriting activity debate advantagesordisadvantagesofads advertisements whichoftenusep languageande images playanimportantp ofourlives therearetwomaint ofadvertisements oneiscalledc advertisements whicharemeanttop aproductors buttheydon ttellc thec truth anotheroneiscalledpsas whichusea ando imagesandc language areoftenplacedforf theyd withmanysociali whichoftenaffectpublicw ersuasive xciting art ypes ommercial romote ervice ustomers omplete ttrac