第二届武汉国际葡萄酒博览会中英文邀请函.doc

2013第二届武汉国际葡萄酒及烈酒博览会2013 The 2nd China Wuhan International WineSpirits Fair时间：2013年4月20日22日Time：April 20-22，2013地点：武汉国际会展中心Venue：Wuhan International Convention and Exhibition Center支持单位：武汉市商务局Supporter：Wuhan Municipal Bureau of Commerce主办单位：武汉酒类行业协会Sponsor：Wuhan Liquor Commercialize Association承办单位：武汉中兴恒远展览服务有限公司Organizer：Wuhan Zhongxinghengyuan Exhibition Services Co., Ltd.WHIWE简介“2013第二届武汉国际葡萄酒及烈酒博览会”定于4月20-22日在武汉国际会展中心隆重举行。本次展会展览面积10000平方米，设国际标准展位300个，活动的举办旨在为国内外葡萄酒生产商、经销商、零售商、专家学者、爱好者、消费者以及相关人士提供与企业进行面对面经销洽谈、商贸合作、经验交流最直接有效的平台。并通过这个平台，传播葡萄酒文化、推广葡萄酒品牌、组织葡萄酒各种知识培训以及提供更多葡萄酒展示贸易商机，全面拓展销售渠道。最终帮助企业实现其目标的同时不断扩大武汉葡萄酒的消费和市场规模，提升大众对葡萄酒的品酒品位和文化素养，进一步拉动内需、促进消费，推动世界葡萄酒文化的交流合作与武汉经济社会事业的全面发展。WHIWE Introduction2013 The 2nd China Wuhan International WineSpirits Fair on April 20-22 days in Wuhan International Convention and Exhibition Center is held ceremoniously. This exhibition is an exhibition area of 10000square meters, with300 international standard booths. Activities designed for domestic and foreign wine producers, distributors, retailers, experts and scholars, lovers, consumers and stakeholders to provide face-to-face negotiations, distribution business cooperation, exchange of experience in the most direct and effective platform. And through this platform, the spread of wine culture, wine, wine brand promotion organization of various training and provide more comprehensive wine display trade opportunities, expand sales channels. Eventually help enterprise to achieve its goals at the same time expanding the Wuhan wine consumption and the size of the market, enhance the public to wine tasting quality and cultural accomplishment, further stimulating domestic demand, promoting consumption, promoting the world wine culture exchanges and cooperation with the Wuhan Economic and social undertakings in the comprehensive development of.区位优势-武汉近年来，中国已成为波尔多最大的葡萄酒市场。根据今年6月的最新数据，到中国的波尔多葡萄酒出口量比去年同期增长了85%，也就是将近翻了一倍。目前，武汉市场进口葡萄酒品牌多达上百个，进口葡萄酒消费每年保持30%-50%左右的增长。武汉人均葡萄酒消费量大大超过我国人均葡萄酒年消费量，是中部地区葡萄酒消费最大的城市。作为中国的中心城市，武汉环贯中国东西的长江中游，纵贯中国南北的京广铁路的中心，九省通衢，通江达海，承东启西，接南转北！是中部地区最为发达的经济、贸易、物流、金融、文化中心和商品集散地，被誉为是进入中国内陆市场的金钥匙。随着国家促进“中部崛起”和东湖国家自主创新示范区及武汉两型社会国家“新特区”的建设，武汉1+8城市圈不久将快速发展成为与中国沿海三大城市群相呼应、与周边城市群相对接的区域经济发展极。Advantage - WuhanIn recent years, China has become Bordeauxs largest wine market. According to the latest data, in June this year, the Bordeaux wine exports to China grew by 85% year on year, or nearly doubled. At present, Wuhan market imported wine brand100, imports of wine consumption to maintain an annual growth of around30%-50%. Wuhan wine per capita consumption greatly exceed our country average per capita annual consumption of wine, wine consumption is the largest city in central region.As China s center city, Wuhan ring through China. The middle reaches of the Yangtze River runs through the North-South Beijing-Guangzhou railway, China Center, nine provinces thoroughfare, Tongjiang sea, East and West, then south to north! The central region is the most developed economic, trade, logistics, finance, culture and commodity distribution centers, known as China inland into the golden key of the market. Along with the promotion of mid rise abruptly and East Lake national innovation demonstration zone and Wuhan two type society new special zone construction of Wuhan city circle,1+8will soon become fast development and the Chinese coastal city group three echoes, and the surrounding city group the link between the regional economic development.上届回顾本届展会以娴熟专业的策划，首开中部地区专业葡萄酒展之先河，直面市场举办了一系列丰富多彩的主题活动，引来各大媒体竞相报道。展会展出面积达2000平方米，展位100余个，其中进口酒占89%，有来自法国、西班牙、意大利、美国、澳大利亚、南非、智利、阿根廷等多国名庄名酒及国产名酒：长城、武当红、斯普瑞无醇葡萄酒、云南红、木兰红、中国首款混酿型果酒“荆楚一脉”等竞展风采。为期四天的展会有超3万人次进场参观品鉴，95的商客反映达到或超过了其预期目标。武汉葡萄酒展，首战告捷。Review of lastThis exposition to skilled professional planning, the first central areas of professional wine show beginning, face the market held a series of rich and colorful theme activities, attracted major media reports eagerly. Exhibition area of 2000 square meters, more than 100 booths, which accounted for 89% of imports of wine from France, Spain, the United States, Australia, Italy, Chile, Argentina, South Africa, and other countries were Zhuang wine and homemade wine: the Great Wall, red, s no alcohol wine, Yunnan red, red, Chinese song of Mulan a mixed fermentation wine the pulse contest show style. The four days of exhibition of over 30000people visit the tasting approach,95% passengers reflect met or exceeded their expectations. Wuhan wine exhibition, the first battle.观众组织和邀请/Organization of visitors and invite1、 对WHIWE的定位：1） 中部专业葡萄酒第一展。2） 葡萄酒及烈酒B2B、B2C专业营销平台。1,WHIWE positioning:1) the central professional wine first exhibition.2) wine and spirits B2B, B2C professional marketing platform.2、 专业的买家组织和邀请酒类进口商/分销商/批发商食品进口商/分销商/批发商零售业：超市/卖场/杂货店酒店/餐厅/渡假村咖啡厅/酒吧/俱乐部/免税店食品加工及包装业餐饮业顾问/专业厨房设计师政府机构及贸易协会2, professional organization of buyers and invitationThe wine importers / distributors / wholesalersFood importers / distributors / wholesalersRetail : the supermarket / market / grocery storeHotel / restaurant / ResortCafe / bar / club / duty-free shopsFood processing and packaging industryCatering Consultant / professional kitchen designerGovernment agencies and trade associations主办单位安排专人负责买家邀请和组织工作，从南到北，由东往西，中国酒类流通领域上万名进口商，经销商，批发商，酒类专卖店，餐饮业者，政府机关，酒店/饭店/旅游业、百货公司，商超超市，航空公司，通讯集团，银行，外企事业单位，机场免税店，酒吧、会所将齐聚武汉。并通过各国驻华领事馆、行业商会组织国外葡萄酒商入汉观展。The sponsor arranges the person responsible for the buyers invitation and organization of work, from south to north, from east to west, Chinese liquor circulation of tens of thousands of importers, distributors, wholesalers, liquor store, catering industry, government agencies, hotels / hotel / tourism, department stores, Shang Chaos supermarkets, airlines, Communications Group, bank, foreign institutions, the airport duty-free shops, bars, clubs will gather in wuhan. And through the diplomatic consulate, chamber of Commerce and industry organization of foreign wine in Wuhan exhibition.3、 整体营销推广方案1）构建立体式媒体宣传网络：与100多家专业媒体进行媒体推广合作，构建集酒类行业杂志、报纸、网络媒体为一体的立体化宣传渠道；2）直邮广告专项邀请：组委会印制20万份邀请函、参观券，直邮至全国各地酒类行业协会、驻华使馆、酒类经销商、服务商。3）短信平台精准营销：通过手机短信平台，向组委会十年来积累的客户数据库中全国渠道采购商、流通服务商、葡萄酒爱好者通报展会进展情况及参观邀请。4）优秀团队的构成：整合中兴恒远公司最优秀的人力资源，组建最具竞争力的项目运营团队。5）全国招商网络构建：将与北京、上海、广州等地行业协会、商会以及专业组展单位通力合作，共同打造中部葡萄酒行业第一展。6）网络营销打造永不落幕的葡萄酒盛宴：利用网络营销手段，为参展商打造持续的网络推广和销售，葡萄酒展览会落幕，参展商增值却永不落幕。7）打造专业的体验营销和互动式营销平台。在展会现场策划大量互动活动，展会三天举行多个品种的品酒会，让参观者品尝到来自全球的佳酿。3, overall marketing promotion plan 1) constructing a stereo media networks: with more than 100 professional media, media promotion and cooperation, set up the liquor industry magazines, newspapers, Internet media as one of the three-dimensional publicity channels;2) direct mail advertising special invitation:The organizing committee printed200000 invitations, tickets, direct mail to all parts of the country liquor industry association, embassies, liquor dealers, service providers.3) short message platform of precision marketing:Through the mobile phone short message platform to the organizing committee, ten years accumulated a customer database in national channel buyers, flow of service providers, wine lovers to inform the exhibition progress and visit invitation.4) excellent team:Integration of Wuhan Zhongxinghengyuan Exhibition Services Co., Ltd. is the most excellent human resources, to establish the most competitive project operation team.5) the national investment network construction:With Beijing, Shanghai, Guangzhou, industry associations, chambers of Commerce and the professional exhibition units act with united strength, to create a common central wine industry first exhibition.6) network marketing to create a never ending wine feast:The use of network marketing means, for exhibitors to build sustainable network promotion and sales, wine fair, exhibitors value is never ending.7) to create a professional experience marketing and interactive marketing platform.In the exposition site planning a large number of interactive activities, the exhibition of three days to hold a number of varieties of wine tasting, allowing visitors to enjoy the wines from around the world.活动一览1）武汉国际葡萄酒品鉴会；2）葡萄酒投资与收藏指南； 3）葡萄酒文化分享与知识讲座；4）葡萄酒采购洽谈会；5）葡萄酒爱好者喜爱的葡萄酒评选活动；6）葡萄酒拍卖或义卖活动。Overview of activities1) Wuhan International Wine tasting;2) wine investment and collectors guide;3) the wine culture and knowledge sharing;4) wine procurement fair;5) wine lovers wine selection activity;6) wine auction or sale.展品范围 葡萄酒：葡萄酒、香槟、气泡酒、雪莉、天然甜酒、苦艾酒、彼诺甜酒；烈酒：威士忌、 白兰地、伏特加、琴酒、朗姆酒、龙舌兰酒；其它：清酒、果酒、啤酒、养生酒、低醇饮品等；葡萄酒器具：开瓶器、酒杯、醒酒器、吐酒桶、冰酒桶、红酒保鲜器等；葡萄酒包装技术：瓶盖，葡萄酒瓶，瓶塞等；葡萄酒储存设施：酒柜、酒窖等；葡萄酒酿造设备：除梗机，压榨机等；葡萄酒出版物、广告设计及文化交流。ExhibitsWine: wine, champagne, sparkling wine, Shirley, natural sweet wine, absinthe, Pernod liqueur;Spirits: whiskey, brandy, vodka, gin, rum, tequila;Other: wine, fruit wine, beer, wine, alcohol drinks;Bottle opener, wine, wine utensils: decanter, spit out the barrel, wine barrel, wine preservation etc;Wine packaging technology: bottle, wine bottle, cork etc.;Wine storage facilities, such as: wine cellar;Wine brewing equipment: stem removing machine, pressing machine;Wine publications, advertising design and cultural exchange.展位价格/ Booth Price展位类型Booth type价格Price普通标展（3m3m）Standard exhibition (3mx3m) RMB5500元/个USD1000元/个高级标展（3m3m）High standard exhibition (3mx3m) RMB6800元/个USD1500元/个豪华标展（3m6m）Deluxe Standard Exhibition (3m x 6m) RMB 12800元/个USD2500元/个室内光地（36起租）Indoor light ground (causing lease 36 square meters)RMB 550元/USD 180元/ 注: 1、室内光地：36平方米起租，不含任何设施，不包括展馆收取的管理费及水电租赁等费用。 2、普通标展：3m3m，配置三面围板/楣板/一桌两椅/两只射灯/10A插座一个；标准展位内部布置与装饰，均由参展商自行设计安排)；3、高级标展：3m3m，配置三面围板/楣板/一桌二椅/两只射灯/一个10A电源插座/平层板4块/高身玻璃柜一个/地毯。4、豪华标展：3m6m,配置三面围板/楣板/一桌三椅/吧台一张/四只射灯/一个10A电源插座/平层板6块/高身玻璃柜