高中英语：Unit 1 Advertising 课件Project（牛津译林版必修4）.ppt

ks5u精品课件 必修4unit1project project ks5u精品课件 projectdevelopinganadcampaign ks5u精品课件 stepone comprehension 1whatisanadcampaign 2whatmediacanyouuseinanadcampaign 3whatquestionsshouldwefirstconsider anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience wecanusedifferentkindsofmedia includingnewspapers magazines televisions billboards mailing etc 1whoistheaudienceforyouradcampaign 2whatdoyouwantyouradcampaigntosay 3howdoyoureachyouraudience ks5u精品课件 ampaign oal arget esearch reate essage nformation ppeal eact edia cross pproach each detailedinformation ks5u精品课件 mainideaofeachparagraph para 1para 2para 3para 4 thedefinitionofanadcampaign whatanadcampaignmeans thetargetaudienceandhowtodeterminethetargetaudience whattheadcampaignsays howtoreachthetargetaudience ks5u精品课件 steptwo languagefocuses 1reachaparticularaudience line2 reachheremeans attain achieve e g wecanneverreachperfection youwillknowbetterwhenyoureachmyage exerciseafteralongdiscussion we onwhatstepsweshouldtakeinthenextthreemonths 达成理解 reached an understanding ks5u精品课件 2inordertodetermine line11 determine decidefirmly findouteg wehaven tdeterminedwhentoleave canyoudeterminethemeaningoftheword determineon upon resolveeg wedeterminedonanearlystart determinetodosth hedeterminedtolearnfrench determined adj be todosth i mdeterminedtosucceed ex we adopthissuggestion 决定 are determined to ks5u精品课件 3appealtotheway line19 appealto v a beattractive interestingeg dothesepaintingsappealtoyou b makeanearnestrequest恳求 呼吁eg thepoliceappealedtothecrowdnottopanic n eg anappealforhelp foodthenewfashionsoonlostitsappeal ex theideaofworkingabroadnever me 吸引 appeals to ks5u精品课件 4beconcernedwith line23 beconcernedwith beaboutherlatestarticleisconcernedwithtaiwanissues mr zhangismuchconcernedwiththedisabled concern v affectthelossisseriousforallconcerned n it snoconcernofmine whatareyourmainconcernsasawriter asfarassb sth concerned 就某人 事而言ex we hissafety 都关心 are all concerned with canyoumakeasentence ks5u精品课件 5whatapproachyouwantto line28 approachn wayswecantryanewapproachtolanguageteaching n comingneartoatherapproachthechildrenranoff approachv comenear getclosetoasyouapproachthetownthefirstbuildingyouseeisthechurch ifindhimdifficulttoapproach identifydifferentmeaningsofapproach ks5u精品课件 awiththeapproachofnight itbecamecolderandcolder btheapproachtothecitywasblocked cthetimeisapproachingwhentheywillleaveforlondon ddidheapproachyouabouthelpinghimwithhishomework withthenightfallingdown夜幕降临 wayto去城里的路 comingnear时间快到了 goto找你 ks5u精品课件 stepthree developinganadcampaign planningworkinsmallgroups 2 decidethesubjectofyouradcampaignfromthelisted 3 ifyouhaveyourownidea pleasegetyourteacher sapproval animalprotectionanti smokinganti drugsanti litteringthesubjectofyouradcampaignwillbe ks5u精品课件 preparingdiscussion 2 teamworkwho what how ks5u精品课件 producingwhatshouldeachmemberdo researcher findinf fromvarioussourceslogo slogandesigner madeitattractiveproposalwriter writeabriefoutlineandplansomequestionsthewholeteam workasawholeandeveryoneshouldcontributetotheproject ks5u精品课件 presentingmakeyourpresentati