试谈跨文化商务沟通(ppt 28页).ppt

DiverseCulturalPatterns Hofstede sFiveValuesDimension Hofstede的5种价值维度 KluckhohnandStrodtbeck sValueOrientationHall sContextOrientation GeertHofstede Hofstede sFiveValuesDimension Hofstede的5种价值维度 Hofstedeidentifiedfivedimensionsofculturethathelptoexplainhowandwhypeoplefromdifferentculturesbehaveastheydo Hofstede sFiveValuesDimension Hofstede的5种价值维度 powerdistanceIndividualismMasculinity m skju liniti femininity femi niniti uncertaintyavoidancelong term short termorientation PowerDistance 权力差距 Thisreferstothedegreeofinequalitythatexists andisaccepted amongpeoplewithandwithoutpower Highpowerdistanceculture Ahighpowerdistancescoreindicatesthatsocietyacceptsanunequaldistributionofpowerandpeopleunderstand theirplace inthesystem inequalityisaccepted Socialhierarchy 社会等级制 isprevalent 普遍的 Powerandauthorityarefactsofpeople slife Theseculturesteachtheirmembersthatpeoplearenotequalinthisworldandthateverybodyhasarightfulplace Highpowerdistanceculture High power distancecountries India Africa Brazil Singapore Greece Venezuela veni zweil 委内瑞拉 MexicoandPhilippines fil pi nz PDI powerdistanceindex 权利差距指数 Lowpowerdistanceculture LowPDmeansthatpowerisshared 共享的 andwelldispersed 被分散的 Italsomeansthatsocietymembersviewthemselvesasequals Lowpowerdistanceculture Usetaxationorsocialwelfareprogram 社会福利 toreduceinequalityinrightsandopportunityintheworkplace Lowpowerdistanceculturesareguidedbylaws norms andeverydaybehaviorswhichmakepowerdistinctions 差别 级别 minimal 最小的 Supervisors 上级 andemployees 下属 areconsideredalmostasequals Low power distancecountries Australia Finland finl nd 芬兰 Denmark denma k 丹麦 Norway挪威 U S Individualism Collectivism k lektiviz m 个人主义 集体主义 Thisdimensioncanbedefinedas thedegreetowhichpeopleinacountryprefertoactasindividualsratherthanasmembersofgroups Collectivism Lowindividualism Individualisticculture个人主义文化 Individualachievement个人成就FreedomCompetitionSelf interest自身利益PersonalgoalsratherthangroupgoalsIndividualhastherighttohisprivateproperty thoughts andopinions Individualisticculture个人主义文化 theUnitedStates Australia GreatBritain Canada Netherlands ne l ndz 荷兰andNewZealand IDV individualism Collectivisticculture集体主义文化 GroupharmonyCohesiveness 凝聚力 Consensus 大多数人的意见 k n sens s GroupinterestPeoplerelyontheirin group 自己人集团 派系 小集团 andbeloyaltotheirgroup Collectivisticculture Pakistan p kist n 巴基斯坦 Colombia k l mbi 哥伦比亚 拉丁美洲国家 Venezuela veni zweil 委内瑞拉 Peru p ru 秘鲁andmuchofAfrica Yellowislowincollectivism redishigh FromChiaoandBlizinsky2009 Masculinity Femininity 男性主义 女性主义 Hofstedeusedmasculinity m skju liniti andfemininity femi niniti torefertothedegreetowhichmasculine 男性的 m skjulin orfeminine 女性的 traits 特性 arevalued 重视 andrevealed 显示 CountriesthatareMasculinityoriented 以男性为导向的国家 Theyvalueassertiveness 魄力 自信 performance successandcompetition Theyexpectmentobeassertive 坚定而自信的 ambitious andcompetitive Menareexpectedtobetough tobetheprovider tobeassertiveandtobestrong Ifwomenworkoutsidethehome theyhaveseparateprofessionsfrommen CountriesthatareMasculinityoriented Ireland thePhilippines Greece Venezuela veni zweil 委内瑞拉 Austria stri 奥地利 Japan Italy Mexico CountriesthatareFemininityoriented 以女性为导向的国家 Thequalityoflife MaintainingwarmpersonalrelationshipsServiceandcarefortheweak womenandmenworkingtogetherequallyacrossmanyprofessions Menareallowedtobesensitiveandwomencanworkhardforprofessionalsuccess CountriesthatareMasculinityoriented CountriesthatareFemininityoriented CountriesthatareFemininit