NPDP产品经认证关键试题200道.pdf

1 Question A product champion is 产品倡导人是 1 The person responsible for product success 负责产品成功的人 2 The business case developer such as a sales person 商业案例开发者 如销售人员 3 Someone willing to fight for the product Not normally a team leader or member 有人愿意为产品而战 通常不 是团队领导或成员 4 The team leader of a NP project 一个新产品项目的团队领导 2 Question Best practice suggests that only one unit should be responsible for a stage 最佳实践表明 只有一个部门应该负责一 个阶段 1 True 2 False 3 Question 1 Service records to build a better product 为创建更好的产品所做的服务记录 2 Iterative rounds of consensus development across a group of experts to predict some future state 在一组专家之间 进行迭代的共识发展 以预测一些未来的状态 3 New product developers from across technical fields to develop a new to the world type product 来自不同技术领域 的新产品开发者开发新的世界类型的产品 4 Alpha and beta testing techniques to develop a new product service requirements and customer service procedures 4 Question What two activities are the responsibilities of sr management 哪两个活动是高级管理层的职责 1 strategy and metrics 战略和指标 2 strategy and portfolio management 战略和组合管理 3 strategy and return of investment 投资策略和回报 4 opportunity identification and concept evaluation 机会识别和概念评估 5 Question Schedule compression not only impacts time but will also affect one or more of the following 计划压缩不仅影响时间 而且还会影响以下哪个 一个或多个 1 Quality scope 质量 范围 2 Scheduling budget 日程 预算 3 Scope budget 范围 预算 4 Project product 项目 产品 6 Question Prototyping is typical in what stage of NDP 原型是新产品开发流程中哪个阶段的标志性产物 1 Development 开发 2 Launch 发布 3 Commercialization 商业化 4 Opportunity identification 机会识别 7 Question Modular component and product architecture are usually driven by 模块化组件和产品架构通常是由 1 return on investment expectations 投资回报率预期 2 product service requirements 产品服务需求 3 new product development costs 新产品开发成本 4 skills of engineering 工程技能 8 Question Idea generation brainstorming tools include 创意生成 头脑风暴工具包括 1 Affinity charting 关系图 2 Delphi method 德尔菲法 3 nominal group tech 名义小组技术 4 All the answers listed 所有上述答案 9 Question The house of quality is a tool to relate the VOC to 质量屋是一个将 VOC 和什么相连的工具 1 engineering 工程 2 new product developers 新产品开发者 3 launch plan 发布计划 4 marketing effort 营销工作 10 Question What type of team has proved most successful in NPD 什么类型的团队在 NPD 中证明是最成功的 1 Functional 功能型 2 work groups 工作组型 3 Autonomous 自治型 4 Cross functional 跨职能型 11 Question What are some of the benefits of a structured NPD process 结构化 NPD 流程的优点包括哪些 1 Better communication thinking the organization 更好的沟通思维的组织 2 Killing of project quicker 更快地杀死项目 3 Increased speed to market 增加上市速度 4 All of the answers listed 上述所有答案 12 Question The definition of parallel processing is 并行处理的定义是 1 The simultaneous processing of different tasks 同时处理不同的任务 2 A brainstorming process used in NPD NPD 中使用的头脑风暴过程 3 A set of metrics to track development 跟踪发展的一组指标 4 A theoretical construct applied to the manufacturing process 应用于制造过程的理论结构 13 Question Concurrent engineering is defined as 并行工程定义为 1 Design and manufacture process development happening simultaneously 设计和制造过程开发同时发生 2 Completing alpha and beta testing at the same time 同时完成 alpha 和 beta 测试 3 Engineering products to last 工程产品持续 4 The same as parallel processing 与并行处理相同 14 Question Process owner 流程所有者 1 The process owner is responsible for the management of the NPD process making sure that all projects make their agreed objectives 流程负责人负责 NPD 流程的管理 确保所有项目都达成其商定的目标 2 An executive team of senior managers that have joint responsibility for achievement of the strategic goals of the process 高级管理人员的执行团队 对实现该过程的战略目标负有共同责任 3 The executive manager responsible for NPD process strategic results Responsibilities include process throughput quality and organizational participation 负责 NPD 流程战略结果的执行经理 职责包括过程吞吐量 质量和组织参 与 15 Question A cross functional team 一个跨职能团队 1 Is a team representing the company at the highest management levels 是一个代表公司的最高管理层的团队 2 Consists of representatives from the all functions involved in product development They are empowered by their departments to represent each function area s perspective in the development process 由产品开发中涉及的所有职能 的代表组成 它们由其部门授权 在开发过程中代表每个职能领域的观点 3 Consist of representatives from the various functions involved in product development usually the key functions required to deliver a successful product and the representatives are empowered by their unit 由来自产品开发中涉及 的各种职能的代表组成 通常是交付成功产品所需的关键职能 代表并且由其单位授权 4 is used for all product development initiatives to achieve superior performance 用于所有产品开发计划以实现卓 越的性能 16 Question The value of portfolio management is diminished when 何时产品组合管理的价值会减少 1 Senior management controls the process 高级管理层控制流程 2 Scoring models are used 使用评分模型 3 Subordinate employees and stakeholders do not understand the decision process 下属员工和利益相关者不了解 决策过程 4 Financial and non financial measures are used to determine balance of the portfolio 财务和非财务措施用于确定 投资组合的平衡 17 Question Portfolio management is about doing the right projects 投资组合管理是关于做对的项目 1 True 2 False 18 Question In new product development formal stage phase completion 新产品开发每个正式阶段的完成 1 Always include authorizing the next stage or phase 始终包括授权下一阶段或阶段 2 Sometimes includes authorizing the next stage 有时包括授权下一阶段 3 Never includes authorizing the next stage 从不包括授权下一阶段 19 Question A balanced scorecard is a comprehensive performance measurement technique that balances four performance dimensions 平衡记分卡是一种综合性的绩效测量技术 可平衡下列哪四个绩效维度 1 Management development operation financial 管理 发展 经营 财务 2 having a great idea 2 3 new customer value propositions executing well and product launch 有一个伟大的想法 2 3 个新的客户价值主张 执行很好并有产品推出 3 Which are product champion product sponsors project leaders and process owners 哪些是产品冠军 产品赞助 商 项目负责人和流程责任人 4 Customer perceptions of performance internal perceptions of how we perform in a must performed area innovation and learning financial performance 客户对绩效的看法 我们在必须执行领域中的表现的内部感知 创新和学习 财务绩效 20 Question NPD processes come in many shapes and sizes from few stages to many 新产品开发流程有许多不同的外在表现和大 小 分期也可以从很少到很多 1 True 2 False 21 Question New product development is 新产品开发是 1 Always political 总是政治 2 Often outside of the new product development process 常常在新产品开发流程之外 3 Singularly focused 非常聚焦 4 About the effective management of resources 有关资源的有效管理 22 Question Which of the following team traits is most important for performance 以下哪些团队特征对于绩效最重要 1 Trust 信任 2 Experience 经验 3 Expertise 专业 4 Role of project manager 项目经理的作用 23 Question A work group or functional team might be more appropriate for 工作组或职能团队可能更适合 1 A slight product change 轻微的产品变化 2 A new product line 新产品线 3 A new to the company project 对公司而言的新项目 4 A new platform product 一个新的平台产品 24 Question The first three stages of team development are 团队发展的前三个阶段是什么 1 Storming norming performing 风暴 规范 表现 2 Storming norming forming 风暴 规范 形成 3 Forming storming norming 形成 风暴 规范 4 Forming norming performing 形成 规范 表现 25 Question Project management float or slack 项目管理的浮动或闲置 1 Float or slack is the number of days over schedule the project is projected to come in 浮动或闲置是项目预计进入 的日程表天数 2 Float or slack allows for work order and scope changes 浮动或闲置允许工单和范围更改 3 Float or slack is the amount of time an activity may be delayed from its early start without delaying the project finish date 浮动或闲置是一个活动可能被延迟的时间 从它的早期开始 而不延迟项目完成日期 26 Question The program return map helps focus on the 返回图项目有助于关注 1 return on investment over time 随着时间的推移 投资回报率 2 breakeven point of the NP project 项目的盈亏平衡点 3 number of units sold over time 随时间推移销售的单位数 4 the lifecycle of the project 项目的生命周期 27 Question Enterprise metrics typically measure 企业指标通常衡量 1 Longer term factors that focus on effectiveness of enterprise in new products and R Consumer user preference changes Global competition Environmental changes 技术 进步 消费者 用户偏好变化 全球竞争 环境变化 2 Lack of new innovations in the product line 在产品线缺乏新的创新 3 Too many competitors resulting in terrible price wars 太多竞争对手导致可怕的价格战 4 the stage where the market leaders are clearly defined for the rest of the product life 为市场领导者在产品生命 的其余部分明确定义的阶段 99 Question Most product development projects in new product development are 新产品开发中的大多数产品开发项目是 1 New to the world product projects 世界级新产品项目 2 Line extensions 产品线扩展 3 New to the corporation projects 公司级新项目 4 Product improvement projects 产品改进项目 100 Question In BCG s which represents High arena attractiveness and high business strength relative market share 在波斯顿矩 阵里 哪个代表 高竞争吸引力和高业务实力 相对市场份额 1 Dogs 瘦狗 2 Cash cows 现金牛 3 Question marks 问号 4 Stars 明星 101 Question Christensen s efforts in sustaining and disruptive technologies suggest that Christensen 在持续性和破坏性技术方面的 研究表明 1 Boot technologies have similar customer benefits 引导技术具有类似的客户利益 2 Sustaining technologies are seldom profitable 持续性技术很少有利可图 3 Disruptive technologies introduce a different value proposition 破坏性技术引入了不同的价值主张 4 Disruptive technologies work in high growth markets 破坏性技术在高增长市场中工作 102 Question NIH stands for Not Invented Here an unfortunate common problem where the idea is rejected because it came from the outside the organization NIH 代表 非我所创 一个不幸的常见问题 创意被拒绝 因为它来自组织的外 部 1 True 2 False 103 Question Risk mitigation is 风险缓解是 1 Actions taken to reduce the probability and impact of the risk to below some threshold of acceptability 采取行动 将风险的概率和影响降低到可接受的某一阈值以下 2 The process of identifying and quantifying risks 识别和量化风险的过程 3 The acceptance of risk as part of any new product development project 接受风险是任何新产品开发项目的一部 分 4 Changing the plan to eliminate possibility of risk occurring 改变计划以消除风险发生的可能性 104 Question Qualitative market research usually 定性市场研究通常 1 Represents the view of the general population 代表一般人口的观点 2 Is associated with voice of customer research 与客户研究的声音相关联 3 Has data values in numeric form 数值形式的数据值 4 is conducted using a small number of participants 使用少数参与者进行 105 Question Delphi process is a technique that uses interactive rounds of consensus development across a group of experts to Delphi 流程是一个通过专家组的一轮轮互动来达成共识的一种技术 其目的是 1 Determine the extent of product performance 确定产品性能的程度 2 Arrive at a forecast of the most probable outcome for some future state 获得对一些未来状态的最可能结果的预 测 3 Select a few industry experts to forecast future product features 选择一些行业专家来预测未来的产品特性 106 Question Risk tolerance 风险承受力 1 The term used to describe a company s new product development efforts that have every low risk Examples are defensive type projects 用于描述公司具有低风险的新产品开发工作的术语 例子是防御型项目 2 A concept that describes the complete belief that only new product will create shareholder value and a company must learn to tolerate the risk associated with new product development 一个概念 描述了完全的信念 只有新产品 将创造股东价值 公司必须学会容忍与新产品开发相关的风险 3 A best practice is to establish a single metric for risk assessment that is common to all new product projects 最佳 做法是为所有新产品项目建立一个单一的风险评估指标 4 The level of risk a project stakeholder is willing to accept 项目利益相关者愿意接受的风险水平 107 Question The Value of mastering portfolio management is 掌握产品组合管理的价值是什么 1 Higher NPD ROI 更高的新产品开发投资回报率 2 Increase speed to market 提高进入市场的速度 3 Holistic decision making 整体决策 4 Early selection of exceptional projects 特殊项目的早期选择 5 All of the answers listed 所有列出的答案 108 Question 第一章 A value proposition is 价值主张是什么 1 The process of converting scientific findings from research into useful new products that the consumer will find valuable 将研究的科学成果转化为有用的新产品的过程 消费者将发现它们是有价值的 2 A gap that a new technology can fill 新技术可以填补的空白 3 A statement of the benefits a technology will bring to customers 技术将给客户带来的好处的陈述 4 A short clear and simple statement of how and on what dimensions a product concept will deliver value to prospective customers 一个简短 清晰和简单的陈述 说明产品概念如何和在什么维度上为潜在客户带来价值 109 Question Market segmentation is 市场细分是什么 1 often used to determine what price is appropriate for the new product in the marketplace 经常用于确定什么价格 适合市场上的新产品 2 The dividing up of a market into groups of customers with similar needs 将市场分为具有相似需求的客户群 3 a market research tech that assist organizations in determining what product to develop for the masses 市场研究 技术 帮助组织确定为人群开发什么产品 4 thought to be important in understanding what product will serve the needs of the most people 认为在理解什么 产品将满足大多数人的需要很重要 110 Question Life Cycle cost technique is 生命周期成本技术是什么 1 The cost of manufacturing and distributing a new product 制造和分发新产品的成本 2 The cost of designing and developing a new product 设计和开发新产品的成本 3 The total cost of acquiring owning and operating a product over its useful life 在其使用寿命内获得 拥有和操作 产品的总成本 4 The total cost of designing developing and manufacturing a new product 设计 开发和制造新产品的总成本 111 Question What are Early Adapters 什么是早期采用者 1 Those that participate in new product development research 参与新产品开发研究的人员 2 Customers who buy into new product concepts early in the life cycle by relying on their own intuition and vision 在 生命周期早期通过依靠自己的直觉和愿景购买新产品概念的客户 3 Business that are new in their corporate life not a mature company 在他们的公司中是新业务 而不是成熟的公 司 4 Companies that purchase new product without trying them first 购买新产品但并不首先试用它们的公司 112 Question FMEA is FMEA 是什么 1 All activities and process associated with the testing of a new product 与新产品测试相关的所有活动和过程 2 A system that employees an integrated team effort from multiple functional disciplines to effectively develop a new product 一个系统 为有效地开发新产品而由多个功能学科员工组成的集成团队 3 A technique used in the development stage to determine the different ways in which a product may fail and evaluating the consequences of each failure 在开发阶段中用于确定产品可能失效的不同方式并评估每个失败的后 果的技术 4 The difference between projected outcomes and desired outcomes 预期结果与预期结果之间的差异 113 Question Michael Porter s overall cost leadership strategy type Michael Porter 的整体成本领先战略类型 1 is focused on quality 注重质量 2 Works on the goal of quantity production 为生产数量目标而工作 3 Achieves lowest production and distribution costs 实现最低的生产和分销成本 4 Value being first to market 价值先于市场 114 Question 第一章第一章 Product platform is described as 产品平台描述为 1 The group of managers who serve as advisors decision makers and investors in a technology from which new products are launched 担任新产品推出技术的顾问 决策者和投资者角色的经理团队 2 The components that make up a product 构成产品的组件 3 The design components that are shared by a set of products in a product family from this platform numbers derivative products can be designed 由产品系列中的一组产品共享的设计组件 可以从该平台设计一些 衍生产 品 4 The new product development team that leads a platform development and all new products associated with that platform 领导平台开发和与该平台相关的所有新产品的新产品开发团队 115 Question According to Crawford and DiBenedetto development today includes creation of 根据Crawford和DiBenedetto的观点 今天的产品开发包括创造 1 A product that include every feature listed by potential customers 包括潜在客户列出的所有功能的产品 2 A design that is proven in the development process alpha testing and beta testing 在开发过程中 包括 alpha 测试 和 beta 测试 证实的设计 3 Everything needed to market the product including funding distribution promotion and technical service 产品销 售所需的一切 包括资金 分销 促销和技术服务 4 All answer listed 所有列出的答案 116 Question Metrics can be defined as 度量可以定义为 1 A set of measurements to track product development and allow a firm to measure the impact of process improvements over time 一组用于跟踪产品开发的测量方法 并允许公司测量随时间影响的流程改进 2 A set of measures used to anticipate customer needs and wants and utilize the information to match internal resources with external opportunities 一套用于预测客户需要和需求的测量方法 并利用信息将内部资源与外部机 会相匹配 3 A method for measuring the effect and frequency of performance indicators 用于测量性能指标的效果和频率的 方法 4 A matrix tool that breaks down a product by needs met and technological components allowing for targeted analysis 一种矩阵工具 通过需求满足的技术组件分解产品 允许有针对性的分析 117 Question Risk mitigation is 风险缓解是 1 An event or condition that may or may not occur but if it does will impact the project 可能发生或可能不发生的 事件或条件 但如果发生将影响项目 2 Actions taken to reduce the probability and impact of risk below some threshold of acceptance 采取行动以减少低 于某一可接受阈值风险出现的概率和影响 3 the elimination of risk 消除风险 4 the level of risk tolerance accepted by the organization 组织能接受的风险承受力水平 118 Question 第一章第一章 The product innovation charter is 产品创新章程是什么 1 key in ensuring over time that a product or service revenue meets the needs of the organization 确保产品或服务 收入满足组织的需求 2 the summary statement of strategy that will guide a department or project team in their efforts to generate a new product 战略的总结声明 指导部门或项目团队努力创造新产品 3 a detailed summary of all forms of resources required to complete a new product development project including personnel equipment time and budget 完成新产品开发项目所需的所有形式资源的详细摘要 包括人员 设备 时间和预算 4 focused on the arenas in which a new product will be launched 专注于将推出新产品的舞台 119 Question Which should be considered when designing new products 在设计新产品时应该考虑哪些因素 1 Ease of manufacture 易于制造 2 Speed to market 上市速度 3 Customer needs 客户需求 4 All answers listed 所有列出的答案 120 Question Product architecture can be described as 产品架构可以描述为 1 The process by which a customer need is development into a product design 从客户需求到产品设计的开发过程 2 The design process associated with technical development 与技术开发相关的设计流程 3 The need to product new products that are technically feasible 需要产品技术上可行的新产品 4 The ability to design and build a green new product 设计和构建绿色的新产品的能力 121 Question A group method of creative problem solving frequently used in concept generation 在概念生成中经常使用的创造性 解决问题的群体方法 1 Convergent thinking 趋同思维 2 Brainstorming 头脑风暴 3 Affinity charting 亲和图 4 Bottom up approach 自下而上的方法 122 Question A concept statement indicates 概念陈述表示 1 The innovativeness of the idea 这个想法的创新性 2 Technology specifications 技术规格 3 A difference and how the difference will benefit customers 差异和差异将如何使客户受益 4 All answers listed 所有列出的答案 123 Question Competitive intelligence is 竞争情报是什么 1 the practice of gathering analyzing and communicating available data on competitive trends and the process for transforming public competitor information into pertinent and strategic knowledge concerning competitors positions size efforts and trends 收集 分析和传播有关竞争趋势和将公共竞争者信息转换为有关竞争对手立场 规模努力和趋势 的相关和战略知识的过程的现有数据的做法 2 The capacity to acquire and apply knowledge 获得和应用知识的能力 3 Used by competitors to steal your technology secrets 被竞争对手用来窃取你的技术秘密 124 Question Which of the following was a new to the world product when it was introduced 当它们首次发布时 下列哪一项产品 属于世界级新产品 1 Pet rock 宠物石 2 Automobile 汽车 3 Microwave oven 微波炉 4 All the answers listed 所有列出的答案 1