商业模式的创新及其改进(ppt 76页).ppt

YourBusinessModelhowtoidentifyandimproveit LaTrobeUniversity Melbourne July2007 themenu what son today thealchemyofbusinessmodelinnovation first whatareyourexpectationsfortoday exampleofbusinessmodelinnovation wastewatertreatmentsystems offer customersegment revenuestream distributionchannel wastewatertreatmentsystem Canadianminingsites onetimesalesfee salesforce idea sellwastewatertreatmentsystem Canadianminingsites onetimesalesfee salesforce totalwastewatertreatmentmanagement Canadianminingsites recurringservicefee salesforce anexercise let sdo tounderstand youroffers yourclientsegments yourchannels offers clientsegments distributionchannels consulting bankingexecutives personalnetwork bankingknowledge bankingprofessionals dedicatedwebsite trainingprogram sellwastewatertreatmentsystem Canadianminingsites onetimesalesfee salesforce coreactivities corecapabilities costs partnernetwork clientrelationship buildtreatmentsystems watertreatmentknowledge productioncosts suppliers follow up 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Maecenasnecmetusvelnisiinterdumpellentesque Words Text Text Text 18 300 12 1 wedon treallyknowhowto 2 discussit butthereisnocommonlanguage 3 improveit wedon treallyhavethetools 4 implementit everythingelsethanplanned main the challenge thinkoutside of thebox insanity doingthesamethingoverandoveragainandexpectingdifferentresultsAlbertEinstein enablingbusinessmodelinnovation user centered creativity exploration interdisciplinaryapproach strategicfit moreexamples what stheconnection activities precisionmicro engineering costs partners clientrelationship mechanicalwatches luxurybuyers revenuestreams channels mechanicaljoints patients Cemexexample activities corecompetencies costs partners clientrelationship cementbycubicmeter builders revenuestreams channels cementdeliveredduringtimewindow ontimedelivery fleetmanagement thebusinessmodeldesignprocess 1 identifyinterdisciplinarystakeholders set upteam 2 understand business environment frameproblem 3 suspendreality ideate 4 bringbackreality prototype 5 chosesuitabledesign decide 6 execute projectportfolio 7 evaluate learnandredesign manageimprovement AlexanderOsterwalder PhDalex allphotosfromFlickrunderacreativecommonslicenseauthorsindicatedincommentpageofppt annexIother thebusinessmodeler stoolbox co creation ideation visualization prototyping someexamples Goldcorp mining lowcoststhroughopenexploration CUSTOMERRELATIONSHIPS CUSTOMERSEGMENTS exploitingmines geologyprize 500 000 US REVENUESTREAMS DISTRIBUTIONCHANNELS GoldcorppubliclysharedallofitsgeologicaldataandofferedUS 500 000inprizesfordeterminingwheretheymightfindthenext6millionouncesofgold research fromcopyrighttocreativecommons Skype freeVoIP valueaddedservices softwaredevelopment website global nonsegmented delivervoice videoquality eBay largescalelowmargin internet softwaredevelopment freevoice over IPVoIPtelephony value addedservices 1291Cityhomes lowcostaccommodationNewYork lowcost CUSTOMERRELATIONSHIPS thecostsensible rentingoutrooms keepdowncosts apartmentowners rents DISTRIBUTIONCHANNELS finddemand youngcuriousSwiss low costhotel rentalinNewYorkCity Tecnovate low costmulti lingualcallcenteroutsourcing lowcost CUSTOMERRELATIONSHIPS Europeancorporations ACTIVITYCONFIGURATION keepdowncosts import youngcuriousEuropeanstoIndiatowork REVENUESTREAMS DISTRIBUTIONCHANNELS businessprocessoutsourcing up sidedown inIndia frombloatedheadtothelongtail VALUEPROPOSITION COSTSTRUCTURE CUSTOMERRELATIONSHIP TARGETCUSTOMER DISTRIBUTIONCHANNEL VALUECONFIGURATION CORECAPABILITIES PARTNERNETWORK REVENUESTREAMS FREEadvertisingsupportedmobiletelephony mobilenetworkoperatorthat rentsout capacitytoBlyk subscribersfilloutprofileontheInternet marketingtomobileuserswithaninterestingadvertisingprofile regularadmessagesviamobilephone marketing payingmobilephoneminutes theyoungandthehip increasingthenumberofmobilephoneuserswiththerightprofiletoincreasethevalueforadvertisers INFRASTRUCTURE CUSTOMER OFFER FINANCE accesstoapooloftargetedyoungadvertisingpublic advertisingfees findingandcontractingadvertisers advertisers salesforce annexIIbusinessmodeltemplate VALUEPROPOSITION COSTSTRUCTURE CUSTOMERRELATIONSHIP TARGETCUSTOMER DISTRIBUTIONCHANNEL VALUECONFIGURATION CORECAPABILITIES PARTNERNETWORK REVENUESTREAMS INFRASTRUCTURE CUSTOMER OFFER FINANCE abusinessmodeldescribesthevalueanorganizationofferstovariouscustomersandportraysthecapabilitiesandpartnersrequiredforcreating marketing anddeliveringthisvalueandrelationshipcapitalwiththegoalofgeneratingprofitableandsustainablerevenuestreams VALUEPROPOSITION COSTSTRUCTURE CUSTOMERRELATIONSHIP TARGETCUSTOMER DISTRIBUTIONCHANNEL VALUECONFIGURATION CORECAPABILITIES PARTNERNETWORK REVENUESTREAMS givesanoverallviewofacompany sbundleofproductsandservices portraysthenetworkofcooperativeagreementswithothercompanies describesthechannelstocommunicateandgetintouchwithcustomers describesthearrangementofactivitiesandresources explainstherelationshipsacompanyestablisheswithitscustomers sumsupthemonetaryconsequencestorunabusinessmodel describestherevenuestreamsthroughwhichmoneyisearned describesthecustomersacompanywantstooffervalueto outlinesthecapabilitiesrequiredtorunacompany sbusinessmodel INFRASTRUCTURE CUSTOMER OFFER FINANCE describingacompany sbusinessmodel VALUEPROPOSITION valueproposition1valueproposition2 OFFER describingacompany soffer VALUEPROPOSITION TARGETCUSTOMER valueproposition1valueproposition2 targetcustomer1targetcustomer2 CUSTOMER OFFER describingwhoacompanyoffersvalueto VALUEPROPOSITION TARGETCUSTOMER DISTRIBUTIONCHANNEL valueproposition1valueproposition2 distributionchannel1distributionchannel2 targetcustomer1targetcustomer2 CUSTOMER OFFER describinghowacompanyreachesitscustomers VALUEPROPOSITION TARGETCUSTOMER CUSTOMERRELATIONSHIP valueproposition1valueproposition2 rela