毕业论文模版(英语专业)_32436052.doc

编号 南京航空航天大学金城学院毕业论文题 目Analyze on the Comparison of Culture Differences between China and Western in Terms of Advertising从广告角度分析中西文化差异学生姓名吴剑学 号2006041628学 院英语系专 业英语（翻译）班 级20060416指导教师吴剑 助教二一年六月南京航空航天大学金城学院本科毕业设计（论文）诚信承诺书本人郑重声明：所呈交的毕业设计（论文）（题目： Analyze on the comparison of culture differences between china and western in terms of advertising）是本人在导师的指导下独立进行研究所取得的成果。尽本人所知，除了毕业设计（论文）中特别加以标注引用的内容外，本毕业设计（论文）不包含任何其他个人或集体已经发表或撰写的成果作品。 作者签名：吴剑 二一年六月（学号）： 2006041628 毕业论文专用纸Acknowledgements二号新罗马字体，居中 This thesis would not have been completed without the guidance and assistance of the following people who have contributed, directly or indirectly. First of all, my greatest indebtedness is owed to my supervisor Miss. Zhang Liming, without whose expert guidance, enlightening advice and unfailing instructions I would not have been able to complete this thesis. I thank her for her patience and encouragement and for her insightful comments that do help a lot in the entire process of my thesis writing. Thanks also go to all members of the defense committee for their kind modifications which will certainly improve this thesis greatly. Finally, special thanks are to my family for their deep concern, support and encourage.Wu Jian调整：本页不标注页码Table of Contents 二号新罗马字体，居中, 目录中的内容1.5倍行距注意：目录调整位置，放到“致谢”后，“英文摘要”前Abstract四号新罗马字体（去掉加粗）摘 要摘要至目录用小写罗马数字编写页码，具体页码格式参照本模板.Introduction四号新罗马字体1正文开始用阿拉伯数字编写页码，一直到结尾部分（参考文献或附录部分）.XYZ. .3A. EFG.3B. OPQ. .4.XYZ.6A. GHIJKLMNOPQRSTUVWFFFSAKJFJDNNVKFKFSDFVNNDNVNNFFD QQQQQQ.7 如果题目很长，到了第二行，第二行的首字母与该标题第一个字母对齐。（6.12日修改）B. OPQ. .8C. WP.9.XYZ.10A. EFG.10B. OPQ.12C WP. .14.Conclusion.17References.18Appendix.20本页无页码 毕业论文专用纸Analyze on the Comparison of Culture Differences between China and Western in Terms of AdvertisingAbstract小三新罗马字体，居中，与题目空一行Nowadays, the economic strength for a country is important, and advertising in the economy plays an indispensable important role. We will accept every day to many different types of advertising, public welfare advertisement, commercial advertisement, etc. It is a society that affected by advertising. While the adverting may be different in the different culture background in Western and Chinese.In this paper, the author combines western advertising for example, through a comparative study of Chinese advertising method, from the integral style of the advertisement, advertising, advertising language, etc to compare Chinese and western culture in advertising, and show the differences from the western different humanistic values have different humanistic spirit, different psychological structure and western cultural environment and different geographical environment ,these three aspects to study western advertising in the cause of the reasons for the differences.Through the analysis, the author thinks that reflects the advertisement on the differences between Chinese and western culture research should be given enough attention, thus making Chinese culture can better adapt to the global market.Key Words小三新罗马字体，居行首。：Chinese and western culture, Advertising, Compare, differences and similarities 本页页码为“i”从广告角度分析中西文化差异 摘 要小三号黑体，居中，摘要与题目前空一行。 现如今，经济实力对于一个国家而言是及其重要的，而广告在经济中扮演着一个不可或缺的重要角色。我们每天都会接受到很多不同类型的广告，有公益广告，商业广告等等。不能不说这是一个被广告影响着的社会。而在中西方不同的文化背景下的广告也有区别。在本篇论文中，作者将结合中西广告中的实例，通过对中西广告进行对比研究的方法，从广告的整体风格，广告的观念，广告的语言等方面去分析比较中西方文化在广告方面表现出的差异，并从中西方不同的人文价值观有不同的人文主义精神、中西方不同的心理结构和中西方不同的人文环境和地域环境这三个方面去分析研究引起这些在中西方广告中表现出来的差异的原因。通过对此的深入分析，作者认为对广告中所反映出来的中西方文化的研究应给予足够的重视，从而使中国文化能更好的适应全球市场。 关键词：关键词为小三黑体，居行首。中西方文化；广告；比较；异同- - 7 - -On Hardys Fatalism in The Return of the Native二号新罗马字体，居中，题目前空一行.Introduction一级标题新罗马字体，小三，加粗，居中，段前空一行。 正文。正文用小四新罗马，1.5倍行距.XYZA. EFG二级标题用四号新罗马，加粗，居行首1.Kljj三级标题用小四号新罗马，加粗，居行首2.OlpB. OPQTable 1.1 ABCDEF表序和表题用五号新罗马加，表序与表题之间空一格，位于表格上方居中，样式如示例ABCEFE YUIIGYYUI82DWIKGTOLFigure 1.1图序和图题用五号新罗马加粗，图序与图题之间空一格，位于图下方居中，样式如示例 XXXXXXXReferences新罗马字体，小三，加粗，居中，段前空一行。/BibliographyCommunion. The Oxford English Dictionary. 2nd ed. CD-ROM. Oxford: Oxford UP, 1992英文五号新罗马，中文五号宋体，单倍行距。下同.Roger, M. The Practical Futurist: The Secret of Online Romance J. Newsweek Newsweek Web Exclusive. 2002, October 1. (2002, December 28).Searle, J. Speech Acts M. Cambridge: Cambridge University Press, 1975.Searle, J. R. Metaphor A. Metaphor and ThoughtC. ed. Ortony, A. Cambridge: Cambridge University Press, 1979. 72-123.方梦之. 加强对比语言学的研究A. 英汉对比研究论文集C. ed. 杨自俭&李瑞华. 上海：上海外语教育出版社，1990. 79-85.吕叔湘&朱德熙. 语法修辞讲话M. 北京：商务馆，1951.1 各类参考文献著录标识为： 专著M、论文集C、期刊文章J、从专著中析出的论文A、学位论文D、报刊文章N、及其它标识不明的文献Z。2 所列项目及顺序示例：(1) 专著： 作者姓，作者名.专著名M.出版地：出版社，出版年. 例：一：吕叔湘&朱德熙. 语法修辞讲话M. 北京：商务馆，1951.二：Searle, J. Speech Acts M. Cambridge: Cambridge University Press, 1975.(2) 编著论文： 作者姓，作者名. 论文题目A. 编著论文集C. ed. 编著者姓名. 出版地：出版社，出版年. 论文页码范围. 例： 一：方梦之. 加强对比语言学的研究A. 英汉对比研究论文集C. ed. 杨自俭&李瑞华. 上海：上海外语教育出版社，1990. 79-85. 二：Searle, J. R. Metaphor A. Metaphor and ThoughtC. ed. Ortony, A. Cambridge: Cambridge University Press, 1979. 72-123.(3) 译著：原作者姓名. 原著名A. 译著名. tr. 译者姓名. 译著出版地：出版社，出版年.例：Faulkner, W. The Sound and Fury M. 喧哗与骚动. tr. 李文俊. 上海：上海译文出版社，1984.(4) 期刊论文：作者姓，作者名. 论文题目J. 期刊名，出版年（期号）：页码范围.如果有两位或两位以上作者时，只列举第一姓名和(&)第二名姓，其余以et al 表示。例：一：王阳. 第三人称叙事的形式叙述者的限定J. 四川外语学院学报, 2000(1): 1-6.二：Haiman, J. The Iconicity of Grammar J. Language, 1980(56): 515-540.三：Colins, A. M. & E. F. Loftus. A Spreading Activation Theory of Semantic Processing J. Psychological Review, 1975(82): 407-428. （5）网络材料：A. 网络书籍： 作者姓, 作者名的首字母. 书名M. 出版年. (上网日期). 例：Emerson, R. W. Essays: First Series M. 1841. (1997, February 12)B. 网络期刊： 作者姓, 作者名的首字母. 文章名J. 期刊名. 出版日期. (上网日期). 例：Roger, M. The Practical Futurist: The Secret of Online Romance J. Newsweek Newsweek Web Exclusive. 2002, October 1. (2002, December 28).C. 网络文章： 作者姓, 作者名的首字母. 文章名. 出版日期. (上网日期). 例： Pratt，Wanda. Graduate School Survival Guide. 1997, March 5. (2000, April 17). 龚 灿. 知识产权. （2000, April 17）. 在罗列参考文献时比较重要的信息是文献题目、网址以及浏览使用时间，因为这一方面有助于阅读者追根溯源，确认参考文献的可靠性，另一方面也增加了自己作品的可信度和说服力。(6) CD-ROM作者姓，作者名的首字母. 出版的CD-ROM的名称. 版/卷/期等信息. CD-ROM. 出版地：出版社，出版年.例： Communion. The Oxford English Dictionary. 2nd ed. CD-ROM. Oxford: Oxford UP, 1992.注：（5）与（6）不强求列出所有的规定项，只要列出手头掌握的信息即可。（7）所有参考文献的汇总格式为：A. 以References或Bibliography为标题。B. 英文在上，中文在下。英文按作者姓的首字母的字母顺序排列（若无作者，则按书名的第一个实词的首字母排序）；中文按作者姓的汉语拼音顺序排列。C. 每一条参考文献的第一行顶左头写，从第二行开始的所有行的开头都缩进四个英文字母，或两个汉字的距离。例：Bibliography/ ReferencesCommunion. The Oxford English Dictionary. 2nd ed. CD-ROM. Oxford: Oxford UP, 1992.Roger, M. The Practical Futurist: The Secret of Online Romance J. Newsweek Newsweek Web Exclusive. 2002, October 1. (2002, December 28).Searle, J. Speech Acts M. Cambridge: Cambridge University Press, 1975.Searle, J. R. Metaphor A. Metaphor and ThoughtC. ed. Ortony, A. Cambridge: Cambridge University Press,1979. 72-123.方梦之. 加强对比语言学的研究A. 英汉对比研究论文集C. ed. 杨自俭&李瑞华. 上海：上海外语教育出版社，1990. 79-85.吕叔湘&朱德熙. 语法修辞讲话M. 北京：商务馆，1951.二注释1. 注释主要用于以文章篇名、作者名及文内某一特定内容作必要的解释或说明。注释一律采用尾注，放在论文正文结尾（text）与参考文献之间。（标注方法参考文献标注法。）例: I can not provide a definite answer to this question, but I tend to think, as I am supported by the opinions from my interviews with those Walden visitors, that among many other factors underneath the fame of Walden, the following two are of greatest importance: the necessity of human beings going to nature and their increasingly deep concern for their own environment Notes I visited Walden Pond twice in the summer of 1997 and made interviews with some of the visitors there. 2. 注：文中注释应注“作者名，出版年代：页码”， 用圆括号。如： （Faukner，1984：86）如果作者是中国人的话，就用拼音全名，如（Fang Mengzhi, 1990: 79）如：(1) Joseph Gibaldi (1999) points out, “Nearly all research builds on previous work” (114).(2) What is plagiarism? Simply speaking, “Using another persons ideas or expression in your writing without acknowledging the source constitutes plagiarism” (Gibaldi, 1998：151).如果文章出现大段引用，可把该段引用另排一段，注意：该段首行缩进8个字符，第二行及其他行缩进4个字符，所有行的尾部都缩进四个字符，字体改为Arial, 5号， 单倍行距。段落后面仍用“文内注”。比如：In reality, Scarlett was not born in a noble family as Melanie. Although her mother was a member of Coast aristocrat of French descent, her father was an Irish aboriginal who had no fame or wealth. With the never-drunk Irish brains and the vigorous energy, her father owned the black slaves, lan