牛津版高中英语必修4课件：Unit 1《Advertising》Reading.ppt

unit1advertising reading advertisements 1 nanjingninghaimiddleschool firstreading 1 whatdoadvertisementsencouragepeopletodo 2 whatdoespsasstandfor 3 whatarepsasmeanttodo readthearticleoncemoreandfindtheanswerstothefollowingquestions 1 whereareadvertisementsmostcommonlyfound 2 whatisthedifferencebetweencommercialadvertisementsandpublicserviceadvertisements 3 whyaresomeoftheadvertisementscleveraccordingtothearticle 4 whendidchinabeginanationwidepublicserviceadvertisingcampaign 5 whyshouldwefollowtheadviceinpsas answerthequestions 1 whereareadvertisementsmostcommonlyfound 2 whatisthedifferencebetweencommercialadvertisementsandpublicserviceadvertisements billboards newspapers magazines theinternet radioandtelevisionarethemostcommonplacestofindadvertisements acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice psasareoftenplacedforfree andintendedtoeducatepeopleabouthealth safety oranyotherissuewhichaffectspublicwelfare 3 whyaresomeoftheadvertisementcleveraccordingtothearticle 4 whendidchinabeginanationwidepublicserviceadvertisingcampaign 5 whyshouldwefollowtheadviceinpsas becausemostadvertisementsdon ttellyouthecompletetrutheveniftheydon tlie in1996 becauseallofthepsasaremeanttobehelpful andwecanoftenlearnalotbyfollowingtheadvicetheygive readthefollowingsentencesanddecidewhethertheyaretrueorfalseaccordingtothearticle 1 advertisementsarefoundinmanyplaces 2 psasareonlyfoundinnewspapers 3 alladvertisementstellthecompletetruth 4 psasandcommercialadsusesomeofthesamemethods 5 commercialadscanoftengiveussomevaluableinformationabouthowtoliveourlives 6 anadwarningpeopleagainstsmokingisanexampleofapsa t t t f f f whatdoyouthinktheymean 1 persuasivea sending children mittingsuicideh happenthroughoutacountry b e c f g h a d commercialads publicserviceads aretheycommercialadvertisementsorpsas 1 makeitpossiblewithcanon 佳能数码相机广告2 thedailymodern日产 尼桑 汽车广告3 plannedparenthoodchildrenbychoice notbychance4 there snobetterwaytofly 德国汉莎航空5 thepowerofdreams本田汽车广告6 makepovertyhistory7 likenoother索尼产品广告8 taketoshiba taketheworld 9 onebyonetheystepforward anurse ateacher ahomemaker andlivesaresaved 10 wecanbeatextremepoverty starvation aids butweneedyourhelp11 thechoiceofanewgeneration 新一代的选择 百事可乐12 askformore渴望无限 百事流行鞋13 impossiblemadepossible使不可能为可能 佳能打印机14 we renotaskingforyourmoney we reaskingforyourvoice cas psas 1 2 4 5 7 811 12 13 3 6 9 10 14 readingstrategy readingexpositorywriting introductionofsubjectsupportingdetailsconclusion anexamplefromourtext theopinion evenifanaddoesnotlie itdoesnotmeanittellsyouthecompletetruthsupportingdetails allitsaysisthatitfightsitandthatisnotthesamethingatall theconclusion wemustnotfallforthiskindoftrick readthepassageagainanddecidethemainideasforeachparagraphafterdiscussion para1para2para3para4 advertisementsareimportantandpopularinourdailylife wehavetwotypesofadvertisementsinallkindsofmedia weshouldnotbelievealltheadvertisements publicserviceadsalwaystellusthetruth discussion what syouropinionofadvertisements doingbusinesswithoutadvertisementsislikewinkatagirlinthedark youknowwhatyouaredoing butnobodyelsedoes stewarth britt做生意没广告犹如在女孩眨眼 你知道你在做什么 但没有其他人知道 布列特 youcantelltheidealsofanationbyit sadvertisements normandouglas从一个国家的广告可以看出这个国