BEC口语总结(口语书各主题总结).doc

BEC口语总结(口语书各主题总结) BEC口语总结一商务旅行/差旅 (1)前期准备preparation1.aommodationbook ahotel（hall等）with adequateworking facilities（such asfax machine，inter aess，puters等）2.transportation:choose aconvenient（suitable）means oftransportation (2)费用hotel bills，traveling expenses，public transportationfares，fax ortelephone charges，client entertainmentexpenses (3)考虑因素:文化差异cultural differencesdifferentthought patterns；working style；ways ofdecision-making；shopping habits；ways ofseeing theworld如何应对:1.promote theglobal mindset2.bee sensitiveto thecultural difference/be open-minded3.respect fornative culture4.consider culturaltaboos5.the staffshould acquaintwith differencesin language，laws andsocial customs6.relocate theemployee towork abroadto experiencedifferent workingstyle二员工培训training (1)主要内容（内容+意义1.munication skills+avoid misunderstanding；get the work welldone2.customer service+it iscritical to meet customersneeds；increase erpersonal relationship+enhance mutualunderstanding andtrust4.puter skills+it isimportant forconducting administrativeand offertasks5.safety training+give practicaladvice foravoiding gettinghurt6.business ethics（商业道德）+customersloyalty andtrust to the pany (2)重要性从公司发展的角度看1.enhance panyimage2.increase productivity从雇员的角度1.increase jobsatisfaction2.boost morale（among employees）3.enhance efficienciesin processwhich resultin financialgain4.reduce employeeturnover/retain employee5.acquire morepractical skillsthat isbeneficial for the personal development6.ensure employeeshave greatermitment in their work/continue effort7.ensure employeeskeep upwith thelatest informationfor market trend9.help themhave aclear ideaof futurejob(以上的好处或重要性适用于任何有关公司发展的政策措施或活动) (3)如何使培训有成效Good preparationensures effective training（任何有关准备的主题都可以套用）1.maintain apositive energyand attitude2.fully equippedfacilities3.meet thetraining needs/requirements4.pany budget5.well-organized materials （4）如何鉴定培训是否具有成效1anize arelevant test2.to conduct a survey to participantsto seewhether theyhave anyimprovement in theworkperformance3.whether thetraining addressthe issues/solve problems三激励员工留住员工措施（具体措施+好处）1.offer financialbenefits/bonus2.effectivetraining+同上training的好处3.provide cozy/fortable workingenvironment+feel atease/increase efficiency4.paid holiday+fit-sharing plan公司利润分享制6.stock option7.constant municationbetween the employer andtheemployer8.flexible workinghour+balance workand life/reserve timefor family，hobby orpersonaldevelopment9.offer somespecial giftthat meetemployees expectation10.opportunities forpromotion11.offer physicalhealth check-up for the staff/membership ordiscount athealth andfitness club四招聘Recruiting (1)招聘方式（优缺点）1.内部招聘internal promotion优点have moremotivational valueboost moraleencourage employeesto continueeffort giveother employeesanticipation ofpromotion reducethe orientationand training cost makegood useof abundanthuman resources缺点if notfair，it willlead tointernal conflict补充一下内部招聘的具体做法a selectiontest/well-designed interview/check recordof pastperformance/appraisal2，外部招聘external recruitment优点receive asource ofnew ideas/latest knowledgeavoid unfairselecting becontributable topanys overallgrowth andsuess缺点deprive careeranticipation discouragemorale Increasetrainingcost其他招聘方式（TV，newspapers，inter，recruitment pany）各种方式的优缺点优+缺（同广告不同宣传方式的优缺点）Interne(online recruitment)lost cost；reach vast audience/attract wideattention；attract potentialcustomers+may beannoying Televisionreach vastaudience+high cost；people oftenchange channelsNewspaper(put adinthe local newspaper)reach vastreader+life spanis short,readers oftendiscard themquickly aska recruitmentpany:professional+high cos；cannot findthe rightperson五广告宣传方式（招聘，发表新产品等）launch aadvertising campaign，publicity1.Interne(online recruitment)lost cost；reach vastaudience/attract wideattention；attract potentialcustomers+may beannoying2.Televisionreach vastaudience+high cost；people oftenchange channels3.Newspaper(put adinthelocal newspaper)reachvastreader+life spanis short,readers oftendiscard themquickly4.radiolow cost5.give outfree samplegivea personalexperience6.send directemail totarget customersgeta mailinglist oftarget customers；attract potentialcustomers+people oftenignore orjust deleteit immediatelywithout open（should useattractive headline）7.give outleaflets六商务会议 (1)前期准备（召开前要考虑的要点）1.agenda（key point）set outin advanceto statedate，time andlocation；inform themof all the itemsto bediscussed together；ask themfor suggestionsfor items2.venuechoose asuitable venue；with convenienttransportation；big enoughto aommodatealltheparticipants；3.facilitiesfully equippedwith necessaryfacilities suchas overheadprojector，fax，telephone，puter withaess tothe inter4.the size/length ofthe meeting (2)集会的目的1.keep ontrack ofmarket trend(to respondquickly)2.gather ideasto reachmore workablefinal decision3，offer platformto sharevaluable experience3.exchange viewsto solveproblem (3).其他形式的集会活动1.buffet dinners2.afternoon teatime3.sightseeing tour4an rewardceremony目的同上商务会议的目的 (4).参会需要带的文件（只是个大概）1.work plans2.analysis formarkettrendand development3.sales report（销售会议）4.related figures/data givea overallpicture；useful forsetting goals/targets （5）参加会议需要注意什么(会中):1.listen carefully:show respectto others；benefit from their views2.take notesensurenot missthe importantitems；useful forlater reference七缓解工作压力/应对繁重工作 (1).表现consistently workinglate workingthrough lunche towork evenwhen ill/often askfor sickleave rushtomeettight deadlinebring workhome (2)后果high turnover；poor performance；in lowspirit；lower productivity (3)解决措施(具体措施+好处)1.time managementtraining:prioritize alltasks inorder ofimportance andurgency+feel atease withtheir routinework2.flexible workingtime+balance workand vide somesports facilities/organize sportsactivities+enhance employeeshealth4.encourage totake upa hobby+get offthe vide coffeerooms andnutritious refreshment+help vide childcare/eldercare/transportation facilities+help to cope withthese responsibilities八解决公司危机的措施It isreally timethat weshould takesome immediatemeasures1.issue anews release2make arrangementforthevictims3.offer allkinds ofassistance4.offer somepensation5.assign somestaff totheir familyto helptocopewith tragedy6.make apromise to7anize somerelated trainingprogramme about8.(产品)recall allthe productfromthemarket toprevent possibledanger九公司选址/迁址考虑因素1get closertothetarget market2cheaper laborcost；low ratesof corporatetax3sitewell-established andfast-growing businessarea（which havehigh level of demandfor services）4convenient publictransportation5leasing rent（choose onecan afford）6avoid petition7consider expansionpotential（which offer some flexibilityand roomfortheexpansion ofpany）8better workingenvironment好处boost business；lead tohigher-quality performance；increase panys profits（这几个都是万能短语）十市场营销(产品相关的话题) (1)产品属性brand；price；quality；after-sales service；reputation；reliability (2)价格的制定影响因素:petition;supply anddemand;customersperception ofprice措施:offer seasonal/trade/cash discount to stimulatedemand，boost saleCarry outsurveytofind outcustomersneeds andtastes (3)产品推销/推广目的aim attarget market；promote productefficiency；meet andbeat fiercepetition capturea largemarket share（占领市场较大份额）方式1.launch aadvertising campaign(略，见上)2.personal sellingemploy someexperienced salespeople3.sales promotionofferpromotional gifts；coupons优惠券；rebate回扣；loyalty scheme；sweepstake抽奖；free samples；trading stamp；contest4.publicitymass media好处attract potentialcustomers；boost thesale ofproduct；encourage customersto trynew products (4)客户服务customer service目的increase thelevelofcustomer satisfaction；meet customersexpectation；improve thestandard ofcustomer service提高服务质量的措施1.Have anafter-sale servicessupervision system（monitor，supervise）2.staff trainingprogramme(improve stafffriendliness；the speedof service；learn todeal withcustomer plaints)3.check salesfigures regularly4.obtain feedbackfrom customer(set upa hotline；conductasurvey) (5)留住顾客目的maintain customerloyalty；keep customer措施1.understand whatthe