Its+Easier+To+Be+Honest诚实更容易+CN.docx

此文档收集于网络，如有侵权，请联系网站删除Its Easier To Be Honest诚实更容易Four college students missed an important exam. They went together to their professor the next day, and said, “Were so sorry we missed the exam. We had a flat tire on the way to class. Is there any way we could possibly take a re-test?”四个大学毕业生错过了一个重要的考试。第二天他们一起到他们的教授面前说：”我们非常抱歉错过了考试。我们在到校的路上爆胎了。有没有可能让我们重考一次？”“Sure,” replied the professor. “Come on in tomorrow, and you can all take a retest. Itll be Pass/Fail though.”“当然“ 教授回答，“明天来吧，你们可以重考，可是结果就爱你公司通过或者不及格”The four students arrived the next day to take the retest, and all of them sat down in their seats. Before handing them their exams, their professor told them, “Ive got good news and bad news. The good news is, theres only one question on the test. The bad news is, if any of you fail, you all fail the test.四个学生第二天参加重考，他们都坐在他们的位置上。分发考卷之前，他们的教授告诉他们：“我有好消息和坏消息。好消息是考试只有一个问题。坏消息是如果你们中的一个人不及格，你们都不及格。”The students sat there, a bit worried from this professors strange introduction to the exam. Then the professor handed out the four exams, and each student stared down at their papers, which contained just one simple four word question:他们坐着，对教授介绍的奇怪的考试有些担心。然后教授分发试卷，每个学生盯着他们的考卷，考卷只有一个简单的四个字的问题：“Which tire was it?”“哪个轮胎？”Lying Makes Life More Difficult; Transparency Makes Life Easier谎言让生活更加困难，透明让生活更加容易。We all know that its right to tell the truth, and wrong to tell a lie. And yet, somehow, so often, in business and in life, we end up telling little white lies. Or omitting the complete truth. Or even telling outright lies. Corporate lies and secrecy has been going on since corporations have existed.我们都知道说实话是对的，撒谎不对。但是不知何故在工作和生活总我们经常说善意的小谎言。或者遗漏完整的真相，或者甚至直接撒谎。公司谎言和秘密自从公司出现就存在。My argument here isnt that you should be honest and transparent because its the right thing to do (although obviously it is). My argument is that its the easier thing to do - even if doesnt always feel that way at first. When youre honest and transparent, you never have to worry about what you said to whom. You never have to worry about keeping secrets. You never have to worry about getting caught in a lie. You never have to worry about your integrity or reputation. Its freeing and more comfortable to tell the truth. Its easier to be honest. 我这里并非说你应当诚实和透明因为其正确（尽管显然正确）。我的观点是诚实和透明是较容易做到的，即便不是总是首先觉得那样。当你诚实透明时，你绝不会担心你所说的对谁。你绝不会担心保守秘密。你绝不会担心撒谎被逮住。你绝不会担心你的正值和声誉。说真话会感觉自由和更坦然。诚实更容易。Our companies use Verne Harnishs 1 Page Strategic Plan (from one of my favorite business books of all time) to guide our business planning and execution. Transparency has always been a core value of Likeable Media. But three years ago, we took the concept to a new level when we began posting an enlarged copy of our strategic plan and financials on a specially-designed whiteboard n the office wall- where all could see it - employees, interns, clients, prospects, and the janitorial staff. I even posted a copy of the plan in my last book.我们公司使用Verne Harnish的一页战略计划（总是从我最喜欢的书籍之一）以知道公司的商业计划和执行。透明一直是Likeable Media公司的核心价值之一。但三年前，当我们在一个特殊在公司墙上特殊定制的白板上开始张贴公司战略计划和财务数据的放大版的海报时我们采取这个理念到一个新的水平所有的人都能够看到：员工，实习生，客户，潜在客户以及们为。我甚至在我上一本书中放入了这个海报。Many people questioned this - couldnt competitors find out details about our financials? Did everyone at the company really need to know our strategy and each managers accountability? Dozens of employees personally told me how much they appreciated our openness. It helped to build a more positive working environment (Crains Top 30 place to work in New York!) It made recruiting easier. For me, it came down to this: Honesty and transparency breed trust. And trust makes it easier to build a business. 很多人质疑这点。难道竞争者不能发现我们的财务情况？是否公司的每一个人需要知道公司的战略和每一个经理的职责？许多的员工私下告诉我他们是多么感激我们的开放。它有利于建立一个积极的工作环境（Likeable Media名列纽约广告媒体类最佳工作场所前50名的第28名）。这使得招聘更容易。对我，归结为：诚实和透明滋养信任。信任使得建立业务更加容易。Of course, transparency around this particular strategic plan ended up being a bit more challenging than usual. You see, each quarter we have a theme, a team challenge, and a reward. That quarter, we had a sales challenge, and each time someone made a sale, money was put into a pot, which we then planned to use to host a party at the end of the quarter. And if you look closely at the photo above, on the bottom right, youll see our reward in print: Pot Party. That picture ended up in print, for many thousands to see. But it was just a party, from a pot of money earned by sales. I swear. Honest.当然，围绕这个特殊的战略计划的透明比以往更加挑战。你想，每个季度我们有个主题，一个团队赛，一个奖品。那个季度，我们有一个销售挑战，当每次某个人实现了销售，钱就放到一个罐子里，我们用来计划用于在季度末举行party。加入你上面的照片十分仔细，在底部右侧，你将看到打印出的奖品：罐子晚会，从罐子里销售挣到的钱。我发誓。诚实。The Risk To Your Brand Isnt Worth Being Dishonest 你的品牌的风险不值得不诚实Three weeks ago, I was taken out of a management meeting when my assistant came in and said, Theres a guy calling from Aflac who says he has an appointment with you.三周前我被秘书从一个管理会议中叫出并说“有个人从Aflac打电话来说和你有个预约。”I didnt recall an appointment, but I begrudgingly left my meeting to take the phone call. I put the guy on the phone, and asked, Did we have an appointment?我没有想起有这个预约，但是我勉强地离开会议接电话。我接过电话问：“我们有过预约吗”It was a salesperson who then replied, No, but I just wanted to ask you a few questions.回答的是一个销售员：“没有，我只想问你几个问题”The guy had lied to both our receptionist and my assistant in order to get on the phone with me. I called him on the lie, and he promptly got off the phone, in order to go after his next victim.这个伙计骗过我们的接待员和我的助理滋味想和我通话。我叫他骗子，他很快挂了电话为了寻找他的下一个受害者。Now, Im in the process of building an inside sales team for Likeable Local, and I must admit, as horrified as I was, there was a part of me that thought, He must make a lot of sales this way, if hes still lying to get in front of a decision maker. Could it be worth it? I asked my sales coach what he thought, and he told me,This guy might occasionally get through using a lie, and it might even (less) occasionally lead to a sale. But what about the risk of brand damage to Aflac he does with ever lie? And to his own personal integrity?目前，我正在建立Likeable Local内部销售团队的过程中，必须承认我非常吓人，我曾这么想。“他一定用这种方式卖了很多，如果他对一个决策者撒谎，这值得吗？”我文我的销售教练他如何想，他告诉我，“这家伙可能经常用谎言过关，也可那个甚至经常实现销售。但永远撒谎对Aflac品牌破坏的风险如何呢？又对他个人正直的危害呢？”Its easier to be honest. Its easier to be transparent.诚实更容易，透明更容易。Its easier in the short term because of how youll feel. Its easier in the long term because integrity and trust are everything, and both breed business.因为你的感受短时间更容易。长时间更容易因为正直和信任是一切并滋养公司We all are tempted to lie occasionally, or hold back from telling the complete truth. Thats okay. But next time youre tempted, just take the easy way out, and be honest.我们都经常撒谎或者隐瞒全部真相。好吧。但当下次你企图撒谎时，只要轻巧的脱身：诚实！-Now its your turn. How important are honesty and transparency to you? Is it ever okay to tell a lie or to hold back from being transparent? What are your thoughts about the value of honesty - and the ease of honesty? Let me know in the Comments section below - just tell the truth!*The Pinocchio pictured above is a register