高考英语译林版必修4探究学案：Unit 1 Period One Word版含答案.doc

unit 1advertising听歌学英语fill in the blanks after listening to the song.导读：辣妹组合(spice girls)是一支较有影响力的英国组合，其歌曲艳俗却有意义。歌曲妈妈，我爱你(mama，i love you)选自专辑精选辑(greatest hits)，专辑销售居英国销量榜亚军，并在组合的巡回演出中得以传播。这首歌也成为很多人成长的写照。mama，i love youshe used to be my only enemy and never let me be freecatching me in places that i knew i shouldnt beevery other day i crossed the linei didnt mean to be so badi never thought you would become the friend i never hadback then i didnt know whywhy you were misunderstoodso now i see through your eyesall that you did was lovemama i love you，mama i caremama i love you，mama my friend，youre my friendi didnt want to hear it then but im not ashamed to say it nowevery little thing you said and did was right for mei had a lot of time to think about，about the way i used to benever had a sense of my responsibilitybut now im sure i know whywhy you were misunderstoodso now i see through your eyesall i can give you is love妈妈，我爱你我曾把你当作敌人，因为你从不给我自由你总逮我回家，因为一些地方我不能停留我时常越界犯错，但却不是我本意从未想过你会成为我前所未有的朋友回想过去，我依然不解当时为何会把你误解现在，我注视你的双眼发现其中真爱满满妈妈，我爱你，妈妈，我在意你妈妈，我爱你，妈妈，你是我知己曾经厌烦你唠叨，如今已改变你的一言一行都是为了我好我不断回想，回想我的所为完全没有一点责任现在我已了解为何曾经把你误解此刻，注视你的双眼我要给你满满的真爱导航知素养a guide to the unit 主题语境人与社会社会服务与人际沟通(advertisements & how do you build an ad campaign)学习广告的定义和广告的类型等；学习如何策划广告的宣传活动等。语言知识(1)语音：掌握重音、语调、节奏等的变化。(2)词汇：persuade，cheat，breath cure，aim，benefit，promote，consult，amazed ，recommend，design，bargain，fancy，determine，appeal，react，urge，shock，be meant to，even if/though，fall for，play tricks on，deal with，figure out，appeal to，die from 等的用法。(3)语法：直接引语和间接引语。(4)语篇：写英文广告。(5)语用：运用得体的语言形式，表达自己的态度、情感和观点。文化知识在学习活动中初步了解广告的定义和类型，学会辨别广告的真伪，如何策划广告宣传等。语言技能(1)理解性技能：理解书面语篇中标题、小标题、插图的意义。(2)表达性技能：根据表达目的选择适当的语篇类型。period onewelcome to the unit & reading.单词自测1.advertising n.做广告；广告活动；广告业advertisement n.广告；广告宣传advertise vt.& vi.做广告，宣传2. drug n.毒品；药，药物3. shine n.光亮，光泽；vi.发光，闪耀shiny adj.发光的，闪耀的4.persuade vt.说服，劝说；使信服5.welfare n.(个体或群体的)幸福、安全和健康；福利6.cheat vt.& vi.欺骗；作弊；n.骗子；欺诈行为7.skilful adj.有技巧的；熟练的skill n.技巧8.innocent adj.清白的，无罪的；无恶意的；纯真的innocence n.清白，无辜9.breath n.气息；呼吸breathe vt.& vi.呼吸10.fool vt.欺骗，愚弄；n.傻瓜foolish adj.傻的11.cure vt.治愈；解决；n.药物，疗法；对策12.pleased adj.高兴，满意；乐于(做某事)please vt.使高兴13.comment n.评论，评价；vi.评论，议论14.mental adj.心理的；思想的，精神的；智力的mentally adv.精神上地15.trick n.骗局；玩笑，恶作剧；戏法，把戏；诀窍；vt.欺骗，欺诈16.aim vt.& vi.以为目标；瞄准；n.目的，目标17.campaign n.运动(为了某种目的而进行的一系列有计划的活动)18.motto n.座右铭；格言，箴言19.benefit vt.& vi.使受益；得益于；n.益处；救济金；资金20.promote vt.推广，宣传；促销；促进，推动21.intelligence n.智力，才智；情报intelligent adj.有才智的，聪明的22.slave n.完全受控制的人；奴隶23.consult vt.咨询；请教24.comprehension n.理解力，领悟能力；理解练习.短语默写1.be_related_to与相关2.stand_for 代表；象征3.be_meant_to 旨在，目的是4.protect.against/from_sth 保护，防护不受到5.be_aware_of 意识到；明白6.even if/though 虽然，即使7.fall for 上的当，受的骗8.play tricks on 欺骗；捉弄9.deal with 涉及，关于；处理，应付10.warn against 提醒注意；警告11.agree with sb 同意某人原文呈现advertisementsnowadays，we can find advertisements almost wherever we go.we are so used to them that we often do not even realize how many we see and hear in a day.i did some research on advertisements，and have some very important information to share with you.what is an advertisement?an advertisement uses words and pictures to persuade people to buy a product or service，or to believe in an idea.newspapers，magazines，the internet，radio and television are the most common places to find them.there are two main types of advertisementscommercial advertisements and public service advertisements(psas).a commercial advertisement is one which someone has paid for to advertise a product or service.psas are often run for free，and are meant to educate people about health，safety，or any other problem that affects public welfare.does an advertisement tell people the complete truth?there are laws to protect people from advertisements that cheat people.however，we still must be aware of the skilful methods used in ads to try and sell us things.even if an ad does not lie，it does not mean it is altogether innocent.one toothpaste ad declares，bright-teeth fights bad breath！this statement tries to fool you into assuming that the toothpaste cures bad breath，yet it does not say that！all it says is that it fights it，and that is not the same thing at all.one grocery tells customers，you are proud of your cooking，so shouldnt you buy the very freshest food？this ad is very clever，because it tells customers they are good cooks.however，it never says that this grocery has the freshest food！the grocery just hopes that when you read the ad，you will feel pleased with the nice comment，remember the words freshest food，and make a mental connection with the food in the grocery.we must not fall for this kind of trick!public service advertisementsnot all ads play tricks on us though.psas use some of the same methods，like attractive pictures and clever language，but they are made to serve the public.psas aim to teach us and help us lead better lives.our government understands this and has been using psas to educate people for many years.china began a nationwide public service advertising campaign in 1996，and since then various types of psas have appeared around the country.you have probably seen or heard some of them yourself，such as，yes to life，no to drugs and knowledge changes life.these ads deal with widespread social concerns.there are also psas that encourage people to support public service projects，such as project hope.its motto is project hopeeducating every child.there are even psas to teach us how to live healthy lives.one of these is，when you smoke cigarettes，you are slowly killing yourself.all of these ads are meant to benefit the public，and you can often learn a lot by following the advice they give.finally，i wish to tell you this：think about why you should do the things the ad suggests，or buy the product or service the ad promotes.when it comes to advertisements，we must all use our intelligence and not be a slave to them！阅读清障advertisement/dvtismnt/n.(informal ad)广告；广告宣传wherever we go是wherever引导的地点状语从句。用wherever不用where是表示强调。so.that.是固定句式，that引导结果状语从句。be used to 对习以为常，习惯于，适应，to是介词。be accustomed to(doing) sth习惯于(做)某事do research on对进行研究share vt.分享；分担；共有share sth with/among sb与某人分享某物persuade/psweid/vt.说服，劝说；使信服persuade sb to do sth说服某人做某事believe in相信commercial advertisements 商业广告public service advertisements 公益广告advertise/dvtaiz/vt.& vi.做广告，宣传定语从句which someone has paid for.修饰one。for free免费be meant to 旨在，目的是定语从句that affects public welfare修饰problem。welfare/welfe(r)/n.(个体或群体的)幸福、安全和健康；福利protect.from.保护免受cheat/tit/vt.& vi.欺骗；作弊 n.骗子；欺诈行为that cheat people是that引导的定语从句，修饰advertisements。be aware of 意识到skilful/skilfl/adj.有技巧的；熟练的过去分词短语used in ads to try and sell us things作后置定语，修饰methods。even if/though 虽然，即使even if an ad does not lie是even if引导的让步状语从句。altogether adv.完全，全部。在句中表示强调。innocent/insnt/adj.清白的，无罪的；无恶意的；纯真的bad breath n.口臭breath/bre/n.气息；呼吸fool/ful/vt欺骗，愚弄 n.傻瓜fool sb into doing sth欺骗某人做某事cure/kj(r)/vt.治愈；解决 n.药物，疗法；对策grocery/grsri/n.杂货店pleased/plizd/adj.高兴，满意；乐于(做某事)be/feel pleased with.对感到满意comment/kment/n.评论，评价 vi.评论，议论comment on/about 对的评论mental/mentl/adj.心理的；思想的，精神的；智力的fall for上的当，受的骗trick/trik/n.骗局；玩笑，恶作剧；戏法，把戏；诀窍 vt.欺骗，欺诈not与all，both，everything等连用，表示部分否定。play tricks on欺骗；捉弄though此处用作副词，意为“然而，不过”，常置于句末。aim/eim/vt.& vi.以为目标；瞄准 n.目的，目标aim to do sth打算做某事；旨在lead vt.过(某种生活)；领导；引导live/lead a happy life过着幸福的生活has been using是现在完成进行时，其谓语构成是“have/hasbeen现在分词”。它表示某动作始于过去，持续到现在或离现在不远的时间，其动作是否持续下去，则由上下文而定。nationwide/neinwaid/adj.& adv.全国范围的(地)，全国性的(地)worldwide adj.全世界范围内的campaign/kmpein/n.运动(为了某种目的而进行的一系列有计划的活动)drug/dr/n.毒品；药，药物deal with 涉及，关于；处理，应付encourage sb to do sth鼓励某人做某事定语从句that encourage people to support public service projects修饰psas。motto/mt/n.座右铭；格言，箴言live vt.过(某种生活)cigarette/siret/n.香烟，卷烟benefit/benifit/vt.& vi.使受益；得益于 n.益处；救济金；奖金benefit from 从中受益for the benefit of.为了的利益they give是省略了关系代词that或which的定语从句，修饰advice。因为关系词在从句中作give的宾语，所以可以省略。promote/prmt/vt.推广，宣传；促销；促进，推动when it comes to.“当涉及，当谈到”，是固定句式。intelligence/intelidns/n.智力，才智；情报slave/sleiv/n.完全受控制的人；奴隶be a slave to/of sth成为某物的奴隶，完全受某物控制(含贬义)step 1lead-in look at the pictures and choose a proper slogan for each ad.a.never delete green，keep it forever!b.enjoy your music，enjoy your sony!c.protect water，protect ourselves.d.taiwan，china!答案1.c2.a3.b4.dstep 2factual reading true(t) or false(f)1.ads mainly use written words to persuade people to buy a product or service.()2.commercial ads have more effect on society than psas.()3.some skilful methods used in commercial ads are hard to recognize.()4.not all ads are run free of charge.()5.not all psas deal with social concerns.()答案1.f2.f3.t4.t5.tstep 3further reading choose the best answer1.how many main types of advertisements are there in our life generally?a.one. b.two. c.three. d.four.2.what is the purpose of psas?a.to attract peoples attention.b.to promote commercial products.c.to advertise various services.d.to educate the public and help people lead better lives.3.what should we do when it comes to advertisements?a.we should believe these advertisements totally.b.we should never believe these advertisements.c.we should use our intelligence and not be a slave to them.d.we should believe that all ads are meant to benefit the public.4.in the following sentences，which is not true?a.some psas teach people to live healthy lives.b.psas stand for public service advertisements.c.commercial advertisements are often run for free.d.there are laws to protect people from advertisements that cheat people.5.when did china begin a nationwide public service advertising campaign?a.in 1996. b.in 1986. c.in 1990. d.in 1998.答案1.b2.d3.c4.c5.astep 4fill in each blank with only one wordtitle：advertisements1.types/kinds of advertisementscommercial advertisements and public 2.service advertisements(psas).details about advertisements3.commercial advertisements are often paid for to 4.advertise a product or service while psas are often run for 5.free and are meant to educate people about health，safety，or any other problem that affects public welfare.6.two examples are used in this article to tell people that commercial ads often play tricks on customers.but public service ads are different.they are made to 7.serve the public.8.places/where to find advertisementsnewspapers，magazines，the internet，radio and television are the most common places to find them.9.attitudes towards advertisementsnot falling for the tricks played by some commercial ads.10.following the advice psas give.using our intelligence and not be a slave to advertisements！step 5analyse the following difficult sentences in the text.1.we are so used to them that we often do not even realize how many we see and hear in a day.句式分析自主翻译我们对广告太习以为常了，甚至常常意识不到一天当中能看到和听到多少广告。2.the grocery just hopes that when you read the ad，you will feel pleased with the nice comment，remember the words freshest food，and make a mental connection with the food in the grocery.句式分析自主翻译这家食品杂货店只是希望当你读到这则广告时，你会很乐于看到其中的恭维，记住“最新鲜的食品”这几个词，在心理上将其与该店里的食品联系起来。3.finally，i wish to tell you this: think about why you should do the things the ad suggests，or buy the product or service the ad promotes.句式分析自主翻译最后，我想告诉大家：想想你为什么要做广告建议你做的事情，或者为什么要买广告推销的产品或服务。1.persuade vt.说服，劝说；使信服语境感悟(1)(教材p2)an advertisement uses words and pictures to persuade people to buy a product or service，or to believe in an idea.广告利用文字和图片说服人们购买产品或服务，或相信一种理念。(2)how can we persuade him into joining us?我们怎么才能说服他加入我们呢？(3)i wanted to know how you could persuade him not to go/out of going abroad for further study.我想知道你是怎样说服他不出国深造学习的。归纳拓展persuade sb to do sth persuade sb into doing sth 说服(劝说)某人做某事(一定成功)persuade sb not to do sth persuade sb out of doing sth 说服某人停止做某事try to persuade sb to do sth advise sb to do sth 建议某人做某事(不一定成功)persuade sb that.使某人相信；劝服某人persuade sb of sth 使某人相信某事即时跟踪完成句子he has lost his hope of it，but we persuaded_him_to_try_it_again.他已对这事失去了希望，但我们说服他再试试。he tried to persuade_me_of_his_honesty.他设法使我相信他的诚实。mr.li no longer smokes now because his wife _ him to give up smoking last year.a.suggested b.advisedc.persuaded d.told答案c解析句意：李先生现在不再抽烟了，因为他的妻子去年说服他戒烟了。persuade sb to do sth 意为“成功说服某人做某事”，符合语境。2.cheat vt.& vi.欺骗，哄骗 n.骗子；欺诈行为语境感悟(1)(教材p2)there are laws to protect people from advertisements that cheat people.有法律保护人们免受骗人广告的欺诈。(2)they cheated her into marrying him.他们骗她同他结婚。(3)the salesman cheated him (out) of all his money.那个推销员把他所有的钱都骗到了手。归纳拓展cheat sb (out) of sth 骗取某人某物cheat sb into (doing) sth 骗某人(做)某事即时跟踪完成句子when tom realized that he was spotted by the teacher，he stopped_cheating_in_the_exam.当汤姆意识到他正被老师注视着时，他停止了在考试中作弊。he was_cheated_into_believing that he was an adopted son.他被骗得相信自己是个养子。could you please tell me the answer to the question?no way！it is not my style to help others _.a.advertise b.cheerc.affect d.cheat答案d解析句意：请告诉我这个问题的答案好吗？没门！帮助别人作弊不是我的风格。advertise做广告；cheer 欢呼；affect影响；cheat作弊，欺骗。根据句意可知d项正确。3.cure vt.治愈；解决 n.药物；疗法；对策语境感悟(1)(教材p2)this statement tries to fool you into assuming that the toothpaste cures bad breath，yet it does not say that!这种描述试图诱骗你以为这种牙膏可以治疗口臭，然而它却没有那么说。(2)the authors mother told him to borrow a book in order to help cure him of his reading problem.作者的妈妈让他去借书是为了帮助他克服阅读障碍。(3)the experiment resulted in the discovery of a cure for cancer.这个实验发现了一个治疗癌症的良方。归纳拓展(1)cure sb of sth 治好某人的病；矫正某人的不良行为(2)a cure for.的疗法；的对策即时跟踪完成句子this medicine will_cure_you_of_your_headache.这种药能治好你的头痛。the government is trying to find_a_good_cure_for_unemployment.政府正试图寻找一种解决失业的好办法。his son is very naughty and has formed some bad habits.i think he should _.a.cure them of himb.cure him of themc.cure them off himd.cure him off them答案b解析句意：他的儿子非常淘气，并且已经养成了一些坏的习惯。我认为他应该把他儿子的那些不良习惯纠正过来。cure sb of sth 意为“矫正某人的不良行为”。4.comment n.评论，评价 vi.评论，议论语境感悟(1)(教材p2)the grocery just hopes that when you read the ad，you will feel pleased with the nice comment，remember the words freshest food，and make a mental connection with the food in the grocery.这家食品杂货店只是希望当你读到这则广告时，你会很乐于看到其中的恭维，并记住“最新鲜的食品”这几个词，在心理上将其与该店的食品联系起来。(2)the teacher refused to comment on the exam result.老师不肯评论考试成绩。(3)he made comments on the film after he saw it.他看完电影后对其大加评论。归纳拓展(1)comment on/about sth/sb 对某事/人进行评论comment that.评论；发表意见(2)make comments/no comment on sth/sb 对某事/人进行评论/不进行评论即时跟踪完成句子they are waiting for you to comment_on_the_matter.他们正在等你对此事评论。she was asked about the pay increase but made_no_comment_on_it.她被问到关于支付增加问题，但她对此没有进行评论。my 10-year-old child noticed him and made a _ on how bad it must be to have to stand outside in the cold wind.a.suggestion b.commentc.decision d.call答案b解析句意：我的十岁的孩子看到了他，感慨说被迫站在冷风中一定非常糟糕。make a comment on对发表评论，符合题意。suggestion建议；decision决定；call电话，均不符合句意。5.aim vt.& vi.以为目标，瞄准 n.目标，目的语境感悟(1)(教材p3)psas aim to teach us and help us lead better lives.公益广告旨在教育我们，并帮助我们过更好的生活。(2)we should always aim at doing our work well.我们应力求始终做好本职工作。(3)the book is aimed at people without specialized knowledge.这本书适宜那些没有专业知识的人阅读。归纳拓展(1)aim to do/at doing sth 意欲、力求做某事be aimed at (doing) sth 旨在(做)某事，目的在于(做)某事(2)with the aim of为了take aim at.向瞄准，瞄准without aim漫无目的地achieve ones aim实现目标即时跟踪完成句子the project was set up with_the_aim_of_helping the young，unemployed people.建立这个项目旨在为失业青年提供帮助。the course is_aimed_at_improving the childrens spoken english.这个课程旨在提高孩子们的英语口语。the project is one of the many government programmes _ improving the _ of the poorest people in china.a.aiming at；condition b.aimed at；situationc.aiming at；occasions d.aimed at；cases 答案b解析句意：有许多政府工程旨在改善中国最贫困的人们的状况，这个项目就是其中之一。根据短语be aimed at“旨在，目的是”，可排除a、c两项。situation意为“形势，情况”；case意为“案件；事例”，根据题干中的improve可知第二空用situation。6.benefit vt.& vi.使受益；得益于 n.益处；救济金；奖金语境感悟(1)(教材p3)all of these ads are meant to benefit the public，and you can often learn a lot by following the advice they give.所有这些广告都旨在造福公众，按照它们所给的建议你通常能学到很多东西。(2)many of the things we now benefit from would not be around but for thomas edison.如果没有托马斯爱迪生的话，我们现在所受益的许多东西是不会出现的。(3)it is said yoga is of great benefit to human health.it is said yoga is beneficial to human health.据说瑜伽对人体健康有很大好处。归纳拓展(1)benefit sb/sth 有益于某人/物，使某人/物受益benefit from/by.受益于；从中受益(2)for the benefit of sb for ones benefit 为某人的利益be of benefit to.对有益to ones benefit 对某人有益(3)beneficial adj.有益的；受益的；得利的be beneficial to sb/sth 对某人/物有益即时跟踪句型转换the new highway will benefit the village people.the village people will benefit from/by the new highway.the new highway will be beneficial to/be of benefit to the village mote vt.推广，宣传；促销；促进，推动；使晋升，提升语境感悟(1)(教材p3)finally，i wish to tell you this：think about why you should do the things the ad suggests，or buy the product or service the ad promotes.最后，我想对大家说的是：要思考你为什么要听广告上的建议，或者购买广告上推销的产品或服务。(2)the young army officer was promoted to captain.这位年轻的军官被提升为上尉了。归纳拓展(1)promote.to.提升至be/get promoted (to) 被提升(为)(2)promotion n.促进；晋升；促销即时跟踪用promote的适当形式填空pupils who pass the test will b