《电子商务英语教程》-Unit4[1].ppt

Unit4 Objective 8NotesToPassageA ActivitiesOnPassageA BasicE commerceWriting RelatedReading Unit4 8NotesToPassageB ActivitiesOnPassageB Workonline Unit3 Objective Inthisunit youwilllearn CWhatisB2BCWhyB2BissopopularCWhatisB2Ce commerceCBasicE commerceEnglishWritingFocus IdentifytheuseofB2B Nodus ThedevelopmentofB2C 学习目标 1 ManyorganizationshavebothB2BandB2Ccomponents butit snotunusualforacompanytospecializeinB2Bservicesorsales PassageA 虽然许多公司通常既采用B2B 企业对企业的电子商务 销售方式又采用B2C 企业对消费者的电子商务 销售方式 但专门从事B2B服务或销售的公司也是司空见惯的 4注解 B2B businesstobusiness B2C businesstocustomer 本句是典型的并列句 but用以表示语气的转折 其结构为简单句 等立连词 简单句 常见的等立连词有and or but等 动词短语specializein意为 主营 专攻 notunusual是双否定 正所谓否定之否定 即为肯定 因此可译为 很平常 不足为奇 司空见惯 等 2 Insteadofsimplyfocusingonbusiness to businesssales moderncorporationsareconductingotherfinancialtransactionsonline 现代的公司会从事其他网上的商务交易 而不会只专门从事企业对企业的电子商务销售 4注解 insteadof引导的介宾短语充当状语 相当于 inplaceofsthelse 意为 代替 而不是 focuson意为 集中 conduct transaction意为 从事 交易 3 WithoutaB2Bcomponent themanufacturerwouldhavelostoutonaverylucrativesale 4注解 从主句中的wouldhavelost可以断定这是表示与过去事实相反的虚拟条件句 因此介词短语WithoutaB2Bcomponent是虚拟含蓄条件句 相当于 ifithadnothad 动词短语loseouton意为 未能占上风或错过机会 若不是厂商采取了B2B销售方式 那不知会错过多少有利可图的销售机会 4 Withthegrowthinelectroniccommunications B2Bhastakenonevenmoreimportance End 随着电子通讯的发展 B2B已经显得更加重要 4注解 动词短语takeon在此处是 开始显现 变得 的意思 例如 Hisvoicetookonasadtone 他的声音变得悲伤起来 ActivitiesOnPassageA 1 WhatarethecompleteformsofB2BandB2C 4 3 1Criticalthinking 2 Whatarethevastmajorityofproductsandservicessoldconsideredtobeinnature 3 WhydomanycompaniesprovideB2BoptionsalongsidetheB2Cofferingsattheirwebsitesandotheroutlets 4 WhatformofB2Btransactionisverycommoninthemanufacturingworld 6 WhatfunctionsdoB2Bcommunicationshavenow 5 Whichhasbecomemoreimportantwiththegrowthinelectroniccommunications ActivitiesOnPassageA 4 3 2 1GivetheChineseequivalentsofthefollowingwordsorexpressions 4 3 2Translationpractice 1 business to business2 business to customer3 sheervolume4 manufacturer swebsitecatalog5 clothingstores6 lucrativesale7 specializedproductlineorservice8 shavingcreamincans9 plasticinjectionmoldingcompanies10 pitchtheirparticulardesigns 企业对企业的电子商务 企业对消费者的电子商务 剧增的销量 厂商网站上的产品目录 服装店 有利可图的销售 专用生产线或服务 罐装的剃须膏 喷胶模具公司 为他们独特的设计铺路 为销售开路 ActivitiesOnPassageA 4 3 2 2GivetheEnglishequivalentsofthefollowingwordsorexpressions 4 3 2Translationpractice generalpublic manufacturingworld specificplasticnozzle salesrepresentatives anindividualcustomer electroniccommunications promoteinvestment tradestocks targetcompanies formfinancialalliances 1 普通大众2 制造业3 专门的塑胶喷嘴4 销售代表5 个体顾客6 电子通信7 促进投资8 股票交易9 目标公司10 形成财经联盟 ActivitiesOnPassageA 4 3 2 3SentencetranslationfromEnglishtoChinese 4 3 2Translationpractice 1 B2Btransactionsprimarilytargetcompaniesandotherwholesalebuyers whiletransactionstargetingindividualsarecalledB2C orbusiness to customer B2B交易的主要目标是企业或其他批发商 而针对个体顾客的交易则被称之为B2C 即企业对消费者的电子商务 2 ThisiswhymanycompaniesprovideB2BoptionsalongsidetheB2Cofferingsattheirwebsitesandotheroutlets 这就是为什么许多公司在其网站上以及其它场所中提供B2C交易模式的同时 还会提供B2B交易方式的原因 3 B2Bsalesarealsogeneratedbyprovidingaspecializedproductlineorservicenotavailabletothegeneralpublic 通过提供一种一般公众所得不到的专用生产线或服务 也能产生B2B交易 ActivitiesOnPassageA 4 3 2Translationpractice 4 Acompanythatproducesshavingcreamincans forexample mayneedaspecificplasticnozzle 例如 一家生产罐装剃须膏的企业可能需要一种专用塑胶喷嘴 5 Becausethepriceofthesetransactionsisfarbeyondthereachofmostindividuals thereisnoequivalentbusiness to customeroptionavailable 由于这些交易的价格远远超出了大部分个体客户的经济承受能力 所以等值的B2C商务模式中其实是不存在的 ActivitiesOnPassageA 4 3 2 4SentencetranslationfromChinesetoEnglish 4 3 2Translationpractice 1 B2B是为时已久的称为企业与企业的电子商务活动的销售实践活动在当代的一种速记法 contemporaryshorthand B2B iscontemporaryshorthandforalongtimesalespracticecalledbusiness to business 2 个体顾客可能会光顾服装生产厂家的网站目录然后定购两双鞋子或一件毛衣 websitecatalog Anindividualcustomermayvisitaclothingmanufacturer swebsitecatalogandordertwopairsofshoesorasweater ActivitiesOnPassageA 4 3 2Translationpractice 4 随着电子通讯的发展 移动电话已经显得更加重要 takeon Withthegrowthinelectroniccommunications mobilephoneshavetakenonevenmoreimportance 5 去年我们公司的交易高达数百万美元 runinto Lastyear somecompany stransactionsranintomillionsofdollars End 3 B2B的销售和服务普及的其中一个主要原因就是销量的剧增 sheervolume OneofthemajorreasonsforthepopularityofB2Bsalesandservicesisthesheervolume WhatisB2C 1 Whiletheterme commercereferstoallonlinetransactions B2Cstandsfor business to consumer andappliestoanybusinessororganizationthatsellsitsproductsorservicestoconsumersovertheInternetforitsownuse PassageB 8NotesToPassageB 如果说 e commerce 这个术语是指所有的网上交易 那么 B2C 则是代表了 电子零售商务 它应用于通过互联网向顾客销售自己的产品或提供各种服务的任何企业或公司 4注解 本句中while引导的是一个让步状语从句 而非时间状语从句 有 虽然 但是 之意 或表示前后内容不同而形成的反差 多见于主句之后 例如 WhileIunderstandwhatyousay Ican tagreewithyou 虽然我理解你的意思 但我还是不同意 Youliketennis whileI dratherread 你爱打网球 但我爱看书 2 Foralongtime however companieshavehadahardtimemakingtheirwebsitesdynamicandengagingenoughforconsumerstowanttospendtimeonthesiteandactuallyspendtheirmoneythere PassageB 8NotesToPassageB 然而 长时间以来 很多公司历尽千辛万苦才使得他们的网站充满活力和魅力 足以吸引消费者自愿花时间浏览他们的网站并乐意在上面进行名符其实地消费 4注解 短语haveahardtimedoingsth意为 在做什么事情上面有困难 现在分词短语makingtheirwebsitesdynamicandengagingenoughfor 中 dynamicandengaging是宾补 enough是副词 与后面的不定式forsbtodosth一起构成状语表程度 修饰宾补dynamicandengaging WhatisB2C 3 Inshort althoughonlinecommercestillrepresentslessthansixpercentofallretailsales itsgrowthandfutureprospectsshowthatithasfinallybecomeasestablishedandmainstreamasatriptothelocalmall PassageB 8NotesToPassageB End 简而言之 尽管网上交易仍然只占整个零售额的不到百分之六的份额 但它的发展和未来的前景表明它终于得到了人们的认可 而且正如同人们时兴逛当地商场一样 成为了时下的消费主流 4注解 although引导一个让步状语从句 show的宾语是that引导的宾语从句 inshort inaword allinall 意为 简而言之 as as 是原级比较 表示 和 一样 WhatisB2C 4 6 1Tellwhetherthefollowingstatementsare T orfalse F 4 6Activities ActivitiesOnPassageB F T T F F 4 6 2MatchtheEnglishontherightwithChineseontheleft 4 6Activities ActivitiesOnPassageB End BriefIntroductionofWritingE mail 电子邮件写作 BasicE commerceWriting Whileemailisthemostrapidlygrowingcommunicationtoolforbusinessuse learningtouseandmanagee mailisafundamentalskillintoday stechnologicalandfast pacedworld Oneofthemostappealingfeaturesofe mailisthatitcombinesthebestoftheletterandthetelephone providingaformof talk writing Electronicmailallowsforthealmostinstantaneoustransmissionofamessagefromonecomputerthroughanetworktooneormoreothercomputersandisrapidlybecomingoneofthemainformsofbothprofessionalandpersonalcommunication 4 7 1GuidelinesforWritingEffectiveE mailWhenyouwrite useprinciplesofgoodwriting Payattentiontospelling grammar punctuation andwordusage Yourreaderwillformanopinionofyoubaseduponthetextyousend Includeashortintroductionindicatingexactlytowhatyouareresponding eveniftheoriginalmessageisincluded Ifthee mailisimportant printitoutandproofreaditcarefullybeforeyousendit Trytokeepmessagesshortanddirect Ifyouhavelongerdocuments considerusingattachments 附件 Forshorterdocuments atitlepagemayberequired optional orunnecessary dependingonthespecificcontextandconventionsinyourfield Tomakeyourelectronicmailmorepersonal beginyourmessagewiththereceiver sfirstnameandacomma orcolon asyouwouldwhenwritingaletter Attheendofyourmessage typeyournameandyoure mailaddress Sometimesweuseabbreviationssparingly muchthesamewayyouwouldusejargon Hereareafewabbreviations 4BTWBytheway4CULSeeyoulater4IMHOInmyhumbleopinion4F2FFacetoface4WYSIWYGWhatyouseeiswhatyouget4ASAP assoonaspossible BasicE commerceWriting BriefIntroductionofWritingE mail 电子邮件写作 BasicE commerceWriting 4CU Seeyou good bye 4HTH Hopethishelps4TIA ThanksinAdvance Hereiswhatthe compose ornewmessagescreenlookslikeinHotmail BriefIntroductionofWritingE mail 电子邮件写作 Hereisasampleforcomposingamessage BasicE commerceWriting BriefIntroductionofWritingE mail 电子邮件写作 Writeyourmessage 4 7 2ASampleofE mail BasicE commerceWriting BriefIntroductionofWritingE mail 电子邮件写作 4 7 3WritingPracticeWriteane mailmessagewiththefollowinginformation BasicE commerceWriting 非常高兴收到贵方3月27日的电邮 我方对贵方寄来的资料很感兴趣 期待将来能共同合作以促进发展 现附上我方经营的项目及产品目录供贵方参考 期待早日答复 End DearSir Weareverypleasedtohavereceivedyoure mailofMarch27 andinterestedintheinformationofyourcompany weshallbepleasedtoenterintodirectbusinessrelationswithyou Weencloseourproductscatalogtoyouinordertogiveyouageneralideaofthevariouskindsofitemsinourcompany Wearelookingforwardtoreceivingyourearlyresponse BriefIntroductionofWritingE mail 电子邮件写作 MakeUseofEmail Electronicmail orEmail isoneofthemostimportantInternetservices UntiltheadventoftheWorld WideWeb itwasalsothemostpopular It salsothemostpersonalmainstreamservice yourEmailreflectsyourownpersonality soit simportanttoconveythecorrectimpressioninyourelectronicmail TheBasicTechnologyOfE commerce RelatedReading Formanypeople electronicmailisstillanovelexperience Manypeoplesignupforanemailaccount getsomemailprogramlikeEudoraoroneoftheMicrosoftmailprograms playaroundforawhile andthenjustforgetaboutit leavingmailtocollectunanswered Evenbigcompaniesareoffendershere Inthosecaseswheresuchpeopledosendoranswermail thequalityofthemessageisfrequentlypoor Theyoftencontainmisspellings irrelevantquotes orpoorlayout formatting Don tunderestimatetheeffectofsuchamailmessage Yourmailmessageisallthatmanypeopleseeofyou andifit spoorlyformatted onelineperparagraph badlyspelt orfulloferrors itwillgivepeopleapoorimpressionofyou Emailuseisjustnowbecomingmainstream butmanyhackershavebeenusingitfor20yearsormore IntheimpersonalworldoftheInternet yourmailmessagesarethemosttangiblethingaboutyou Sendoutawellthoughtout clearandlegiblemessage andyouwillleaveagoodimpression Sendoutabadlyformulated badlyformattedandbadlyspeltmessage andyouwillleaveabadimpression TheBasicTechnologyOfE commerce RelatedReading Sowhat sgoodformattingandwhat s