M4U1Reading1.doc

M4U1 Reading 1Step 1.Read the text quickly and then finish A , C1,C2, EStep2:Careful reading1.In the sentence “A commercial ad is one which someone has paid for to promote a product or service” , the word “promote” means _A. to sell a product or service at a higher priceB. to sell a product or service for freeC. to help sell a product or service or make it more popular2.What does the advertiser mean by saying “You are proud of your cooking, so shouldnt you buy the very freshest food?” A.Since you are good at cooking, you neednt buy the very freshest food.B. Because you are a nice cook, the very freshest food is your favorite choices.C. If you are satisfied with your cooking, you shouldnt buy the very freshest food.3.Which of the following advertisements is different from the others?A. Bright-Teeth fights bad breathB. Project Hope schooling every childC. Knowledge changes life4. What is the authors attitude towards ads?A. All ads tell the complete truth and we should believe them.B. ads dont tell the truth and we mustnt believe them.C. Some ads offer inaccurate information and we should be careful about them.Step3.填空(每空一词)Advertisements have become a part of our life. There are two main t_ of advertisements. One is called c _ advertisements, which are m_ to p _ a product or s _ .But they dont tell people the c _ truth. Another one is called PSAs, which are often placed for f_. They d_ with many s_ problems, which often affect public w_.Step4.任务型阅读Commercial adsPublic service ads1. A commercial ads is one which someone has_ _to _ a product or service. 1. A PSA is often placed_ _, and is intended to educate people about health, safety, or any other _ which affects_ _.2. Not all ads tell people the _ truth, so people must _ _ _the methods used in ads to try and sell us things.2. PSAs also use attractive and _ images and_ language, but they are made to serve the public. PSAs are _ to teach people and help people lead better lives.M4U1 Reading 2Step1【基础测评】单词拼写1. If you want to sell your product, you must_（做广告） it. 2.He a_ to be a successful writer.3. Dont let yourself be p_ into buying things you dont really want.4. The Hope Project is_（为而打算）for the children who cant afford to study. 5.After the 100-meter race, all of us were very tired and out of b_.6.The company is p_ their new products by advertising on television.7.I was told that he had made an unpleasant c_ on my speech.8.The s_ for our class is “ work hard or youll miss the future”.9 Sometimes customers can _(受益) from some advertisements.10.In our country , a(n) _ (全国性的) program to fight against AIDS. 选词填空be used to, for free, play tricks on, even if, be aware of, fall for, deal with, pay for, believe in, be meant to, fool sb into , feel pleased with1. You cant expect people to work _2. I _getting up early and going to bed early now. 3. His poems often _ the subject of death. 4. The salesman said the car was in good condition, and I was foolish enough to _it. 5. The customer _ the nice comment. 6. My brother _ cooking dinner for him, which made me unhappy.7.Ill clean my room _ it takes me the whole afternoon.8. The kids are very naughty. They always _ their neighbors. 9.You should _ yourself and try to be confident, otherwise you can never succeed.10. Youll have to _ your laziness.11. This software _ protect computers from being attacked by virus.12.He _ the danger of smoking finally. 单项填空1.As _ matter of fact, I quite wonder at _ old experts learning , and his professional knowledge has been of _ great to us.A. the the / B. a the / C. the / the D. / an the 2. The country life he was used to_ greatly since 1992. A. changeB. has changed C. changingD. have changed3. The young army officer was _to the rank of captain. A. encouraged B. promoted C. awarded D. permitted4. The strange man fooled the young girl _ going abroad for work, but she kept calm and didnt fall _ his sweet words.A. onto with B. from in C. into for D. about with5. Tom made his brother _ by_ him. A. to cry; playing tricks on B. cry; playing tricks of C. cry; playing tricks on D. to cry; playing tricks of6. _doesnt always happen as we expect. Really! So we mustnt take the impossible things as our aims in case that we might be disappointed in future. A. Anything B. Everything C. Nothing D. Something7. Many pupils cant make full use of their time, _they realize how valuable it is. A. as ifB. now that C. even thoughD. so that8. The Americans and the British not only speak the same language but also_ a large number of social customs. A. join B. take C. share D. spare9. Do you think Li Ping is coming to attend the conference? Sure. I have _ her to. A. supposedB. advised C. persuadedD. suggested10. The manager had fallen asleep where he_, without undressing. A. was laying B. was lying C. had laid D. had lied11. The new school advertised _many newspapers _teachers of all subjects. A. for; with B. in; in C. in; for D. on; about12. Id like to go to the cinema with you, Dad. Sorry, but the film is_ for adults only. A. promised B. admitted C. permitted D. intended13. _ we come across difficulties in English study , well help one another to overcome them.A. Wherever B. Whatever C. However D. Whenever14. -Could you give me some advice on how to make a successful advertisement? - _. No problem at all.A. With pleasure B. My pleasure C. For pleasure D. At your pleasure15. Two years ago I didnt know what to _ the new equipment and now I have learned how to _ it.A. do with; deal with B. do with; deal with C. deal with; deal with D. do with; do with. 根据提示翻译句子1.我们已经习惯了学校生活，因为我们已经在学校住了3个星期了.We _the school life because we have lived in the school for 3 weeks.2.这档儿童节目是为教育孩子而制作的，而不是为了娱乐他们。This program _ educate children, not to entertain them.3.即使他不说谎，也并不意味着他会跟你百分之百地讲真话。_he does not lie, he does not _ he tells you the complete truth.4.不要跟这个穷苦的老人开玩笑，他在这儿似乎是个陌生人。Dont _ the poor old man, for he seems a stranger here.5.当他吃三顿饭有困难的时候，他清楚他的病。（be aware of）He _ his disease when he has some difficulty having 3 meals.6.你能告诉我我们应该怎样处理这些问题吗？（deal with）_7.他的谎话是如此的感人以至于他的许多朋友都信以为真。His lie was so touching that many of his friend _ it.8.这是杰克第三次没有通过驾驶考试，不过他不气馁。（though位于句尾）_9. 并不是所有的女孩都想参加超级女声。（部分否定）_10.当一谈到电脑游戏，他的脸就散发着兴奋的光芒。_ the computer games, his face shone with excitement.Step2.Language points1.advertisement _vt. vi.为.做广告;为.宣传 _n. 登广告的人(可数) _n. 做广告；广告业(不可数)：_n. 广告；做广告(根据含义的具体与抽象可用作可数或不可数名词依境活用：-题 A.advertise B. advertisement C. advertiser D. advertisingThe manager wants to_ for a new secretary.Cigarette _should be banned.A commercial _ is one which someone has paid for to _ a product or service.I wrote a letter to the _to get more information about this new product.Im here to apply for the position _ in yesterdays China Daily.A advertising B to be advertised C advertised D being advertising2. advertisements almost wherever we go. (L 1)1) You should make a distinction between right and wrong _you do. (无论你做什2) _ you do now is of great importance to you in the future.（无论你现在做什么）3) This is a very interesting book. Ill buy it, _. A. how much may it cost B. no matter how it may cost C. however much it may cost D. how may it cost 4) She is very dear to us. We have been prepared to do _ it takes to save her life.A. no matter whoB. no matter whatC. whateverD. whoever3. We are so used to them that we often do not even realize how many we see and hear in a day. be used to doing sth. =get accustomed to;习惯于做拓展 used to do sth过去常常 ; be used to do sth被用作e.g. I am not quite used to living here/city life. I used to live in Nanjing. 依境活用：1) 你以前常在星期天去钓鱼。You _ on Sundays.2) 从前这里有一家餐厅。_ a restaurant here.3) 竹子可以用来建造房屋。Bamboo _ houses.4) 战争期间城堡用来作监狱。During the war the castle _a prison.5）这个机器是用来增加（increase）产量的，但我还没习惯操作(operate)它。 This machine _ product, but I _ it now.6）The new machine _production. However I_it.Ais used to increase; am not used to controllingBis used to increasing; dont used to controlCused to increase; dont used to controlDused to increasing; am not used to controlSo的用法 1）.so much/ many/ little/ few2）. So occupied was she in her homework that she didnt realize that she was being watched by a stranger for a long time.（位于句首，半倒）3).so+ adj./adv. that 如此。以至于依境活用：1）_ at the news that I didnt know what to say to comfort her. A. So sad she lookedB. So sad did she look C. So sadly she looked D. So sadly did she look 2).She was so excited _ she got the news that she was admitted into Beijing university.A that B when C what D it4. I did some research on to share with you.1)research: n.对进行研究 do/conduct research on V. 依境活用：我正在做关于广告的研究。I _ _ research _ _商人研究市场很重要。Its _ _ a businessman to_ the market.2).share with=share sb. with sth. e.g. Id like to share my book with you.依境活用： She _ my troubles as well as my joys.A. shares with B. shares (in) C. spares Could you _some time to come to our art exhibition? A. share B . spare c. share with Do you carry a _ wheel in the back of your car? A. share B . spare c. share with 5. 1. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.1).persuade v. persuade sb (not ) to do sth / persuade sb into (out of ) doing sthpersuade sb of sth / persuade sb that拓展：talk/fool/ trick sb into/out of doing sth说服/ 愚弄/ 欺骗某人(不)去做某事依境活用：I _ him to go with me, but I failed at last.A managed to persuade B succeeded in persuading C tried to persuade D gave up persuading While shopping, people sometimes cant help _into buying something they dont really need.A. to persuade B. persuadingC. to be persuadedDbeing persuaded2）.believe （相信）/believe in(信仰/信任)依境活用： I dont _ ghosts. I _ that stories of ghosts were made up by human beings.6. A commercial advertisement is one which someone has paid for to promote a product or service.商业广告是广告客户支付费用来促销某种产品或者服务项目的广告。1).不定代词one 在定语从句中，可以用来表示或指代的是任何一种前文所提到的事物（可数名词的单数形式）。这是一种泛指，说明事物的类别。Which引导_ 从句。依境活用：代词 one/the one/that/it/those.Her husband is a middle school teacher, one who is very popular with young men.one = _.The wine shop that his grandfather used to have fifty years ago was one which could be found in every small town in England. one = _ There is still a copy of the book in the library. Will you go and borrow _? No, Id rather buy _ in the bookstore. A. it; one B. one; oneC. one; it D. it; itAdapting to new environment is a basic skill in life, _ you must learn even at an early age.A that B one C what D itThere are some bikes in the shop and I want to buy _.I find this red pen very nice and I will buy_ at once.2),paid off pay back pay for After years of hard work, his efforts finally _. He will _ the money in monthly instalment Just to satisfy my curiosity, how much did you _ your car?7The celebration is meant to be in memory of the heroes who died in the time of war.拓展mean V (meant,meant) mean to do 打算做（常用had meant to do sth本打算做.=meant to have done）mean doing 意味着 .be meant to旨在，意图是 be meant for sb/ sth打算作用, 为.所设计n.means 方式/手段【C】（单复数同形）adj. 吝啬的; 刻薄的 be mean to sb依境活用：1 I _(打算去购物)after class.2 What I said_(意味) my being angry.3 He is a mean person and never gives anything to anybody._4 Ive tried all_(手段)but I failed at last.5) -Why didnt you come to my party? -We _, but my car broke down on the way.A. meantB. had meant toC. were meant toD. meaning6) What he said at the meeting _ make us support his idea. A. meant to B. means to C. was meant to D. is meant to7) Missing the bus means _ for another two hours. So we should hurry up.A. to waitB. waitingC. to waitingD. wait8).Those _ in the earthquake have been helped by the government in time.A affecting B affect C affected D have been affected8. There are laws to protect people from 保护免受protect from =keep sb./sth. safe from拓展：阻止sb.做 prevent (from) =stop/keep from 依境活用：We should _the earth _ _.(保护免受污染)People usually _sunglasses _ _their eyes from _ _by the sunlight.戴太阳镜以妨眼睛被太阳灼伤Effective measures should be taken to _ the young trees _ in no time.A protect; from being knocked down B keep; being knocked downC prevent; from knocking down D stop; being knocked down9. we still must be aware of the skilful methods aware ：adj. be aware of/that 了解/意识到/觉察到 awareness. n.Are you_ _ _ _ _ _ a foreign language?(意识到学习的重要我很清楚吸烟有害健康。 Im _ _ _ smoking is _ _our health._ the danger, as the doctors say, will do much good to your health.A. Being aware ofB. Aware ofC. Not aware ofD. Not being aware of10. Even if an ad does not lie lie: vt.说谎lied, lied,lying to sb. about sth.lie: vi.平躺,位于lay, lain , lying lay: vt. 放置laid，laid, laying 依境活用：He _ the book on the desk and told me that he had _in bed for the whole morning. But I knew that he was _ to me.She was _! She _ _ me about her age! 说谎He has _ in bed since this morning. He _ his hand on my shoulder.11. comment n. 评论、意见、评价 vt./vi. 评论拓展:make a comment/comments on 对评论/评头论足 no comment 无可奉告 comment on 对评论/评头论足依境活用：It is _ to _ _ others behind their back. 背后对他们评头论足是不礼貌的12. fall for sth.轻信，上当爱上 依境活用：You should be clever enough not to_ _his tricks.They met, _ for each other , married six weeks later. 拓展:fall down:_ The plan fell down because it proved to be too expensive. fall into sth:_ You can not fall into the bad habitsmoking a lot.fall off:_ The production has fallen off since last month. fall to doing sth:_ They fell to thinking about what had happened to them.13.aim v. 1) aim to do打算做某事，目的是 2) aim at瞄准，对准; 目的是，打算3) sth be aimed at sb/ sth/ doing sth 旨在.; 针对 n. 目标，目的C 改错 . Im aimed at becoming a doctor._. What I said just now aimed at you. _. This passage is aimed to introduce you to some information about advertisement. _14. All of these ads are meant to benefit the public.（L38）1) vt. 有益于， 对.有利 sth benefit sb. 2) vi. 从.中受益 (benefit from.)3) adj. beneficial 有益的，有好处的 be beneficial to对.有益骑自行车对我们的健康很有益 Cycling_ our health Cycling _our health. Our health _cycling.15.or buy the product or service the ad promotes（L41） v. 1) As a salesman, he worked very hard and was soon promoted to a manager. _2) The organization works to promote the trade between nations. _3) They advertise on TV to promote their new product? _n. promotion. Step 3. Exercises:1. The newly published book, which refers _ basic English grammar, is _only for beginners. A. as; meant B. for; intended C. to; planned D. to; intended2. - Was the judge _ with the result? - I dont think so. But perhaps no judge is easy _.Asatisfying; satisfied B.satisfied; to satisfyC.satisfactory; to be satisfied Dsatisfaction; satisfactory 3There _ a lot of coal mines in the south, but many of them have been closed or are _ be closed. A. use to having; about to B. used to be; to C. use to having; going to D. used to be; supposed to 4. I _ what hes said because I _him. A. believe; believe B. believe in; believe in C. believe; believe in D. believe in; believe 5. We _ him to stop surfing the internet, but he wouldnt. A. persuaded B. tried to persuade C. suggested D. demanded 6. Would you _ me a good dictionary? A. command B. demand C. recommend D. recommendation 7. Can you tell your mother_?A. what time do you arrive home B. what time did you arrive homeC. when you arrived home D. when you arrive home8. Ill lend you the book _ I can remember who has borrowed it. A. if only B. only if C. even if D. as if 9. - Id li