M4U1Advertising.doc

M4U1 AdvertisingPeriod One Welcome to the unit & Reading. 用介词副词填空：1. The police appealed _ the audience not to panic , saying that there was no immediate danger.2. She was more concerned _ reading the magazine than doing her homework.3. In the past ,this small country depend heavily _foreign aid.Things have changed a lot with the building of new factories and rapid development.4. Sally is very hard-working,_ her twin brother who spends most of his time playing computer games. I cannot understand why they are so different.5. What our company cares _ most is not how much money we can earn but how much we can give back to society.6. What do you have _ mind for the summer holiday? Will you go to the beach or visit the mountains?7. When making a speech, it is important to get ones message _ to the audience.8. Teachers are tying out a new approach_ language teaching.佳句翻译与仿写1.We are so used to them that we often do not even realize how many we see and hear in a day.翻译： _仿写：我过去常常在饭后散步，但现在习惯于打篮球。I _ after supper, but now I_basketball.2.However, we still must be aware of the skillful methods used in ads to try and sell us things翻译： 仿写：约翰已意识到自己做错了事情。John_having done something wrong.单项填空：1.-Im terribly ill.-_. Ill call the doctor right away.A. Take it easy B. Dont think soC. Come and help D. You are right2. Im sorry. Ive _ your book at home again.A. forgotten B. lain C. left D. laid3. You should _ what you have bought and _ what you have borrowed from others.A. pay for; pay back B. pay back; pay forC. pay to; pay attention to D. purchase; pay off4. I found the raincoat where I had _ it.A. lay B. laid C. lain D. lied5. We _ our homework when the lights went out.A. were doing B. did C. have done D. are doing6. He was taken away by the police. He _ a very serious crime.A. must be committed B. was being committedC. must commit D. must have committed7. No matter how hard the problem may be, I will try my best to _ it.A. work B. do with C. deal with D. think about8 Does John know any other foreign language _ French?A. except B. but C. besides D. beside9 The picture was sold at a _ below its real _.A. value, price B. price, value C. cost, value D. price, cost10. Tom said the project would be finished by June, _ I doubt very much.A. it B. that C. when D. which. 阅读理解AAdvertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Todays advertisements , or ads, try to get consumers(消费者) to buy certain brands(品牌) . Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal(麦片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.1. What is discussed in this passage?A. The content of modern advertising.B. The skills of modern advertising.C. The results of modern advertising.D. The writing of modern advertising. 2. According to the passage, a good advertisement should .A. be both persuasive and effective B. give people useful informationC. show people a product D. show people a new idea of a product 3. From the passage, we know that . A. modern advertising has less effect on customers B. once customers see ads about a new cerea1, they are sure to buy itC. cereal can make people strongD. cereal is a kind of food which is popular among people 4. What can we infer from the passage?A. Customers can easily be persuaded by advertisements.B. Customers should be persuaded by advertisements.C. Its impossible for custom