咖啡厅市场调查策划书.doc

management systems and measures established by, and a number of pragmatic, combined part-time workforce education information, the protection of the digital campus construction and sustainable development. Six Bureau attaches great importance to information technology security, information technology security, entrust XX City Center for educational information and equipment dedicated to the work. Network security leading group was set up, chaired by the Education Bureau Chief, head, for XX education Metro-network and information security emergency response leadership. Deputy group leader for XX educational metropolitan area network and information security emergency response coordination, command. The team assist leader and deputy leader, responsible for network XX network security and information . Team. Information security work Conference held each semester, and deployment of information security of documents issued on a regular basis. Information security assessment is included in the annual index. Strictly implement the information security budget to ensure information security of investment. By XX, education information and equipment Centre XX network network security and information security. According to the information technology security requirements, issued a document requires schools (units) implement, defined the information security guidelines, specific work practices, procedures, and requirements. Clear industry information security incidents (accidents) to detect, report and disposal processes. According to self-examination, the school (units) basic established has network security management system; the school (units) according to this units actual, established has units personnel management, information system room management, and equipment management, and media management, and network security construction management, and shipped dimension management, and service outsourcing, management system; developed has computer and the network of network security responsibility held system, signed has network security responsibility; website of information management personnel is responsible for confidential management, password management, on computer enjoys independent right, User name and password of the computer for its proprietary, and release of provisions is prohibited, such as leaks, investigated for responsibility. According to who is in charge of whos in charge, who is running and who is responsible for, who uses principles of who is in charge of management schools (units) defined the roles and responsibilities of information security, assurance responsibilities to schools. XX city schools (units) total site 20, 19 of which were not classified security protection assessment, of which 1 (XX education and resource network) for classified security protection levels, without third-level information systems. Total education information systems 1 (XX education cloud platform), contains features with e-Government, resource library, test database, mail services, such as e-books, all intranet services. No for grade protection grading record and evaluation of school (units), requirements the school (units) according to information security grade protection about policy and standard, organization carried out information security grade protection security management system construction, and technology measures construction and grade evaluation, implementation grade protection system of the requirements, makes information system security management level obviouslyfacility up to 160 million Yuan, according to the standard, high quality planning XX educational metropolitan area network realizes Wan Zhaokuan to schools, hundreds of megabytes of broadband to the table, wire (ie: Web, video, audio) to the target, electronic whiteboards, multimedia classrooms, remote interactive video teaching system of modern educational equipment in the classroom. . With Intel company on XX Education City domain network of topic case design, relies on Cisco company thought Shu aid chuan project staff free provides has three years technology support, from 2009 began, according to high standards, and high of work thought, and manpower planning, and points step implementation, using school earthquake Hou reconstruction of opportunities, again planning elementary and middle schools campus network and education city domain network, and local broadcasting network company cooperation, using broadcast TV network, will physical fiber laying to each school, to minimum of cost achieved has physical fiber school school pass; Each school construction standards of campus network and network access to all rooms; XX education metropolitan area network center machine room equipment in the Ministry of education standardization management platform, the Central Library of audio-visual education resources, set up a Chinese teacher education cloud platform, implemented links the two platforms. At present, the citys primary and middle school students to computer 3198, vitality than 10:1; 809 equipment classes through the classroom (primary and secondary); 36 of the campus network. The establishment of an advanced, practical Gigabit educational metropolitan area network, the citys schools have access to educational metropolitan area network, schools have computer networks, closed-circuit television network, broadcast networks into the classrooms, realize the triple play. Schools share Internet bandwidth, can meet the needs of teaching of the school office and at any time. According to Ministry of education on full started implementation teaching points digital education resources full cover project of notification (taught technical letter (2012) 74th,) and XX Province Department of education on issued XX province teaching points digital education resources full cover project implementation views of notification (chuan taught letter (2013) 18th,) requirements, I city 6 a teaching points implementation teaching points digital education resources full cover project, combined I city specific situation, developed issued has XX City Bureau on teaching points digital resources full cover project of implementation programme, Established XX, full coverage of digital resources in modern distance education teaching project leading group, XX, chaired the Secretary for education. Established, digital resources in modern distance education teaching, XX full coverage project group, XX, Director of the Center for educational information and equipment chaired Zhu Guiyan, responsible for distance education digital resources covering project work. Projects in XX city school digital resources in modern distance education teaching full-coverage project leading group, digital resources in modern distance education teaching, and XX full coverage project group leadership and organization, in accordance with the unified arrangement of the whole province, responsible for university education digital resources covering project management and implementation. According to provinces arrangements, I Center has arrangements Gong调研人：吴齐林 班级：2011级经管截止日期：2012年10月15日目录一前言3二调查目的3三市场调查内容3四调查对象组成及抽样3五市场调查方法3六市场调查程序及安排4七附页4一、前言为了使咖啡厅的市场更好的打开，使自身更加地了解市场需要和市场人群，我们制定了一系列的调查方案。 二、调查目的为了调查工业园区是否适合骏马咖啡的发展和销售，调查客户能否接受骏马咖啡的口味，进一步了解园区市场。三、市场调查内容1、工业园区人群1）人口特征(性别、年龄、学历、职业、收入、婚姻状况等)2）心理特征、态度、观念3）文化背景、风俗习惯4）生活模式、消费习惯和行为等2、现有咖啡厅在工业园区的销售状况、市场份额、广告投放状况等四、调查对象组成及抽样1、工业园区人群要求：1. 被调查的人没有人在附近或者其他咖啡厅喝过咖啡。2. 被调查的人没有在咖啡厅工作过的。3. 被调查的人不经常和咖啡的人群。4. 被调查的人在最近半年未曾有过类似的市场调查测试。五市场调查方法园区人群特征调查法1、抽样问卷法：在工业园区进行问卷抽样调查，每个区问卷发行200份，进行统计。2、访问法：在园区各大超市、停车场等大型场地对人群进行随机式访问，访问量人数每地达到100人。3、统计数据分析，得出结论。六市场调查程序及安排第一阶段：确定调查主题，制定市场调研策划方案。第二阶段：收集一些必需的二手资料。第三阶段：整理资料，为实地调查做准备。第四阶段：实地调查。第五阶段：统计调查资料、分析调查结果、撰写调查报告。调研预算表：人力经费物资经费技术装备费差旅费合计准备阶段300100100500调查阶段10005005002000分析阶段5000500总结阶段500200700其他200200合计25009001005003900七 附：调查问卷关于在咖啡厅消费状况的调研问卷1，您现在是否经常饮用咖啡？ a，是 （请跳至第2题） b，否（请跳至第3题）2，您去咖啡厅的动因是： （可多选） a，喜欢咖啡厅的环境 b，良好的质量保证c，受自己朋友影响d，学习或者工作的需要f，由于自身喜欢咖啡 3，您不去咖啡厅的最大瓶颈因素是： （可多选） a，价格太贵，觉得不划算b，口感不适合自己c，自己没有喝咖啡的习惯4，您觉得咖啡厅需要改进的是什么？ a，价格 b，口感 c，环境d，服务 e，其他（）5，如果您去咖啡厅，您最担心的是什么 a，口感是不是和其他品牌的一样好 b，煮的咖啡是不是适合所有人饮用 c，咖啡的质量问题 d，其他6，您认为我们咖啡厅的价格有没有竞争优势 a，有 b，不好说 c，没有7，您是否经常有去咖啡厅的打算。 a，有 b，没有 c，不确定消火栓给水系统和自动喷淋给水系统由设在地下二层的消火栓给水泵和自动喷淋给水泵经消防水池到消防给水泵，再向大楼各层消火栓和喷淋管网供水。同时消火栓给水系统和自动喷淋给水系统管网均与屋顶设置的生活、消防共用水箱相连、并通过屋顶设置的消防稳压设备进行稳压。improve, security prevention capacity obviously enhanced, security hidden and security accident obviously reduced, effective guarantees information health development. XX Education Centre regularly carry out day-to-day network security monitoring information and equipment. By the appropriate technical staff, XX network engine room maintenance staff on site management and maintenance on a regular basis, scheduled viewing of networks, systems, databases and associated equipment operating conditions, and make a record. Computer lab maintenance managers regularly run a variety of devices in the school information system parameters, server systems and various data backup, so that there was a hardware failure in a system crash can resume quickly and efficiently. Computer lab maintenance managers establish a network antivirus system, Avira Virus system on a regular basis, and anti-virus software security assessment, time to upgrade. Computer lab maintenance management for all equipment in the room a regular dust, replace the old label. Regularly host servers, network switches, core routing, firewalls, hardware maintenance, such as equipment failure, should be processed in a timely manner in order to ensure safe and reliable operation of the system. In XX city information and equipment was established within the Centre, educational metropolitan area network center machine room XX. Servers and data stores and applications to set up in XX City metropolitan area network center machine room. WindowsServer2003, windowsServer2008, windowsServer2012, Linux, the operating system, the database for SQL Server2008, Office software, such as Microsoft Office software. Schools (units) of computer, information system security products for domestic products, including the use of 360 and kingsoft Internet security software. XX education metropolitan area network used by the server for HP, firewall and information security product for Huawei and Cisco products. In their daily work, to publicize related knowledge and information security considerations. Enhanced global awareness of network and information security, and strive to achieve network everyone knows security and virus before the guard, to improve network and information security, ensure that the XX education system network and information system security. Tracking reporting system requires all parties to strengthen collaboration, work closely with emergency safety plan developed XX education metropolitan area network, regularly carry out emergency drills, and carried out special funds every year to protect the security of information. Annual 2-3 professional training for network managers in the city, forming technology with a strong professional and technical team, school network managers on common network failures and be capable of solving security issues. Issues that cannot be resolved, timely forms of meetings, such as meetings, analysis, and solutions through a meeting, without rolling up the ability to solve problems, and feedback to superiors in writing departments to resolve. Through self-examination, we are well aware, relative lack of investment in education, facilities and equipment for further updates, education development is still uneven, new education concepts need to be further enhanced to some extent and restricting the development of city education. We will take the opportunity of government supervision, to strive for the province education demonstration counties as a driving force, further increase input in education, efforts to promote thelong wing, and Li Wanfu, and Michael Jenkins, and Chen Jian, and Song and xiaochuanyun, 7 bit comrade participate in province backbone face-to-face or network learning, do each teaching points are has teachers participate in training, October 17, 2013, issued XX city education information and equipment Center on requirements the teaching points school for good satellite ground station installation prepared of notification, requirements school related management personnel familiar XX province teaching points digital education resources full cover project construction management manual, Particularly with regard to installation preparation parts according to the point of XX province full coverage of digital educational resources in the project construction management manual . Devices are able to receive TV signals and IP data, the schools have school training and school-based application to use good. Actively organize implementation of a division of a class, a teacher in one class activity. XX in XX city first to complete full registration of teachers working in this city, XX, Sun class rate of 54 per cent respectively, the forefront. In XX, a division of a class, a class a total ranked first in Division activities, was awarded the national ministerial one, 2 provincial second prize, third prize at the provincial level 3. Actively organize implementation of the e-learning space the work of everyone. At present, in the open space of public service platform of provincial educational resources teachers number 2444, 83 to the total number of teachers, student number is 6569 of the open space, the citys total students 18.31 to (junior high school students in 30 above, students not required), registration number to meet the requirements of teachers and students, in XX in first place. Five, information technology application capability as a means to boost teaching of teachers to use information, Education Bureau of XX title and modern educational tec