：6：星《麦肯锡模板工具（彩色156）》.ppt

GBUTtem 机密 此报告仅供客户内部使用 未经麦肯锡公司的书面许可 其它任何机构不得擅自传阅 引用或复制 Document Date 麦肯锡咨询资料制作基础 GBUTtem 1 Unitofmeasure HighLow LegendLegendLegend Text Text TextTextText Title x x Text Text Text GBUTtem 2 Text Text Text Text Text Text Text Text Text Text 2X2CUBED Unitofmeasure GBUTtem 3 2X2TOWER Unitofmeasure GBUTtem 4 Place Price Product Package Positioningpromotion Productoffering 5PsMARKETING Unitofmeasure GBUTtem 5 Strategy Skills Systems Staff Sharedvalues Structure Style 7S Unitofmeasure GBUTtem 6 ARROW3D Unitofmeasure GBUTtem 7 CUBES13D Unitofmeasure GBUTtem 8 CUBES23D Unitofmeasure GBUTtem 9 FootnoteSource CUBES33D Unitofmeasure GBUTtem 10 Text Text Text Text CUTOUT3D Unitofmeasure GBUTtem 11 Newentrant Suppliers Industrycompetitors Buyers Substitutes FORCESATWORK Unitofmeasure GBUTtem 12 Text Text Text Text Text Text Text Text Text Text JOINT Unitofmeasure GBUTtem 13 Text Text Text Text LEVELSEPARATE4 Unitofmeasure GBUTtem 14 Text Text Text LINEARA3D Unitofmeasure GBUTtem 15 Text Text Text Text LINEARB3D Unitofmeasure GBUTtem 16 Text Text Text LINEARC3D Unitofmeasure GBUTtem 17 Text Text Text LINEARD3D Unitofmeasure GBUTtem 18 Text Text Text Text LINEARE3D Unitofmeasure GBUTtem 19 Text Text Text LINEARG3D Unitofmeasure GBUTtem 20 Text Text LINEARI3D Unitofmeasure GBUTtem 21 Text Text Text Text LINEARJ3D Unitofmeasure GBUTtem 22 Text Text Text Text LINEARN3D Unitofmeasure GBUTtem 23 Text Text Text LINEARP3D Unitofmeasure GBUTtem 24 Text Text LINEARQ3D Unitofmeasure GBUTtem 25 Text Text LINEARQ3D Unitofmeasure GBUTtem 26 Plan Implement Support LINKS3 Unitofmeasure GBUTtem 27 PERSPECTIVE3D Unitofmeasure GBUTtem 28 Text Text Text PROPELLER3D Unitofmeasure GBUTtem 29 RINGS3D Unitofmeasure GBUTtem 30 Text Text SCALE Unitofmeasure GBUTtem 31 Text Text SCALES Unitofmeasure GBUTtem 32 Text Text Text Text Text Text SIZESIN Unitofmeasure GBUTtem 33 SPIRAL13D Unitofmeasure GBUTtem 34 Spiral Brakes Tubeintube SPIRAL23D Unitofmeasure GBUTtem 35 Text Text Text Text SPOTLIGHT Unitofmeasure GBUTtem 36 Text Text Text Text Text Text STAIRCASE Unitofmeasure GBUTtem 37 Stars3D Unitofmeasure GBUTtem 38 Text Text WIRECUBES Unitofmeasure GBUTtem 39 Text Text Text Text Text Text Text ARROWS Unitofmeasure GBUTtem 40 Text LEVEL1 Unitofmeasure GBUTtem 41 Text Text LEVEL2 Unitofmeasure GBUTtem 42 Text Text Text LEVEL3 Unitofmeasure GBUTtem 43 Text Text Text Text LEVEL4 Unitofmeasure GBUTtem 44 Text Text Text Text Text LEVEL5 Unitofmeasure GBUTtem 45 Text Text Text Text Text Text LEVEL6 Unitofmeasure GBUTtem 46 Text Text FLOW2 Unitofmeasure GBUTtem 47 Text Text Text FLOW2TITLE Unitofmeasure GBUTtem 48 Text Text Text FLOW3 Unitofmeasure GBUTtem 49 Text Text Text Text FLOW3TITLE Unitofmeasure GBUTtem 50 Text Text Text Text FLOW4 Unitofmeasure GBUTtem 51 Text Text Text Text Text FLOW4TITLE Unitofmeasure GBUTtem 52 Text Text Text Text Text FLOW5 Unitofmeasure GBUTtem 53 Text Text Text Text Text Text FLOW5TITLE Unitofmeasure GBUTtem 54 Text Text Text Text Text Text FLOW6 Unitofmeasure GBUTtem 55 Text Text Text Text Text Text Text FLOW6TITLE Unitofmeasure GBUTtem 56 Text Text Text Text BLADES Unitofmeasure GBUTtem 57 Text Text Text Text BOX Unitofmeasure GBUTtem 58 Text Text Text Text BOX Unitofmeasure GBUTtem 59 Text Text Text CYCLE1 Unitofmeasure GBUTtem 60 Text Text CYCLE2 Unitofmeasure GBUTtem 61 Text Text Text CYCLE3 Unitofmeasure GBUTtem 62 Text Text Text Text CYCLE4 Unitofmeasure GBUTtem 63 Text Text Text Text Text CYCLE5 Unitofmeasure GBUTtem 64 Text Text Text Text Text Text CYCLE6 Unitofmeasure GBUTtem 65 Text Text Text Text Text Text Text CYCLE7 Unitofmeasure GBUTtem 66 Text Text Text Text Text Text Text Text CYCLE8 Unitofmeasure GBUTtem 67 Text Text Text Text Text Text INCOMING Unitofmeasure GBUTtem 68 Text Text Text Text Text RIBBON Unitofmeasure GBUTtem 69 Text Text Text Text Text RING Unitofmeasure GBUTtem 70 Text Text UPON2 Unitofmeasure GBUTtem 71 Text Text Text Text Text Text Text Text CONTINUOUS Unitofmeasure GBUTtem 72 Text Text Text Text CUTOUT Unitofmeasure GBUTtem 73 Text Text Text LINEARA Unitofmeasure GBUTtem 74 Text Text Text Text LINEARB Unitofmeasure GBUTtem 75 Text Text Text LINEARC Unitofmeasure GBUTtem 76 Text Text Text LINEARD Unitofmeasure GBUTtem 77 Text Text Text Text LINEARE Unitofmeasure GBUTtem 78 Text Text Text LINEARF Unitofmeasure GBUTtem 79 Text Text Text LINEARG Unitofmeasure GBUTtem 80 Text Text Text Text LINEARH Unitofmeasure GBUTtem 81 Text Text LINEARI Unitofmeasure GBUTtem 82 Text Text Text Text LINEARJ Unitofmeasure GBUTtem 83 Text Text Text Text Text Text LINEARK Unitofmeasure GBUTtem 84 Text Text Text Text LINEARN Unitofmeasure GBUTtem 85 Text Text Text LINEARP Unitofmeasure GBUTtem 86 Text Text LINEARQ Unitofmeasure GBUTtem 87 Text Text Text PROPELLER Unitofmeasure GBUTtem 88 Text Text Text Text Text STEP5 Unitofmeasure GBUTtem 89 Text Text Text Text 2ON1 Unitofmeasure GBUTtem 90 Text Text Text Text Text Text AGAINST Unitofmeasure GBUTtem 91 Text Text Text Text Text ATWORK Unitofmeasure GBUTtem 92 Text Text COUPLEDHORIZ Unitofmeasure GBUTtem 93 Text Text COUPLEDVERT Unitofmeasure GBUTtem 94 Text Text Text Text FOCUSED Unitofmeasure GBUTtem 95 Newentrant Suppliers Industrycompetitors Buyers Substitutes FORCESATWORK Unitofmeasure GBUTtem 96 Text Text Text PARALLEL Unitofmeasure GBUTtem 97 Text Text Text Text SPLIT Unitofmeasure GBUTtem 98 Text SURROUND Unitofmeasure GBUTtem 99 Text Text TWISTED Unitofmeasure GBUTtem 100 Text Text UP AWAY Unitofmeasure GBUTtem 101 Text Text UP DOWN Unitofmeasure GBUTtem 102 Customer Clients Distributors Competitors Suppliers 3CsTRIANGLE Unitofmeasure GBUTtem 103 Skills Sharedvalues Strategy Staff Structure Systems Style Acoherentsetofactionsaimedatgainingasustainableadvantageovercompetition Theorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegrated Thepeopleintheorganization consideredintermsofcorporatedemographics notindividualpersonalities Thewaymanagerscollectivelybehavewithrespecttouseoftime attentionandsymbolicactions Theprocessesandproceduresthroughwhichthingsgetdonefromday to day Thoseideasofwhatisrightanddesirable incorporateand orindividualbehavior whicharetypicaloftheorganizationandcommontomostofitsmembers Capabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals Somecompaniesperformextraordinaryfeatswithordinarypeople 3S 4S Unitofmeasure GBUTtem 104 Thewaymanagerscollectivelybehavewithrespecttouseoftime attention andsymbolicactions Thepeopleintheorganization consideredintermsofcorporatedemographics notindividualpersonalities Theorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegrated Thoseideasofwhatisrightanddesirable incorporateand orindividualbehavior whicharetypicaloftheorganizationandcommontomostofitsmembers Theprocessesandproceduresthroughwhichthingsgetdonefromdaytoday Acoherentsetofactionsaimedatgainingasustainableadvantageovercompetition Capabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals Somecompaniesperformextraordinaryfeatswithordinarypeople Staff Systems Style SharedValues Structure Skills Strategy 2S 5S Unitofmeasure GBUTtem 105 Competitiveposition Low Medium High Product marketattractiveness Low Medium High BUSSPORTFOLIO Unitofmeasure GBUTtem 106 Changevision ChiefExecutive Leadershipgroups Downtheline Externalconstitution CHANGEBOARD Unitofmeasure GBUTtem 107 DeltaP VisionandLeadership OrganizationalInfrastructure PerformanceMeasurement PeopleDevelopment Communications ProblemSolvingProcess Clientmanagers particularlymiddlemanagement haveskilltoleadprogramimplementationChangeinactualbehavior ActionplanssufficienttoachievegoalsAgreementonobjectivesbylinemanagementManagementofhigh involvementprocess Implementationornearimplementationofrequiredstructureandsystems Flowof2 waycommunicationsPeople sunderstanding beliefandcontributiontoactonvisionandactionplans AccuratemeasurementofactionandresultsClearaccountabilitiesEarlywins Visibledemonstrationofnewvisionandvaluesbyclientleadership DELTAP Unitofmeasure GBUTtem 108 Naturalowner Relativeabilitytoextractvalue Low Medium Value creationpotentialinbusinessunit High CorporatecenterskillsBusinessunitlinkagesTaxation valuationdifferences IndustryattractivenessCompetitivepositionRestructuring rationalizationopportunities Oneofthepack Retainandgivetoppriority Retainandgivepriority Retainandmanageforcodeorliquidate Probablydivest Divest Divestorliquidate MACS Unitofmeasure GBUTtem 109 BusinessStrategy ManufacturingStrategy Configuration Systems ResearchFocus LaborPolicy ProductDesign Makevs Buy Organization ProcessDesign MANUFACTURINGSTRATEGY Unitofmeasure GBUTtem 110 Restructuringframework 1 5 4 3 2 PENTAGON Unitofmeasure GBUTtem 111 Benefit Price Competitivedisadvantage Competitiveadvantage PRICEBENEFIT Unitofmeasure GBUTtem 112 Appraiseperformanceandprospects Developstrategy Redesignpivotaljobs Designtheskillbuildingprocess Assesschangereadiness Topdownactionprograms Bottomupactionprograms 1 2 4 5 6 7 8 3 SMILECHART Unitofmeasure GBUTtem 113 3 Createandpursueauniqueadvantage 2 Resegmentthemarkettocreateaniche 4 Exploituniqueadvantageindustrywide 1 Domoreandbetterofthesame Whentocompete STRATGAMEBOARD Unitofmeasure GBUTtem 114 Stage1 Stage2 Stage3 Stage4 Valuesystem Strategicmanage ment Externallyorientatedplanning Forecastbasedplanning Budgetplanning Meetbudgetandschedule Predictthefuture Thinkstrategically Createthefuture STRATMANAGE Unitofmeasure GBUTtem 115 SellingmarginContributionSales SellingrateSalesAvailablesellingtime EffectivenessContributionAvailablesellingtime ProductivityContributionTotalsellingcosts EfficiencyAvailablesellingtimeTotalsellingcosts UtilizationAvailablesellingtimeTotalsalestime SupportintensitySupportcostsTotalsellingcosts SupportleverageTotalsalestimeSupportcosts TREEPRODUCTIVITY Unitofmeasure GBUTtem 116 Maximizeshareholdervalue Growthroughculturalinitiative Redeployassets Improvecorebusinessperformance Growthroughacquisitionand ormerger Adoptsoundfinancingapproach VALUECREATION Unitofmeasure GBUTtem 117 Real Perceived Client srelativeabilitytoextractvalue Corporatecenterskills Linkagesbetweenbusinessunits Financialownershipfit Industryrestructure Internalcontroller Sharedresources Transferofcapability Verticalintegration Differencesintaxposition Existenceofnon casesobjectives Inefficienciesinfinancialmarkets Differenceinvaluationtechnique VALUESOURCES Unitofmeasure GBUTtem 118 Header Text GANTT10 Unitofmeasure GBUTtem 119 Header Text GANTT15 Unitofmeasure GBUTtem 120 Text Text Text Text LEFTTORIGHT Unitofmeasure GBUTtem 121 Text Text Text Text Text Processobjectives Text Sub objectives STUDYOBJECTIVE Unitofmeasure GBUTtem 122 Text Text Text Text Text Text Text TOPDOWN Unitofmeasure GBUTtem 123 Text Text Text Text Text Text Text Text Text Text 2X2 Unitofmeasure GBUTtem 124 Text Text Text Text Text Text Text Text Text Text 2X2CUBED Unitofmeasure GBUTtem 125 Text Text Text Text Text Text Text Text Text Text Text Text 2X2EXTENDED Unitofmeasure GBUTtem 126 Text Text Text Text Text Text 2X2TOWER Unitofmeasure GBUTtem 127 Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text 3X3 Unitofmeasure GBUTtem 128 Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text 3X3EXTENDED Unitofmeasure GBUTtem 129 Text Text DIFFRACTION Unitofmeasure GBUTtem 130 Text Text Text FLOWDOWN Unitofmeasure GBUTtem 131 Text Text PASSTHROUGH Unitofmeasure GBUTtem 132 Label1 Label2 Label3 AREA Unitofmeasure GBUTtem 133 Label1 Label2 Label3 Label4 Label5 BAR Unitofmeasure GBUTtem 134 Label1 Label2 Label3 Label4 Label5 Label1 Label2 Label3 Label4 Label5 TitleUnitofmeasure TitleUnitofmeasure BAR2 Unitofmeasure GBUTtem 135 Label1 Label2 Label3 Label4 Label5 BARBUTTED Unitofmeasure GBUTtem 136 Label1 Label2 Label3 Label4 Label5 000 000 000 000 000 Series Series Series BARSTACKED Unitofmeasure GBUTtem 137 Label1 Label2 Label3 Label4 Label5 000 000 000 000 000 100 Series Series Series BARSTACKED100 Unitofmeasure GBUTtem 138 TitleUnitofmeasure TitleUnitofmeasure Label1 Label2 Label3 Label4 Label5 Label6 BUBBLE Unitofmeasure GBUTtem 139 Label1 Label2 Label3 Label4 Label5 COLUMN Unitofmeasure GBUTtem 140 Label1 Label2 Label3 Label4 Label5 Label1 Label2 Label3 Label4 Label5 TitleUnitofmeasure TitleUnitofmeasure COLUMN2 Unitofmeasure GBUTtem 141 Label1 Label2 Label3 Label4 Label5 COLUMNBUTTED Unitofmeasure GBUTtem 142 Label1 Label2 Label3 Label4 Label5 Series Series Series Series 000 000 000 000 000 COLUMNSTACKED Unitofmeasure GBUTtem 143 Label1 Label2 Label3 Label4 Label5 Series Series Series Series 100 000 000 000 000 000 COLUMNSTACKED100 Unitofmeasure GBUTtem 144 TitleUnitofmeasure Label1 Label2 Label3 Label4