Lesson1EQ：IQ (2).docx

宜阳艺校高一年级导学案 科目：英语 主备人: 张凤凤 审核人:卫樊必修四Unit 11 Lesson 3 The Advertising Game第1课时 Reading班级： 姓名： 组别: 学习目标 1.To read and remember the new words of this lesson.2.To read and understand the text,and finish the exercises about it.一：新知自学（5分钟）(2*20)默写单词（write the words from memory）1. vt.为什么做广告_n.广告人_n.广告 2. _ adj.传统的，经典的 3. _ adj.某种，某些 4. n.啤酒 5. n.公司 6. adj.合适的 7. n.预算 8. adj视觉的_adv.视觉地9. n.迅速增长10. n.概念，原则11. n.方法，方式12. n.捐助，贡献13. _n.预算14. _n.幽默15. _adj.当代的16. _n.公民17. _n.侄女，甥女18. _n.侄子，外甥19. _n.商标，牌子20. location_ 自学评价 检查人 二：合作探究（20分钟）探究1.讨论翻译下列单词与短语：Paragraph 1: 1. It is likely to do sth.2. classic3. certain4. sew5. beer6. corporation Paragraph 2: 1. be suitable for2. in competition with3. consist of4. some.others.5. enjoy doing sth.6. spend .on.7. as.as possibleParagraph 3:1. because of2. be used to doing sth. be used to do sth. used to do sth.3. stand for4. combine.with.5. link.withto. be linked withto.6. the concept of freedomParagraph 4:1. make sb. do sth.2. look for3. as well asParagraph 5:1. for a profit2. contemporary3. aim to do sth.4. make contributions to5. encourage sb. to do sth.6. participate in7. over the last decade8. work hard at doing sth.9. give up doing sth. 探究评价 检查人 三：达标检测（15分钟）Step 3阅读文章，找出每段大意，并连线（B级）Paragraph 1 Ads are made visually attractive to hold the attention of the public.Paragraph 2 Products are sometimes linked with different concepts or ideasParagraph 3 New and unusual ideas often appear in todays top advertisements.Paragraph 4 Public ads have helped to increase public knowledge.Paragra