式样与颜色(如何将沟通做得更专业).ppt

WorldofColour Emotional sensual inspirational theseareafewofthewayswedefineourexperienceofandrelationshipwiththeworldofcolour Colouraffectsourmoods ourlanguageandourimageofourselves Itisthiswhichintereststhehairdresser who empoweredwiththesuperbIGORArangecanchangetheworldinwhichtheirclientslive Cut Colour式样和颜色 Achievingtheperfectcutandcolourrequirestheperfectcombinationoftechnicalabilityandcreativityaswellasfinelydevelopedsocialandanalyticalskills UsethefullrangeofSchwarzkopfProfessionalproductstoaccomplishthis includingbcbonacureforcare IGORAforcolourandOSISforstyling 要达到完美的式样和颜色需要技术能力和创造力的完美结合以及精益求精的社交和分析技巧 使用Schwarzkopf的全系列的专业产品就可以达到此效果 包括bcbonacure护理系列 依采染发和OSIS式样系列 SessionOutline会议纲要Cut Colour式样和颜色 1ClientAnalysisIntroductionClientTypesConsultationToolHair ClientAnalysis1顾客分析介绍咨询步骤咨询工具 Timings时间表 10 00Introduction10 15ClientAnalysis11 00Demonstration Colour11 30Break11 45ClientAnalysis12 15Demonstration Cut13 00Lunch14 15PracticalWork16 30Summary17 00Finish10 00介绍10 15顾客分析11 00示范 染发11 30休息11 45顾客分析12 15示范 式样13 00午饭14 15实践操作16 30总结17 00结束 Aims目标 Bytheendofthissessionyouwill Haveanexcellentworkingknowledgeoftheclientconsultationandanalysisprocessandbeabletoapplythistoreal lifesituationsinordertodiagnosethebestcutandcolour 通过本课程 您将会 获得优秀的顾客咨询和分析程序的工作知识以及能将此应用于实际生活来诊断最佳式样和颜色 Objectives目的 Bytheendofthissessionyouwill Havediscussedtheimportanceofhaircolour includingwhatmotivatesaclienttocolourtheirhairandhowtoachievethebestsolutionforanindividual BeabletoidentifyclientcolourtypeusingtheSchwarzkopfProfessionalconsultationtool Beabletoadjustthetypeofcutorstyletoenhancefaceshapeandprofile Havedemonstratedtheaboveobjectivesthroughpracticalwork 通过本课程 您将会 讨论染发的重要性 包括如何激发顾客染发和如何达到最佳的个人染发方案 能够使用Schwarzkopf的专业咨询工具来鉴别顾客染发类型 能够靠调整式样来改善脸型 1ClientAnalysis顾客分析 Successfullyinteractingwithexistingandpotentialclientsrequiresacomplexbalanceofinterpersonalskills businessawarenessandprofessionaljudgement 要同现有的和潜在的客户保持成功的交流 就必须要在人际交往技巧 商业意识和专业决断力中保持一种复杂的平衡 Introduction介绍1 1 Whycolourhair TocoverwhitehairNeedTomatchre growthNeedToachieveamoreyouthfullookDesireForachangeDemandForaspecialoccasionDemandTolightenordarkenhairDesireToachievethelatestfashionDemand为什么要染发 覆盖白发需要与新生发相匹配需要看起来更年轻期望来一次改变要求特殊场合需要要求用来染浅或染深发色期望追求最新流行要求 Introduction介绍1 2 Whyisacolourconsultationimportant ToidentifythetargetcolourToanalyseclientpersonalityToanalysehairtypeToachievethecorrectcolourresultToreassuretheclientTomakeasaleToobtaindetailedclientrecords为什么染发咨询很重要 鉴别目标色分析顾客性格分析头发类型达到修正颜色的效果用来使顾客放心促成销售获得顾客的详细资料 ClientType1 3 ClientPersonalityAclientmaybe Shyortimid Nervousorirritable Inquisitiveorovercautious Talkative客户的个性一名客户可能会 腼腆或羞怯神经质或易怒好追根究底或过分谨慎多话 ClientType顾客类型1 4 Whatisthebestcolourforanindividual Personality Extrovert IntrovertAge DressSense Physique Avantgarde Classic FashionLifestyle Personality Age DresssenseHair Scalp Adetailedexamination什么样的颜色最适合特定的一名顾客个性外向内向年龄 着装风格 体形先锋派古典派潮流派生活方式个性年龄着装风格头发 头皮细致的检查 ClientType顾客类型1 5 ColourTypeCoolNeutralWarm颜色种类冷色调中性色暖色调 ConsultationTool咨询工具1 6 OverviewProvidesanaccurate technicalapproachClear 3 stageconsultationprocedureIdentifies9distinctcolourtypesProvidesdetailedrecommendations概述提供一个准确 专业的渠道清晰 三阶段式的咨询流程鉴别9种不同的色系提供详细的建议 ConsultationTool咨询工具1 7 PreparationTipsClothing UseaneutralcolourwrapJewellery RemoveanyobviousjewelleryMake up Requesttheclientremovesallmake upContactLenses Thesecaninfluenceeyecolour准备提示服装理发时使用中性色调的包巾首饰脱下任何裸露在外的首饰化妆要求顾客卸掉妆容隐性眼镜这些会掩盖瞳孔的颜色 ConsultationTool咨询工具1 8 Personalconsultationin3stages Step1 Analysehaircolour Analyseeyecolour Analyseskincolour分三步的个人咨询第一步分析发色分析瞳孔颜色分析皮肤颜色 ConsultationTool咨询工具1 9 Personalconsultationin3stages Step2 DeterminenaturalcolourtypeStep3 Colourconsultation Typeaccentuationoranimation Clientrecommendations个人咨询三步曲第二步测定天然发色第三步颜色咨询强调种类或增加活力给顾客建议 Hair ClientAnalysis发质和顾客分析1 10 Whatisthebeststyleforanindividual Head FaceShape Ovalface Roundface Heartshape Pearshape什么是最好的个人风格 头型和脸型 鹅蛋脸 圆脸 心形脸 梨形脸 oval round pear heart Hair ClientAnalysis发质和顾客分析1 11 Whatisthebeststyleforanindividual Head FaceShape Squareshape Triangleshape Diamondshape什