TOYOTA(丰田公司的财务发展分析)PPT课件.pptx

ToyotaMotorCorporation 2020 3 19 1 一 Background二 FinancialAnalysisandCompanyStatus三 ToyotaProductionSystem四 BusinessStrategy TOYOTA 2020 3 19 2 CompanyHistoryandOverview LookbackatthehistoryofToyotaMotorCompany TMC itwassetupin1937byKiichirowhichwasasasectorfromToyotaIndustries In1936 thefirstproductAAsedaniscompleted Afterabouttwodecades thecompanylaunchedtheirmainproductCrownandCrownDeluxeandfirstexporttotheUnitedStatesin1957 In1984 ToyotajointventurewithGeneralMotorsandbeginproducetheircarsintheUSA In2009 itbecametheworld slargestcar maker basedonsalesandnumberofautomobilesproduced fortheveryfirsttime 2020 3 19 3 1 thestartofinternationalizationofToyota 1933 1956年 learn imitateandcreate学习模仿 自主创新adjustmeasurestolocalconditions因地制宜 因时而动separationofproductionandsales产销分离 全新经营 ThedevelopmentofTOYOTA 2020 3 19 4 2 thesecondstepofinternationalizationofToyota 1956 1981年 marketingandadvertising市场重拓 广告营销Toyota sglobaldistributionnetwork海外布局 经销网络Toyotacrownretreat corollaattack皇冠退守 花冠进攻R Dandqualitymanagement研发创新 质量管理 ThedevelopmentofTOYOTA 2020 3 19 5 3 ThedevelopmentofInternationalizationofToyota 1982 2001年 marketingstrategy全球布局 海外生产organizationstrategy产销合并 控股同行productstrategy研制新品 高端突破 ThedevelopmentofTOYOTA 2020 3 19 6 4 Toyota sglobaloperations 2002 现在 Toyota mend strategyinChina中国设厂 本地生产globalR D productionandsales全球研发 生产和销售environmentalandsecurity环保与安全 ThedevelopmentofTOYOTA 2020 3 19 7 thebeginningofrecalling 2020 3 19 8 2020 3 19 9 Thereasonofrecalling Since1995 thenewpresidentputfoeawardthetargetthattooccupy10 oftheglobalautomarket andby2010 togot15 marketshare thesameasGeneralmotorsco Toachievethisincredibletarget thespeedwastheironlyfocusatthattime Asaresult from2005to2009 whenToyotaexpandrapidly itisalsothetimethatToyotafluentlyrecalledtheircars whichgiveallthecustomersworldwideabadeffetandalsomakeitsreliabilitydropfromthefirsttothethirdaccordingtotheAmeiicanConsumerReports 2020 3 19 10 日本国内外产量对比分析 日本国内外销售量对比分析 2020 3 19 11 ToyotaMotorCompany TMC hasbeenaccesstomorethan180differentcountriesandregionsintheworldanditmainlypayattentiononEurope NorthAmericaandAsiamarkets TheheadquartersislocatedinToyotacityinJapanandhasabout340thousandsemployeesintheworld In2008 ToyotamotorCompanyhasbecametheworld stopcar maker 2020 3 19 12 ToyotaSupplyChainManagement Toyotaarenotstrivetosqueezesuppliers profitmargins butwithallpartnerstofindopportunitiestoreducecost takereductionmeasuresinthewholeproductionprocess Italsoallowssuppliersatleasttoretainsomeoftheremainingprofitswithinacertaintime Inthisway thesupplier sincentivegoalmaintainsthesamewithToyota s Allcompaniesinsupplychainhavetheopportunitytoprofitfromthecollaboration 2020 3 19 13 advantages Firstly increaseforecasters efficiency 高预报的效率Secondly improvecommunicationamongsupplychaindivisions 提高供应链部门之间的沟通Thirdly reduceinventoryshortagesandoverages 减少库存短缺和过剩 2020 3 19 14 Toyotaspentalotoftimeintheassessmentofmanypotentialsupplierstoconsidermanyotherfactorsbesidestheprice Afterassessment Toyotaestablishlong termsupplyagreementwithkeycomponentssuppliers Thisdoesnotmeanthatsupplierscansitbackandrelax Onthecontrary Toyotacontinuetoevaluateeachsupplier sperformanceinmanydimensions includingquality reliability creativeproposal collaborationwithothersuppliers ofcourse butalsocosts 2020 3 19 15 Alsosetupa30 reductionrequirementatthecostofthewholesupplychain Toyota sproductionexpertsandmanufacturerscooperatetofindwaystoachieveobjectives Oncereached theybegintoprofitsharing suppliersreservehalfoftheprofits whilesetsupanewlevelofcostreductionasthethegoalofnextstage Ifperformancecannotbeachieved Toyotawillallocatelargerpurchaseamounttothecompetitivesuppliersattheendofthecontract Ultimately achievethegoalofrewardingthegoodandpunishingthebad 2020 3 19 16 一 Background二 FinancialAnalysisandCompanyStatus三 ToyotaProductionSystem四 BusinessStrategy TOYOTA 2020 3 19 17 TheAnalysisofTOYOTA sFinancialReportandCompanyStatus 18 TheOverallReviewforfiscal2012 OnaconsolidatedbasisforthefiscalyearendedMarch31 2012 year on yearvehiclesalesimproved44thousandunitsto7 352millionunits However netrevenuesdecreased2 2 to18 583 6billion operatingincomedecreased112 6billionto355 6billion andnetincomedecreased124 6billionto283 5billion 2020 3 19 19 TheOverallReview contin Factorstodecreaseinoperatingincome exchangeratefluctuationsexpensesincreasingotherfactorsFactorstoincreaseinoperatingincome marketingeffortscontinuouscost reductionefforts 2020 3 19 20 TheOverallReview contin Thebusinessenvironmentinfiscal2012wasextremelychallengingduetolossesinproductionfollowingtheJapanearthquakeandtheThailandfloods inadditiontoyenappreciation Nevertheless achievingoperatingincomeof355 6billionthankstotheconcertedeffortsofemployees suppliersanddealerstorecoverproductionandsales 2020 3 19 21 2020 3 19 22 2020 3 19 23 2020 3 19 24 ContentsoftheAnalysis Solvency 企业的偿债能力 OperationalCapacityofCorporateAssets 企业资产的营运能力 CorporateProfitability 企业的盈利能力 2020 3 19 25 Solvency shortterm WorkingCapital 营运资本 Fromthechart wecanseetheworkingcapitalhasbeendecreased ItistosaythatSolvencylargelydeclined Currentratio 流动比率 Althoughtheratiodecreased ithasexceededthestandard1 2020 3 19 26 Solvency longterm DebttoTotalAssetRatio 资产负债比率 Thecharttellsusthattheratiodecreased0 01overthepreviousyear andthecompany slongtermsolvencywasslightlyincreasing Inthewhole itshowsasteadytrend 2020 3 19 27 OperationalCapacityofCorporateAssets AssetTurnover 总资产周转率 TheratiodecreasingshowsthatthesalesabilitiesofTOYOTAbecamealittleweak 2020 3 19 28 CorporateProfitability Profitmarginonsales Althoughthereislittlevariationabouttheprofitmarginonsales thecharttellsustheadvantageofmakingprofitsforTOYOTA 2020 3 19 29 CompanyStatus InSalesInrecentyears carsalesofToyotarankedsecondintheworld netprofitshavebeenmorethan100hundredmilliondollarsfor5years andhigherthancompetitors 2020 3 19 30 CompanyStatus InSalesThefollowingtableforTOYOTAhadbeenestablishedabouttheglobalproductionperformancefrom1936 2020 3 19 31 CompanyStatus Thetable2forTOYOTA ssalesperformanceforyears Asthedatainthetableshows TOYOTA sproductionandsalescontinuetogroweachyear 2020 3 19 32 CompanyStatus InFinanceBecauseofitshugecashTOYOTAiscalled TOYOTABanks Thoughitisacarmanufacturingindustry butitscapitaloperationabilityandfinancialmanagementskillscanbecomparablewiththefinancialenterprises theabilityforTOYOTAtobuildthestablecashflowandabundantcapitalsupport 2020 3 19 33 CompanyStatus InFinanceTOYOTA s OutofDebtManagement Approach1 increaseinternalretained2 increasingtheutilizationrateoffunds3 controlofbankloans4 governmentsupport 2020 3 19 34 CompanyStatus FrombelowcapitalformationoftheToyotacompanycanclearlyseethatisthemostimportantpartoftheassetsofthecompanyhasitsowncapital loansandcorporatebondshasbeenzero From2007to2010bytheToyotacompanybalancesheet wecanseethatthecompany stotalassetshaveobviousincreasingtrend theowner sequityisgraduallyincreasing 2020 3 19 35 一 Background二 FinancialAnalysisandCompanyStatus三 ToyotaProductionSystem四 BusinessStrategy TOYOTA 2020 3 19 36 TPSisalwaysregardedasthesourceofthecorecompetitivepowerandhighefficiencyofToyotamotorcorporation TheheadquarterofToyotainJapanisvisitedbythousandsofcompanies supervisorseveryday 2020 3 19 37 TherepresentativeisthemotorproductionplantinKentucky USA TheproductionactivitiesbeganfromJuly 1988 theannualproductioncapacityis200000 equaltotheamountofthesametypeofcarsbeingimportedfromJapaneveryyear 2020 3 19 38 TheoriginsofTPS TheinspirationofTPScomesfromtheUnitedStates ratherthanfromtheirowncarsproductionprocess Actually theygottheinspirationfromasupermarketcalledPigglyWigglyinAmerica thatistolowertheinventory 2020 3 19 39 ToyotaProductionSystemwasestablishedbasedontwoconcepts 2020 3 19 40 Coal highestquality lowestcostandshortestleadtime WasteofoverproductionWasteoftimeonhand waiting WasteoftransportationWasteofprocessingitselfWasteofstockathandWasteofmovementWasteofmakingdefectiveproducts 2020 3 19 41 TheunderlyingprincipleiscalledtheToyotaWay ContinuousImprovementRespectforPeopleLong termphilosophyTherightprocesswillproducetherightresultsAddvaluetotheorganizationbydevelopingyourpeopleandpartnersContinuouslysolvingrootproblemsdrivesorganizationallearning 2020 3 19 42 ContinuousImprovement Formalong termvisiontomeetchallengeswithcourageandcreativityImprovebusinessoperationscontinuously alwaysdrivingforinnovationandevolutionGotothesourcetofindthefactstomakecorrectdecisions 2020 3 19 43 Rightprocessproducerightresults Createcontinuousprocessflowtobringproblemstothesurface Usethe pull systemtoavoidoverproduction LevelouttheworkloadStoptofixproblems togetqualityrightfromthefirst Standardizedtasksarethefoundation Usevisualcontrol Useonlyreliable thoroughlytestedtechnology 2020 3 19 44 Continuouslysolvingrootproblems GoandseeforyourselftothoroughlyunderstandthesituationMakedecisionsslowlybyconsensus thoroughlyconsideringalloptionsBecomealearningorganizationthroughrelentlessandcontinuousimprovement 2020 3 19 45 一 Background二 FinancialAnalysisandCompanyStatus三 ToyotaProductionSystem四 BusinessStrategy TOYOTA 2020 3 19 46 CompetingproductsofToyota There sFAWToyatoVios Corolla Prius Crownandotherproducts Throughit sanalysisofcompititiveproducts canbeidentifiedinthemarket FAWToyota smaincopetitionsare GuangzhouHonda DongfengNissan ect 2020 3 19 47 ThetargetcostsystemManufacturingcapabilitydevelopment Satisfyingnewrequirementswithnewnetworkcapabilitiesandconfigurations TPSGlobalcompetitiveadvantages 2020 3 19 48 TPS ToyotaProductionSystem Inordertoreducecosts focusingonthepursuitofcostreductionandthroughcompletelyexcludedfromtheprocessinthecourseoftheproduction uniform recoveryprocessestoreduceunnecessarycosts Therebytheprofitcanbeincreased 2020 3 19 49 Thetargetcostsystem Throughvalueengineeringanalysisitcanensurethatproductattractiveenoughfrompriceperformanceratio Cutdownalltheuselesscoststhroughthecosttable 2020 3 19 50 Globalcompetitiveadvantages BrandeffectTOYOTAiscommittedtodevelopingtheirowncompetitiveadvantage Uniqueadvantageslogan Wherethereisaroad thereisaToyotacar 车到山前必有路 有路必有丰田车 2020 3 19 51 Manufacturingcapabilitydevelopment TOYOTAhasanumberoftechnologypatents Continuousresearchanddevelopmentoflowfuelconsumption greenenvironmentallyfriendlyautomotivesystems Cooperationinanumberofinternationalsportingevents 2020 3 19 52 Workcenterofgravity customer Toyotadrovetheautomobiletodrivetheschool andthematchingfacilitiesconsummated showerdressingroom nursery coffeeroom andhasconstructedautomobileplay groundforchildren atthattimeToyota sregisteredcapitalonlythen1 000 000 000JapaneseYen theyforthisreasoninvested400 000 000 Steppinginsoccerdomain expandedinfluence TheToyotacup isthesetvariouscontinentsmostoutstandingclubholdsacompetitioninJapan theplayeroftheyearcanalsoobtainToyotaluxurycarone Therefore Toyotahasleftbehindprofoundimpressionforworldsoccerfan 2020 3 19 53 Setsupthegoodbrand OpenstheToyotaeducationprizetohelpthefund Setsuptheenvironmentalprotectionimage theresearchanddevelopmentenvironmentalprotectionproduct Participationsolveseachpublicwelfareproblem particularlyintransportationquestion 2020 3 19 54 Steppinginfinanceservice HasestablishedtheToyotafinancialservicecompanyEstablishestheToyotafinancialservicenegotiablesecuritiescompanyEstablishmentjointinsurancecompany 2020 3 19 55 Biologicalenterprise Theconstruction theToyotaforest theresearchattractstheexhausttreesEstablishment biologyandaffroestationdepartment Toyotainordertorealizetheautomobilemanufactureandthediversifiedmanagementperfectcombinations thishasmadethegreatcontributionforitsbearingcapacityandbusinesscapacity 2020 3 19 56 Developsthefirst levelequationautomobilePurchase Fujihighspeedvelodrome FISCO CooperateswithYamahaDevelopmenthighperformanceengineTrainstheracedriver Participatesintheworldfirst levelequationautomobile 2020 3 19 57 Themacro scientificpolicy makingneedstodeterminethesciencethegoal Thescientificmethodisthemacro scientificpolicy makingmethod Theinvestigationandstudy hastherealinformationisthemacro scientificpolicy makingfoundation Accordingtothedecision makingproceduremanagementisthemacro scientificpolicy makingneed Thepromptfeedbackandtheaudittrailarethemacro scientificpolicy makingguarantees Themacro scientificpolicy makingshouldins