E-business期末考试.doc

电子商务一些考点4 types of e-commerce: B2B, B2C, C2C, B2G Business-to-Business (B2B)Business-to-Consumer (B2C)Business-to-Government (B2G)Consumer-to-Consumer (C2C)6 revenue models: P104 Web Catalog Revenue Models web 目录收入模式 Digital Content Subscription Revenue Models数字内容订阅收入模式 Advertising-Supported Revenue Models广告支持收入模式 Advertising-Subscription Mixed Revenue Models广告订购混合的收入模式 Fee-for-Transaction Revenue Models交易费收入模式 Fee-for-Service Revenue Models 服务费收入模式 6 types of auctions: P263拍卖 3 types of segmentation程序分段: Demographics人口统计数字 Psychographics消费心理学 Behavioral5 types of customer loyalty顾客的忠诚: P168 Awareness Exploration Familiarity Commitment Separation2 marketing approaches营销方法: Differentiated分化的 Standardized标准的4 Ps of marketingSWOT优势、劣势、机会和威胁分析（=Strengths, Weaknesses, Opportunities, and Threats）4 communication models: one-to-many communications models one-to-one communications models many-to-one communications models many-to-many communications modelsChapter 1Business UnitBusiness-to-Business (B2B)Business-to-Consumer (B2C)Business-to-Government (B2G)Consumer-to-Consumer (C2C)Dot-com商业组织或公司E-business电子商务E-commerce电子商务（贸易）E-procurement电子采购Electronic Data Interchange 电子数据交换(EDI)Pure dot-comValue Chain价值链Virtual company虚拟公司Virtual Community虚拟社区Transaction costs交易成本Chapter 2Byte字节Circuit回路Domain Name域名Download下载Extranet外联网Hypertext超文本Hypertext Markup Language (HTML)超文本链接语言Hypertext Transfer Protocol (HTTP)超文本传送方式Internet Host互联网主机Intranet内部网Site Map地位级图Chapter 3Advertising-subscription mixed revenue model广告订阅Advertising-supported revenue model广告支持Cannibalization利润侵蚀Catalog Model目录模式Demographic InformationDigital Content Revenue ModelDisintermediationFee-for-service revenue modelFee-for-transaction revenue modelMany-to-many communicationsMany-to-one communicationsMass mediaOne-to-many communicationsOne-to-one communicationsReintermediationWeb catalog revenue modelChapter 4Active adAd viewBanner adBehavioral segmentationBlogClick-throughCrawlerDemographic SegmentationFour Ps of marketingFive Stages of Customer LoyaltyInline text adLeaderboard adMarket SegmentationPaid PlacementPay-per-click modelPay-per-conversion modelPop-up adPop-behind adPsychographic segmentationText adSearch engine optimizationSearch engine placementChapter 6AuctioneerBidBidderDescending-price auctionDouble AuctionDutch AuctionEnglish AuctionFirst-price sealed-bid auctionMinimum bidMinimum bid incrementOpen auctionOpen-outcry Double auctionProxy bid代理出价Reserve price最低价格Reverse auction (seller-bid auction) 逆向拍卖卖方投标拍卖Reverse bidSealed-bid auctionSecond-price sealed-bid auctionShill bidderSnipeVickrey auctionWinners curseChapter 10Account m