REPORT ON How soundblaster can improve on their success.doc

REPORT ON How soundblaster can improve on their success?INTRODUCTION The aim is to give some advice to business on how can Soundblaster remain successful and competitive. Because it has the same funk guitar sounds and disco rhythms but by the end you feel they are still living in 2003 both in terms of music and appearance. So I am going to help them sell the CDs well. FINDINGSIt was always going to be a tough challenge to equal the phenomenally successful Hear to Believe but after three years of waiting you would have expected something more original from Soundblasters third studio album. Talk to the world will of course appeal to the bands core fans. It has the same funk guitar sounds and disco rhythms but by the end you feel they are still living in 2003both in terms of music and appearance. Their album sales become less and less. Their album hear to believe sells 5.1 million copies in 2003. But the worst of all, the Talk to the World only sells 2.9 million copies in 2007. Only in 4 years, they are coming down, down, down.The band are now planning to record and launch a new CD. They want my consultancy to prepare a report on how they can improve on their success.SALES OF MERCHANDISE ON LAST THREE TOURS Then I did a market research, I found that most of the people thought, the Soundblaster are not in style anymore, more and more new and fashion bands are born in a special way, they sang the “new” songs fans like, they wear the “new” clothes fans like, they speak the “new” words fans like, and so on. So they cant come into the fans eyesight.RECOMMENDATIONS In order to help them to reborn, I would recommend that they can follow the tips here, maybe the tips can help them come back to the clouds.First of all, Ill define a clear target for Soundblaster. Their next studio albums sales volume should return to 5.0 million copies. And they will hold a vocal concert, and the population should upon 15 thousand. Secondly, each of the bands members should hand in hand and heart by heart, have the same interests, goals and styles, so they can get their hearts together to make more intact and perfect songs. Also, they must live in harmony. If they cant do that, they will not concentrate on creating music. Only they have a good environment, they can create music well. Whats more, theyd better promise that they make songs in their own styles, in this way, theyre going to be more special than other bands. According to the research, the oiginal songs seem more popular and they can touch the fans heart.Thirdly, they should learn more things about how to develop the music. Learn the knowledge and the theory of the music. And what are the steps to make a complete song? What music type do fans like? Which music style does suit them? And when they make music by heart and follow the feelings, more fans will come to them. They can also go to see other bands music concert, listen to their great albums, watch their programs, their behaviors, know about how they sing, how they make up, how they play. So in this way, they can learn more good things from those excellent bands. But remember one thing, do not copy others style completely!Fourthly, if they want to increase their sales of music, they should advertise and propagandize more. They can hold a fans-meeting at a popular shop. The video shops in the list of ranked sales are the focus of publicizing, they can consult to organize propaganda activities with a video shop. Following are the main ways: hang a poster and propaganda posted banners on the outer walls, such as small print posters, calendar card, homework table, the key licensing, bookmarks, and other small gifts as a surprise buy the album. (these things had better not be some single propaganda leaflets, but have certain practice, so the people wont throw away those without looking! ) Send the original album to all the radios in time, then radio the main songs. They can design T-shirt, and wear the special T-shirt to attend some Charity activities and donate their albums. Give albums through the interpersonal relationship to play in the supermarket, chain fast food restaurants, coffee shops, beauty shops, bar, cafe, stores bus subway and music community, etc.Fifthly, nowadays, more and more people love watching movies. There are so many fantastic things in the movies. People love them, and love their dogs. So the songs, props, clothes, words in a popular movie are so attractive to people. The movie score is the soul essence of the movie, it brings shouting, suit, and the most sincere emotional feeling, it can rise the theme which the movie want to express and give a person a kind of beautiful enjoyment. According to this, the Soundblaster can make a theme song for a movie, then a large amounts of movie fans will like their songs, it will do good to them.Sixthly, in modern times, there are so many ladies pursuit vogue are dote on aftershave and perfume. The aftershave is necessary, and the perfume can increase a womans charm, reflect personal taste temperament, so in this hot situation, they can Launch a range of aftershave or perfume called their bands own name-Soundblaster. They can make it their second industry by selling their own perfume. At the same time, include this smell in the CDs, not only can it raise their profile and the extraordinary taste of the fashion, but also increase their CD sales.I have summarized their problems in all as