北师大英语必修四第十一单元第三课lesson3说课教案.doc

Lesson 3 The Advertising GameTeaching Aims and Requirements1. To learn about the development of advertisement2. To help to draw more attention to public ads and sense of social responsibility.3.To get students to design their own advertisementsTeaching Importance:1. To make clear to the students the contents and the structure of the text2. To enable the students to get the main idea of the textTeaching Difficulties:1. To get the students to design their own advertisements2. To make clear to the students the contents and the structure of the text.Teaching Methods: Teacher-student, individual, pairs, groupsTeaching Aids: computer, pictures, text-booksTeaching Procedures:Step Lead-in1. Greetings 2. Teacher plays a video and has Students guess, “what product is the advertisement for?”3. Teacher demonstrates some advertising slogans and lets Students give Chinese for them.4. Teacher encourages Students to speak out the advertisements they have seen and where they have seen themStep Reading1.First-reading :Teacher asks Students to predict the general idea of the text.What does the passage talk about? A. The advantages and disadvantages of ads B. Different sorts of adsC. The development of advertisingD. The effect of ads on our lifeE. Peoples attitude toward ads 2.Second-reading: Get the main idea of each paragraph and match the headings with each paragraphPara 1 the classic ads1Para 2 the public ads5Para 3 modern ads3Para 4 the top ads of today4Para 5 the ads in the market23.Third-reading: Students read the whole text carefully to answer the questions in Ex. 3 on page 26.1. When does the simplest type of advertisement work? 2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?3. What ideas do todays advertisers use to make you notice their products?4. What has the government done during the last decade? Answers:1.They work for products that people need when there is not much competition2.Because people are used to seeing high standards of visual design.3.They use humor as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something4.Over the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etcStep Voice Your OpinionHow do advertisements affect our daily life? Have you ever bought anything because you liked the idea promoted in the advertisement?Step IV Summary Through the whole passage weve learnt the development of advertisement. During the course of it, we know the classical advertisement was simple for people to know. But in todays world, a good advertisement not only needs detailed information for customers to know but also modern techniques are required to attract their attention. In this case, making an advertisement full of knowledge and amusements may be equal to the sale of products. Therefore, in order to win the market at home and abroad, companies must ensure of good quality and good serviceStep VI HomeworkDescribe an advertisement you like.Step VII Blackboard design1.What does the passage talk about? A. The advantages and disadvantages of ads B. Different sorts of adsC. The development of advertisingD. The effect of ads on our lifeE. Peoples attitude toward ads 2. Get the main idea of each paragraph and match the headings with each paragraphPara 1 the classic ads1Para 2 the public ads5Para 3 modern ads3Para 4 the top ads of today4Para 5 the ads in the market23. Questions1. When does the simplest type of advertisement work? 2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?3. What ideas do todays advertisers use to make you notice their products?4. What has the government done during the last decade? Answers:1.They work for products that people need when there is not much competition2.Because people are used to seeing high standards of visual design.3.They use humor as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something4.Over the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etcLesson 3 The Advertising GameTime Allotment: 2 periodsTeaching Aims and Requirements1. To learn about the developmen of advertisement2. To help to draw more attention to public ads and sense of social responsibility.3.To get students to design their own advertisements4. To learn and practise ing formTeaching Modes: Teacher-student, individual, pairs, groupsTeaching Importance:1. To make clear to the students the contents and the structure of the text2. To enable the students to get the main idea of the text3. To learn and practise ing formTeaching Difficulties:1. To get the students to design their own advertisements2. To make clear to the students the contents and the structure of the text.Teaching Aids: computer, pictures, text-booksTeaching Procedures:Step Leading-in1. Greetings and free talk2. Work on Ex.1. Play a couple of advertising video epesodes and then ask students to find out as quickly as possible what products are advertised in the given ads. What product is being advertised in each epesode? Which advertisements have you seen recently that you like? What did you like about them? Step Reading 1. Read the text and try to match the given ads with the kinds of ads referred to in the text.(product-sale advert, service-sale advert, public advert)2. Learn to figure out the main ideas of each paragraph. In this part, the students are given three statements for each of the paragraphs. They are asked to judge which statement can act as the proper main idea for each paragraph. In the meanwhile, they have to mark the remaining two statements with “B” or “N” which stand for “too broad” and “too narrow”.Mark the following statements with “B”, “N” or “M”(B: too broad N: too narrow M: main idea)Paragraph 1: The classical advertisement cannot let people know what companies sell. The classical advertisement is too simple for people to know anything. To know the brand name means where to buy the product in the classical advertisementParagraph 2: Using good-looking photos in advertising is the best important. Present-day advertisement should apply modern techniques of design to fully attract people. Classical advertisement is not suitable for today at all.Paragraph 3: Products are sometimes linked with different concepts or ideas. Using common ideas to sell products is as old as advertising itself. Modern ads must stand out to make themselves attractiveParagraph 4: Some advertisers want to create something that has never been seen before. New and unusual ideas often appear in todays top advertisements. Advertisers look for other ways to make people notice their products.Paragraph 5: Not all advertising is about selling products. The government has worked hard at using ads to educate the public. Public ads have helped to increase public knowledge.Show the multiple choices on the screen.Step Practice 1. Show some short advertising videos and ask them what they find in them?2. Work in groups of four to design an advert. The students are encouraged to give their own designs. Say: Lets see whose design is the most popular.Step Language Points1. likely 意：很有可能 为一表语形容词，其构成的语句表达为：It is likely to do sth.或It is likely for sb. to do sth或 sb. is likely to do sth.当然也可为：It is likely that-clause.It is likely to rain this afternoon.Its likely for us to win the match.He is likely to kill time by playing chess.It is likely that the house needs a good painting.Hes very likely to be late for class.2. hold the attention of sb. 或 hold sbs attention 意：吸引某人注意；将注意力集中于Their funny acting could not hold the attention of those foreigners.The new cartoons may hold the attention of children.In class everyone should hold his attention of what the teacher says.3. consist of : be made up ofAll computers consist of five units although they are of different kinds.According to the theory of atoms all elements consist of atoms.4.stand out 坚持They stood out till victory. 他们坚持到胜利。 引人注目,脱颖而出Ling Tao stood out in a group interview.林涛在集体面试中脱颖而出。Compared to the others, her talents stand out.和其他那些人比起来，她的才能很突出。5.full of为一形容词短语，在句中可作表语和定语。如：The night sky was full of stars.She is expecting to live a life full of love.6. no matter + wh- / how 结构引导让步状语从句You should try to get a good nights sleep no matter how much work you have to do.No matter how hard she tried to explain, nobody trusted her.It has been the same result, no matter which way you do it.7. aim to do sth / aim at doing sth. 致力于做某事；打算；以.为目标We should aim at doing something useful to the society.We aim to produce superior goods, not large quantities.我们的目标是生产优质产品，而不是追求数量。8. work hard at在努力工作(或学习)He found it necessary to work hard at English. If I can become a reporter for your magazine, I will work very hard at it.Step V Read to learnDo Ex.3. Read the text and answer the following questions.Answers: 1. They work for products that people need and when there is not much competition.2. Because people are used to seeing high standards of visual design.3. They use humor, surprise and new and unusual ideas in modern advertisements.4. The government has worked hard at using public advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.Step VI Voice Your OpinionWork on Ex.4. Ask:Do you think advertising actually works?Have you ever bought anything because you liked the idea promoted in the advertisement? (various ansers. Note: If time doesnt permit, this step can be omitted.)Step VII Summary(Teachers presentation)Throught the whole passage weve learnt the development of advertisement. During the course of it, we know the classical advertisement was simple for people to know. But in todays world, a good advertisement not only needs detailed information f