m4u1-reading-languagepoint.ppt

高一英语 Module4Unit1Languagepoints 授课教师 郑艳群 Advertising Revision Fillintheblanks Advertisementshavebecomeapartofourlife Therearetwomaint ofadvertisements Oneiscalledc advertisements whicharem top aproductors Buttheydon ttellpeoplethec truth AnotheroneiscalledPSAs whichareoftenplacedforf Theyd withmanys problems whichoftenaffectpublicw romote omplete ree eal elfare ervice ypes ommercial eant ocial Nowadays wecanfindadvertisementsalmostwhereverwego Wearesousedtothemthatweoftendonotevenrealize howmanyweseeandhearinaday Ididsomeresearchonadvertisements andhavesomeveryimportantinformationtosharewithyou Whatisanadvertisement Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice ortobelieveinanidea Newspapers magazines theinternet radioandtelevisionarethemostcommonplacestofindthem Therearetwomaintypesofadvertisements commercialadvertisementsandpublicserviceadvertisements PSAs Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice PSAsareoftenrunforfree andaremeanttoeducatepeopleabouthealth safety oranyotherproblem thataffectspublicwelfare Doesanadvertisementtellpeoplethecompletetruth Therearelawstoprotectpeoplefromadvertisements thatcheatpeople However westillmustbeawareoftheskilfulmethods usedinadstotryandsellusthings Evenifanaddoesnotlie itdoesnotmean itisaltogetherinnocent Onetoothpasteaddeclares Bright Teethfightsbadbreath thisstatementtriestofoolyouintoassuming thatthetoothpastecuresbadbreath yetitdoesnotsaythat All itsays is thatitfightsit andthatisnotthesamethingatall All itsays is thatitfightsit andthatisnotthesamethingatall Onegrocerytellscustomers Youareproudofyourcooking soshouldn tyoubuytheveryfreshestfood thisadisveryclever becauseittellscustomers theyaregoodcooks However itneversays thatthisgroceryhasthefreshestfood Thegroceryjusthopes thatwhenyoureadthead youwillfeelpleasedwiththenicecomment rememberthewords freshestfood andmakeamentalconnectionwiththefoodinthegrocery Wemustnotfallforthiskindoftrick PublicserviceadvertisementsNotalladsplaytricksonusthough PSAsusesomeofthesamemethods likeattractivepicturesandcleverlanguage buttheyaremade toservethepublic PSAsaimtoteachusandhelpusleadbetterlives OurgovernmentunderstandsthisandhasbeenusingPSAstoeducatepeopleformanyyears Chinabegananationwidepublicserviceadvertisingcampaignin1996 andsincethenvarioustypesofPSAshaveappearedaroundthecountry Finally Iwishtotellyouthis thinkaboutwhyyoushoulddothethings theadsuggests orbuytheproductorservice theadpromotes Whenitcomestoadvertisements wemustalluseourintelligenceandnotbeaslavetothem 1 Nowadays wecanfindadvertisementsalmostwhereverwego wherever名词性从句和让步状语从句引导让步状语从句 表示 不管在 到 哪里 相当于nomatterwhere 如 Whereverhegoes I llgo 不管他去哪里 我也去 2 Wearesousedtothemthatweoftendonotevenrealize howmanyweseeandhearinaday so 形容词或副词 that 引导结果状语从句 意思是 如此 以致于 当球迷看到贝克汉姆时 她们激动的哭了出来 WhenthefootballfanssawBeckham theygotsoexcitedthattheycriedout beusedtosth doingsth 习惯于某事 做某事e g I amnotquiteusedtolivinghere citylife IusedtoliveinNanjing Ex Thenewmachine production HoweverI it isusedtoincrease amnotusedtocontrollingisusedtoincreasing don tusedtocontrolusedtoincrease don tusedtocontrolbeusedtodosth 被用来做 Coalisusedtocook A Bamboo houses 1 你以前常在星期天去钓鱼 2 从前这里有一家餐厅 3 竹子可以用来建造房屋 You onSundays arestauranthere usedtogofishing Thereusedtobe canbeusedtobuild 3 Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice 不定代词one作定语从句的先行词 泛指 表示或指代前文所提事物中的一个 可数名词的单数形式 例如句中的one就是指任何一种付费的 用来促销产品和服务项目的acommercialadvertisement Herhusbandisamiddleschoolteacher onewhoisverypopularwithyoungmen 她的丈夫是一位中学教师 是属于年轻人喜欢的那一种教师 one amiddleschoolteacher 4 PSAsareoftenrunforfree andaremeanttoeducatepeopleabouthealth safety oranyotherproblem thataffectspublicwelfare 定语从句1 forfree freeofcharge withoutpayment免费的Youcantaketheticketforfree 每个孩子都会得到一本免费的书 runvt 报刊 刊登 登出 文章 广告照片 2 bemeanttodo目的是 旨在做某事希望工程旨在帮助那些失学儿童 ProjectHopeismeanttohelpchildrenwholeaveschool meandoing意味着meantodo打算做 Thismeansgettingupearly Imeantocatchtheearlybus 5 Therearelawstoprotectpeoplefromadvertisements thatcheatpeople 定语从句protect from 保护 免遭 我们应该保护地球免遭污染 Weshouldprotecttheearthfrompollution stop keep prevent from 阻止 做某事 6 However westillmustbeawareoftheskilfulmethods usedinadstotryandsellusthings 1 beawareof realizingsth thatexists意识到 2 名词 过去分词短语在这个结构中 过去分词短语相当于一个定语从句 themethodsusedinadstotryandsellusthings themethodwhichareusedinadstotrytosellusthings 2 名词 过去分词短语 thebridgebuilt2000yearsago thebridgethatwasbuilt2000yearsago thesoldierswoundedinthebattle thesoldierswhowerewoundedinthebattle abookthatiswrittenbyJimaknifethatwasmadeofbambootheboywhowasraisedonthefarmthetreewhichwasblowndowninthewindamanwhoisinjuredintheaccident abookwrittenbyJimaknifemadeofbambootheboyraisedonthefarmthetreeblowndowninthewindamaninjuredintheaccident 1 Wemustbefullyawareoftheimportanceoftheinternationalsituationtoday 2 司机没有意识到前面的危险 Thebusdriver thedangerahead 3 我很清楚吸烟有害健康 I thatsmokingisbadforourhealth wasn tawareof amwellaware 7 Evenifanaddoesnotlie itdoesnotmean itisaltogetherinnocent 8 All itsays is thatitfightsit andthatisnotthesamethingatall 9 Thisadisveryclever becauseittellscustomers theyaregoodcooks However itneversays thatthisgroceryhasthefreshestfood 宾从 10 Thegroceryjusthopes thatwhenyoureadthead youwillfeelpleasedwiththenicecomment rememberthewords freshestfood andmakeamentalconnectionwiththefoodinthegrocery 11 Notalladsplaytricksonusthough 1 notall表示部分否定不是所有的学生都出席了今天下午的会议Notallthestudentsattendedthemeetingthisafternoon 不是所有的学生都通过了考试 还是有人及格 Noteverybody everyonehaspassedtheexam 12 PSAsusesomeofthesamemethods likeattractivepicturesandcleverlanguage buttheyaremade