amazon公司的历史简介

1 / 3AMAZON 公司的历史简介is an American electronic commerce company based in Seattle, Washington. It was one of the first major companies to sell goods over the Internet . As a founder and CEO of , Jeff Bezos is a pioneer in e-commerce . In 1994, the early year of the mainstream internet, Jeff Bezos founded At the moment, he had a far-sight into the growing of a business on the Web, including the pitfalls on the trail to profitability . Bezos saw the potential of the internet; while the largest brick-and mortar bookstore might sell upwards of 200,000 titles, an online bookstore could sell many times more . So, Bezos started his aspiration, he launched Inc. on Web in June 1995 and it began service in the following month. The company was originally incorporated in 1994 in the state of Washington and was reincorporated in 1996 in Delaware . had its initial public offering on May 15, 1997, trading on the NASDAQ stock exchange under the symbol AMZN . 1234下一页2 / 3When first entered the market, it had no big rivals and there were no dominant traditional players. The number one supplier, Barnes & Noble, had only about one-tenth of market share and no online presence . While there was now a bevy of booksellers on the net, including book behemoth, Barnes & Noble and the second largest bookseller, Borders, still had the advantage of being there first. But as it had moved into new product lines like CDs, video games, pet supplies, computer software, electronics, and provides services like auctions and greeting cards, it had found itself up agaisnt dominant players in their markets, either offline, online or both . In the start of 1999, evolved into the largest e-tailer with the worlds widest selection? and in the mid-2001, owned $19 billion market value through carrying out its sagacious investment and partnership, and also its successful business strategies . When something is growing that fast, every second counts?, Bezos said . So, in 1999, invested in and to expand its market share. 3 / 3Then, in a same year, partnered with Sothebys to launch , bringing authenticated art and collectibles to purchase via auction. In 2001, it partnered with to support its sales initiative . Now, Amazon also owned Alexa Internet, , , , and the Internet Movie Database . could rapidly go up to be the Webs largest and most influential retailer because Bezos had his own business strategies. It is easy to come up with ideas but the hard part is putting them to work? Bezos indicated . But, Bezos could fulfill his business strategies, which are including building a happy working team, branding the site, keeping customers byoffering values, setting up a distribution network, growing strategic alliances as well as acq