国贸经济管理类毕业论文-联想、宏基国际化经营策略比较

?CR4WFJ0JA1 ?zOkDo PCDyKYC,GJ4O ITgTkc-v5% IT ckQ8iFkgDoHUD_yc_o4k)k9*+oHgAkw4%?+cHoPk4k%BPc,#kBok#yz8BfAGJiCzBfAGJiCzB*+oakkHy(gAze4oHkoPoKKdBL H H?CR4WFJ0JA2AbstractThe tend of Economic globalization becomes inevitable nowadays. Theglobalization of the information industry, the openness of the PC production, andthe rapid advancement of the network have brought about the prosperity of the ITindustry .However, faced with the globalization, it means any of the IT enterpriseshave to optimize the allocation of resources globally, carry out the globalizemanufacture and management, so that they can realize maximize the value of theproducts and the enterprise .Under this background, the main goal of this paper focus on expounding thecomparison of the Lenovo and Acers internationalization management strategyand gets some useful suggestions for international management.The first partmainly introduces the relative definition and theory study about globalization,as well as the reason for choosing the topic and the papers structure .The secondpart and the third part expatiate on the globalization process and experience ofLenovo and Acer respectively . The last part carries on the comparison aboutLenovo and Acers strategic of international market entry , the brand strategy, themanagement and the international cooperation ,and finally draw the revelationbrought by the Lenovo and Acers internationalization management strategy. Key word Globalization International managementBrand management?CR4WFJ0JA3- 1 0 . 41.1-LuF4:U,-(y . 41.2-LuF4:U,-(.D0 . 41.3F9N,+a . 51.4543R . 66#*-LuF4:U, . 62.16#-LuF4:U4Pk5 . 62.2 *-LuF4:U4Pk5 . 73 6#*-LuF4:U1+,E . 93.1F-Lu2j,H+? . 93.2(|H+? . 103.34:U1*6? . 103.4:UK0$PF? . 123.5l? . 123.6-LuH+6-? . 134 6#*-LuF4:U1+,_/j . 144.1X*3)Ct$,G4G5 . 144.2*F+|4,(| . 154.3f1J4:UNL . 1563) . 168$ BR . 17?CR4WFJ0JA46#*-LuF4:U1+E1 01.1-LuF4:U,-(y5-T-1*6L-Luv,:=C*6g5F: 1989X:1J-LuF,A*-LuF,E0;a_+O?3P#qWF$W,E0;1J)2j-LuF60Aj1J-LuF_71JF|D-4:U,p9?F#k5*-$Ct_8x0-CAF+|,LN_1J8D-LuFa_xO+OOK,W1JAD-1J%D,LN ”1.2-LuF4:U,-(.D09!-4#F 1981*CtO*6A 1B*6A_-Lu+O*6AX-,F+X&h1,G-)FCt|jB*6AAj-,)F-$CtnA4#Lf!B-p9,p9sHGFHjH5-WHCg1D 1983*? Q_*6A 2B*6AAj-1J)F-$Ct,_2jCEGNLfB;r6Ct1y1yX)F-$CtL 5),1H9!-4# 1983*-,_F*6A 3B*6AAj-D-(,_()X? Q?7_L1yMv_,E0;5-p1JX,K#kNGK 20056*,$-1#F9G6,E0;F|6/j4E 30J,*4jZ+e7AM&4&z,FJA#Ci2+e55E&jk,.DfFP|K0=,-LuFQ01JLHP/ 20056H+6-1+K01+65&,6#G6)6#,:UK01*6F|6L-pF+|4#,F$0F1JCA-Lu2jj0/%#q66#(:UK01*6,4PA9MhG?,?y1.3F9N,+aM)GJD-(,%&11J-LuF4:U_4#,fCf-LuF4:UH+_1JD+D-LuW2j,+aD1JBX+OF2K0)D,F90,F?1yMN-Lu2j6#*j-j PC 1J_X*31%&,PC|J8!:m7J&F!F+|4,1J,-LuF4:U1+G-9R,ZW(&xBxxgkX4#*3Fj?f,YJ,*3F(PCD0nW,CX(55,EFOYZ IT |J,4q9B|*3F+O*3F4:U),l0WF1Jl,0WF 13Sanjiaya Lall.1983:The New Multinationals:the Spreads of Third World Enterprises,JohnWiley&Sons,P56371.1 Theodore Levitt, 1983,“The Globalization of Markets”, Harvard Business Review, May/June ,PP211.?CR4WFJ0JA61.4543R10G641J-LuF-(,y*6A.D0F9N,+aA,543R1G6LF 6#-LuF,E0;4PA19G6LF *-LuFE0;4PA1G6FJE)6#*,-Lu2jFH+?(|H+?4:U1*6?-LuH+6-?1yF|E0k56#*-LuF4:U1+V,_/j6#*-LuF4:U,2.16#-LuF4:U4Pk56#L0 1984 +a0LA1pCt 20 7sA1 11 =0KY4j0XJJsF,W1JL 2002 CR:UJNE 202 $_1-9 10000 1994 XO$_:2_O$_+O7-6 2003 6#+e7A,2j-NE 28.99 1996 F5 9 u-2jK0G108# 2004 386#LF5 16Z9Z2jLF10 2005*3:UJNj 1136$_s 2006*3:UJNj 1465sC6#,-LuFMB.O$_j#FK0,B& 2001 821O$_#-+e8XO$_2j*OG+X+e7A#-+eXO$_9,K057-X.&L$O$_W,#Ci56#+e7A|#2004 3 8 26 6#Lj10-1J-LuJ158Aj-LuJ*38Id6#L6XZ 20052008j 2006 G-&FJ 2008 GFJF+| 200 JZ-j,JF)?+e7A1DA=j1yA1_A7CtH_:,_1vX PC JM6#9*3+GF_,-(,G8(| “Lenovo”?CR4WFJ0JA7pLX-2j6K06#4Z9W? QX#F2j*2004 12 8 8 C IBM 9?B6#6#F IBM *3PC J,&L$6j9WLf!10Lf!,-7a_8,446|7-K.1yF0Lf!66G& 1218 Z8L_1Lf!G&_(,K0LO=$PF.D,819Lf!a_8(|F0,J,2j6#NA#F IBM ,*3 PC J?+X 5 &L$ 18 Z82j:*),97-_ IBM-6#,68(| 2008 6#6WP89(| “Lenovo”(|046 IBM (|4Pk5$508$KO,-76#,-LuFH+4F!B3D,E0;)j-LuFVJF,H+D4=UF#F0C-2j,H+7,EJsFH+CJF-LuF,H+FJE7CFfC IBM F03+G6#X-LuF:490Z-ABC*X8APF,DX#G8D,6#99Y&jF#F2j 2000,JsFEaCU_6#H+1,&WaBX IBM *PC J6#XF|H+6,*.p:W6*+_)H+&j,H+,?yX*,A6EA-LuF*XNx IBM * 32 Z+e7A*,(|=0 X 1987!?+a Multitech Acer.08K(|,4:UA0M-p-LuFW!EF 1991*3OKY+X$0 CPU 8(waWuwZ+e7A|FO,.-_s-LuW9!(D(;$v.As,G0;.X!Lf!*(=W=v4JLv506ji+e7AJ,020 ,*3:UJNj 3180.9 1 20061*,*3 PC*CWGE 4637G2j-Nj 7.1%=1 2006*3:UJNj 3690.91 2007 Acerj*3K0, PCfFPv00 PC2j-NE 6.8%)49,-74Pk5Nx,(|_X*,E0;(|_,K4%D-pG?,810Z 10 *JN+e7AxP?jYU+e7A0NE# ”A+e7A,+XF1Z 100, 32Z+e7AWuQA1jF|FO,.-_+O+45+e7A,)_ 1996*F+|OK,+eF=*310G* Palm 3+5?CR4WFJ0JA9 PDA-Acer s10 :+e7A1y_)X,*!XC_-p*3WGR_A#Ci65Q0jg,(|K,1*6 Q?*Q,&#kW8W,4:U1*6?)1JH+,fCW+X&#kW)X),=68CtK0,?#F2j,-72jF98W=v)X*(.&,1*66)XC*,1s)XL$|j?w-p1J)0WY,j5#UCL$FJE-(,ALj)*?*AF|9?A8A1*68A4,(G%jf3 6#*-LuF4:U1+,E3.1F-Lu2j,H+?6#MO#FH+*0O$_6(6#,K4_0Lj-.9-pL,_0.4_XA1j-Lu2j:UK0M6#5j.&#FK0$PF3+5jE&-Lu:UK04P-Lu:UK06#F#F2j,10!9ChfCtK*8!,K0$PF3+6,1+6#F9FT(j8Idu6U8!,H66#,=C*OF-Lu2j&9ChfFQ,!W52j(6F-W1J-?,E-,?2jjxOFk-7F-4K0vCM)*,=+F$A04L*(0C_1h=n3,J2/FXW0;:F_*(&#k,4:UH+F9+X,f5ET(F-Lu2j,?9R,ZW8v_,F1+6#,O$_8Ct(10afCtXfCO$_ Quantum(0*0+O.D-LuFK0$PF*,52j HPDELL,5$0$ ACERj52j0!RE,(|0?CR4WFJ0JA103.2(|H+?XC IBM , PC GL6#Lu:_X1,F*JUl?y:B$F1=:-O!?y:,D-4:UD*,kk+X,_ “QDI”(|96#(|6#?+r*3(|l,F0!wH+1*6,OxN9Q-F-,H+-lyxF,(|H+1*6*(|,!_j$5,FW,(|H+1*6,5Oa8$89(|,*A68+a(|,H+-7!Q|-LuF(|,OFAOF-()5C-1JF-Lu2j,9ZLN 0_#Ci65)F(|,*6_F-,M0ChC9_-Luv,n*,*3(|585H,#a_6#,g|*, “21 in 21”H+vXF|FAAK%C+Xg,ZWFM0r:f=7-7a/OF,A*3:=(|,OF4P-;?KOF,-Lu(|9QCXG_=O,N#Ci65,M0r3W5866#QrX-LuFH+:5j08$,M63F0M6#,-LuFFD=FF0V_-(,*QX1J?=F|6UC?&kF|M63F2EFOF,FG)hF1-p0/&!F,(1X1J8CtK0*(98!CtF8L0K06|#FM!P&F90F-W1J-?,E-,?2jjxOFk-7LLKJ&OCtH3WP*fA8,|j?93DX(KFP0/jO,DKX0,F0*6%,7,;*(j%C&,M0?6,qJG& 30!Q*(C*,1sj,CS+OpGF/s;n6|v_O,&I6#,-LuF4:U1*6H+,i-3H|-Lu2jY+X IBM *3.=, “Think”(|1DAJ6# “Lenovo”(|)g,QCX=_18X0C6*6v3+&jB3585HId3+xK0 286j,!.,1+6#,4:U9W,XW2j-N,:UK0#k6#=4,LK0F&#k,F+Xv5K0CF1E&W/l51y?,XlX=L=y7,?;F|Lu:,LANO(Cpl,K0xW2j-N*M8!,h_HXF2j&G+XHCXQH+0n*F2j&AJAj*6$A1j1J0gpj1,!v_*,?*,1A1j0gC,_QD4*5=o?8!,0KM-(ajCWOE.,CXGQFP*QCX,(|BX#GCXG,2j10c7JD*j IBM Dell1y(|U=,&IjWWLv2j9)1999G-Lu(|,1+*03+GlF2W7-HC, PCJ5*)=K2j9)+a 2%w 4%:)X*3(|585Hj,Xl-;*XK0(|02jLf!6#*i8D&G,1+_=0g,6 IBM 8Ct:U*3 PC 2jAH*3 PC J,UdiCA6# IBM65KOH+6- IBM 6j6#,OF9=g=Ctv6|J61W,