BEC中级口试历年真题PART2及答案汇总

BEC 中级口试历年真题 PART2 及答案汇总 真题二Whatis important when entertaining clients types of activities Cost Firstly we must chooseappropriate types of activities to entertain different clients Differentclients have different tastes interests and hobbies In order to make them feelsatisfied and comfortable we must choose the activities they p refer and areinterested in For example if you find your client has a taste for art or musicthen take him or her to a concert If he or she is a sports fan ta ke him or herto the sports event Secondly Cost isnot always the essential thing How much we spend is d epending on thenature characteristics of the transaction or the size of the de al Butsometimes we should consider the profit issue If the company is expec ting tomake big gain profits out of a specific client it should at least put inp roportional investment to entertain please its clients The ideal plan wouldbe spending as little money as possible to get the deal done But you must not offend your clients You should make them feel being welcomed Whatis important when choosing retail premises to rent Locationof site transportation Lengthof contract Demandfor products or services Laborcosts Competition Localworkforce available Firstly locationof site is very important You need to consider whether it s convenient andeasy for raw material supply and transporting out the prod ucts whether it seasy to get access to the electricity water gas and other s upporting energy whether it s convenient for staff to go to work Secondly lengthof contract is also important Longer contract would cove r issues in moredetails The contract should cover certain matter which are li kely to happen such as assignment service charges What isimportant when deciding on packaging for products Image production process The packaging ofour products is in fact a kind of advertisement for our products So when wedecide on packaging for products we must first conside r if the packaging canreflect the image of our products It must best represe nt the quality of ourproducts through its design and layout which can attract our customers to buyour products The packaging should show the distinctive features of our productsso that every customer can have a better understandi ng of our products afterjust taking a look at our products Andwe should m ake sure that the customers can identify our products immediatelythrough th e packaging Besides the productionprocess decides the physical characters of your pr oducts Forexample what they are made of metal glass or wood Because of thesecharacters you have to select different kind of packaging For example b eingfragile your products made of glass should be packaged in a soft contain erwhich can stand the impact of collision Your wood products should be kep t inthe anti wet and anti mold packaging As for metal products anti wet and anti rust packaging is necessary Appropriate packaging can ensure the quality ofyour products during the delivery Whatis important when packaging image production process convenience First of all whenpackaging it s very important to choose the color sha pe and design thatconvey the high quality image to our customers With spe cial appearance ithelps make the product distinct from others and attract con sumers attention Second productionprocess is also important the product will be handled for many times duringits production process so the packaging material we us e should be strongenough to resist any damage we should also consider the transit process sothat the package we design will protect the product against spoilage Apart from thistwo aspects it s also of great importance to offer consu mers convenience Packagingshould be designed in such as way to make it e asier for customers to open thecontainer and use the product What isimportant when selecting staff for promotion Attitude to work Current performance Personal qualities Attitude to work 工作态度 The staff who hold a positive attitude toward work should bepromoted If a person likes his job he will devote his heart a nd soul into thejob and try every effort to accomplish the task Moreover his hard workingmight well influence the other staff and set a good example for them Thecompany needs such kind of spirit Currentperformance Quality of performance work related qualities 专业 素质 You know all staff are looking forward to promotion The one whogets the chance should be the best one among all staff Otherwise other staffwon t be convinced Current performance can just tell all staff what he or sheha s done and can also tell the staff the reason for promotion Then everybody will try his her best to work hand and make some achievements Personal qualities 人品 Relevant personal qualities are important as well s uch as loyalty to thecompany responsibility and so on since these qualities c an establishcredibility and integrity among colleagues The selecting staff shou ld be as acontributor to the company and as a person of high personal stan ding with acapacity for leadership Communicationskills Cooperation skills What is importantwhen considering a career change Further study or training Opportunities for future promotion Salary Location Company reputation Firstly furtherstudy or training cannot be neglected since training can ke ep their skillscurrent and up dated thus making them more competitive throu ghout their lives Secondly future promotionnormally provides an increase in pay and stat us and brings you a sense ofcareer achievement Thirdly Salary isnot the most important thing in the world I do think so But without money we llbe in difficulties When we can t support our famil ies we will naturallyconsider career change Location must betaken into account especially for one who is married an d has children If thenew job means relocation moving to a strange city it c an be a great threat toone s family life and various problems will arise suc h as children s education etc Besides people have to consider whether the climate food and the culturethere fit them or not What is importantwhen planning an advertising campaign Market research Selecting appropriate media Market research It enables you to know what is popular in the market an d what prices customerscan accept All the above are very crucial for you to decide when where andwhom you can give your advertisement Selectingappropriate media For example if your new product aims to re ach young people it is a wise choice to put an advertisement on either TV or Internet for theyoung are used to getting news there Or it will be a waste o f money Pricing Aftercarrying out market research we can know what the most r ational price of a newproduct is What is importantwhen choosing transport for business trip Convenience Cost effectiveness Comfort Firstly Convenience transport can help to make your trip easy efficient an d free fromfatigue Secondly It isadvisable not to choose a transport whose cost is beyond your budget sinceexpensive transport can even stop you from meeting your targets You shouldnever allow this kind of cost to ruin your whole business Finally Comfortmeans being physically relaxed and contented free from worries andunhappiness With comfortable transport you can arrive well reste d and readyfor your work This is vital for the success of your business Whatis important when exporting goods or services for the first time Cultural differences Professional advice When exportinggoods or services for the first time it is very important t o consider culturaldifferences Cultural differs from country to country People in differentcountries have different tastes and needs for goods or services In order tocater to the tastes and needs of people in foreign countries a comp any shouldtake cultural differences into consideration when exporting goods or servicesfor the first time Otherwise the goods or services won t sell well Professionaladvice is also important Since the company has never done i nternationalbusiness before it may lack experience of exporting goods or ser vices If thecompany seeks professional advice it may avoid marketing disaste rs which maylead to big losses In addition it s also important for the comp any to locatea good exporting firm which can provide great assistance in selli ng goods orservices to foreign countries What simportant when dealingwith complaints from clients Offering an apology suggest a solution to the problem Offering anapology is the very basic level When the clients think that th ey have receivedunfair treatments the first thing that the company should do is to calm themdown and try to keep the client An apology is the first step and a usefulmethod to maintain control of the situation Offering an apology is animportant gesture to show that the hosting company is fully aware of th esituation and would like to take the potential responsibility for its mistakes T he complaining clients would feel that their complaints are being paidattentio n and may therefore be happy to proceed to the transaction with thehosting company It is necessary tosuggest a solution to the problem as well The clients wantto enter into the transaction in a good mood and with a reliable andtrustworthy business partner Apart from an apology the client wo uld want tohave the problems and misunderstanding solved before their com munication movesto the next level If the hosting company failed or refused t o suggest asolution its sincerity of entering into the transaction would be pu t intodoubt What is importantwhen setting prices for new products Production costs Competitors prices Demand Quality The first thing wemust take into account is Production costs when settin g prices for newproducts Prices should cover the costs such as insurance ra w materials rentand equipment Otherwise the company will make a loss Competitors prices If we sell our products at a lower price than our co mpetitors we canseize a large market share quickly Then large sales volume can help ourcompany reduce production costs and achieve higher profits Demand 需求 When demand is strong we can set high prices When dem and is weak we can setlower price Firms must estimate the quantities of a p roduct that consumerswill demand and then set the price for the new produc t Quality 质量 If the new products are of better quality and can perform m ore functions thancompetitors then the prices can be high Whatis important when aiming to reduce staff turnover Financial incentives career structure Pleasingwork environment flexible working hours training Firstly financialincentives are important Staff want some sort of recogniti on for the job thatthey do Correct Financial incentives plan will arouse their enthusiasm Otherwise they would feel being ignored neglect overlook Secondly careerstructure is also important Employees will remain with th eir employer ifcareer opportunities are presented Career plans for those who what to upwardin the company undoubtedly improve morale and boost enga gement This can leadto some motivational values and enhance employees fulfillment Thirdly creatinga pleasing workplace is very important when aim to retai n good staff Apleasing workplace includes everything from having the right t ools available toprovide basic comfort such as proper lighting and noise cont rol etc On top of that flexible working hours should be also taken into account It allows the staff acertain degree of freedom which is essential for the balan ce of life and work Besides trainingcannot be neglected since training can keep their skills c urrent and up dated thus making them more competitive throughout their liv es 真题四What is important whenPlanning a presentation Audience Equipment needed Firstly Youneed to know who is going to be the target audience Wheth er the audience knowanything about the topic of your presentation What the y are interested in and Why they come to your presentation Once you have f ound out something about the target audience you need to keepin mind the ir interests and needs so as to make your presentation interestingand meanin gful for the target audience Secondly you needto decide what kind of equipment will be needed for the presentation e g over head projector clear transparencies computer micr ophone acoustic forthe venue where the presentation will take place Also Yo u need to make surethat the equipment needed will be available on the day when the presentationwill take place what s more you need to check that a ll the equipment is ingood condition and works well What is important whenselecting an interpreter for a meeting with foreig n clients Experience Reliability Firstly you needto select an interpreter who is experienced in interpretin g for such meetings the interpreter should have a wide knowledge about busi ness management andfamiliar with the special terms and jargons for commer cial negotiations finance law etc in addition a background knowledge about the target countryis also important too Secondly theinterpreter for a meeting with foreign clients should be relia ble in thefollowing aspects being punctual for the meetings keeping informati on learnedat the meetings confidential and interpreting accurately what is bei ngdiscussed What is important whenintroducing a new product range onto the market Timing advance publicity Firstly theintroduction should be made at an appropriate time i e when the market ismatured for having this new product range in other words ther e will beprospective customers to buy the products If there are any competit ors who areplanning to introduce similar products onto the market then it is necessarythat the introduction should be made ahead of their introduction so as to grabas much market share as possible Secondly advancepublicity is important in that it will pave the way for th e introduction i e to make it known to the general public There are different ways to implementadvance publicity to have a newsconference to declare the introduction to advertise onTV radio in newspaper magazines to deliversamples of the new product delivery can be made in the stre ets insupermarkets to people s homes etc What is important when aimingto improve career prospects 职业规划 When aiming toimprove career prospects I would take three factors into account a goodreading habit a good command of foreign languages a furth er education andorganic frame of the world To start with agood reading habit can enrich your knowledge When you are reading businessarticles the latest business events will give you a clue of what to do on yourown opinions Secondly foreignlanguage learning is becoming increasingly 有意识的替换 more and more popular in companies because it guaranteeseffective comm unication with overseas business partners Thirdly furthereducation helps you to step forward With more training y our proficiency willbe improved Last but not least an organic knowledge syst em also plays animportant part in the career development A broadened hori zon 开阔眼界 would enhance your professional skills What is important when aimingto improve career prospects Reading business articles Learning a foreign language Training Firstly readingbusiness articles is very important when trying to improve career prospects This is a good way for you to keep up with the latest devel opment in relatedfield which may give you a clue of what to do next Secondly learninga foreign language is also important For instance if yo u are good at speakingEnglish that would add weight to the improvement of career prospects since theglobalization economy and the wide spread internati onal corporation all needsthe bridge of a common language and English is o ne of the most widely usedlanguages Thirdly trainingis another factor to consider By doing so you get acces s to a range ofskills to meet different sorts of needs from different jobs What is important whendeciding how to transport goods Destination Speed delivery and loading of the goods price When you aredeciding how to transport goods the destination of the de livery is the primeelement to be considered For the sake of 为了 convenience various means of transportation should be adopted with regard todifferent distance of the delivery Furthermore wecan not overlook speed 论点 2 A more prompt deliver y means a fasterturnover 此处意为流通量 注意它的其他两种意思 营业额及 turn over rate 员工的离职率 On the other hand delivery and loading of the goods should not be negl ected If the goods are nottaken care of there could be damages either in tr ansit or during the loadingand unloading process or by other reasons If the percentage of the damagedportion is too high and the goods are in a bad c ondition the company cansuffer from a huge loss And now it comesto the last point price Other things being equal as lo ng as the transportcompany can handle the items properly 可以用专业术语 野 蛮装卸 rough handling 表示 we would definitely choose the one that grants u s the best offer What is important whenpurchasing new machinery the level of automation the level of automation quality safety Firstly Whenpurchasing new machinery for production line 生产线 the le vel of automation should beconsidered first Just imagine how much labor it will save if the whole processis computerized and fully automatic that is exac tly the reason why we buy newmachineries to save labor and raiseefficiency Secondly weshould be aware of the maintenance requirement of the ma chineries we bought Itshould be stated crystal clear in the payment terms w hether it is theresponsibility of the buyer or the seller to get the maintenanc e covered 意为 负责 Furthermore qualityshould be viewed before the purchase Finally if I werein charge of the purchase my interest will be towards sa fety The visual ofsome worker getting caught in the blade 刀片 of the mac hinery is horrifying If we don ttake this seriously this image will not be a h ypothetical case what is important whenselecting a retail sales assistant previous experiences appearance some basic skills and qualities When selecting aretail sales assistant several factors should be taken int