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1 Module4 Unit1 单元教学设计单元教学设计 课题 AWE M4 U1 主备人 仇晓荣 项 目 目 标 要 求 话 题 Tomorrow s world 语音 Natural and fluent pronunciation and intonation Advertising advertisement persuade promote welfare cheat skilful innocent fool cure grocery comment aim mental national campaign benefit consult latest recommend publisher senior purchase designer tip slogan update youth aspect bargain bonus fancy target determine analysis react personally poisonous urge essay shock 词汇 Be meant to even if though fall for play tricks on deal with figure out appeal to get something across 语法 1 Direct speech and reported speech 2 Reported speech statements questions and imperative sentences 语言知识 功能 1 Stating opinions and giving supporting reasons 2 Describing an increase a decrease no change a range an average and a limit By the end of the unit students will be able to 听 listen for statistics and descriptions 说Express opinions on advertisements 读Read an article about advertisements and two articles related to ad campaigns 语言技能 写Write an advertisement 情感态度 Students know and accept diverse cultures and broaden horizon Students learn how to be cooperative as well as competitive with others 学习策略 Summarize what is in listening and reading put more effort on the difficulties cooperate with other expand knowledge about how to read expository writing 文化意识 1 Differences between commercial ads and PSAs 2 Public service advertising campaigns in China 注 目标要求可参阅南京外国语学校仙林分校 英语教学实施纲要 第四部分 目标内容 中的 相关描述 课时主备教案课时主备教案 课型课型 Welcome Word power Learning objectives By the end of this period students will be able to 1 Get some idea about two main types of advertisement and their respective purposes 2 2 introduce words formed by using suffixes 3 practice and reinforce the meanings of suffixes Focus of the lesson 1 vocabulary using suffixes 2 proper expressions of students opinions about advertisements Predicted area of difficulties the meanings of suffixes Learning aids 1 PPT 2 blackboard Learning procedures PROCEDURECONTENT二次备课二次备课 Warming up PPT1 4 1 Daily report 2 Enjoy some ads and introduce the two types of ads using the neat two question 1 Where can we find these ads 2 Why do you like these ads Vocabulary learning PPT5 Classify the ads on welcome part Output PPT6 Discuss each ad from the following aspects 1 What is the purpose of ads for social problems 2 What is the purpose of ads for sales 3 What is important to an advertisement Forming abstract nouns PPT7 11 1 Enjoy more advertisements and tell what type each belongs to 2 Fill in the blacks related to ads to get a start of Word Power Presentation PPT12 19 Introduce different suffixes and their meanings and consolidate them by a competition see which group can list words by using suffixes Homework 1 Design an ad 2 Remember the different functions of suffixes 课型课型 Reading I Learning objectives By the end of this period students will be able to 1 get to know basic information about advertising 3 2 know how to read an expository writing 3 make an ad by using the methods mentioned in the article Focus of the lesson 1 the new words and phrases in this article 2 the characteristics of two ads Predicted area of difficulties 1 Students can catch the information about advertisements 2 Students can design an ad Learning methods 1 PPT 2 blackboard Learning procedures PROCEDURECONTENT二次备课二次备课 Warming up PPT1 3 1 Daily report 2 Lead in 1 Show students some ads 2 Introduce the reading strategies about how to read the expository writing Reading comprehension PPT4 18 1 Students skim the text and answer the questions 2 Students analyze the passage and give main idea for each part 3 Students scan the text and complete some relevant exercises 4 Consolidation Output PPT19 24 Post reading tasks 1 Discussion what are the different between commercial ads and PSAs 2 Do a task based reading to get a deeper understanding of the context Homework Finish the exercises on the school based assignment book 课型课型 Reading II Learning objectives By the end of this period students will be able to 4 1 grasp the usage of some key words and phrases 2 understand the article better 3 use the key words and phrases correctly in relevant exercise 4 can make comments on an ad Focus of the lesson the application new words and phrases in this article Predicted area of difficulties 1 the usage of the words and expressions persuade cheat concern promote etc Learning methods 1 PPT 2 blackboard Learning procedures PROCEDURECONTENT Revision PPT1 2 1 Daily report 2 Revision Check answers in part E with students 3 Have students underline the important words and phrases Language points PPT3 24 1 be used to 2 persuade 3 believe in 4 A commercial ad in one which someone has 5 be meant to 6 for free 7 cheat 8 innocent 9 cure 10 feel pleased with 11 make a mental connection 12 fall for 13 comment 14 Not all 15 aim 16 lead live a better life 17 though 18 benefit 19 When it comes to 20 promote 5 21 be a slave to Practice Ask students to make up a story using at least 8 words phrases or sentence pattern they have just learnt in class Homework 1 Review the new words and phrases and keep tem in mind 2 Finish the exercises in the workbook about reading part 3 Recite the required part in the book 课型课型 Grammar 2 How to change direct speech into reported one and reported into direct in statements questions and imperative sentences Focus of the lesson 1 the rules of changing direct speech into reported speech Predicted area of difficulties 1 the tense in changing speeches Learning aids 1 PPT 2 blackboard Learning procedures PROCEDURECONTENT二次备课二次备课 Warming up PPT1 3 1 Daily report 2 Lead in Test students whether they can recognize direct speech and reported speech Teacher gives 3 sentences and asks Ss which ones are direct speech and which ones are indirect speech Presentation and practice PPT4 13 1 Ss are encouraged to find the rules of how to change direct speech into reported speech 2 Ss work out what should be paid attention to during the changing 3 Draw the conclusion of the rules of changing 6 direct ones into indirect ones 4 Do some exercises on changing reported speech into direct speech Supplement PPT14 20 Give examples of changing direct speech into reported speech in three sentence types 1 Statements 2 Questions 3 Imperative sentences practice PPT17 20 Teacher has students do more exercises concerning the different speech Homework Consolidation exercises on the school based assignment book 课型课型 Task Learning objectives At the end of this lesson students will be able to 1 Know how to listen for statistics and description by listening and reading 2 Express opinions and give reasons 3 Know how to use different sentences types correctly 4 Design an ad for a chocolate bar Focus of the lesson 1 how to describe an increase a decrease no change a range an average and a limit 2 Design an ad Predicted learning difficulties 1 the difficulty of different ways to describe an increase a decrease no change a range an average and a limit 2 the slogan of an ad Learning aids 1 ppt 2 computer Learning procedures PROCEDURECONTENT 二次备课二次备课 7 Warming up PPT1 Daily report Introduction Ask students about what should be paid attention to when seeing or listening to an ad Presentation PPT2 5 Different ways to express an increase a decrease no change a range an average and a limit Skills building practice PPT6 17 Develop students skills from the following aspects 1 Discuss in pairs about the memo at P 13 and fill in the subject 2 Do you think packaging is important in advertising 3 How to state opinions 4 How to give reasons Consolidation 1 A Conduct an interview 2 Role play 3 Write a report How to use the three sentence types output Design an ad for a chocolate bar Homework Complete the ad by yourself Write it down on students exercise book 课型课型 Project Learning objectives At the end of this period students will be able to 1 know some basic information about ad campaign 2 work in groups to discuss what should be t ken into consideration before during and after an ad campaign 3 know how to cooperate and how to fulfil each part of the task Focus of the lesson 1 what an ad campaign is like 2 how to determine target audience and what is the goal Predicted lear
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