国贸经济管理类毕业论文-浅析格兰仕国际化经营问题

H/0JA FJE1E !RE;E+X1 ?zEGJOkHskGJkPOo?vk5HWH-k&Jyxok8yk8GJyo*+&5H|kU4?(k-cHU4uoKKdBL H OEM %|AbstractWith the rapid development of economic globalization, nowadays the functionof Multinational Corporation is increasingly salient, which is not only theinevitable result of globalization but also the major impetus of globalization.Recently with the coming of management strategy era, the management strategyof Multinational Corporations begins to adjust, which becomes clearer and moreH/0JA FJE1E !RE;E+X2offensive gradually. This demands Chinese enterprises must first set down andselect correct and effective international management strategy, and clarify the aimof international management strategy in the process of international development.Only in this way can Chinese enterprises realize the healthy internationaldevelopment. Considering this, this thesis analyzes the international developmentfrom the point of view of strategy, and thoroughly discusses the strategic modesand its selection of the international expanding of Chinese enterprises.More and more enterprises pay their attention to the global management.After joining to WTO, our enterprises should greet wider challenge. An importantstrategic topic is goes out to set up our own global image, in order to realizefurther development and expansion in the world. Through analysis on thequestions existed in Galanz global management, this thesis proposes the ways forsolving these risks, then proposes some constructive viewpoints for ourenterprises in their global management.K Key WordsL Global management; OEM; Scale effectH/0JA FJE1E !RE;E+X3- 1.,A . 41.1.D06?y . 41.2-F.D0)( . 5l-LuF4:UX,LN . 5(|Lf . 6Y#C; . 6_K7-;a . 6n36/:2 . 6? Qx,=4# . 7(|K0$PF,Wa . 7l-LuF4:ULN,6 . 7 1 OEM89(|2j-N . 7LHBj . 83.3YaA.D)8, . 83.4ln3:2, . 83.5? 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Q_*6A (1983)9!-65(SanjayaLall),_F*6A (1983);9!-65(1D (John.Cantwell)B* (Paz Estrella E.Tolentino),_KJw4*6A (1990)1yA-_ 20F4 90M0)1J-LuF4:U*6AH+X0.D0,0_LF D-(D-4:U,F+|4/*6Ak?65:9)F4#ChCW,D-(4:U1*6 (1988);0W%5$ (1994)1y 90OL-pA-)F0n,FO-0*)06D-4:U*6AH+#-1JD-4:ULu#k58C.D0,+a-LuF4:UCCA-1J,G?M) WTOA-1JM0?kE$W93$,AH0ZG?,H+B.Na_C*X*393$A08!,BX*393$),PFJE)l-LuF4:UXLN,6*FFNL,FDjA-1J-LuF*AW,?l-LuF4:UX,LNl(|B+O|J10l0;2j-N, 60#1LG 25#6|J, ” 1_,M+O7-H/0JA FJE1E !RE;E+X6E 12007,lk,NxHQ1|J,L AJ97q7,+e1J)#&+O?=aC+0Z65=7-mE/8OF2OG-6EFO$vF/4:U Q?CX+F/1HX-Lu2jUG,AHk?9)X;ZM(|Lf0FCY(|1yHCt$,D-1JNNA-LuF1JL(z-1Js,x?=R9FsL,(F_A-OEM 1JfQN,CY(|+XCiG-51J,-LuFVW,Lk.Y#C;XZF+|4#,lK.:.DAAGC+OK0FE1y)85j0=!Z)8G-9W,Y#Fv4Z)8Y#G4=-(|CtF:UCtF:U9CW11,9(1,l 200JD-(8a_)(1,CtF:Ul8 10L88+O#&41FCtl 1994 (6-fiFPEW? QLv5EFF1EDg#( 19971H+ M,:?*(x/nH/0JA FJE1E !RE;E+X7Ct)XL,FCt4j 30%6,F1J9 10JO$_!W#b,W4 27%-28%,6- 1f6-F-r2j-N7-J,8$Y#,LWaKF,2j,M0r_JgF, LG5,1y)FJE2F:UK0,X2j:90lM? QH#55, Q? 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Q-LuF,0Za&XA,7-_MF1_Fl Q?1yqs8#:,-F-Y#,WdA59(|,F-(X(|H+:,Eal4LAK0)80w,jJl-LuF4:U,&*Al4E6F 30,!4j-1J-LuF,Nd50C)$Bu6E,*6W,6)X1XKF,?2BZ,FDFJE)l,6Cd(|(|6#q0!Q1J,_FJE9_03_CtH03_1JjW0!)9fFPY#O=%F6K(|n J-?1JH/0JA FJE1E !RE;E+X11Cg,+=*6J54K(F.61J51.F6-,l6jTZ1J0ZC#fFP0ZC#l,(|*AFg,BAg$n5A8!,l(|lFJEFxJ,03_CtHB4=_0Lg,L.60Fl50,fFP(;AF,fFP(;AfFP(l(|,A-F250 g,Al-,(|.=2j9)W:UK0j41P$PF5$),EFOK)1),2j-N,-,FJEF*,nK0J0Z?F,FDf6MC)+aT(4:U-7!?j0XM48,Y#77KJ5EF,!J7,0;gn,0;-(4.1.2(|Fl,(|.=CXG49gAv+alJG11+7-9fFPY#6960EJEA DMSCAAfFP=M&4&CWv0EIA DBAA(|.D_TE,_!TEG-9.Dv_0EA OEM0EIAK?6AA7-,9FJE8!W*A.DLO=FJEC96#fC IBM, PCJ4j-LuxF1J1,0jx,aN-Lu2j,fQ&1J?0Kw!QFJw40G+X_8#G0,EFw(|,-Lu1)6FP-LuF(|0K5TZM10_KFP*1V8#Ci65M0?6|J_FP89(|Mw89_#X97-0.d*,(|=7,)(7-w(|1H+2F_K,0ZG?MXFJ(|-LuFD:2FK)K9-p|-LuF4:U(|:UK0_f,F9XAHM_ OEM,ODM F_ OBMl4+X|*F9=7-= OEM=7-61 OEM,X OEM,W6LfCWG6/6|_KF2&B35l(|6X-LuWn2 26:UK0Fl-LuF4:U46 gX1!Q#%*X=JMM2/nJ,1!Q#%6_a$hJ,6jaJ,+_=,MLcJX00 *3F,&6:UK0j(|*1+4j-Lu1J:UK0,G?FD6CCjh+O#k,0ZG?G66J$jF+|#0Q,0ZJ6:UK0O04j0#q|,TW:UK0!2008GFJXF_-1JO6AF+|8!(|,0ZWjJj*3W,WFJFJ9-p,H9CS+F2/-p-Lu:p91JF-r,(|BQCe,F+|W,),JsF,9#k,-Lu2j1,W1J$_F-;1J(|-LuF,8j,6# 2004LF-1J00,W1D66Cj*0(|,G?:UK01+=F*3,N46C.#F)= F1 :#1C6#14 IOC(-LuJjFJ*38I1 Ganeshan wignaraja ,2003 Competitiveness Strategy in Developing Countries:A Manual forPolicy AnalysisM .San Francisco:Routlegde Press2 Sanjaya Lall 2001 Competitiveness, Technolony and Skills , New York: Edward Elgar PressH/0JA FJE1E !RE;E+X14d#D=%WY61*C!WKVC6:UK0pZ9,EFO9v,MH/0JA FJE1E !RE;E+X1563)1W.D0 ,19861J,H+d7A-1J .2