国贸经济管理类毕业论文-B2C电子商务在小家电行业的应用研究

?CR4WFJ0JA1 ?585k B2C%_3k9zikGJo,o5KtJuUk4Ck4g|6-$owJn%ov*|k|6yGJk4g%|o4 B2C%4g yUgkw:U4cGJyo44 B2C%GJk%P44y B2C%?|zN5+4g B2C%g4Ugz4EkM+cgB2C%g4 SWOT kwU44 B2CcGJykyoz_oYGoKKdBL 4 B2C SWOT?CR4WFJ0JA2AbstractWith the further development of the E-commerce in the global market,E-retailing of B2C model, as a new channel for shopping, is expanding with quickrate, because of its own predominance such as low cost. And with theimprovement of living standards, the small appliance is gaining groundcontinuously. Therefore, the competition among the small appliance profession ismore and more competitive. How to change the actuality of high cost ofmanagement and communication in tradition mode, in the hope of surviving anddeveloping in drastic competition, is a problem to be solved immediately.This thesis chiefly analyzes the applicability and feasibility of B2C electroniccommerce in small appliance trade, in attempt to put forward the orientation ofdevelopment strategy. It firstly analyzes the present condition of using the modeof B2C in small appliance trade home and abroad, then simply introduces someconcepts of small appliance and B2C. After that, it analyzes the feasibility of theB2C mode in small appliance profession. On the foundation of above, it focuseson discussing each kind of influence factor in small appliance trade, and putsforward some opinions on the development strategy of the small appliance tradeproceeding B2C electronic commerce such as establishing its own brand,decreasing cost, designing professional website for customers benefits and so on . Key words Electronic commerce; Small appliance; B2C; SWOT?CR4WFJ0JA3-$ 1 E0 . 41.1 .D06?y . 41.2 ?+e B2C-F( . 41.2.1 ?+e B2C-F( . 41.2.2 ?+e B2C-)( . 51.3 .D0D . 51.4 K=C . 52 ?+e B2CF . 62.1 ?+e,2 . 62.2 B2C+ev) Q? . 62.3 B2C Q?_?+e,fC . 73 ?+e B2C+ev Q?,|W6 . 83.1 B2C+ev1J-()P51J,H . 83.2 ?+e, . 93.2.1 ?+eX-f_6K . 2063) . 218$BR . 22B2C+evX?+e|J,+X.D01 E01.1 .D06?yL-p IT_,+e7A55=iJ+O.D0,?6|J,O:?+e552j9)0JEFOFa)?+e B2Cv Q?,.D09-(G?,?y1.2 ?+e B2C-F(1.2.1 ?+e B2C-F(5+X65,L55*.pA,E)KX5-1y0- B2C 5:C(4MhF? QEFO:w6|+e5:K0a996v5C#FM60|J+X B2C Q?F|W6B$ B2C Q?X?+e|J_|F2+X,|J_|,f9,AH1yp1;+XEW1u)?+e|JF+X B2CF| SWOT6AA?+e B2C,HjFwAH5?+e1J*63?XF *.p:10MB*?+e B2C+ev1J,1+1+0CE4-1y1.4 K=C,K4jF+X SWOT 6#$!6?+e|JF+X B2CQ?,HFGjFwAHj?+e1JEjM,63?,=C4_?AA?+e B2C+X9J)?CR4WFJ0JA6?+e1JF|6*?2 E+k B2CF&2.1 ?+e,2A-?+e* 20F4 80OF#Ci65MO,5+eNw+e1y ;90M0?+ej&J)F,BFG62uA,6F4F4+e&2&7-0A?)Aj+XB3+e)1y2.2 B2C+ev) Q?-65 2007 183,1 19!QA-655(5Azn/jZ8# 2006 12 8 31 A-5AE 1.37 -k, 10.5-,:5A1jkE 59407#Ci65L$,4/v#kC#kH=#k5,8=#k_#Ci65Y+X(5-$4#k,1 $-65 , http/?CR4WFJ0JA7? 1O5:CWW8-1g1J,&L$0L$QCx)F/?,+ev0855M&Jjkk?OInternet0X4K0#k4:U4/2R8A1jFJ+X1yv- B2C +ev,) Q?k?9T/10/0 j+ev-$K0 Q?0/0 j B2C PF: Q?+ev-$K0 Q?_7P5fFP1JX65*A8!,51jY#Ci65C1J,+ev Q?F/ Q?,H&_v8!,7-5N5?lCX62X,M7-,=_1|JB2CPF: Q?_7CL+ev,51*0+Ov#Ci65L$,C(+OvFCWK0504#Ci65F_ B2C2+evFG+X,0/ Q?k?H&_P5,#qFJ1JAL$)8EL,-,)XCFK0pM0,EQDCj?lNC1yFPNL2.3 B2C Q?_?+e,fC-?+e:UK0$PF,k?20_P5$PFk?MD,(|xK0955?-$!442j#Ci65C4K0v-()EC1yHv_5j&n63+=ZB31yv_Hn ,50GC501*650(|K0zW1y1yF7-OW84K02j-()P5$PFB$7-%C,M0?6*6W1O1 25N?CR4WFJ0JA8JJ15CWC25,8+e2j+eC:UFK1L/njYZK0+e55+e5:v+eB-$K0+eB-$K01y1yv_J(6?+eM&Y#9 WG6,8K0X#qFJ1*61yAJMF_F-1J9)-+eM&C)Kk,-$F1M0?-;,_Y#7-E 20%#!2Ce,#qFJ1*6CCJ,+e1J+e4:Uv0,K0$PF +e+ev3 E+k B2C+k| WE,%|,K00L$L553+,&h6=7-,G56*6WC3.1.3 7+Xg3+$!)+Xg,Internet,&?FJ9FX3P,=,#Ci65$CE*8!)=,AFJE+evX(5:/j8!v1J,BPK08!,7-OJId1763+FJEi83+Qvx)1J18fQ3.1.4 A#qFJ)8LCCi+XY+X Internet$PFF0P5K0$PFAJL$)8L#qFJCi+XCCi+X#q,FO3.1.5 *3W|K0CjJ+ev7-Ov1JFJE5:K0AF+|7-ON#Ci65C=*gFF+|+ev7-Ov1J9x4?CR4WFJ0JA9#FMAF+|,2j3.1.6 5NZWF=Y+X55ECAf,=E?gE*6#EN8N11yCtaBGp9-(,D 3D)*E,J/7M6/jj+O4K0v0vvvNFg!0!Q(#qG-?r!08&:9FJFA,6)s3P,2)7-#Ci65A!R7-=r06|J,O:n5,l#D8DIXo?+eN70,1Hl0,_G-LcG-_0(|.=6X0DF$#MhBv#vj462j:5)Nx56?jE5HF,u?+e2jX 2006%#kj2#Ci65,9u?+e,GjG+O#kCXG,0Z77!AN?-/nJ?)X,-AE-E-ApM0?,?+e-3.3 ?+e, B2C Q?F2+XW6?+e5:K0H_Mhn,)X;M :708,?+e2.1y0gG-_7F,NX+,|lENF|5$=+XCXG1y=08=(|?+e,=,G-E08G-7-OX,CWvj+ej51=LN,N9+J8#*0-6,=&2C,NX5$F)5:C(CWF+X9?+e080E?GGEEFEFCiE:?+eFY#EQ90,AY0L$NX5:C(HFg6F5:C(5,8:&?+e, B2C+ev Q?_|,4 ?+eF+X B2C+ev Q?, SWOT6?+e+ev_)+ev1J0B$?+e+evpFw,jFwAH08+ev1J,jFwAH!?6?+e|B2C Q?N)+ev1JF|M, SWOT6B4,+ev1J8DM,H8FG),jFwAH4.1 ?+e+ev1J9,H+evjD-FDjChC0ZC*3,Ct$X0.,P51J-(+ev1JFXx)1yM90,EHF-()HXM191F|?CR4WFJ0JA12B2C +ev Q?|W6&4EjB4LF EFHj;& :7WWQFJ9,FOT_-Lu93$,FJ9,FOg7-O,*3CtA88-1%X0_+eF&8-1FJFCi+eIWW8-11*6)8,0K05AFJE+ev?CW510/,Ci+X_P5 Q?,q606|g=_1,Ci+XWjLFFJE+ev?0J=f6WG,PFj$406pFP,#Ci9gCW,63+$ju6+ev3+5551&gCWw7-),06,*&|,*.p-A-1JWJ4ELf!)1JfJZF*01JF,F=%?-A-!4:5,1J=1Jk, 1%X 15000-9W1JW49 10%)1JFFF+X!EW49 70%#,1J90,!F-pA)1JF,AW4 20%,1J9AG,A1j6E-(5-L$D,X)Lf!+evE&=2j:-F,+evxk,_=,6ZX554# Commerce One, Aribajk,-F*.p7F_9-(W,D9)+ev#Ci65,Y,&9+O)+ev1J,B+O#+ev(!,F| Q?!jA|j6!jA|j-6!5+FO.E65FJEo=,?DFB3FJE+9#B3F65#=U,j#651-$#Ci65,CsjXJ=8!p?C,v,7-XK0v,51:#?K0vjBvp,p#Ci65,Y,7-WWA5P,|!4Z|J,0M+ev)#Ci65,L/s*,63P(5_)Z,fL4*6K09-ppZ9,7-? QX4#Ci65,L&G-9fL,L655_,vJ,_+ev,0LN?CR4WFJ0JA144.3 ?+e+ev1J,FGjFw75A,Ki- INTERNET55 (CNNIC)3,CtZ8# 2006 128 31:5+Xgkj 137007 16F-, 10%-()6 2005|#mB88p6GCi,&L$G?,_w51,B1Q#Ci65,BL8!,NLBC_0nJ,nfX 2006Z+ev2jF$,&I5:_6CCJU+XF_+ev2j,+OJX 2006+OJ)+ev,F_EK,6#)=-A-,Fo1F=OT)X+evM9,o1=OG-(,#?-(,7FG-9*0DGLDj,B3XEWLNj+ev,=_C$G?,#v|o1*6#LCR0K&|1yGJGL=H=3+_v#k,*.pA+ev,_51M0?+eFH=3+,7G8-A-H=+eFdE:mDjDK&|,+e_3+5FZ*05:_511yLNW0;:Lk.A-+ev,F0;:#X65:3.fWG-F,Av_+a-,+e_!9*0+O?#FP=?,4#a9A3+5LN+a+e9F,(+ev,F#JM,LNCtHCW(vJ01y?r+evP5,94ChC$M6|,LN:;WG+XJ/f6|G-N8FG,NL+ev,08;pB$,90,jL908,yFF9H=JvJ,(pNQG?+ev,LN5:_LN+ev,h_,-(FJ#qCFJE InternetF|#q#mB8.A07-+OCF&)FJE+ev!C,B$K&|1yH=j,_?CR4WFJ0JA16N,K&|pC,+Xk?_1=vJ|jvZ+ev55,-;6?X55:-$F|CaM0?FJEK&|,+X1y4/?CX-LuChCFJEH=55,F_fCi6|55F9+X,FJ=50=Y4K&|L$D|J,6FJK&|,H=-1?B3o1,F4|+X7=0g=7-FJ+XJ=7-+X+X)5:_:FEFO,=.,2jX4)F,FO?/4),FFO6|J2j,=FJ)1J,V$W,165 ?+e B2C+ev1J1+?+eK0X%&,1/l=K01y*4:U?3P,1EA4:U Q?CtFK.l(|1yQr!Q4:U?3P1+e,5:K0a_+e1,0/,4:U Q?19Y9YJ+eK0(J)F09#,(Z5=JnEFQ6|J_0ZJ/J14:UXJ/?,4:U,5:K0j0/,4:U Q?)F|.,jG?jX4K0DXMCiCiK0=Ci1yJMv?AJp_+aP5+eK0v,X4K0WuLlfJT,K0F_)X-581y+ed,+ev1JXMOX? Q1yM#D)X,+ed1,;lj1,G?!-5+e,0;AlHX19-pMhG?,+X_+ev1J,Hu6UFZHHCX,l1+_1JMO,F95.3 %CgZWF?r+aA-4#?+ef97-1Q+O#kCX,N08JLXQrEE,NuJp1J,-7g52jBk?_71yfLfr2j8M2j99EQFdLfr2j6_(4#,)?CR4WFJ0JA18(|l$N,BN,B$8N)=,%?!-7NF|C,?%EFj-7N*00/8Id3+,?ACN B_+ev1JK0(|H,K(|=_1JKFP*,6|=6|5:C(&9-p=9EQ,?rX)Lf!?+e-6,=5*AUG%,;N)D-1-DjC?+eF_XWN1J,P;8,*.p5.6 gY,*,CJ51AAH+i,4P1J*08!,510&k_651pL1J8D,4,.FJE-Lu65AF+|48!,1Jf=JKI1Ja_?FJE550Ag$!8!BFgf6!(fLB51199585-8Z0(*00Z51X51:LtWGg=,F:5,=5gX+eBBpOC,p9LNgO|9,75-?L.jj,(k1!G,5X%M0;jV%M,*A1y9m96OjCO0;,n5:L&8$ 19965:AL5-8Z0(,gFJE5:BWWA 800Ci+eBAjjBL,!Q$9C,_&FZLf!(K0N5:AL!Q*)C,1B?-F9gA,_rMF=,lpXFx5N)51AL6509l ?F?=|9x,B3D9?AfLg,O9Fg7-51,159xhEg51,AA*f?63_%D8_=B$_*18_51,5AA=7-gpM0,8_%DAA=7-hEKu,gjE:F AA-7051X5N:AA3RE-3RE+X657-OC,FG6AL65#?=6hE5pkNJAL!j5#?KFP&5NAA6565NAAA(54ABAL65kN0arr$!p9AsA,FFA?CR4WFJ0JA20A0ZL3R3+5AAL650;a-(,5p,L3R3+5AA-(AAL65+J8#F1r,B4,?lv_p9,#?G-917-qAAL65+0NMF!X51,+0NG-?AA9FkN,|FAL65AD%*,5A_51,AA7-Vgj,A_,K6 k5K+ev B2CX?+e|J_0/Ej, Q?j0/Q?AP5 Q?AH,&IkJFwAJLk.-?+e|JB$JZ!X91K B2C Q?,F9_,0ZjFw|J0E0Z,vF+|Ct$WCFNL(,n/j8 2002-?+eJ,G0-$G-1-p 10:,K 2006GE 12749772jK0NE 853.4s-?+eGuF+|10*3 80,?+e*8-6)16*6W1O5y 2002A-+ev,)()1-,1O6P)K 2003?1JXA-EE4#,+X-Luv.D0vJ.D01O7 M 2003A-?1J+ev,)(6K)._1O8BH 2003+