国贸经济管理类毕业论文-我国快餐业与肯德基经营模式的比较分析

? 1997voGJobYek,GJk 2006 v% 1500 LXoaHQk/ 78.9%k 21.1%|oxk%3k0Y_co%zJukckQoGn|H 160o4|YGJko)oRH%Ak,D=kMGJ+oKKdBL A?CR4WFJ0JA2AbstractAfter Chinese Fast food industry Development Summary promulgated inSeptember 1997, the Chinese fast food industry has developed rapidly, till 2006 thefast food industry was already a big cakes about 150 billion Yuan. The main body ofChinese fast food industry market management was still the Chinese type fast-food,namely 78.9% is the Chinese type fast-food noshery, the other 21.1% is thewestern-style fast-food noshery. But, this kind of huge numeral actually is by themany kinds of different industry condition forms existence. Moreover the Chinesetype fast-food brand centralization degree occupies an extremely low-level, nowenters the Chinese type fast-food Chinas Top 10 enterprises, only can be theregional brand. On the basis of the relevant data indicated, the western-style fastfood the turnover comparatively Chinese type fast food outdoes nearly 160 times.How to reduce Chinese and Western fast-food disparity and to develop ourcountry local brand, This is the purpose of writing this article .The author attemptsfrom our country fast food industry and Kentuckys management patterncomparative analysis angle, seeks the two has the disparity reason, discusses thecountermeasure about the Chinese fast food industry development.K Key WordsL Fast food industry; Kentucky; Comparative analysis?CR4WFJ0JA3- 1 0 . 42 A-OJ,)(4:ULN . 42.1A-OJ,)( . 42.2A-OJ,4:ULN . 53 6*,4:U Q?_/j . 63.16*1 . 63.2A-OJ-(E6*,4:U(8 . 73.36*4:U Q?5-OJ,_/j . 94 A-OJ,)1 . 104.17F,FP . 104.2(A4:UM0BX . 1169)d . 138*BX . 14?CR4WFJ0JA4A-OJ6*4:U Q?,E61 08 19978-OJ4?N3-OJEFOJFCCn-OJ,4:U?CJgF4/(8,NOOF1OF1y?-(5*)z-O0FO1yOO=#)=)B#qF*jkF!AxO/njO|&h)X0Z+eBaAF1O(N4xOFOO!XF!j=/nJF,0ZG?FDv-OJ)Lf!,(-;f4C!Lf!(_jA-OJk,?O/01JZiW,0.d?O-(FX-pEW,D9?O,:UJNE?OQ*F 160= 1FL$,D_g,;MOx4A-OOJ,)(-p64:U Q?,LN4X/1;X19G66*jEB.+FP?OD,-OJOH2 A-OJ,)(4:ULN2.1A-OJ,)(vG3,# 2006A-OOJ6 15%,K)F5 15,FOKD151T,K)OOJ,? Q0.d6 10000sW6gFK1 .v+| ,2005.1?CR4WFJ0JA5uA_Gf,Q/nJ#q#k,uA#Ci?%,$h82j,Fp93P6F0!OOJ,2j? QnW60&XF02jX-pW,vj10;M1)=7-1,FLF )X#;O6*T71y4O7F,)F,1*6?93F,4:U(|F,FXF02j:0c0c17JDD9j|PT46-CiL 2007s6*n0X 2008 1000 L, 1y(|)XO3pOO)=)1yMX?OG4hJ-;O|ELCF=FJ1y)B ,!FXOFJ-;0=+O,L? ,=12R1y)BXFMA?OFX-pD/2.2.2(A4:U Q?$j(AN9R(8,=F,:UJQ?-3+0(A_A,MK04:U1*6_zP1yk?MG-?MkG_1F=?r(A9uC,CtH$?rkG75$3+Z(A4:U3+5,441*67-v_)WJO1JFX6v8)?=7-=1yLN_Fx,1J5jA4:U1*6,R(8$5j)FPF:UJ Q?,L(A,6|CS!QJO1J)(A4:U,CX5j$5,AA(wM,07j?50=50=O502LxG50zPa)(A4:U9,O1JAj?FK1a9x,8$J60#GFG1:B,50B8/9-O!(A4:U,CX-(,0(A4:U6_48joHL0;(|Fx9=7-(A4:U,(A4:U,CX?r-(+JF3 6*,4:U Q?_/j3.16*16*_F+|:=,&TQOFK11JX*39 10000JO, 193006*,Kg0/$8 11/99yOE,)TQGXM,G0FZGf*8-1&L$,&TQX,;L,UC;06*&TQ,?CR4WFJ0JA7FK14:U 195210s4:U,6*OX-$*0F_F+|:OO(A4:U,0X=,&L$GX5-O/W*W4 700Z(A4:Us196446 g3GgP!wDC,( 19713GP!wD6*(E5A_9(A_9(fC:UJN;LO)OCXG33(AF*)$L-p-F4:U,EFOFA_9( 1975/+EDgEDFZ1J.7*#F(M0?8!(,$J_16|0ZN-,H+X:F9CXG=$5#1+O QSC,B*:,*0j:5$1(MO,8 K04EDEpM(8 1977,(fC6*(|6*X-,MhE)K 1987 118 126*j10#;OF4E,3RX0 10-O,OF4P,*.p:0(A4:UXFOE0;-$:UFK1(AFK1T7UdF,FOH+X 19990M&C&-,(A4:U 20046* 1200O9 60:,(A- 23.2A-OJ-(E6*,4:U(83.2.17FF:U Q?6*7FF:U1*690,x “CHAMPS”AB6*Aj=|J?A_O(CXG=1F_ODKF*.,48G-_6*jN,l& Cleanliness1)#1HL5,O#1HL,aO)$YO,=_0,OO1J=A,4:U?3P6*rX!0Z6*OG-:UFP*$YO,K$A!0Z48G-KFP#%,DK2Lx6*k+1J1*6*(x/n 2004 108(x?CR4WFJ0JA86=?QG=0FNp&C,O,G/)KIBI0i!7OJ6O(LU+X-EECF1NMANB$x+O?F_G-)G1y1y0 Maintenance5$1H8,A70Z7-#q+uN%?6&TQ0Zz?&yQ 106J9*IJ=(BS(Speed):=FOEO0Zn,(8_FO6*=,FO_*=,k?_&OC7OF9Z)8F|f6*F|Q8,_.1y#mG5Y.7O&L$1yQ=FO 33.2.2(A4:U Q?3?&/8NL 6*-OJL$h*(x/n 20058(x?CR4WFJ0JA96*9nH,0Na_(A4:U Q?(A4:UX-4Mhv_7-jW? QFK11J,F=J?(A4:U:_?v1*6dQ,(-(M(A3+)(|:UFCtF1J1*6,?r$Q6*XF&1EBXG,_=M&0,(A4:U Q?#G-65CtHM,7-#G4:U1*64PCt1-659#0FM0?FJE59!QMB0Zq9,)A+a!?6*FJE=1F904.8)B.-65-FM0_(A4:UsCizCi)ACi9,FM0_(A4:UMCi1y03+GCi+X00Z(&_84OLKEqA81u0ci-(n/j 19978# 20043L$6*X-WLv,&a 216 1200wK 140K)E 70%J5E 8007A13.36*4:U Q?5-OJ,_/jXOJCX:9hTZ963+9j,%a6*6|O2,r2=mm5)#1HLX!0Z48G-$5)7F,-,=_j76-OJL$h*(x/n 20058(x?CR4WFJ0JA10B$FK1_0Z=f,E0;Fx10G?,a_g=f=aJ)g,16*XF9,-&,?6,6,!)F0&4 A-OJ,)14.17F,FP7F,FPM0?1JGp95WXOCX7FMG&f9Z)80_CXGCXG_CRMWFJZM)vF|O4A|$1FCW3RA$d:fCXG_8?lp9w9?93F,+O0;7TQX&f,?)2?93q3#Ul|1y9_CXO&TQ*K51.5?,CXO96JX=CXG7FMjB3=_CXG,&h&k#?ANO=,/lB=u6P6*:G,O?_V91A=?A+X,G?63h)F|F 200Z?&,)A.9Qd,=?A=7-XaO)7FMjB3#1HL,aO)_(|l,)O)OF|GA7A,$aO65u6=O6.,7?93#GL$+OJK8lB11yG-9B4.,7?rAf7F?X0(1;O)O,OCX=O)A7AF|CLAA6#5hj-jkk1,!8Q41*6JA,k?AN0a6441*6aJ0kAG|F|il0,_7F=_0=,!?6|J,0G6!1,Ka_=*6%_7=j*08!,*6%+X*6%?93=,1|j,.0a_=7I,.0=*6%_1JKO,(_1JF,0/)X1JK,1J=*6%_0Zv7-V*66)X=,!0ZN_L&!=*6%,FPGxQ/L-p1J,K)=*6,$!y1J8D,)(,4:U*6%4.2(A4:UM0BXvJ(A4:U1*64 20078 31-L1 167!QhJAFJE8 20078C|)(A4:U,CtlUl,?!XF9(A4:U?FM0?63|o#?-9?,?r(A_V7-A(A(A4:U94,?j(A154:U7,_1J)A1y=.G(A4:U,?I(A4:U8El1JaG!/4:U Q?K_1J(|1*6*6%_1y_V6Ox6FK1B7F6*AaJ#FZ;l,61 :Q*3W,50Nl6*AX4G-J0-lA*_WHdOhBv#vA?CR4WFJ0JA12J#x7-a_A0,L|+OWp?O?#F|FK14:UB,7F_*.p&?O1J=?9 CIAA,7F50,FJBzdAA8F+X*F9+Xklp1yF?97-OR14,BAANl7-E)N+O?+;R,B!Q?#G,PA4hJX+e?4:-;6*,Dj6*90Z-z*H+X1JX-,P#k64/nJ,#kB$zCtHW?O9?Od,LCR_1Fx7-w1J.=7-w1J5,#k?O1JJA19#Gk)469F5,_=J0c,M1,_(|_FK1=,?CR4WFJ0JA1369)d1Lx6*k+1J1*6*(x/n 2004 108(x2# .“q0OL$A-OOJ,)1.D0-=Jz NO.3/nJ0)*(x/n 2004 128(x3T!SA-OO|J(A4:U)(X,LN 6PM6*(A4:U,A6UU)F4Ch 2004.11 P34-354J,Hj?O|J, SWOT604#j 2006.10 P194-1955i?OgFK1v+| ,2005.16?&/8NL 6*-OJL$h*(x/n 20058(x7#(T=|6*6CRr 2006.1 P58-598H-OJT7F-O 2000.9 P79H)?5?O-;?O-5A 2001.2 P21-2210PT9:#Z.60&9?OLN,.D0vJ)F 2005.25P84-8511Steven CMichael, Can a franchise chain coordinate? Journal of busine