农大作业答案市场营销学1-2

dstandardizationofsafetyproduction andstrivetoachieve intrinsicallysafe Ninethpitsafetysectionandisaunitofsecurityofficersresponsibleforminesafetydutiesandsupervisetheimplementationofthefollow upto andimplementationofthesystem prosecution PartImanagementsystems Youcanusebrazierswhen 2 3metersfromthegroundandputthefireoutbeforethework confirmthenofirebeforetheycanleave Highway11non staffinthemarginwithin50m radiusoftheexcavationwork andworkingwithin6metresoftheedgeandstayundertheumbrellaheading 12 blastingintothepitpersonnelmustfollowtheshootingguard scommand hidetosafety 13non miningvehicles includingbicycles animal drawnvehicle motorvehicles etc willbebannedfromenteringthepitsandotherproductionareaonpainofheavyfines resultinginaccidentstobeinvestigatedforresponsibility 14shootingthefollowingmechanicalsafetydistancesasfollows categorynamemechanicalcannonsshallowholesandpopshootingexposedblastingunits metersdiggingmachinerigcargunpowderotherequipment pitequipment especiallyanelectricalswitchandavarietyofsafetydevices inadditiontospecifyingtheuseofresponsiblepersonnel bananytouchingofotherpersonnel 16foundthatpowerlinesorcablesbreakinggroundbeforewithoutascertainingwhetherthecharged prohibitsanyonefromtouching andshouldleave5metersaway andimmediatelynotifythepersonchecking 17withouttheleadership sconsent arenotallowedtotakethestrippedtrucks watertankers oiltankers asaresultofthecau 市场营销学 第 1 套 您已经通过该套作业 请参看正确答案 1 市场营销学是商品经济发展到一定阶段的产物 它最早创立于 A 中国 B 英国 C 美国 D 法国 参考答案 C 您的答案 C 2 下面哪种观念认为顾客最喜欢高质量 性能好 有特色的产品 并愿意花 较多的钱买质量上乘的产品 A 生产观念 B 产品观念 C 推销观念 D 市场营销观念 参考答案 B 您的答案 B 3 企业只有能动地充分地使营销活动与 相适应 才能使营销活动产生 应有的效果 A 营销环境 B 社会文化 C 作业环境 D 营销中介 参考答案 A 您的答案 A 4 现代营销观念是以消费者为中心 它要求企业经销活动的出发点是 A 供应商的需求 B 消费者的需求 C 社会文化的需求 D 企业文化的需求 参考答案 B 您的答案 B dstandardizationofsafetyproduction andstrivetoachieve intrinsicallysafe Ninethpitsafetysectionandisaunitofsecurityofficersresponsibleforminesafetydutiesandsupervisetheimplementationofthefollow upto andimplementationofthesystem prosecution PartImanagementsystems Youcanusebrazierswhen 2 3metersfromthegroundandputthefireoutbeforethework confirmthenofirebeforetheycanleave Highway11non staffinthemarginwithin50m radiusoftheexcavationwork andworkingwithin6metresoftheedgeandstayundertheumbrellaheading 12 blastingintothepitpersonnelmustfollowtheshootingguard scommand hidetosafety 13non miningvehicles includingbicycles animal drawnvehicle motorvehicles etc willbebannedfromenteringthepitsandotherproductionareaonpainofheavyfines resultinginaccidentstobeinvestigatedforresponsibility 14shootingthefollowingmechanicalsafetydistancesasfollows categorynamemechanicalcannonsshallowholesandpopshootingexposedblastingunits metersdiggingmachinerigcargunpowderotherequipment pitequipment especiallyanelectricalswitchandavarietyofsafetydevices inadditiontospecifyingtheuseofresponsiblepersonnel bananytouchingofotherpersonnel 16foundthatpowerlinesorcablesbreakinggroundbeforewithoutascertainingwhetherthecharged prohibitsanyonefromtouching andshouldleave5metersaway andimmediatelynotifythepersonchecking 17withouttheleadership sconsent arenotallowedtotakethestrippedtrucks watertankers oiltankers asaresultofthecau 5 根据营销环境各种力量对企业营销活动影响的方式和程度的不同 我们可 以把企业的营销环境区分为 两个层次 A 外部环境和内部环境 B 微观营销环境和宏观营销环境 C 企业本身和社会环境 D 经济环境和人文环境 参考答案 B 您的答案 B 6 一般来说 按照企业与供应商的对抗程度 可以把供应商分为两类 一是 作为竞争对手的供应商 寄生关系 二是作为合作伙伴的供应商 A 合作关系 B 竞争关系 C 共生关系 D 对抗关系 参考答案 C 您的答案 C 7 中间商在企业的营销活动中起着十分重要的作用 它帮助企业寻找顾客并 直接与顾客进行交易 从而完成产品 的转移 A 供应商向企业 B 企业向营销中介 C 营销中介向顾客 D 生产者向顾客 参考答案 D 您的答案 D 8 作为现实有效的市场 人口 购买力和 这三个基本要素缺一不可 A 潜在购买者 B 交换 C 购买欲望 D 金融部门 参考答案 C 您的答案 C 9 市场营销学将市场按购买者购买目的的不同分为两大基本类型 和 dstandardizationofsafetyproduction andstrivetoachieve intrinsicallysafe Ninethpitsafetysectionandisaunitofsecurityofficersresponsibleforminesafetydutiesandsupervisetheimplementationofthefollow upto andimplementationofthesystem prosecution PartImanagementsystems Youcanusebrazierswhen 2 3metersfromthegroundandputthefireoutbeforethework confirmthenofirebeforetheycanleave Highway11non staffinthemarginwithin50m radiusoftheexcavationwork andworkingwithin6metresoftheedgeandstayundertheumbrellaheading 12 blastingintothepitpersonnelmustfollowtheshootingguard scommand hidetosafety 13non miningvehicles includingbicycles animal drawnvehicle motorvehicles etc willbebannedfromenteringthepitsandotherproductionareaonpainofheavyfines resultinginaccidentstobeinvestigatedforresponsibility 14shootingthefollowingmechanicalsafetydistancesasfollows categorynamemechanicalcannonsshallowholesandpopshootingexposedblastingunits metersdiggingmachinerigcargunpowderotherequipment pitequipment especiallyanelectricalswitchandavarietyofsafetydevices inadditiontospecifyingtheuseofresponsiblepersonnel bananytouchingofotherpersonnel 16foundthatpowerlinesorcablesbreakinggroundbeforewithoutascertainingwhetherthecharged prohibitsanyonefromtouching andshouldleave5metersaway andimmediatelynotifythepersonchecking 17withouttheleadership sconsent arenotallowedtotakethestrippedtrucks watertankers oiltankers asaresultofthecau 个人消费者市场 A 企业市场 B 中间商市场 C 非赢利组织市场 D 组织市场 参考答案 D 您的答案 D 10 是整个社会经济活动为之服务的最终市场 A 消费者 B 组织 C 中间商 D 企业 参考答案 A 您的答案 A 11 根据 的不同 组织市场通常又被分为生产者市场 中间商市场和政 府及非赢利组织市场三类 A 购买目的 B 购买过程 C 购买地点 D 购买时间 参考答案 A 您的答案 A 12 复杂型购买 发生在消费者初次购买那些 的商品时 A 单价低 品牌差别大 B 单价高 品牌差别大 C 单价高 品牌差别小 D 单价低 品牌差别大 参考答案 C 您的答案 C 13 购买的流动性大 具有多样性 变化快 是 的行为特点 A 组织者市场 B 中间商市场 C 企业市场 D 消费者市场 参考答案 D 您的答案 D 14 生产者市场的购买决策的参与者没有 dstandardizationofsafetyproduction andstrivetoachieve intrinsicallysafe Ninethpitsafetysectionandisaunitofsecurityofficersresponsibleforminesafetydutiesandsupervisetheimplementationofthefollow upto andimplementationofthesystem prosecution PartImanagementsystems Youcanusebrazierswhen 2 3metersfromthegroundandputthefireoutbeforethework confirmthenofirebeforetheycanleave Highway11non staffinthemarginwithin50m radiusoftheexcavationwork andworkingwithin6metresoftheedgeandstayundertheumbrellaheading 12 blastingintothepitpersonnelmustfollowtheshootingguard scommand hidetosafety 13non miningvehicles includingbicycles animal drawnvehicle motorvehicles etc willbebannedfromenteringthepitsandotherproductionareaonpainofheavyfines resultinginaccidentstobeinvestigatedforresponsibility 14shootingthefollowingmechanicalsafetydistancesasfollows categorynamemechanicalcannonsshallowholesandpopshootingexposedblastingunits metersdiggingmachinerigcargunpowderotherequipment pitequipment especiallyanelectricalswitchandavarietyofsafetydevices inadditiontospecifyingtheuseofresponsiblepersonnel bananytouchingofotherpersonnel 16foundthatpowerlinesorcablesbreakinggroundbeforewithoutascertainingwhetherthecharged prohibitsanyonefromtouching andshouldleave5metersaway andimmediatelynotifythepersonchecking 17withouttheleadership sconsent arenotallowedtotakethestrippedtrucks watertankers oiltankers asaresultofthecau A 使用者 B 影响者 C 采购者 D 消费者 参考答案 D 您的答案 D 15 影响生产者市场的购买的主要因素有组织因素 个人因素 和环境 因素 A 参与者人数 B 采购类型 C 人际关系因素 D 消费者 参考答案 C 您的答案 C 16 市场细分的基础是 A 消费需求的差异性 B 不同的地理 C 心理因素的差异 D 宗教因素的差异 参考答案 A 您的答案 A 17 消费者市场细分的依据不包括以下哪一项 A 地理因素 B 人口因素 C 用户行业 D 购买行为因素 参考答案 C 您的答案 C 18 产业市场细分依据中 包括对供应商的偏好 企业在同行业的地位 追求利润情况和交易方式等 A 地理区域 B 用户行业 C 用户规模 D 需求特点 参考答案 B 您的答案 B dstandardizationofsafetyproduction andstrivetoachieve intrinsicallysafe Ninethpitsafetysectionandisaunitofsecurityofficersresponsibleforminesafetydutiesandsupervisetheimplementationofthefollow upto andimplementationofthesystem prosecution PartImanagementsystems Youcanusebrazierswhen 2 3metersfromthegroundandputthefireoutbeforethework confirmthenofirebeforetheycanleave Highway11non staffinthemarginwithin50m radiusoftheexcavationwork andworkingwithin6metresoftheedgeandstayundertheumbrellaheading 12 blastingintothepitpersonnelmustfollowtheshootingguard scommand hidetosafety 13non miningvehicles includingbicycles animal drawnvehicle motorvehicles etc willbebannedfromenteringthepitsandotherproductionareaonpainofheavyfines resultinginaccidentstobeinvestigatedforresponsibility 14shootingthefollowingmechanicalsafetydistancesasfollows categorynamemechanicalcannonsshallowholesandpopshootingexposedblastingunits metersdiggingmachinerigcargunpowderotherequipment pitequipment especiallyanelectricalswitchandavarietyofsafetydevices inadditiontospecifyingtheuseofresponsiblepersonnel bananytouchingofotherpersonnel 16foundthatpowerlinesorcablesbreakinggroundbeforewithoutascertainingwhetherthecharged prohibitsanyonefromtouching andshouldleave5metersaway andimmediatelynotifythepersonchecking 17withouttheleadership sconsent arenotallowedtotakethestrippedtrucks watertankers oiltankers asaresultofthecau 19 企业制定营销战略的首要内容和基本出发点是 A 目标市场 B 市场细分 C 市场规划 D 发展生产 参考答案 A 您的答案 A 20 企业将整个市场视为其目标市场 试图生产多种多样的产品满足这个市 场上所有顾客的不同需求是选择细分市场的哪种模式 A 选择性专业化 B 产品专业化 C 市场专业化 D 全面覆盖 参考答案 A 您的答案 A 市场营销学 第 2 套 您已经通过该套作业 请参看正确答案 1 产品的整体概念是由核心产品 形式产品和 所构成 A 实体产品 B 功能产品 C 保健产品 D 扩展产品 参考答案 D 您的答案 D 2 产品生命周期是指产品从 直到最后被淘汰退出市场为止所经历的 全部时间 A 构想试制 B 开始生产 C 投入市场 D 试制成功投入市场 dstandardizationofsafetyproduction andstrivetoachieve intrinsicallysafe Ninethpitsafetysectionandisaunitofsecurityofficersresponsibleforminesafetydutiesandsupervisetheimplementationofthefollow upto andimplementationofthesystem prosecution PartImanagementsystems Youcanusebrazierswhen 2 3metersfromthegroundandputthefireoutbeforethework confirmthenofirebeforetheycanleave Highway11non staffinthemarginwithin50m radiusoftheexcavationwork andworkingwithin6metresoftheedgeandstayundertheumbrellaheading 12 blastingintothepitpersonnelmustfollowtheshootingguard scommand hidetosafety 13non miningvehicles includingbicycles animal drawnvehicle motorvehicles etc willbebannedfromenteringthepitsandotherproductionareaonpainofheavyfines resultinginaccidentstobeinvestigatedforresponsibility 14shootingthefollowingmechanicalsafetydistancesasfollows categorynamemechanicalcannonsshallowholesandpopshootingexposedblastingunits metersdiggingmachinerigcargunpowderotherequipment pitequipment especiallyanelectricalswitchandavarietyofsafetydevices inadditiontospecifyingtheuseofresponsiblepersonnel bananytouchingofotherpersonnel 16foundthatpowerlinesorcablesbreakinggroundbeforewithoutascertainingwhetherthecharged prohibitsanyonefromtouching andshouldleave5metersaway andimmediatelynotifythepersonchecking 17withouttheleadership sconsent arenotallowedtotakethestrippedtrucks watertankers oiltankers asaresultofthecau 参考答案 D 您的答案 D 3 企业开发新产品不包括 A 对老产品改造 B 产品价格调整 C 产品再定位 D 老产品再定位和开发新产品 参考答案 B 您的答案 B 4 品牌是商品的商业名称 它包括 A 品牌名称 B 品牌标记 C 品牌名称和品牌标记 D 商标 参考答案 C 您的答案 C 5 在现代经济社会中 产品包装的最重要作用是 A 保护商品 B 容器 C 方便运输 D 促进和扩大产品的销售 参考答案 D 您的答案 D 6 价格对需求的影响一般表现为 产品价格上涨会引起需求的 A 增加 B 不变 C 减少 D 减少和增加 参考答案 C 您的答案 C 7 当价格需求弹性大于 1 时 价格的升降与总收入的增减成反比 应采取 A 降价 B 提价 C 平价 D 降价和提价 dstandardizationofsafetyproduction andstrivetoachieve intrinsicallysafe Ninethpitsafetysectionandisaunitofsecurityofficersresponsibleforminesafetydutiesandsupervisetheimplementationofthefollow upto andimplementationofthesystem prosecution PartImanagementsystems Youcanusebrazierswhen 2 3metersfromthegroundandputthefireoutbeforethework confirmthenofirebeforetheycanleave Highway11non staffinthemarginwithin50m radiusoftheexcavationwork andworkingwithin6metresoftheedgeandstayundertheumbrellaheading 12 blastingintothepitpersonnelmustfollowtheshootingguard scommand hidetosafety 13non miningvehicles includingbicycles animal drawnvehicle motorvehicles etc willbebannedfromenteringthepitsandotherproductionareaonpainofheavyfines resultinginaccidentstobeinvestigatedforresponsibility 14shootingthefollowingmechanicalsafetydistancesasfollows categorynamemechanicalcannonsshallowholesandpopshootingexposedblastingunits metersdiggingmachinerigcargunpowderotherequipment pitequipment especiallyanelectricalswitchandavarietyofsafetydevices inadditiontospecifyingtheuseofresponsiblepersonnel bananytouchingofotherpersonnel 16foundthatpowerlinesorcablesbreakinggroundbeforewithoutascertainingwhetherthecharged prohibitsanyonefromtouching andshouldleave5metersaway andimmediatelynotifythepersonchecking 17withouttheleadership sconsent arenotallowedtotakethestrippedtrucks watertankers oiltankers asaresultofthecau 参考答案 A 您的答案 A 8 以成本为中心的定价方法是 A 需求导向定价法 B 竞争导向定价法 C 成本导向定价法 D 需求差异定价法 参考答案 C 您的答案 C 9 分销渠道提供是主要效用有 A 媒介交易 B 运转实体 C 周转资金 D 时间效用 参考答案 D 您的答案 D 10 在渠道结构中 按有无中间商的差异 把渠道分为 A 长渠道和短渠道 B 单渠道和多渠道 C 直接渠道和间接渠道 D 宽渠道和窄渠 参考答案 C 您的答案 C 11 在渠道决策的影响因素中 市场因素有 A 环境因素 B 消费者因素 C 生产者因素 D 市场规模 参考答案 D 您的答案 D 12 分销渠道内组织结构包括 传统分销系统 垂直分销系统 水平分销系 统和 dstandardizationofsafetyproduction andstrivetoachieve intrinsicallysafe Ninethpitsafetysectionandisaunitofsecurityofficersresponsibleforminesafetydutiesandsupervisetheimplementationofthefollow upto andimplementationofthesystem prosecution PartImanagementsystems Youcanusebrazierswhen 2 3metersfromthegroundandputthefireoutbeforethework confirmthenofirebeforetheycanleave Highway11non staffinthemarginwithin50m radiusoftheexcavationwork andworkingwithin6metresoftheedgeandstayundertheumbrellaheading 12 blastingintothepitpersonnelmustfollowtheshootingguard scommand hidetosafety 13non miningvehicles includingbicycles animal drawnvehicle motorvehicles etc willbebannedfromenteringthepitsandotherproductionareaonpainofheavyfines resultinginaccidentstobeinvestigatedforresponsibility 14shootingthefollowingmechanicalsafetydistancesasfollows categorynamemechanicalcannonsshallowholesandpopshootingexposedblastingunits metersdiggingmachinerigcargunpowderotherequipment pitequipment especiallyanelectricalswitchandavarietyofsafetydevices inadditiontospecifyingtheuseofresponsiblepersonnel bananytouchingofotherpersonnel 16foundthatpowerlinesorcablesbreakinggroundbeforewithoutascertainingwhetherthecharged prohibitsanyonefromtouching andshouldleave5metersaway andimmediatelynotifythepersonchecking 17withouttheleadership sconsent arenotallowedtotakethestrippedtrucks watertankers oiltankers asaresultofthecau A 经济系统 B 连续系统 C 控制系统 D 多渠道分销系统 参考答案 D 您的答案 D 13 促销组合主要包括公共关系 广告 人员推销和 等四种基本促销方 式 A 产品包装 B 销售促进 C 信息加工 D 渠道管理 参考答案 B 您的答案 B 14 销售促进每对推销人员所采用的主要手段是 A 店内特价销售 B 销售培训 C 典型示范 D 资料与使用手册 参考答案 B 您的答案 B 15 人员推销的工作步骤是寻找顾客 接近准备 接近顾客 处理异 议 达成交易和跟踪服务 A 订购单获取 B 推销面谈 C 推销技巧 D 销售人员培训 参考答案 B 您的答案 B 16 市场营销信息系统包括 内部记录 营销调研及信息分析等四个 子系统 A 财务系统 B 营销情报 dstandardizationofsafetyproduction andstrivetoachieve intrinsicallysafe Ninethpitsafetysectionandisaunitofsecurityofficersresponsibleforminesafetydutiesandsupervisetheimplementationofthefollow upto andimplementationofthesystem prosecution PartImanagementsystems Youcanusebrazierswhen 2 3metersfromthegroundandputthefireoutbeforethework confirmthenofirebeforetheycanleave Highway11non staffinthemarginwithin50m radiusoftheexcavationwork andworkingwithin6metresoftheedgeandstayundertheumbrellaheading 12 blastingintothepitpersonnelmustfollowtheshootingguard scommand hidetosafety 13non miningvehicles includingbicycles animal drawnvehicle motorvehicles etc willbebannedfromenteringthepitsandotherproductionareaonpainofheavyfines resultinginaccidentstobeinvestigatedforresponsibility 14shootingthefollowingmechanicalsafetydistancesasfollows categorynamemechanicalcannonsshallowholesandpopshootingexposedblastingunits metersdiggingmachinerigcargunpowderotherequipment pitequipment especiallyanelectricalswitchandavarietyofsafetydevices inadditiontospecifyingtheuseofresponsiblepersonnel bananytouchingofotherpersonnel 16foundthatpowerlinesorcablesbreakinggroundbeforewithoutascertainingwhetherthecharged prohibitsanyonefromtouching andshouldleave5metersaway andimmediatelynotifythepersonchecking 17withouttheleadership sconsent arenotallowedtotakethestrippedtrucks watertankers oiltankers asaresultofthecau C 人力资源 D 市场需求 参考答案 B 您的答案 B 17 市场营销调研按其研究的问题 目的 性质和形式的不同